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Report: Google to Take Top-To-Bottom “Apple-Like” Control Over Nexus Line

gold nexus 6p

Ever since the launch of the Nexus 6P and 5X at the end of 2015, we have begun to see this narrative arise suggesting that Google needs to stop partnering with companies like LG, Samsung, HTC, and Huawei to build its Nexus devices and instead take the Apple approach, where they handle everything from top to bottom and simply contract out companies to help build devices. That essentially means going the Pixel route, where we see products like the Pixel C that were designed and essentially, manufactured, by Google. In other words, Google takes control over everything from the software to hardware design to make a tablet or computer (or phone) that is 100% Google. Sure, they are sourcing chipsets and RAM and displays and all of that, plus they need someone to physically build everything, but they aren’t asking someone like LG or HTC to add their name to it.

While this “Apple-like” control over the Nexus program seems to be the opposite of what the Nexus program was designed for, a report out of The Information this morning, suggests that’s what Google plans to do going forward. 

According to this report, Google CEO Sundar Pichai and his crew has told “colleagues and outsiders” that the company will take greater control over Nexus smartphones. No time frame for when that will happen was mentioned in any form during this report, nor were there any other real details, so we don’t have much to go on other than that bit about Pichai informing “colleagues and outsiders.”

The report continues with mention of HTC potentially still hustling to try and build this year’s Nexus phone(s), but that insiders at HTC aren’t exactly thrilled that Google may want tighter control that wouldn’t include HTC’s name in any way. Then again, HTC could be the last partner before Google switches to a Google-only branded Nexus line later on.

Of course, the argument surrounding this move has to do with Apple. According to sources of The Information, Google wants more control, because it wants to compete at the high-end with Apple and is worried that Apple will continue to try and squeeze Google’s money-making opportunities out of the iPhone, which again, controls the high-end of the smartphone market. So, putting tons of money into the niche Nexus program is going to fix that? OK.

Some other bullets from the report suggest that Googlers weren’t happy that the newest Nexus phones weren’t sold through carriers and that Nexus phones typically carry “high price points.” Honestly, I don’t know that I can get on board with either of those statements. I don’t think Google likes partnering with carriers. They attempted it last year with the Nexus 6 and the phone was largely thought to be their worst selling Nexus in years. Do I even need to bring up the Galaxy Nexus fiasco? The Nexus line also has never really been sold at “high price points” outside of the Nexus 6. The Nexus 6P, at $499, is quite the bargain actually. Anyways.

So who knows what this all means in the end. If Google wants to reduce the partner participation of companies like LG or Huawei or HTC for its Nexus line, I guess it is what it is. We all know that Nexus phones will never be household items until Google puts some marketing dollars behind them. Will a top-to-bottom approach finally push them to do that?

Via:  The Information (subscription)
  • LucidSomnia

    There are other continents in the world except USA. In Europe, 6P is as high as 700 euros. So it is as expensive as another flagship. Don’t get me wrong, I know that Google resides in USA, but that is no excuse. Nexus 5 was sold for 400 US dollars, and 400 Euros respectively. I guess this has something to do with the Dollar/Euro equivalent but still, I won’t buy such an expensive device. I know I can’t have it all, but I just bring this as a contradiction to what you say.

  • Shadowstare

    I saw the headline and went straight to the comments. I forgot to read the story. Now that I have, I completely agree. Google can’t compete with Apple in terms of sales for a phone because of the carriers. Tablets are as far out of reach, but phone DEFINITELY are.

    All this tells me is that the next Nexus will be $7 or 800 unlocked, maybe more. And I HIGHLY doubt any carriers aside from T-Mobile and Sprint will sell them in their stores.

  • gintoddic

    The ones complaining about a high end phone that’s $300 less than an iphone are likely poor college students and teenagers.

  • thehouseofho

    “The Nexus line also has never really been sold at “high price points” outside of the Nexus 6.”

    That sounds like it was written by someone who didn’t know about the Nexus line until it became popular. The Nexus One and Nexus S were sold at a very high price point for the time. In fact, even the Galaxy Nexus was considered to be sold at an above average price point upon its release. It wasn’t until the Nexus 4 that the Nexus line was considered a good deal.

  • Svnjay

    Why must everything be likened to Apple? Apple is not the only company that does this. Practically every company does…

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  • Was I the only one who saw this coming last fall when the Nexus 5X, Nexus 6P, and Pixel C were released? In 2012, we had the Nexus 4, 7, and 10; in 2013, another Nexus 7 and the Nexus 5; in 2014, the Nexus 6 and 9 ― when 2015 came around, instead of releasing a Nexus phone and tablet simultaneously, Google released two Nexus phones and a Pixel tablet. It’s really only natural for the Pixel team to, after successfully designing and building a Pixel tablet, go on to design and build a Pixel phone.

  • How about Google just buys the hemorrhaging HTC and make them make their phones.

  • Steven Howe

    Actually you miss the point. Google pays Apple to keep google search on Apple phones. This ploy could force Apple to offer to continue to put google products on their phone if Google wont compete in the phone business directly. That’s worth a billion or more dollars a year.

  • Rawdawg PB

    Quite the bargain in the US in Europe raped

  • remus

    I so agree. the crap every oem installs is just hideous

  • ackthbbft

    I was planning on getting a 6P in April/May and switch to Google Fi, but hearing this news and the fact that the 6P will be considered a bit “old” by that time, I guess I may have to play a waiting game to see what Google produces as the next Nexus. (Or would that be the “Nextus”?)

  • Isydia Vibes

    if I can’t root the device to uninstall all the loaded garbage that runs in the background then it’s worth nothing in comparison to the rest of mobiles/OS’s out there! Google devices can instantly become popular if they give back control to the user who wants it

  • pramarama

    Selling phones that are way more expensive than their previous two models, and blaming carriers for poor sales.

  • jjredfish

    Oh, Google… just stop. You are embarrassing yourself. Again. How can you forget your epic Motorola failure?

    • kirko77

      Motorola was just another OEM (that had to spit of phones to pay salaries to entire manufacturing chain infrastructure, logistics, etc). This is totally different.

      • jjredfish

        Google bought Motorola to start making their own phones. They failed so miserably at it that they sold it for a 12 Billion (with a “B”) loss within a year or two.

        • kirko77

          The bought it mainly for patents and sold off cable box for few billion before dumping the rest. Either way you look at it, it’s NOT what Google wants to do today. They don’t want to manufacture their phones… they want to design their hardware (similar to how Apple does it) and then ask someone to build it. It’s stupid to be in a business of slapping together some off-the-shelf components (what Motorola was doing) because this segment is already taken by very well organized giant OEMs who do this exceptionally well

          • jjredfish

            “they want to design their hardware (similar to how Apple does it)”

            “It’s stupid… because this segment is already taken by very well organized giants who do this exceptionally well”

          • kirko77

            Mmmmmmmm… I guess you can’t put 1+1 together.
            It’s stupid trying to get into manufacturing business. Apple isn’t manufacturing iPhones… Motorola did

          • jjredfish

            Yep, got that.

            My point is that your same reasoning applies.

          • kirko77

            To what? It was silly to assume that somehow Google would eventually resurrect dying Motorola. They took a chance and moved on after it wasn’t working out… and rightfully so… because it’s stupid trying to get into manufacturing business. It’s smarter to outsource manufacturing like Apple and focus on engineering

          • jjredfish

            ugh…

            “they want to design their hardware (similar to how Apple does it)”

            “It’s stupid… because this segment is already taken by very well organized giants who do this exceptionally well”

            Apple is *also* “a very well organized giant” who does things “exceptionally well”…

            Therefore… ____________________

          • kirko77

            Not gonna play your twisted brain twister. If you don’t get it, i cant help

          • jjredfish

            It’s not a brain teaser. It is basic logic, using your own argument.

            Look, I will spell it out for you… (paraphrasing (look it up…)):

            1) If “it is stupid to enter a segment that is already taken by very well organized giants who do things exceptionally well” and

            2) Apple is most definitely “a very well organized giant who does things exceptionally well”, then

            3) “It is stupid to enter the segment”.

          • jay

            You took #2 out of context. The statement was – “It’s stupid to be in a business of slapping together some off-the-shelf components” which is what Motorola was doing.

          • jjredfish

            No.

            First of all, it would be “#1” that you are referencing and, secondly, the entire point is to apply kirko77’s same *logic* to both use cases. If the logic is applicable to one, then it *must* be applicable to the other.

  • Anothermuse

    This rumor seems to pop up every year. I suppose it could be true but sounds more like some comments taken out of context. Google has avoided directly competing with it’s OE partners and nothing in this supposed leak would give them a reason to anything different. Being more involved doesn’t have to mean owning every portion.

  • Orion

    Nexus…pixel… I don’t care what Google plans. It will definitely be my next phone.

  • ConCal

    Why’d they sell Moto?

  • AngryBadger

    This makes sense. Have something to highlight the OS they make. It’s not like they are not letting the other partners use and change their OS like the usual. This would be a great move for Android.

  • I can think of one reason why Google wants to have tighter control on the Nexus — to put some level of consistency to the hardware design. Put all the Nexus phones next to each other, and you won’t find them belong to the same brand (the only exception is the 5 and 5X, I guess).

    • James_75

      I happen to like the fact that the Nexus devices are different from year to year. Otherwise, YAWN.

      • Patrick Smithopolis

        Me too. I like that it’s radically different every year.

  • Ryan

    Its not going to happen. Google isn’t going to piss off partners. And remember it was only like a year and a half ago when everyone was like “Nexus is dead! Google is going to just have people do vanilla models!”

    The Nexus needs to continue as it is but I LOVE the expansion to have multiple models but Id prefer if they had done multiple flagships (selfishly I just want a small flagship phone again).

  • Zachary Gabet

    This, in my mind, is by far the most controversial thing Google has ever done. That said, I’m totally OK with it provided one huge thing: that Google doesn’t try to extend this “control” to force the phone manufacturers to change too. And my guess is that they’ll leave that side well enough alone.

    I still have and love my Nexus 5. I don’t foresee ever not buying a Nexus. My thoughts above are consistent with that idea because I want to know that if Google takes over this product line, and if I don’t like the direction of their choices in say, 5 yrs, that there are still other DIFFERENT Android options available.

    From a marketing perspective, this strategy would be a nice approach vs Apple, who has one-size-fits-all phones. And again, I would guess and hope that is not Google’s ultimate goal. They just want to control the Nexus part. Assuming (yeah, I know about assumptions), that total control over all Android is not the objective, I’m OK this this.

  • iTunes4android

    Android needs one single big ‘iTunes’ that works with all devices, centrally supported and made available by Google.

    Android users are forced to depend on OEM-specific applications to sync/manage their files/contacts and install updates (vital IMO to break carriers’ stranglehold on updates).

    • Synacks

      Google/Gmail syncs and manages contacts every time you log into Android, so theres that.
      And if every Android device could be treated exactly the same as a USB stick (without drivers or software) then that would be the most ideal situation.

      Nobody wants MORE software.

    • kirko77

      No one is forced anything.
      People buy what they like

  • Synacks

    High price point reports are true. Most people think they are paying $199 for the phone because it’s bought through a carrier. So paying $499 for the 6P would seem like a huge ripoff. Not to us because we get it.

    For example I tried selling a brand new iPhone 5S to a girl for $250 the other day and she reacted like “WOW that’s TOO MUCH!” I had to explain to her the difference between retail cost (~$400) and 2 year agreement cost (probably free now) and device payment plans (probably around ~$15/mo)

    • AngryBadger

      really? I sold mine on swappa for more than that in less than a week… guess the graphs help lol…

      • Synacks

        This was with a person that I knew. Most people on Swappa know what they’re getting into. I figured I’d try to sell to friends and family first then list on Swappa.

  • Larinx

    Crazy, I thought Google put customers over their bottom line

  • Badouken

    I’m sure Google will continue the Nexus phone line like they always have but we also be getting a Pixel phone which will be made in house… eventually…

  • Jeff “BIG RED”

    Wish people would realize they can upgrade to the nexus 6p! I did on Verizon. It takes some extra steps. 1. Upgrade to a iPhone 6s. 2. Don’t tell your friends. 3. Sell it on http://www.Swappa.com 4. Buy your nexus 6p outright!!!! Seriously so simple!!!!

  • rj-b

    The Nexus BRAND will never be a household name. But Google already is.

    Honestly, they should just nix the Nexus name, rebrand stock Android phones as the ‘Google Phone’, and build it all in-house.

    Ta da.

  • Shadowstare

    i’m confused. What’s the difference between what they did with the last batch of Nexi and what they want going forward? Google has to realize its never going to beat Samsung, HTC or Apple in terms of sales or putting devices in the hands of people. The Nexus is a high-end, niche platform to showcase that latest and greatest from Google and Android. Sale shouldn’t be a factor in the equation. So if this new approach isn’t to drive up sales, what’s the point.

    • seattle tech

      MONEY

      • Shadowstare

        They would be better served to get the production cost as low as possible

        • kirko77

          Google isn’t into manufacturing. It’s smart to outsource it

    • trevorsalienarms

      To be fair, it really hasn’t been all that “high end” until the 6P. Poor cameras, less than stellar displays, etc. Even the 6P while far, far nicer than any Nexus phone before it, doesn’t dominate in any one spec.

      • Shadowstare

        If your willing to be a phone off contract, your paying $600 plus. To me, anything that expensive is high end. But I agree, the nexus never dominated any spec category.

    • kirko77

      Innovation. Google can’t innovate with repackaged OEM phones

      • Shadowstare

        1. Google cares about hardware? Since when?
        2. The 5x and 6p were pretty innovative. I don’t remember any devices out there like them.
        3. How is new approach going to help them innovate? If they want a phone to look this specific way, they’ll find someone to build it. Period. That is if they care that much about hardware.

        • kirko77

          1. Since forever. They are always playing with latest sensors, etc to see what’s possible (case in point, Ara, Tango, Glass, etc).
          2. 5x and 6p are repackaged phones from 3rd party OEMs. Don’t kid yourself. I have nothing else to say about this if you really believe Google did something unique there.
          3. Look? LMAO! You clearly don’t get what I’m saying. See my point #1 and read about Ara, Tango and this
          http://www.engadget.com/2016/01/28/google-movidius-partnership/
          If you think this is about “look” and they can just “ask” someone to do all this (and more)… I have nothing else to say here.. waste of time.

          Pretty sad (gadget-wise) world if in your view it’s about “look”

          • Shadowstare

            1. When I say google doesn’t care about hardware, I’m saying they don’t care about how pretty or shiny the box is. They’re concerned with what’s inside the box. Especially when it comes to Android. Project Tango could be the greatest thing since sliced bread, but I’ll bet money they don’t care if the box is blue or black as long as it works.

            2. There’s another phone that looks like the 6p? I haven’t seen it.

            3. This the work ‘look’ has you so up in arms, lets replace it. Say Google went to Lg for the next smartphone with a very specific list of specs for the device. It has to be ABC. LG sees the list and said, “Google we don’t make a device like ABC. But we do build one EFG. Do you want that?” Do you think Google is going to accept EFG and make it work or find another OEM to that makes ABC? I’m thinking they’ll find another OEM.

          • kirko77

            You juts don’t get it.
            Google can only ask OEMs to build what those OEMs have in parts bins. Those OEMs are NOT going to design new chips/board/sensors for Google. THIS is what Apple does and why iPhone is so successful – vertical integration. If you think otherwise, show me at least ONE example where a Nexus phone has a custom chip or something else substantial that was designed _specifically_ for Google and this component is _not_ available to any other company to use.

            If Google takes over HW design, they will be _leading_ instead of following Android market. At the moment Google simply requests the latest available components.

            I really don’t know how else to explain that.

            And regarding Nexus 6p…. please… just stop it. It’s a repackaged phone. I love it, it’s my daily driver but it doesn’t changes facts.
            And of course Google cares about looks. N6p wouldn’t exist if Google didn’t care.

          • Shadowstare

            My original point was that Google doesn’t care about hardware. No there probably isn’t a specific sensor, chip or board that any OEM made exclusively for Google. Why? Because they don’t care when it comes to Android. The hardware is built to show off their latest and greatest software. That’s why they’ve used Samsung, LG, HTC, Asus, etc as hardware partners for the Nexus devices. They don’t care as long as it gets the job done.

            Maybe this new apple like approach is their play to take over hardware and be more innovative from the hardware side of things. I’m saying it won’t matter.It’s still going to be a device to showoff the software. And its definitely won’t matter in terms of sales. Unlocked Retail devices will never sell as much as devices people can get through their carriers. Ever.

            Personally, I hope google makes the next GREAT tablet / phone and sells billions of them. Them being picky about who the OEM is or investing money in a specialized sensor or chip won’t change their sales numbers at the end of the day in the slightest. Joe Public won’t care if the new Nexus has a special google chip inside or the latest snapdragon. They want it to work and work well. Google knows this. That’s why they don’t care about hardware when it comes to android.

          • kirko77

            Really?
            And how exactly did iPhone end up best selling phone in the world? It’s in huge part because Apple controls the development and vertically integrates everything.

            People love iPhones because:
            1. They have never lagged as oppose to Android phones. Why? Because Apple designs HW and SW. When you do both, it’s like controlling your 2 arms with your brain as oppose to brain from someone else controlling 2 arms from different people. I’m a Systems Engineer with 14 years of experience so please don’t try to explain it otherwise.
            2. Battery life – historically has always been very impressive. Same reason.
            3. Performance – spanks pretty much any device in bench marks with fewer cores, etc. Same reason.
            4. HUGE aftermarket support in terms of accessories. Why? Because iPhone had a multi-pin adapter (didn’t have to be proprietary) that attracted all kinds of businesses. You can pretty much plug anything imaginable into iPhone and use in wide range of businesses, etc. All this attracts developers, consumers, etc… creating a “snow ball effect”. Go to department stores or modern restaurants, etc. They are all using iPhones/Pads as barcode scanners, checkout registers, etc.
            4. Fingerprint scanner done right. Yep. No one gave a crap about FP scanner until Apple did it right.

            I’m sure I can think of something else but why bother? Even these 4 bullets prove my point.

            And you say it won’t matter. Maybe to you. But it will matter to the entire smart phone “community” that will get excited, get behind Google and create the “snow ball” effect. The regular Joe doesn’t have to know what’s inside… What he will do is buy the phone that everyone is talking about and that has some pretty nice features that separate it from the rest of the pack.

            Until then, Google is just releasing same old repackaged phones.

          • Shadowstare

            And this conversation has devolved into Apple vs Google. Ok. Yep. Everything you say it correct. Apple has superior hardware and software and THAT why Apple’s iphone is the best selling device in the world. Timing and the carriers had absolutely nothing to do with it. Google needs to create their own hardware that THAT will turn the tide against Apple. Ok. Good day.

          • kirko77

            Wooooow. Really? LMAO! I have never owned a single Apple product because I don’t like the company but I do respect their engineers and products. And Apple doesn’t have superior SW…. they have superior _vertical integration_ (which is ONLY possible if you design your own HE and SW) …. which I have been trying to explain all this time.

            Clearly you have nothing else to say because I proved my point with direct examples that cannot be countered with similar Android examples (actually quiet the opposite).

            Just be happy that Google wants to control HW instead of bickering with me LOL.

          • Shadowstare

            Actually I’m tired of going round and around with you about this. You think that if Google can become vertically integrated, they’ll turn the tide against Apple. I’m saying it won’t matter. Google can redefine the term vertical integration and produce the greatest device every created and it STILL won’t sell like Apple unless the carriers get behind it. Its like politics. A candidate win the popular vote, but they don’t get the electoral college, it won’t matter. Right now Apple is the incumbent and Google is a popular but not supported independent.

        • LANCE

          yup, cause the nexus 6 is just a variant of the moto X internals are the same just scaled up,

  • seattle tech

    Googles master plan is about to be unleashed. They must show Alphabet massive increasing profits now. Way to screw all your oems that made android what it is today. Be same be apple.

  • Rashad

    I can see why people would want Nexus phones to be sold in carrier stores. People don’t like to drop $500 on a phone. No matter if its a great deal for what the phone offers. I have actually seen a lot of commercials for the Nexus 5x. Not as many for the 6p. I see them on the TV channels I watch. I also see them when I’m watching Hulu. Let the Average Joe walk into Verizon or AT&T or T-Mobile or Sprint and get a feel for the Nexus phone. I still see Apple commercials more often. Apple also has Brick and Mortar stores that Google doesn’t have. Even Microsoft has some Brick and Mortars. I’m not sure Google will ever do that. All Google needs to do is have Nexus phones get the same treatment update wise that Apple phones get. Every other Android phone can go through the carrier update process. I don’t see why Google can’t do what Apple does. At least do that with a Nexus phone. That’s my thought at least.

    • kirko77

      1. Google can’t control OEMs. This is not what Android is about.
      2. Google CAN control Nexus and not sure why Nexus 6 on ATT got F’d by ATT… Google shouldn’t have allowed ATT install it’s own image on it.
      3. This has nothing to do with this article. Nexus devices cannot push the envelope because Nexus is assembled from OEM parts bin and it looks like Google wants to do something cool here.

      • Rashad

        I never mentioned an OEM. I just listed what I observed when it was mentioned that Google wanted to take more of an Apple approach and control essentially everything when it comes to Nexus devices. Apple controls a lot when it comes to their devices and they have established so much so people can get hands on with their devices. Google doesn’t have that and would have to do a lot in order to get on Apple’s level when it comes to control.

        • kirko77

          Ok, I agree on brick-mortar comment

  • hkklife

    To me, Google actually needs TWO separate lines of clean, unbloated Android devices with price & features as the differentiating factor: Chrome and Pixel.

    They need something that brings back to the screaming value proposition of the N4, N5, and the two N7s for the “Nexus” moniker (those 4 releases were IMO the most suffessful vision of what “Nexus” was, along with the original Nexus One of course. Ideally, solid hardware on par with whatever Lenovo, Samsung and the no-names are offering BUT without bloat and guaranteed updates at a very reasonable price. Then they need to do what MS has done with the “Surface” branding and reserve it for the highest of the high end devices with Pixel.

    I’d propose something like a 2017 lineup that would have an 8″ Nexus tablet, a 10″ Nexus tablet and a 10.5″ or 11″ Pixel tablet. Then have a 4.7″ Nexus phone, a 5.5″ Nexus phone and a 6″ Pixel phone.

    Google’s strategy and pricing with the Nexus line has been horrible. The Nexus One was a flash in the pan for devs and enthusiasts, the Nexus S and GNex were sort of in an awkward world in between carriers and enthusiasts, the N4 and N5 were totally targeting enthusiasts and value-seeking consumers and the N6 went back to the carriers before the 5X and 6P flipped again to an awkward spot that tries to straddle value and the high-end.

  • Jason

    good. Google should open the door for OEMs to add all their BS if they want, but let users go back to stock android if thats what they prefer. Most dont have a problem with carrier UIs and will likely keep all that crap. Google has just as much clout as apple to tell these companies its my way or the highway.

  • sgtguthrie

    I would have a Nexus 6p right now if i could have gotten it with T-Mobile Jump On Demand. Just my 2 cents…

  • Gussy2000

    This primarily for security. If the ONLY thing that changed was immediate updating (not skins or UI’s), this would be a huge improvement in the Android OS.

    • seattle tech

      Primary is to take all the profits and mimic apple

  • Andrew Bernstein

    The last report on google from the information was refuted by google. Not sure how that will pan out but the reasoning in their article is subpar apple bias at its best.

  • Adrian

    OEMs and carriers with slow or no updates puts a black eye on Android. Maybe doing this will put the spotlight on the carriers and OEMs where it belongs. What is the point in updates and security fixes if nobody bothers to get them. You can make security a selling point on Android if it’s done right.

    The current method is broken because once they have your money, carriers and OEMs don’t seem to care… that is until you buy your next phone from them.

    • seattle tech

      99% of the world doesnt care about updates. If you asked a normal consumer what version of android they had on their phone, They wouldn’t know. This is all about Google taking hardware profits now

      • Adrian

        You can’t care about something you’ve never had. Educating people is a better situation than just pretending it’s okay if devices are vulnerable if they don’t have a Nexus.

        It isn’t.

        The why doesn’t matter. If it’s better for the end user, good. I know a lot of people who begrudgingly left Android because security sucks. If Google has a device that can compete with Apple in terms of security updates and response time, those people come back. We can pretend that everything is A-OK as far as security goes but we all know that’s a lie. We don’t need a billion different Android devices. We just need ones that can and will be patched in a timely manner.

  • Patrick Smithopolis

    A coworker of mine saw me using my Nexus 6P and he asked me what it was and how much it cost. When I told him he would have to put $500 up front he wasn’t on board with that. Most people are still used to paying $100 or $200 up front to get a phone. What Google needs is a financing option like Apple.

  • imronburgundy

    Man, if I wasn’t so engrained in Apple services, I’d be down for the switch if this happens!

  • Me

    iPhone, Pixel phone, Surface phone. DUN DUN DUN DUNNNN

  • Nayners

    All this talk basically boils down to open source vs. closed source. Apple is able to do things that Google can’t because of this. And vice versa. I absolutely love Google, but if they are wanting to truly compete on Apple’s level, they with have to close Android. Personally, I hope they don’t, because I believe in the benefits of open source. It’s not people like me or the manufacturer’s (Sammy) that want Google to be more like Apple, it’s Google themselves. They’ve had this internal struggle since, well, probably 2009.

  • ClikFire _

    I think Google is trying to make Nexus a legit Consumer option. I keep seeing Nexus 6P and 5x ads all over NFL Broadcasts lately.

    • Me

      Which is why I believe they’ll keep the nexus name around & release a “premium” option in the pixel phone.

  • jimt

    Maybe HTC wants to use a ultra pixel camera and Google is saying no way Jose.

  • z32589

    Never thought I’d say this, since I’ve been a huge Android fan since the OG Droid (still have it actually), but this is getting ridiculous. Every year it’s a “new strategy” with the same result – iOS and iPhones sell and Android handsets…well, Samsung sells I guess…
    Isn’t insanity doing the same thing over and over again and expecting the same results? How about Google take some control of the software and have some “Apple-like” control over developers so that apps actually use Google’s design language within, let’s say A YEAR, or maybe phone actually get updated to the latest versions of Androind BEFORE the next version comes out?
    That would make consumers happy and that normally means more sales.

    • kirko77

      Customers are happy already. Those who want updates get Nexus, etc. Those who don’t care get what they want.
      What you are saying will only piss off OEMs

    • Defenestratus

      I’m so irritated by Google’s schizophrenic software design philosophy. I think we’ve been through 3 design languages in about 5 years of Android. I know I get tired of trying to explain why the youtube app keeps changing its layout to my parents every time they decide to change it. Can’t tell you how many times G+ has changed its design layout.

      Sometimes Google does things just to make busywork it seems.

      • kirko77

        Agreed. As much as I love Material Design and want everyone to follow it, I can’t blame OEMs fordoing something different. It’s their choice and you vote with your wallet.
        I only hate few apps not in MD (Ebay, and BankOfAmerica). And I understand why banks don’t want to screw with it

    • Adil Tajgeer

      i agree that google needs to take better control over their software, at the very least on the update end of it. now with security updates being possible without an OS update, there is ZERO reason a large company like samsung still has flagship devices on a NOVEMBER version of that update (i’m looking at you, my AT&T note 5) they will drag their feet because there is currently no reason for them not too. google won’t say anything, and the general public doesn’t know any better.

      • LionStone

        As long as OEMs make an unlocked version, I’ll be happy because seeing what HTC has done with the One A9 and keeping it updated with even the monthly Android Security updates. They’ve shown it’s possible on the OEM side of things.

    • Patrick Smithopolis

      They can’t do that. They’ll be in the same position that Microsoft is in now with Windows phone. Manufacturers don’t want to make Windows phone because they have no control over the software. They can’t differentiate themselves.

  • Alan Burnstine

    Google really needs to make up their minds. If they wanted total control, they had the perfect venue for it with Motorola, then they sold them.

    • Wish I could like that comment a gazillion times.

    • The Doctor

      Motorola sucks.

      • Mickey Jones

        Then you have something in common.

    • kirko77

      Motorola wasn’t the way to do it. You don’t want to be in the manufacturing business. Even BBRY is moving away from this.
      This is absolutely the right move by Google

      • James_75

        Uh, this move puts Google squarely in the MFG business…

        • kirko77

          Uh, no.
          Apple happily outsources manufacturing to Foxconn and other suppliers (Samsung, etc).
          Manufacturing is not something to focus on when you have such a “brain power”…. it’s a waste of resources and $$$

      • Alan Burnstine

        They still could have kept it as a subsidiary, but then had total control over the manufacturing when they wanted it. No negotiations, no problems. (I am really just pissed that they sold to Lenovo. I don’t mind — much — buying from a company that manufactures in China, but I don’t want to buy computer/phone equipment designed there. Too much risk of government interference, and with the “Superfish” scandal, Lenovo has already proved themselves untrustworthy).

        • kirko77

          Google was losing hundreds of million of $$ every quarter! It HAD to go. And it’s STILL losing big $$ at Lenovo.
          Motorola had nothing special to offer. Just another OEM. Google is a brilliant engineering company…. not a manufacturing company to stamp out components and put them together.

    • MadJoe

      Motorola being owned by Google was seen as a threat to other OEMs partially because it was rumored that the Nexus line would continue under Motorola. By not locking the Nexus to 1 manufacturer, Google can more easily justify the Nexus’ existence as not being in direct competition with their Android OEM partners. This is smart business sense. They bought Motorola specifically to reap their patents and allow all Android manufacturers protection under those patents. That being accomplished, they sold the husk of the company off. Again, good business sense.

  • kirko77

    This is awesome! And it’s not like the Motorola fiasco so it should work out nicely for Google. With Motorola, they inherited the manufacturing mess, which is not a good place to be. Manufacturing has to be outsourced to those who know how to do it best (quality/efficiency, etc). Google can focus on great engineering (which they did with Motorola) and execution. Let Foxconn, etc build to spec.

  • Maybe this is what we need for Hangouts to be usable lol

    • Hah, still…not likely.

    • mickeyB88

      Hangouts needs to die or Google needs to decide what the hell they want to do as an iMessage competitor. Having to use a third-party app that 80% of people in the US have absolutely no incentive to use is unacceptable.

  • Kevin Korn

    Ive been wanting this for a minute for Google’s complete control for their phones and i am sure others too. Some smartasses defend that statement to say Apple is no different from how Google’s phone is since Foxxcon manufactures the iPhones. That is tru, but the actual design is all 100% Apple.
    I can’t wait for Google’s next move because we all know they did a wonderful job on the cameras and Nexus imprint.

  • Mel Torme

    Don’t care as long as its smaller than 5.6″ x 2.9″.

  • Tim Glaraton

    Just make a Pixel phone and leave the Nexus lineup alone

    • Would sort of agree…

      • Tim Glaraton

        Call me crazy, but I could almost see them splitting it like they did this year
        Nexus 5X=future of the Nexus lineup, going back to the 4/5 mentality of providing the best experience for the least amount of money
        Nexus 6P=future of the Pixel phone lineup. Premium powerhouse designed top to bottom by Google.

        Plus do you know what P stands for?

        Pixel 🙂

        • person

          Premium?

    • rj-b

      Pixel Phone = 100% in-house.
      Nexus line = partner with OEMs.
      I could see that.

  • trwb

    I still want to know where Google it getting the components from for their “top to bottom” phone and who is assembling it. I don’t want to buy the thing if it has cheap crap in it.

    • Wouldn’t have cheap crap. If you want to compete at the high-end, you have to put in high-end piece. All this means is they’ll have someone build it, but only put a Google logo on it.

      • trwb

        Companies like Apple and Lenovo for instance have been known for putting cheap components in their devices and passing the device off as premium though. I could see Google trying to cut corners on certain parts to keep costs low.

        • Patrick Smithopolis

          Why would they do that when their bread and butter is advisement? With Apple controlling so much of the high end market Google services are being pushed out. They need a way to get back in.

  • TSY87

    With the 6P as evidence, I don’t think this is necessary, though I don’t mind it one bit. Perhaps they can come out with a google-made lineup while still allowing other OEM’s to make their own nexus variants. For instance, Samsung could come out with a Nexus S7 that features stock android. Not like it would happen, but surely we can dream.

    • kirko77

      6P is simply a repackaged Huawei phone. I really like that Google will start designing their own HW (as in electronics).

  • LaFave07

    I think they wanted to do this all along. Now that the OEM’s are basically slaves to Google and Android, they won’t be able to use any other OS. Users have too much money in Android apps for them to want to switch to another OS.

    Pretty sneaky of Google and the OEM’s have to be getting nervous.

  • The Doctor

    Does this mean they’re going to start selling 16GB models at $749?

    • epps720

      I wouldn’t doubt it based on how they price their Pixel products.

      • The Doctor

        They can truly compete with Apple then!

    • mickeyB88

      If OEMs still release a 16GB model phone in 2016, there’s something seriously wrong with the engineers at these OEMs, or the people telling the engineers that 16gb is still an acceptable amount. Minimum 32GB, done. That’s not hard.

  • pyro74boy .

    To act like Apple is a very risky move. Take extreme caution before trying to attempt to do anything the way Apple does

  • MadJoe

    A quick way to encourage people to ditch the iPhone for an Android? Take Maps, Gmail, Google Search etc. off of iPhones.

    • Good_Ole_Pinocchio

      Then Google will fail, hard. They are not a hardware company. Those are what makes them money ESPECIALLY being on the iPhone.

      • I think they can succeed at it if they throw money at it and execute correctly. Netflix wasn’t a software company at one point and we all know how that turned out. =)

    • DanSan

      Google needs to take the same approach politicians take during elections.. You’re never going to get die hard apple fans to switch, and same goes for Android owners. Their target are the people in the middle, the undecided voters.

      • I can’t wait for the 2016 iOwa mobile caucuses.

        • Suicide_Note

          Trump! Trump! Trump!

          • MadJoe

            You really are suicidal, aren’t you?

    • raazman

      Not going to happen due to the fact that a huge chunk of revenue comes from iPhone users.

    • Me

      Nah they’d just use Apple based apps, plus Microsoft would swoop in like a vulture on a carcass.

      • MadJoe

        woosh!

    • imronburgundy

      Waze, Outlook, and don’t use google search.

      • MadJoe

        Waze is owned by Google.

  • schoat333

    Good. It’s about damn time they take the Nexus line more seriously. It should be selling a lot better than it does.

    • James_75

      Nothing is stopping Google from more heavily marketing Nexus devices. In fact, the latest versions of the Nexus phones are the most heavily marketed Nexus devices I’ve ever seen. Google building the devices isn’t going to change the rate at which they sell.

      • kirko77

        Sure it may (change sale #s).
        Smart phone progress/revolution has hit the wall. Even iPhone sales are slowing. This industry needs a spark and Google is one of 2 (Apple being the second one) companies that can come up with something very new/unique. It absolutely cannot be done with Nexus because it’s simply a repackaged phone.

        • James_75

          Repackaged? Hmm, I didn’t realize I could buy the 6P or 5X as non-Nexus OEM devices. Google builds the software and gets the OEM’s to build the devices to their (Google’s) own specs. Google isn’t a hardware company the way Apple is.. IDK, just seems like they are trying to fix something that isn’t broken.

          • kirko77

            LOL, everything inside Nexus is off-the-shelf parts. Are you kidding me? Maybe camera sensor is a little different with 6P/5X but everything else is what you can buy from a number of other OEMs packaged differently. And OS doesn’t change the fact that HW is “stale” and not special anymore.

            Google is making their own server chips, and designed other HW (you seem to be forgetting Glass, ChromeCast, and other stuff from XLab). Google can definitely do something special with recent partnership with that “neural network” chip maker, etc.

          • James_75

            You think Google is going to design and MFG their own SOC? Radios? Panels? Image sensors? hahaha

          • kirko77

            Apple doesn’t either. They design core components, go to parts bin for others and then outsource manufacturing. And look… Apple is the richest company in the world.
            By the way, Google designed their own server processor and many other unique components.

          • James_75

            I understand the concept of “repackaged” but I can promise you that the average consumer has zero idea of what resides inside whatever device they are using.. they don’t care who built any of the components, whether they are “off the shelf” or designed by Apple/Google then contracted out for production.. all they care about is performance, the image that owning such a device provides them, ecosystem, perhaps updates, and a whole host of other intangible things that aren’t necessarily driven by what hardware innovation resides inside the phone. You also seem to contradict yourself… you give accolades for the way Apple does it, think Google should follow suit, then you’re critical of Apple for their iphone sales slumping. IDK, I just don’t think Google is built to take on Apple and Samsung in the hardware department. They will need significant internal changes and investment to be successful down this road imo.

          • kirko77

            Let’s be honest. Those who care about updates know what to buy and they get updates. So this is not what Google is worried about.

            Why do people keep talking about iPhone as a “gold” standard? Because historically iPhone always brought something unique, and most importantly… useful feature to the market _done right_. Be it:
            – amazing battery life (combination of OS and HW optimization)
            – amazing camera (combination of sensor and processing)
            – SoC performance with fewer cores (again, combination of OS and HW optimization)
            – “it just works”

            ALL this isn’t possible without vertical integration. Comparing iPhone to Nexus is like comparing Mac to high end custom built PC. They both look amazing, both perform great but “overall” Mac is probably always going to be better because Apple controls pretty much everything.

            And Apple’s sales slowdown is _exactly_ why Google has to do something. Apple’s slowdown is only proof that mobile space is stale and boring and there’s no reason for people to get excited anymore and upgrade. This industry has hit the wall and needs something new. Google can do it ONLY if they take control of the entire design. Manufacturing is the last thing they should worry about because there are powerhouses that do that exceptionally well.

          • James_75

            Google hasn’t designed smartphone components before which is my whole point.. That’s a huge uphill battle that risks alienating the very partners who have gotten Android where it is today. Even you admit that Apple’s iphone sales are hitting walls and they, as you say, design their core components and then outsource the MFG”ing.. Apparently, according to you, this is the only way for innovation to occur. Further, most consumers have zero clue nor care about what is residing inside their phones so long as it performs well, takes good pictures, and increases their status symbol when people see them with it. The Nexus 6P is a shining example of how awesome the Nexus line can be. Google should have just made a 6P and a 5P and most everyone would be happy. Apple isn’t rich because of smartphone innovation.. it’s much more intangible than that imo.

    • michael arazan

      This is the first year Google has ever put it out there as a Consumer device and ran commercials for a nexus phone. It’s been around since 2008 and the general public has no Idea what a nexus phone is.

  • Mordecaidrake

    They should have done this from the beginning.

  • pushlatency

    I’ll look forward to Google trying this, but I’m a little skeptical that we’ll see any big hits right away – they Pixel and Pixel C haven’t exactly been the most well-rounded widely, adored devices – and I think that’s what a Google-made Nexus would need to be.

    • James_75

      If the Pixel devices ran something more robust than Chrome OS I think they would have done better.

    • CabbageHeadCat.

      The Pixel has been hailed as one if the best laptops around, money no object. The Pixel C is a tablet, so…tablets were a distraction for Apple to sell more products. The tablet is pretty much dead. I haven’t found a good use for one outside of a wine list at a restaurant. Games are awkward on them vs a 5.5+” phone.

      • James_75

        The Pixel may be a great laptop (hardware-wise) but since it can’t run non-gimped versions of Office software it’s never going to gain traction… Just my opinion.

  • Good_Ole_Pinocchio

    “Some other bullets from the report suggest that Googlers weren’t happy that the newest Nexus phones weren’t sold through carriers and that Nexus phones typically carry “high price points.” ”

    I just called BS on that entire report with that one sentence. Give me a break. Tell, “The information(subscription)” to try harder.

    • calculatorwatch

      You’re right it’s BS, but it’s alluding to the fact that the ideal way for most people to by phones now is through a two-year no interest payment plan that they get through their carrier. If Google were to offer their own two-year no interest payment plan just for Nexus devices, I think that would do a lot to widen their appeal.

      • They kind of do with Project Fi

        • calculatorwatch

          Yeah, but most people on Project Fi are getting Nexuses anyways. They aren’t going to get everyone to sign up for Fi, so they should be focused on enticing those that want to stick with their own carrier.

          • rj-b

            Not to mention some of us would love to sign up for Fi, but coverage in the middle of Iowa doesn’t really make that a possibility.

      • Adil Tajgeer

        this. even apple has figured it out, and the rumors of samsung doing it as well are back. in the US, people are just not in the mental mindset to be okay with shelling out $500-700 upfront on their smartphones, if google does roll out a payment plan through their storefront, it should help sales.

      • mickeyB88

        The fact that I can’t buy the Nexus phones on a payment plan outside of Project Fi is what’s stopping me from getting one.

  • CabbageHeadCat.

    As it should be. As long as it is unlockable for those that need it, which it should be.

  • ASV505

    As long as the next Nexus is as good as the 6P, I’m never going back.

    • Nathan Borup

      If by going back, you mean going away from the nexus line, I’m with you. Nexus 6P is by far the best phone I have ever had

      • The Doctor

        The camera on the 6P is subpar. But other than that, yeah, it’s a great phone.

        • Jonathan Penrod

          I love the camera. Takes great shots compared to my friends iphones

          • The Doctor

            My S6 active takes better photos.

          • raazman

            Lol ok…

          • The Doctor

            You’re delusional if you think the 6P’s camera is better than any of Samsung’s cameras.

          • raazman

            It’s ok, I think the fact that other people say it themselves is a testament to which camera produces better images. After looking at countless images back and forth between different phones, I’ve concluded the same. I believe you are the delusional one.

          • The Doctor

            Android Central’s review of the Nexus 6P calls its camera “an okay camera”.

          • raazman

            Yet everyone that has compared their Samsung pictures with me says otherwise. It has gone so far to even convince a few to get the 6P. You can’t call me delusional and blame me for others liking the 6P’s camera more, both by iPhone and Samsung users.

          • The Doctor

            A recent review of the 6P’s camera from an Android Central editor: “In other areas, I think many have been lulled into giving the 6P a free pass. The camera is decent, but not great”. Another: “It’s not the best one you can get — I’d still give that title to this year’s Samsung phones or the LG G4 and V10. But for basic social sharing, the Nexus 6P is more than good enough.” Links: http://www.androidcentral.com/nexus-6p-second-opinion
            http://www.androidcentral.com/three-months-nexus-6p?utm_medium=superfeature&utm_campaign=navigation&utm_source=ac

            This Samsung user who has both the S6 active and the Nexus 6P and the S6 takes so much better photos. It’s inexcusable that Huawei left out OIS in the 6P’s camera.

          • boisvert00

            So one review out of many, just because one person says it doesn’t make it fact.

          • raazman

            Exactly this, I’ve seen people express how they like the 6P’s camera, despite what any “professional” says.

          • Patrick Smithopolis

            Why would I care about the opinion of someone else when I have the phone and I can make my own judgment?

          • popc0rnx

            You quote ONE source for your information, and expect us to take that as fact?

          • The Doctor

            Aren’t you aware that other people’s opinions aren’t fact?

          • Allyn K C

            Your initial post was that the 6P camera was “Subpar”; but all your arguments appear to be that it’s not the best available. Subpar does not mean “not the best”, it means “below average” – which is not the case. It’s a very good camera, just not the best camera.

            Even by the source you provided, statements range from “The camera is decent” to “I’m still liking the camera” to “The camera is still incredible”.

          • The Doctor

            Subpar for a flagship, sport.

          • JustSaying

            So they call you out on your misuse (misunderstanding) of subpar, so you have to change the context of your original comment to make a little more sense as well as you have to resort to name calling.

          • Allyn K C

            Actually, quite well rated for a flagship. The 6P DxOMark score is below the latest Sony and Samsung devices; but after those – the next slot is a tie between the 6P, iPhone 6S, and the Moto Turbo 2 (which places it a point above the LG G4 and the Moto Pure).

          • w0t

            Wait what? Are you sure you’re talking about the same 6P as everyone else?

            Here’s your article: http://www.androidcentral.com/nexus-6p-review

            and here is what the Android Central review said:

            “The camera is awesome”
            “A CAMERA THAT MAKES YOU SMILE”
            “The camera: the hype is real”
            “…. phones like the G4 or Galaxy Note 5 or Galaxy S6 or even the iPhone 6 plus have really awesome cameras on them….. You can add the Nexus 6P to that list.”
            “the camera on the Nexus 6P is great”
            “It’s great in the sun. It’s great in the shade. It’s great in a dark room where people are on stage”

          • The Doctor

            I never posed from that article. See other links I provided.

            Jerry is a known Nexus fanboy.

        • raazman

          I have to disagree, even my iPhone friends gawk at the quality that comes from the 6P camera.

          • The Doctor

            LOL. I doubt it.

          • raazman

            I doubt you.

          • jonathan3579

            I use both a Nexus 6P and an iPhone 6s Plus and there really isn’t very much competition. The 6P has a much better camera overall.

          • The Doctor

            I’m pretty sure the video is so much better on the iPhone 6s Plus because of OIS.

          • AdamJay

            I also use the 6P and 6s Plus and I have to disagree – the 6P has a great camera, but the only area where it’s better than the 6s Plus is low light photos. The 6s Plus takes better pictures in pretty much every other scenario, it’s faster (no HDR processing), and video is much better than the 6P.

          • The Doctor

            Don’t let the Nexus fanboys see your comment. They’ll be calling you “delusional”.

          • raazman

            “The Doctor • 19 minutes ago
            You’re delusional if you think the 6P’s camera is better than any of Samsung’s cameras.”

            You already did. With your logic, seems like you’re a hardcore Samsung fanboy.

          • jonathan3579

            I suppose a bit of choosing all comes down to preference. My gf who is strictly an iPhone user constantly agrees that the 6P takes better pictures but again, that’s all just preference.

            I won’t dispute video quality being vastly superior on the iPhone or incredibly slower HDR on the 6P. 🙂

        • Suicide_Note
          • The Doctor

            Yes. It’s not as good as people make it out to be.

          • boisvert00

            What camera is better?

          • The Doctor

            Any camera on a 2015 Samsung phone.

            Optical image stabilization is a necessity, not a feature to leave out.

          • boisvert00

            I think you are the delusional one, but anyways…

          • Suicide_Note

            It’s every bit as good as people make it out to be. I will admit that I wish the camera app itself had a few more features built in, and it could definitely use a boost in the speed department. I avoid those issues by using a third-party camera app, however. In any event, pictures taken with the 6P camera are very, very good.

          • StevieV

            You might be right, it might not be as good as people make it out to be. It’s also not as bad as you’re trying to make it out to be.

          • JRomeo

            i use it on the regular, and its fantastic !

        • popc0rnx

          I don’t think you understand the definition of “subpar”. Sub par means below AVERAGE. While the 6P may not have the BEST camera on the market, it is very close to the top.

          • The Doctor

            Close in regards to who? The S6? The Note 5? The S6+?

        • Jeff “BIG RED”

          The best question would be. Do you own the 6p?

          • The Doctor

            Uh, duh. Otherwise I wouldn’t have made that comment.

            I have the gold 64GB version and I’ll be returning it soon.

          • JustSaying

            Seems like a perfectly valid question he asked, seeing as you did not seem to understand what “subpar” means

          • Joe O

            Can someone point me toward the popcorn cart?

          • Jeff “BIG RED”

            Put that subpar camera up against the note 5 and iPhone 6s. It definitely didn’t come in last. So you must be smoking something really good or your just high!!!

          • The Doctor

            Cocaine is a helluva drug.

        • Nathan Borup

          I came from a GS6… the nexus 6p’s camera matches it’s performance for anything that I use it for… in fact it works better for low light situations

        • michael arazan

          Confucius say the camera is only as a good as the photographer taking the photo

    • VAVA Mk2

      Amen

    • Kevin Korn

      For me, i think there are areas that Google can improve on from Huawei’s hardware, like the viewing angles of the display, buttons, and other small details, but that’s just my opinion

    • Defenestratus

      Sorry have to disagree. As someone with both a 6P and a 6…. I much prefer the 6. My 6P is showing signs of age already after only 2 months of use. The bottom edge is all scratched up from trying to find the charging port on my nightstand dock. Theres an annoying rattle in the top of the phone that I can’t help but trigger when I tap the phone. It’s also too small. I find myself having to zoom while using chrome way too often and the camera isn’t nearly as good as people make it out to be. I also have annoying bluetooth connectivity problems with it to certain A2DP devices like my car stereo.

      The 6 certainly had its shortcomings, but it offered the most complete package IMO. It’s build quality was certainly better.

      • popc0rnx

        My 6 chipped all over the bottom edge after a month of use. The 6P feels like a way more premium phone. No rattles, camera is definitely better than 99% of the phoens out there. Never had any bluetooth connectivity problems

    • ClikFire _

      Im with you Nexus 5 was my 1st Nexus after using countless OEM flagships then 2015 had the Nexus 6 which I am still happy with even now and don’t even see the need to even get the 6P right now let alone go back as they keep getting better every year.

  • James_75

    Waiting for all you anti-Apple people to jump on this bandwagon and support this move like it’s the greatest idea ever.

    • Carlos Lopez

      Why exactly is them doing that bad?

      • James_75

        Why is it good? Do you really want to pay iPhone prices for your Nexus devices? It’s coming if this goes through.

        • Carlos Lopez

          I very much doubt that. But yeah lets say they do go iphone prices. I’d happily pay that so that they could properly optimize everything and have an android device that could pull the most out of its hardware.

    • trixnkix637

      How would this be a bad thing? I doubt Apple’s top to bottom control is an AntiApple person’s chief complaint about them.

      • Carlos Lopez

        Seriously. Its like this guy is just trying to find an excuse to trash anyone that likes android

        • James_75

          I love Android.

      • James_75

        Partnering with other OEM’s to make Nexus devices is something I actually respect about Google. Making these changes to the Nexus program is like trying to fix something that isn’t broken IMO.

        • trixnkix637

          You could argue it’s trying to make something that isn’t broke, better.

    • VAVA Mk2

      As long as rooting and custom ROMs still work, I do not see why this would be bad.

  • mmoreimi

    I’m in

  • Larry Simpson

    This is long overdue.. Hopefully they actually follow through with it.

  • Maxim∑

    Google should force all OEM’s to include a “return to stock Android” toggle. Take more control of your software…

    • Michael G

      Agreed. The only reason I chose the phones I have had (GNexus, Moto X (2013) and now the Turbo 2) is because I hate skins. The latest Note was attractive but I refuse to use TouchWiz. I want the closest version of Android that I can get.

      • Mordecaidrake

        Believe it or not, the latest TouchWiz isn’t that bad. I got the Note5 and love the thing, it’s probably my favorite android phone to date even though it’s not stock.

        • Good_Ole_Pinocchio

          It’s definitely better. But the ram issue on the S6 almost drove me insane. But they’re on their way.

          • MadJoe

            You’re in luck, the Note 5 seems to not suffer (as badly) from the S6’s RAM issue, nor it’s terrible battery life. I’m with Mordecaidrake, the Note 5 is hands down the best phone I’ve ever owned.

          • Good_Ole_Pinocchio

            I’m assuming because theres a whole extra gig of ram in there. They need to get to optimizing.

        • JoeN

          Isn’t that bad lol. Why accept that as the default? That said the Note 5 is okay, except they removed removable battery and external storage. That killed it for me

          • James_75

            So you own a G4 then? That’s about your only option.

          • Skin Blues

            I don’t see how stock android would be better than TouchWiz on the Note 5. I use a third party launcher so the actual visual aspect is exactly as I want it. With stock android, I’d lose a lot of functionality like S-Pen integration which is awesome, and muiltiwindow (less awesome, but sometimes useful). Lack of MicroSD was a horrible, horrible decision (especially since they’re trying to push GearVR which uses huge 3D and 360 videos/games that take up a ton of space), but it seems they’re bringing it back with the 2016 phones. I just don’t see what I’m missing with stock android.

        • marcusmarcus2

          Every time someone describes something as not that bad or isn’t that bad I think of this
          https://www.youtube.com/watch?v=4DuY4WOMucU

        • Gideon Waxfarb

          ‘Believe it or not, the latest TouchWiz isn’t that bad.’

          ‘That bad’ signifying that it’s still bad …

          • Skin Blues

            It’s not bad at all, it’s good. It’s a damn firmware, who the hell really cares?? It’s basically stock Android with S-Pen integration and multi-window added. The only downside is slower updates, but honestly I don’t really care about updates on a phone that I’m going to own for 2 years tops. Marshmallow offers nothing interesting that has me clamoring for an update from Samsung.

    • trixnkix637

      That negates the point of Open Source. If you want stock Android the way Google intended, that’s what the Nexus line actually exists for.

      • This. Android is buit for “Choice”. The Nexus line is there for a reason.

      • JRomeo

        SADLY, most people that use android phones, when they’re on a heavily customized version of android that their oem created, they have no idea that this isn’t stock android, and simply believe “oh, so this is android” and compare it to the iPhone. then when the customized android o.s. isn’t up to par with pure stock iOS, they complain…. if they really wanted to compare, they would compare stock android to iOS, but they dont know what stock android is unless they by chance use a Nexus phone, or someone educates them, or they are tech savvy like you and I.

      • Johny Bravo

        it doesnt, google play services are not open source, so this could be reasonable requirement as well (“return to stock Android” toggle)

        • trixnkix637

          In order to unskin Google Apps… One has to flash a stock Android img. Again, defeating the purpose of both the Android Open Source Program (it exists so an OEM can skin it, if they choose) & the Nexus program (which exists as the sole stock Android option).

          Asking for a return to stock Android toggle requires root access and just generally isn’t a reasonable request both on the consumer’s and the OEM’s ends.

          • Johny Bravo

            OEMs doesnt skin google apps, GMS are provided untouched. Also Nexus line = android stock + GMS. Yeah, it would defeat maybe nexus program, but look at numbers of sold nexus devices vs. non-nexus. It would be big win for consumers, if they would have this choice of toogle. Also your argument about root access for users is false.

          • marcusmarcus2

            I could not figure out @trixnkix637:disqus’s root comment. As it goes right now, yes you would need root access to change anything in a skin, but if there was a toggle built into the ROM, it would not need root access.

          • trixnkix637

            Please see my comment to @JohnyBravo above.

          • trixnkix637

            You’d have to make up your mind on what you want stock. GMS or the whole ROM.

            Up until recently you made it seem you wanted the whole ROM returned to stock which would require root access to do as new img files would need to be flashed.

            If you want GMS in OEM stock android products, it kills Nexus. Which would make no sense for Google to do.

            I guess pick your poison because neither would happen is my final comment.

          • Johny Bravo

            It doesnt really matter what I want, but what customers want (functional upgradable and secure android including GMS). If OEMs dont update their own android versions, it only devalues android as brand in general, which results in unhappy customers leaving to apple. And Android brand is greatly more important to Google than relatively small Nexus program. So google can really require OEMs to provide this toogle. Yeah I know it wouldnt happen any time soon, we are just theorize here.

          • trixnkix637

            I appreciate a good and forth. Especially when we keep it civil and provide good ideas.

      • marcusmarcus2

        They could include it as part of their Android Compatibility certification or whatever it is that gives OEMs the right to use Google Mobile Services. GMS is not part of the Open Source part of Android, so the requirement would not negate the point of open source in Android itself, companies could still use Android the way they wanted (though it would probably be much harder to sell a device without GMS)

        • trixnkix637

          That last sentence probably explains why that will never happen better than anyone here can.

      • h4rr4r

        No it does not. The Source is still open and available. Feel free to build your own.

      • ThisGuy

        Hardware was never open source. Just the software.

        • trixnkix637

          Idk which comment you’re replying to, but yes only the software is open source… Which is exactly what we’re discussing.

    • mike hunt

      that’s not a very good idea. would be a sure way to drive companies away from making android phones

    • Good_Ole_Pinocchio

      People tend to forget that Android being open source and OEMs using their own skin is what forced Android forward. It was the entire point of the Android program. Not for Google to have “control”.

      Google is still borrowing features from skins to make stock better (and ignoring very important features still). Google would be very far behind the 8 ball if it wasn’t for OEMs being able to do whatever they want with the software.

      As for a “back to stock” button. There’s no real way to do that unless you have customers flashing stock. Which isn’t reasonable or sensible for a consumer device.

      • AllPurposeRadio

        (and ignoring very important features still)….this!! All I want to do is to be able to change system font(without having to root) and use different wallpapers for the home and lock screens. No reason these shouldn’t be available on stock Android.

        • Good_Ole_Pinocchio

          Or something that even Apple has, Mutliwindow. I can’t believe IOS got Mutliwindow before stock Android. The lack of something so trivial has made their Pixel C a DUD out the gate.

          • Me

            Yeah I don’t really know wth they’re doing with the C. They better be prepping Multi window for N, otherwise they’ll really be behind the 8 ball.

          • AllPurposeRadio

            I had it on several prior Samsung devices. Never really found it useful. But I agree it’s definitely a feature that should be part of stock.

          • Patrick Smithopolis

            I don’t understand why people want to turn their 5.5″ display into two 2.75″ displays.

          • Col_Angus

            Technically, it would be two 3.6″ displays if you assume a 16:9 aspect ratio. But I agree with your point.

          • Me Ted

            Because people like to complain about bs features that 0.00000000001% of the phone’s owners actually use.

          • Skin Blues

            Only time I ever really use it is for having a YouTube video open on road trips while also using GPS navigation. The YouTube video takes up the bottom 25% of the screen and the nav takes up the rest. Don’t really watch the video on YouTube, but it allows it to be played (has to be active window or it pauses), for things like stand-up comedy that aren’t visual. There are other uses too but it’s just not very important and since you hardly ever use it, it’s not intuitive to open a window with a calculator while browsing the web or something.

          • Zybeon

            Youtube videos playing in the background has been added to android youtube app recently. Check it out.

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          • gallen408

            I was in your camp until I was working on multiple Sheets on my Nexus 6. MultiWindow would have been perfect.

          • I giggled at this because I agree, but the same Stock Android that runs on phones runs on tablets too. Maybe tweaking the Tablet version to include multiwindow..

          • Good_Ole_Pinocchio

            Especially for Tablets. The Android market is so stagnant right now. It’s not even funny. And theres nothing more useless than a stock tablet.

          • AllPurposeRadio

            I don’t agree with that. The 2013 N7 was and still is a fantastic device.

          • Good_Ole_Pinocchio

            Dude. That thing is almost 3 years old. What would you buy today with confidence?

          • AllPurposeRadio

            I have a Nexus 9 now…by no means perfect but still pretty darn good. Given the positive experience I had with the original Galaxy Tab S I’d definitely buy a Tab S2 in a heartbeat.

          • I still have the Nexus 10, which is even older. It too is still a fantastic device. Its resolution is better than the Nexus 9 and about the same as the Pixel C. The only problem, though not insurmountable, is no Marshmallow update.

          • Agree. Still use mine daily. Sad it never got more love and definitely missing the Marshmallowness on it.

          • Artune

            I loved my nexus 10 but ended up with the nexus 9. Biggest mistake of my life. Sold it for an air 2. I’m looking forward for the next nexus tablet (not from NYC) I do have the nexus 6p and love it!

          • rj-b

            Agreed. I still use mine. Also great for my toddler. Perfect fit between phablets and huge tablets, both of which I am not a fan.

          • James_75

            How’s your 2012 model doing?

          • AllPurposeRadio

            Didn’t have it. 13 model was my 1st tablet.

          • James_75

            Dodged a bullet…

          • dp

            Mine is super sluggish. 😑

          • Jarred Sutherland

            It was never useful because Samsung locked in what apps you could use. Apple is providing an SDK for any app to use it. It is extremely useful if not limited to a few crummy Samsung/Apple apps.

          • tlingitsoldier

            If I recall correctly, Samsung also provides an SDK for developing apps to work in multi window. That means its up to developers to enable this. Samsung didn’t lock apps out, they just didn’t make the feature apply universally to all installed apps.

          • jesse542

            I had a root app on my Note 3 that allowed all apps to work in multiwindow and floating window.

          • NBMTX

            Apple got it when the hardware could handle it (which was quite late), and also to reinvigorate the line as a tool for productivity… but IMO, it still doesn’t quite compete with something as naturally capable as a Surface tablet, which seems like more of an influence for such implementations than Samsung who has also had something similar for a long while. Android can be used for productive purposes, but it’s still more of a multi functional consumption platform than a platform/tool for actual productivity in itself.

        • Joe O

          What phone do you have that won’t let you have different wallpapers for your home and lock screens?

          • AllPurposeRadio

            Nexus 6 & 6P

          • Joe O

            Huh. I can set them separately on my OnePlus X. I guess I just assumed that was part of stock android. I seem to remember being able to on my 2013 Moto X as well.

        • These dont seem important at all. Just something that you want.

          • AllPurposeRadio

            What’s important is subjective and open to interpretation.

        • dp

          That’s why I left stock Android for an LG G4.

      • Windows98

        agree.
        Google makes money from Ads and doesn’t care at all about Android manufacturers’ profitability.
        Google thinks that Android OS is enough to make money for 100+ “different” companies.
        isn’t SAMSUNG the only profitable non-Chinese Android OEM?

    • LIKE LIKE LIKE LIKE LIKE

    • Sam

      Or, have everything app based. Including the settings, recent apps switcher, etc.

      Imagine being able to switch between touch whiz, LG’s UI, Sense, etc. on the go. That seems more logical to me.

      Then again, that stuff is the very core of Android. I don’t know if it would be easy..

      • Patrick Smithopolis

        Nice idea. If Google made Android a shell and everything inside of it app-based then you can revert to stock by downloading apps.

    • The Doctor

      Why? I think TouchWiz looks better than stock Android. It takes advantage of the color saturation of the display, which I like.

    • Miguel

      I agree, you don’t have to do it but you should have the option to, still it would be open source but with a choice for the consumer.

    • morteum

      I actually think it would be better to require companies to have stock images available to be flashed to the device. I think most people aren’t going to find use in a toggl to completely change the look and feel of the OS, plus that might take up way too much space to have a stock OS and a manufacturer-adjusted OS. If it was just available to be installed from an online source that would still let developers and enthusiasts have the option.

    • NBMTX

      there’s no reason to have a toggle if these OEM devices never really were stock anyway… perhaps lower end devices shouldn’t have too much OS, but some of the OEM flagships have things not yet incorporated by Google, like multitasking, well supported cameras and APIs, sensors, different display types, etc… so I think it’s good to let them do their thing, and people will go for things for reasons.
      I want to support Google, and I like the experience, so I do… and it’s awesome… but it’d be admittedly hard to clearly market the greatness of my connected experience via Google and Android.
      Google DOES provide the Google Now Launcher which is a hefty bit of the experience… I think that’s a pretty good balance of things.

    • RustyTechGuy

      I dont think Google should force all OEMs to include that feature. This is the same issue you have with PCs if you want a clean experience then build your PC yourself or buy it from Microsoft Store. If you want a clean Android experience then buy a Nexus device. On the the flip side I do believe that all Nexus devices should be free of all customization from OEMs this Google should strictly enforce.

    • Samuel Matthews

      Nexus Phones are available for a huge discount only below

  • Yea sure Google, we believe you again
    Edit: Crap talking aside, I thought that was what the Nexus program was about since its inception??

    • CabbageHeadCat.

      What if this is why Google chose Huawei for the 6p and LG for the 5x? They let LG free to do whatever, and there are the results. But with 6p they controlled the process and you have your results there. A sacrier scenario is if you flip it. Ugh, let’s hope not.

      Google has had good success with the Nexus line, the 5 and beyond are running great on Marshmallow.