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HTC Wants to You to Throw Away Your DSLR in About 18 Months

OK, so you may have longer than 18 months in reality, but HTC thinks within 12-18 months, the gap between a smartphone camera and a DSLR will close dramatically. In an interview with Vodafone, HTC’s camera guru Symon Whitehorn, discussed the present and future of his company’s plans for optics, which includes both dominating the selfie market and helping you ditch that big bulky dedicated shooter. 

On the selfie front, Whitehorn noted that in some markets, 90% of pictures taken are selfies. (How embarrassing is that?) As you can imagine, that means there is potential for pushing product if you can make the best selfie camera. HTC has essentially done that in the One (M8), thanks to its 5MP wide-angle sensor. For at least two generations of phones now, HTC has shown that it cares about the pictures you take with the front-facing camera, making sure it is “no longer the afterthought,” Whitehorn said.

Moving out of the world population’s infatuation with photos of itself, let’s talk about this DSLR business. Whitehorn mentioned in his interview that in “12-18 months we’ll see huge advances in phone optics.” He’s talking about bringing optical zoom to a smartphone. Within two years, Whitehorn thinks it’s going to be increasingly difficult to justify buying a separated, dedicated shooter with what his company has on the horizon. HTC is specifically trying to “match the performance of dedicated cameras” that cost upwards of $3,000.

Can they do it? Wouldn’t that be cool if they did? Maybe the HTC One (M10) in 2016 will change the game?

Until then, it sounds like 4MP shots are here to stay. Whitehorn also talked about how HTC is waiting until 4K becomes a regular thing in people’s lives before they jump up to 8MP, but only then if they can maintain the large pixel model (“UltraPixel”).


Via:  Vodafone
  • As a photographer, I have huge respect for how informed the DL community is on photography. Crazy how ridiculous HTC’s statement is. I know, it’s marketing trying to convince people to purchase this phone instead of another phone AND a DSLR, but it’s absolutely hilarious coming from a company that is blind when it comes to photographic technology.

  • Chris VanAnden

    I doubt it’ll match the quality..sensors will be tiny…it’ll probably have a terrible ISO grain…more importantly…no interchangeable glass. My 7D isn’t going anywhere…unless its for a 7d mk 2 or a 6d. =]

  • mike_s123

    Marketing BS. The larger lenses of even point and shoots (never mind DSLRs) will _always_ allow better photography. It’s basic physics – they can gather more light. Similarly with the physically larger sensors that real cameras have. That means some combo of faster shutter speed, or lower noise, or more control of depth of field. Advances in sensor technology apply to both, so that’s a wash.

  • jrn145

    I’ll stick with my mirrorless.

  • tylerc23

    There already talking up the HTC One M10 while I’m enjoying my M8

  • andrewstuart81

    Samsung is about to get a taste of its own medicine by its former employee http://bit.ly/1oTFekA

  • redfoxdude

    Their tiny sensors and optical zoom lenses will never compare to my full frame DSLR with prime lenses. Cute claims, HTC. Cute.

  • Roberto Taylor

    Throw away a DSLR for a smartphone camera? I really hope that guy is high on some good stuff.

    He might as well tell us to throw away our PC’s and laptops as well and just use smartphones for everything from here on out.

  • BOB Dudek

    New commercial..Gary throwing in a DSLR camera at Downy while they take selfies while cashing checks from HTC.

  • They’re Hitting That Crack pipe real hard.

  • Higher_Ground

    The only way I can believe 90% of photos are selfies is that the person must already own a DLSR and therefore have absolutely no need for the camera on the phone besides to take photos of himself.

  • joejoe5709

    HTC of all people said they’d like to eliminate DSLR’s??!! If I had an M8 I wouldn’t throw out my point-and-shoot let alone a DSLR. But I appreciate his vision for the future even if this is just a marketing ploy to bring attention to HTC’s newest flagship and their unique camera setup. Heck, I applaud them. It’s more effective than their commercials. 18 months does seem a bit soon. I think we’re looking at 24 months minimum and even then I just don’t see how you can that much of a quality zoom into a thin package like a smartphone even if the sensors, MP and software processing technology improves dramatically.

  • Name

    blah blah blah blah blah…. just ask the internet

  • Stang88

    Heck in 18 months, DSLRs will be up to 80-100mp (w/ full 10x optical zoom) with 4k 60 frame video standard with the high level cameras doing 8k video. The DSLRs limitations will be processor speed for image processing and memory capacity. By the time HTC moves to 8mp camera they will still be at Point and Shoot level compared to DSLRs. One thing HTC will need to compete with DSLRs is at least 512GB memory capacity. The DSLRs will have at least 512GB cards in dual or tri mode. I’ve got a SONY DSLR that is 6 years old that has dual memory cards (agreed the limited size is 8GB each but for 6 years ago 16GB was pretty good)..

  • Stang88

    That’s what scares me about HTC’s view of imaging, they don’t seem to have a complete understanding on what the capabilities are of DSLRs. ANYTHING, they can put in a little 1/2 cubic inch area of a smartphone can be done 1000 times better in a DSLR with infinitely better lensing, sensor size and specialized processors. A smartphone can only replace a DSLR in the same way that a simple fixed focus point and shoot film camera used to compete with a full 35mm SLR camera. As one improves so will the other with the gap staying at least as large as now.

  • anehlo

    You forgot to mention that Symon Whitehorn also said that horses will one day replace cars as the primary means of transportation for people. /s

  • NBM

    It makes perfect sense that they’d want to wait for 4k to become more of an everyday thing…
    let’s not forget that they’re the ones who removed OIS, cut common resolution in half, use “Ultrapixels”, previously had a 3D [phone] camera, and now have a superfluous secondary “depth sensing” lens (not to be confused with the practical project Tango)

  • jb

    I’ve never been a fan of using my phone for its camera, it’s actually a spec I don’t care about in the least. The only time I use my phone’s camera is to take a picture of something that doesn’t matter at all (sending a picture of a product at the grocery store to my wife to see if she wants it, etc). And now that DSLR’s have wifi to connect to my phone, I wouldn’t care if my phone didn’t even have a camera.
    Symon Whitehorn should be fired, he’s clearly incompetent if he believes that. Either that, or he should be moved to marketing. He certainly won’t convince anyone who’s actually used a DSLR that he’s right, but maybe people who are completely ignorant about image quality and camera/lens versatility will buy his claim and thus, his camera… Errr… I mean, phone.

  • Shane Redman

    HTC is on THC….they’re crazy

    • so…

      So am I, but by no means do I think any cell phone camera will ever come close to SLR quality!

  • yummy


  • Grayson

    Considering the fact that the iPhone 4S and Galaxy S II from 3 years ago take pictures nearly as well as the current flagships, I don’t see phone cameras getting anywhere close to DSLR quality in the next couple years. Faster processors with better ISPs account for most of the improvements we’ve seen in the last few years. The actual cameras (sensors and lenses) are only marginally better than they were years ago.

  • Matthew Galea

    So HTC thinks they can make a 4MP DSLR now?! lol!!

  • Dave

    I hear that they are also working on a moped that could tow 100 train cars, to replace the modern diesel electric locomotive engine.

  • renGek

    Good luck with those itty bitty lens.

  • starnovsky

    Funny people at HTC.
    I have Sony RX100, it’s quite a beast for a pocket camera and it’s not cheap too, it’s leaps and bounds better than a phone camera.. But it’s no match for my Nikon DSLR. Just a different categories.

  • ahmed ehab

    It’s pretty funny actually to hear that from HTC as they should throw away the UMP technology if they will stick it to 4 MP and selfies only.

  • Dave

    Do they not realize that DSLR technology will continue to get better for the next 12-18 months also? What idiots…oh yeah, and try to figure out manual focus on a phone.

    • SplashMTN

      My G2 has manual focus….

      • Dave

        Yes but I am talking about manual focus you can effectively use quickly, while still capturing 20 to 40 shots per minute, if need be.

        • SplashMTN

          Yea, it’s not much fun to use.

  • The Unwired Medic

    Absurd statement. MAYBE it would happen if you partner with Nikon or Canon and make a dockable phone into a DSLR body so you can get the sensor, lenses, hot shoe, etc. A phone is a phone, a camera is a camera, and if you merge the two, one will never be more than an accessory for the other.

  • CSick

    So they’re going to put lens mounts on their phones in 18 months?

    • Michael Johnson

      This. With the current thickness (or thinness) of smartphones, it’s just not possible to get a big enough sensor to get a DSLR-quality shot. They’ve either got to make the devices a lot thicker, have sensor/lens attachments, or come up with some new tech that allows for more light intake with less depth.

  • Inquizitor

    If in 12-18 months a smartphone gets close to DSLR-like quality, it sure as hell won’t be from HTC.

  • Harpreet Bains

    It’s 2014 and htc is still boasting their 4MP camera. If Nokia or samsung had said the same thing, i would have paid a wee-bit more attention

  • Npompei

    Oh yeah, my brides will just love seeing me roll up with my smartphone instead of my 5d3

    • EXAAAActly.

      • LionStone

        No, not exactly, the 5d3 is about $4000.

        • Thanks for that information. You obviously didn’t get the sarcasm in the above comments.

          • LionStone

            Oh I get your comment just fine.


    It won’t happen without high quality, interchangeable glass. And I don’t want to mess with lenses on my phone.

  • Lee Winkler

    He’s high. In the car world there’s a phrase: “Theres no replacement for displacement” Its the same with the camera world….theres no replacement for a huge sensor….The best cameras have the biggest sensors (and I dont mean pixel count, I literally mean dimensions). Thinking a phone can replicate with lenses is ludicrous.

  • Guest

    He’s high. In the car world there’s a phrase: “Theres no replacement for displacement” Its the same with the camera world….theres no replacement for a huge sensor….The best cameras have the biggest sensors. Thinking a phone can replicate with lenses is ludicrous.

  • Cael
    • rawr

      Will not upvote this non-fetch meme.

      • Chris Hannan

        *squeezes boobs*

        There’s a 30% chance I’m already laughing.

        • Bob G

          Whatever! I’m getting cheese fries.

      • Cael

        Jason Mackenzie tweeted me and said UFocus was used on this picture. LOL

  • John

    First of all, DSLRs can be had as cheap as $500 to $600 dollars. $3000 buys you a ginormous full frame sensor camera which no smartphone pinhead sized smartphone sensor will ever match. Secondly, no matter how “ultra” the pixels are, it will not even match the picture qualities of even the $500 to $600 dslrs with ASPC sized sensors. Any crap camera can take nice pics during the day. It takes a good camera to take nice night pics. They are just being delusional.

  • JustinBookhammer

    My friends were shocked I took this pic with my phone. http://m.imgur.com/gallery/x93T2G1

    • Fernando Medina

      Did you take it with new google camera that can ‘create’ depth of field effect? I must say, most amateurs buy dslr to take blurry background pics. Seems it sort of can be done in software. I like where it’s going.

      • JustinBookhammer

        No I took it with HTC’s regular camera app which has the blur focus thing.

        • Fernando Medina

          Just got the new google camera in nexus 4, blurry effect is awesome. I have a nikon d90 with a fixed 50mm 1.8 i used for portraits with nice bokeh. Not saying this is near the quality, but definetely making good strides.

  • The Unwired Medic

    Umm, unless HTC can make a camera in their phone with a lens (or lens kits) that will switch from 18mm wide-angle to 400mm telephoto and provide complete control over typical DSLR features like ISO, aperture, shutter speed (including bulb or at the very least, up to 30 second shutter times), and have a Xenon flash with optional diffuser, wireless off-camera flash trigger, a tripod base receiver, multiple memory card slots, shooting video below 1LUX, and interchangable batteries…

    I’m going with, “Yeah, right! Keep dreaming!” A Photoshop app is nice, but it can’t fix the missing data you couldn’t get into the picture to begin with. My DSLR is over 5 years old and has a solid 12MP capability. The images sensors (plural) alone are the size of a postage stamp each. And, didn’t Samsung try something like this last year, a la Galaxy Camera?

    • jak_341

      I don’t ever see a smartphone camera replacing a DSLR…for all the reasons you stated. A DSLR lens can cost as much or more than a smartphone.

      • ERIFNOMI

        Easily more. Lenses are the true expense with cameras. The body is just the buy-in.

        • jak_341

          It’s an expensive hobby for sure.

        • The Unwired Medic

          You can take photos with your phone, or you can make phone calls from your camera (Galaxy Camera), but remember the device’s first function will be where its forte lies. Cellphone cameras like the Nokia 1020 with a real Xenon flash and 41MP camera with Zeiss optics is a step in the right direction to improving cellphone cameras, but physics demands more bulk for more quality.

    • rawr

      What kind of selfies can you take with those postage stamp size sensors?

      Can’t wait for the DSLR selfie revolution.

      • The Unwired Medic

        Granted it takes at least a tabletop tripod or a sandbag to rest it on, but I can fire my camera from 20 feet away with my IR remote and be in every shot with my family. Can’t do that with my phone, and the final output will always be better quality than any modern cellphone. “DSLR selfie revolution.” Now THAT’S FUNNY! LOL! I remember taking “35mm SLR selfies” back in the 80’s. It’s much easier now and there’s instant gratification. If I were concerned about a camera just for selfies, I’ll probably still use my phone.

  • OMJ

    until they can stuff optical zoom lenses into phones this is not going to happen. Digital zoom blows

  • The Narrator

    Most phones are pushing 4K at 30fps now, so hopefully the next line of phones has better quality. My G2 is doing pretty good with it

  • Neil Fujiwara

    I can see replacing the point and shoot completely with phone cameras, but SLR comment is just rediculous. Considering the glass put in front of the sensor is extremely important, the only competition for the SLR is mirror less ATM.

    • TSY87

      I completely agree. That said, I do feel like a lot of people who buy SLR’s nowadays dont know how to use them and would be better of with a modern point and shoot… there are some pretty impressive point and shoots these days that are extremely capable, almost close to the performance as a consumer SLR stuck in “auto”.

      • rawr

        idk, my girlfriend has both a Nikon dslr and a canon point and shoot and the canon has noticeably worse image quality.

        Fine to walk around a place you don’t want to lug a large bag around, but never better off (or of as you put it).

        Don’t just let people be ignorant, if they don’t know how to use it they need to research on how to.

        Education on how to use good products instead of buying trash products that only exist because people were too lazy to put effort into their investments.

        • TSY87

          “a lot of people” is not everyone. SLR’s are by far better than point and shoots as long as you have a VERY basic understanding of photography, or at least have taken some steps to learn how to use them. I’m not arguing that the raw image capability of a point and shoot is close to that of an SLR, but that a lot of it comes from the person using it. And it’s not about letting people be ignorant, there is no need for everyone to learn how to use an SLR just because it can provide better results. There are chefs that use multi-thousand dollar kitchens to make amazing meals, but some people are perfectly happy with easy mac!

      • Grayson

        For well lit, distant subject photography maybe. Large sensor cameras still destroy point and shoots in low light and give you much better depth of field / bokeh for close subjects.

        • TSY87

          I am in no way saying point and shoots are comparable when the user knows what he/she are doing. There are larger sensor point and shoot cameras now that can deliver pretty outstanding results. A lot of consumers who buy SLR’s don’t really understand depth of field, bokeh, or other basic photography fundamentals. To those people, a d4s isn’t going to get them better pictures.

          • Grayson

            Not all large sensor, non point and shoot cameras are difficult to operate though. Most entry level mirrorless cameras come in around $400 and have great auto modes. A $400 Sony NEX-F3, NEX-3N, or Alpha a5000 will destroy any point and shoot because they have SLR size sensors, even if the user doesn’t know what they’re doing and leaves them in auto mode. Plus, they’re fairly compact.

          • TSY87

            I totally agree with you… you seem like a photographer yourself… anyway, The problem is, to the average consumer, convenience>iq. I have tried very hard to convince my non-photog friends to look into the Sony Alpha E-mount (is that what they’re called now since “nex” is gone?) when they ask for camera advice… But time and time again, they end up getting some point and shoot instead. Their main reason is that it’s still too big and they don’t want to deal with different lenses… and the price. For those willing to invest in the time and occasional inconvenience of a mirrorless camera, it rewards them with great pictures. To the rest, their selfie game remains unchanged, and they are probably just as satisfied.

  • Sharkh20

    You serious, HTC?

  • Matthew DiGiacomo

    They’ll call it the “DSLR DUO CAM-FLASH ULTRAPIXEL MARK IV” and it’ll be the greatest camera ever made.

  • Jack3D

    Does the laws of physics bend to the will of HTC Marketing?

    • Frettfreak

      Right? Call it what you want. Dress it up in whatever dress you want.. A 4MP pic is a 4mp pic. I have seen awesome pics out of a 6mp dslr… But the sensor size (not pixel size) is bigger than anything you will EVER get ina cell. Period.

  • SplashMTN

    Considering my 9 year old DSLR takes way better pictures than my G2 I’m gonna go ahead and say that it’s not going to happen. I would love it if they prove me wrong though.

  • mike

    HTC should hope they’re still around in 18 months.

    • Hah!

      • mike

        I’m just being honest and not trying to be an ass. I like HTC, and we should all hope they come out of this still standing. My first smartphone was the HTC Droid Incredible. It was great, I still have it and use it on wi-fi. They’re definitely on the right track with the One.

    • The Narrator

      If BlackBerry is still here, HTC will be.

      • Cael

        Blackberry is hoping they’re still around for the next 6 months.

      • El_Big_CHRIS

        Yeah but they’re a dying man. It needs to be put out of its misery, and sold in parts. I hope HTC doesn’t go that way

        • rawr

          Why? Do you have stock in them?

          Businesses who make bad decisions need to suffer from them so other businesses don’t make the same mistakes and grow from their experience (and the experience of others). They whined about Samsung being all marketing and low quality and then released a low quality camera and even lower quality commercials.

          Maybe they should be focusing on having their camera beat current cameras on phones, instead of trying to leap frog that basic step and beat thousand dollar cameras.

          • El_Big_CHRIS

            Make no mistake, HTC needs to pay for its mistakes, but I personally love how their phones look. There’s improvement to be made, and I hope they don’t die

          • frhow

            Why? One Word = Competition. More competition = better products for consumers. I hope HTC can turn it around.

          • rawr

            People keep saying that a company falling out will ruin competition but for some reason think this is a battle between HTC and Samsung.

            Between Apple, Nokia, Samsung, LG, Sony, LenovoMoto (+ countless others that will try to get in on the action, especially after Project Ara becomes a real thing), there is plenty of competition to not notice HTC dropped out of the race (notice how Blackberry dropping out did nothing to innovation?).

            If HTC was actually competitive, it would be a loss of competition. But they simply aren’t.

            Everyone just points to being made of metal when all the cool kids have moved on to polymers.

            And the phone market has become so saturated that we are going to see (and have seen with the S5, iphoneX, etc) small iterations like AMD/Intel/Nvidia are doing in the PC space (but not the supercomputing space, which is progressing very quickly like PCs used to).

            No more innovations to be had, people are moving on to watches and glasses and eventually the iSuppository. Losing a phone manufacturer isn’t going to do anything.

          • anehlo

            Too true. That Gary Oldman (Commissioner Gordon!) commercial was pretty bad.

            Camera doesn’t completely suck, though. I have an M8 and the pictures it takes are not that bad. But to coin a phrase from the movie Ted – “The fact that you have to say that they’re not that bad, means that they are that bad.”

          • Brendan

            Not necessarily true. We all only have to say they’re not that bad because everyone else think’s they the equivalent of a potato, when in reality, they take some of the best pictures I’ve ever seen.

          • anehlo

            I was being facetious about the Ted part, I just love that quote.

            I too like the pictures M8 takes. But there are a lot of comparisons that say the M8 is lacking. And, from comparisons with others who have the S5 and Note 3, I tend to agree. That doesn’t mean that the M8 isn’t the best phone around right now – because in my opinion, it is – but let’s be honest, the picture quality is not as good as the competition out right now, including the Galaxy S5 and the iPhone 5S. That doesn’t mean it sucks. Just means that photo quality isn’t the M8’s strong suit.

      • mike

        BlackBerry’s lifeline was the corporate connection, and they’re going to be in trouble there soon too. Up until recently, our company (30k+ globally) only allowed you to use an iPhone if it was your own – BYOD. Now they’ll give you a 5s or a 5c. We only offer the Q10 or Z10 BlackBerry’s if you want a new BB device. When the users are eligible for an upgrade, they’re going with the iPhones though.

        I hope we start a pilot Android program soon.

  • jasenm

    I’m a fulltime commercial/ad photographer. Ain’t gonna happen HTC. Sorry! 😀

    • Was hoping a photographer would weigh in. 🙂

      • jasenm

        Thanks Kellex. Long time listener.

      • Chase Chick

        I agree Mr. Jase. The problem is one of simple physics. Light has to have room to travel around. These tiny cell phone sensors, barring the breaking of the unbreakable laws of physics, are just never going to be able to compare to a full frame DSLR with a 35mm equivalent sensor. And you’re going to tell me that there’s going to be a phone running around with a 70-200mm 2.8 lens attached to it? Give me a break. I wrote a piece a few months back on why this idea is heinous.


        • …not to mention, a cell phone won’t be able to have a 1/8000 shutter speed for sports/action, or a hot shoe attachment for external flash/sync/etc.

          But I understand the marketing. When mobile phone manufacturers make bold claims like this, they’re dumbing it down for the purposes and uses of basic mobile phone consumers, I.E, selfies, still-life, food shots, landscpes, etc. (Basically, stuff that doesn’t move much) Which is what amateur photogs also use DSLRs for anyway.

          Similar example:
          Before I owned a smartphone, I use to carry a point & shoot, a dumb phone and an iPod Classic everywhere. I longed for the day when all three devices could be combined for 99%* of my daily needs. That day has come, in the form of any smartphone on the market today. But that doesn’t mean my phone gives me the same level of quality an control as all my pro camera gear. Not by a longshot.

          The same with the music capabilities on an android phone or iPhone. sure, we’ve got shuffle features, genius, google play cloud services, subscriptions streaming, etc. But I can’t throw a kick-ass party with my phone the way I’d be able to with two Technics 1200’s and some vinyl or Serato. Not by a longshot.

          Control is everything. =)

          – A Pro Photographer, Occasional DJ and full-time control freak.

          • LionStone

            Whoa… Taking it a bit out of context… They never said they’ll be replacing performance of “pro” equipment, geez.

          • That’s the point. HTC is leaving it vague on purpose so that consumers will be making that assumption. More folks believe any DSLR with interchangeable lenses is considered “Pro Equipment”. Therefore, when they say that cell phones will replace DSLRs, people will interpret it as “replaces pro equipment”, which is undoubtedly what HTC wants.

          • LionStone

            Yea that is my point, taking it out of context…But it seems you and others were not privy. Here is a quote that wasn’t included in this article that does mention their intent…

            If you asked Whitehorn 2 years ago if smartphones could ever rival DSLRs, his answer would have been no, but he sees things differently now. He said, “I think there’ll always be a role for a dedicated camera, like for sports etc., but I think you’ll see the gap closing. Those cameras will become more specialised out of necessity – they can’t match the brain power that we can put into a phone.”


          • Right. Still vague. And I’ve already commented on this. Scroll up.

          • LionStone

            I quoted, “He said, “I think there’ll always be a role for a dedicated camera, like for sports etc.,”

            Then you said, “…not to mention, a cell phone won’t be able to have a 1/8000 shutter speed for sports/action,…”

            Pretty clear.

          • Michael Gillenwalters

            I agree. As the technology advances I believe the average vacation photographer will begin to use their phones more often.
            As stated prior, enthusiasts and professional photographers will not be using a camera phone for their go to device. Just like DSLR vs 35 mm film, there are some advancements that never catch up to the masses.

          • LionStone

            Exactly… thank you.

      • More thoughts below…

    • rawr

      You mean high end DSLRs (or even the $800 ones) wont be replaces by Ultrapixel?

      No way.

      • Frettfreak

        Htc can talk all the marketing bull they want. The same sensor in the m8 was used in the m7 and doesn’t matter how they sell it, 4MP doesn’t cut it. I had my m7 for a year. Plenty of time to get the feel for it and at the end of the day, it’s just not enough. If you only look at pics on your phone screen sure, but that is the main reason I didn’t get the m8 and it will be the reason I don’t get an m9 as well if they don’t change that.

    • teleclimber

      You’re surely right regarding professional photographers, but I suspect HTC is referring to all the “prosumers” who bought low-end DSLRs starting when the Canon Digital Rebel and the Nikon D70 came out almost 10 years ago. There is a very large number of DSLRs out there owned by non-professionals.

      I have a hard time justifying using my aging D70 given that I have a Nexus 5 in my pocket everywhere I go. Even my father (an “advanced amateur”) is mighty impressed by the N5 pics I send him. And although the N5 doesn’t hold a candle compared to current low-end DSLRs, the gap is closing.

      • LionStone

        This! Folks taking it a bit of of context…


      I think regular folks should be buying mirrorless cameras instead of DSLRs. They just don’t know how to use bigger cameras for the most part.

    • DITTO

    • 10000% agree. I am just a amateur photographer, but you don’t even have to be an amateur to know that. Even matching the quality of some compact camera w/ large sensor would be extremely difficult — or put it simply, impossible physically. In order to do that, there must be some real breakthroughs in sensor technology that renders current limitations inapplicable.

    • redfoxdude

      Yep, my immediate thought at the sight of the headline. Not even going to happen. Unless their new phones are actually smart-DSLRs in disguise.

    • jnt

      So what IS going to happen for a commercial/ad photographer?

    • Another fulltime photographer here, and I’m glad so many people realize that it’s not happening anytime soon.

      Sure, companies can lay off their photographers, give their reporters phones and have them snap the photos. But then something like what happened in Chicago will happen, where the readers start noticing and make it known that it’s noticeable.

      That’s not even mentioning the fact that HTC refuses to understand and recognize how awful 4M/72DPI is for ANY type of printing.