Buried inside of a list of changes for app developers on Android, Google has announced that users will soon see an option to test drive applications, games in particular, directly from Google Search results. This is essentially an expansion of Google’s previous “Stream” option for mobile apps that was announced back in November. When enabled on Google’s servers and by developers from their development console, if a user Google’s “Panda Pop,” for example, a button for “Try Now” will appear. When hit, folks can play a bit of the game, then choose to install the title right from Google Play.
Google states that a user can test drive an app for up to 10 minutes, which in turn, leads to worthy downloads for developers. As written in the blog, “Using this format, you can drive qualified users who are likely to stay engaged with your game after install.”
In addition to test driving apps, Google is including new video recording APIs, predictive analytics, game parameters management, and more tools focused solely on game developers.
Google states that the test drive feature will be rolling out of the next few weeks, so be on the lookout for it on Google Search.