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Samsung Wins the Oscars, Note 3 Takes Photo in Most Retweeted Tweet Ever

oscars selfie

If you watched the Oscars last night and are at all interested in technology, then you know who the real winner was. Samsung. Not only did Samsung pay for four well-placed commercials during breaks, but their phones were everywhere throughout the show. Host Ellen Degeneres pulled out Samsung devices a handful of times on and off stage, but the most memorable involved the Galaxy Note 3 and a “selfie” that is now the most retweeted Tweet of all time. 

Early in the show, Ellen dropped down into the audience, gathered up some of the biggest names in Hollywood (including Bradley Cooper, Jennifer Lawrence, Julia Roberts, Brad Pitt, Meryl Streep, Angelina Jolie, Kevin Spacey, and Lupita Nyong’o), and had Cooper hold out a Note 3 to take a picture (seen above) of the entire crew that would be Tweeted. It’s actually a pretty cool picture, but during the entire clip, the Note 3 is front-and-center and couldn’t be more well-placed.

And yes, the Tweet featuring the photo taken has now been retweeted well over 2.5million times.

There is marketing, and then there is what Samsung does. Love ‘em or hate ‘em, they are on some run here in terms of creating a brand. If you thought 2014 was the year that Samsung slowed, you may want to turn off your TV, not go to movie theaters, stop reading anything involving a celebrity, avoid sporting events, and bypass electronics stores.

Here is a clip of the selfie taking place:

And here are all of the ads that played during the event:

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  • http://www.fusioninformatics.com.au/ EllaBell

    I like it

  • Jay Rodriguez

    Effing brilliant!
    I love my note 3!

  • LionStone

    Nope, didn’t watch it… 100 comments, maybe 20 about the article, the rest off topic, wow… guess it wasn’t such big news.

  • ChristianPasquariello

    In other news, Tim242 creamed in her panties.

  • Sporttster

    Who’s ‘retweeting’ it, themselves?? I couldn’t care less if I tried….

  • Lucky Armpit

    Sigh… one of the videos are Private. Oh well.

  • M3D1T8R

    Commercial breaks are one thing. DVR makes it possible handle them. The constant in-show blatant paid advertising/ product placement are another. Every time she pulled out that thing I was disgusted. I’m talking about the phone. If I was using a Samsung device I would feel embarrassed after watching this Hollywood whoring display.

    • Tim242

      You are just butthurt it wasn’t your brand of choice. It is absolute great marketing.

      • M3D1T8R

        Oh really? You know my views on advertising so well, oh person on the internet that I’ve had back and forth’s with a couple times. If you actually read what I said, instead of reading into it and applying your own odd preconceptions and confused views on top of it, you’d understand that I find the whole thing disgusting. If she had happened to be advertising a phone of my current brand, I would have been equally disgusted. You might consider it “great marketing”. Well, congrats on choosing to be swayed by such bs. To me it has the opposite affect.

        • Tim242

          It sways average consumers. It’s no different than TV commercials. Some buy products they see, some don’t. You are the one inserting odd preconceptions.

  • http://404err0r.com/ Henry Park

    The reason why Samsung thinks this is great marketing strategy is because back in Korea this is what everyone does for marketing

    I don’t know how effective this is in the States but I guess it was good enough since they seem to sell a lot lol

    • Tim242

      Your comment makes zero sense.

  • Bob

    Isn’t that “Kid” from “Kid N Play” in the bottom right corner???

  • http://BGR.COM/ riggs

    dat front facing camera…

  • Liderc

    I couldn’t believe how often they advertised within the show, was pretty overdone.

  • http://www.toysdiva.com Toys Samurai

    I don’t like my wife’s Note 3 very much, but taking a selfie with so many people in it “demands” a big screen, if you want to see everyone clearly before you say, “Capture”.

  • Rob Schoenfeld

    Afterwards Samsung hands ever celebrity in the “selfie” a check for 50G. All from the celebrities patting other celebrities on the back awards.

  • chris_johns

    I almost wish i watched the oscars instead of that slow walkin dead episode

    • http://www.droid-life.com Kellex B

      Both Walking Dead and True Detective were slow last night. :(

      • chris_johns

        Ahh kellex i was saving true detectives for tonight to watch at the womans later…great now ima get a beer with my chipolte so i can enjoy it

        • Chris

          mmm chipotle….

          • JMonkeYJ

            ewww chipotle….

          • Chris

            Much better then taco smell

          • JMonkeYJ

            Haha…that is a mighty high bar you have set ;-)

      • BillySuede

        ‘true detective’ is that show.

      • Epic Tea

        you do realize the walking dead is a drama right? Many people assume its an action adventure because of zombies, but the title is not referring to zombies but the survivors.

    • Epic Tea

      proof that people are only interested in mindless shooting and explosions….its called character development its episodes like that, that make you care for the characters.

  • chris_johns

    i gotta say though…this pic is awesome an awesome selfie of people having fun let them be celebrties or not

    • Chris

      Lol

  • bkosh84

    No, Samsung loses because the only reason she had a Samsung Note in her hand on TV is because they paid the Oscars/ABC/Her to do it.. During backstage selfies she was using her personal iPhone.

    • Chris

      Exactly. Don’t you people know anything?

    • http://www.droid-life.com Kellex B

      Only media people look for those tiny details because it makes a good headline. Samsung was still everywhere. :P

      • Skip

        Everywhere contractually obligated.

    • chris125

      Or her PR person who runs her twitter account was using an iPhone. And who says people can’t use multiple devices/OS?

  • flosserelli

    This will likely be the most photobombed/shopped photo in history as well.

  • ApplesNAndroids

    I knew it was a Samsung FFC just by its terrible quality.

    • Chris Pinola

      exactly what I was gonna say. is this really a win for Samsung? or does it just educate more people about the inferior quality of their products?

      • Tim242

        You are delusional.

    • Epic Tea

      more like operator error, samsung Galaxy devices take some of the best photos.

  • Michael Burke

    I love Kevin Spacey’s photo bomb.

  • gintoddic

    I love the fact that she didn’t want anyone else to take the picture because she probably needed to hold the phone a certain way to keep the samsung logo being shown to the audience. She finally did give in since it was no longer realistic to take it herself.

    • Jeff C

      she really, really didnt wanna hand that phone over to bradley cooper.

      • gintoddic

        haha yes exactly! i thought there was something very shady about that, or rather something underlying.

        • Epic Tea

          she may own a iphone already but non of us truly know what she was thinking about it, for all we know she could be wanting to get one of her own.

  • mbz

    Yeah but she stilled used her iPhone back stage since she wanted something that actually works.

    • blahblahblah

      Says the ifanboy with the typos…..

    • Tim242

      Yet, the iPhone picture looks worse…

    • Epic Tea

      have you ever thought that maybe she already owned a iphone? Most tech fanatics and nerds assume people like Ellen and most consumers keep up with tech and constantly change devices, but truth is they don’t, most people use iphones because its familiar, popular in the US and often a fashion statement.

  • Intellectua1

    The shot at Apple “ewwwww gross” oh god that was hilarious

    • Chris

      kind of stupid imo. plus staged.

      • Intellectua1

        Isn’t all advertising staged?? When shots are fired at competing companies would’nt it be a staged scene?? Your reply made no sense unless I’m reading it wrong..

        • Chris

          This whole thing was stagged. They were all paid to do this nonsense on top of the nonsense called the Oscars

    • Andy Stetson

      what shot at apple? neither the boy or girl were holding an apple device.

  • Orion

    I was too busy watching The Walking Dead. Celebrity selfies are not my thing. Sorry lol.

    • flosserelli

      Same here. Although dead/zombified celebrities on TWD would be pretty awesome. I would love to see Daryl put an axe in a zombified Justin Bieber or Miley Cyrus.

  • Guest

    opps

    • Good_Ole_Pinocchio

      And…what is this supposed to be?

      • Tony Byatt

        The person’s name…

    • Daistaar

      I think Paul Rudd mentioned that Seth Rogen had an appointment with him.

  • Christopher Webb

    Does the music in the Samsung commercials sound similar to the PS3 opening animation music? Before seeing any real products I thought it would be a Sony commercial.

  • roosterk506

    Hate them or love them…….there good

    • creed

      Yes…. They are…….

  • veRdiKt

    KEVIN SPACEY THOUGH…..LOL… Goofy as hell

  • http://dexterslab.wikia.com/wiki/Mandark Mandark

    Yet Leonardo Da Vinci still hasn’t won an oscar.

    • Guest

      Deleted

    • veRdiKt

      LOL.

    • Good_Ole_Pinocchio

      Leo the King. Poor guy. He’s got a ton more years left.

    • Trent Russell

      I had him pegged as more of a nobel prize guy myself.

    • The Narrator

      Matthew deserved it more than anybody else. He’ll get it eventually.

    • http://www.droid-life.com Kellex B

      Leo played the same roll in two movies in one year, only one was directed by Scorcese so everyone decided he should be a favorite. McConaughey deserved it in my opinion. :P

      • http://dexterslab.wikia.com/wiki/Mandark Mandark

        True true.

    • http://dexterslab.wikia.com/wiki/Mandark Mandark

      How has no one seen the fact that I wrote Da Vinci instead of DiCaprio???¿¿¿

    • Sporttster

      Play some gay character and he will. Hollywood loves to push that crap….

  • Good_Ole_Pinocchio

    I swear Ellen is one of the few people that can make celebrities act silly at the drop of a dime. She did a good job last night…and I watched…until I realized I was missing Walking Dead.

    • michael hill

      I love The Walking Dead.

      • jeff manning

        Downvote for not saying true detective

        • Nexoduss

          Your down vote does not matter anymore haha

          • jeff manning

            Hey Sherlock, that must be why I took the time to state it.

          • Nexoduss

            Good one. I didn’t know the douchebag convention was in town.

        • Epic Tea

          great acting, boring show.

    • Chris

      RIP Hershel….

      • Good_Ole_Pinocchio

        SPOILER ALERT MAN! . . . I know a ton of people still catching up.

        • Matt Isaacs

          Yeah that was weak, I hadn’t seen it yet. People are so considerate sometimes.

        • MK17

          I’m not even sure what there was to spoil from last nights episode…

          • Good_Ole_Pinocchio

            It wasn’t from last night. IT was from the Season Finale.

        • Lucky Armpit

          That might be the same jerk that ruined the end of Breaking Bad for me.

    • Tony Byatt

      It was a character building episode…A lot of folks didn’t like it but I thought it was need…Not much was known about Daryl and Beth before the episode…

      • Chris

        The show lacked character development for a long time. It’s good they are doing it now. Four years later.

        Just look at what happend and look at it now. The show needs a lot more then just shooting up zombies for 42 minutes

        • MK17

          Maybe they are finally deciding not to kill of this core group of characters and can afford some character development now lol

        • sc4fpse

          I loved last night’s episode. But, for the record, I would be totally okay with 42 minutes of zombie shooting fun times.

        • Epic Tea

          ?? you have to be kidding right? there has been a lot of character development.

    • KB Smoka

      Don’t worry….You didn’t miss much. I should have stayed on the Oscars.

    • BillySuede

      this comment would have been LOL-worthy perfect if you had said ‘until i realised i was WATCHING the walking dead’ like i had thought you had written before i read it again. :)

    • The Narrator

      You mean True Detective*

  • Skip

    Nevermind the fact that every photo she took backstage while not in product placement mode was with an iPhone.

    • Good_Ole_Pinocchio

      OH SNAP!

    • Kyle Cordiano

      If a company offered to pay you a good some of money to promote their phone around on stage and take some pictures, you’d do it too.

      • Chris

        on samsung….

      • The Narrator

        As if Ellen needs any more money to begin with.

        • LipstickLesbian

          She needs the money to keep her GF Porsha from leaving her, just like an ugly old dude, which she is

    • Nunya Bizniz

      No one claimed she was very bright, just funny…

    • Pedro

      So, what was it like backstage?
      You were there, right?

      • Skip

        No, but the tag “Twitter for iPhone” was on every single backstage picture she posted.

    • hfoster52

      IPhone-gate…..

    • Loki

      This is the iphone with the same photobomb, iphone had different results

  • Chris

    People still watch this crap?

    • Good_Ole_Pinocchio

      Come on man. It’s the Oscars.

      • mcdonsco

        Gotta agree with Chris…I think their pay is reward/award enough…not interested.

        • Intellectua1

          Well an award (in this case an Oscar) most times means more money they can charge to do future films.. But yea I don’t watch crap like this either..

          • ten2o3

            does this mean people aren’t interested in watching sports and they shouldn’t get awards because their salary is so high?

          • Intellectua1

            You replied to the wrong guy

          • Chris

            With Hollywood running out of ideas it’s no wonder they love remakes and pointless sequels

          • hero

            how many remakes and pointless sequels did you count were nominated for oscars this year? I can think of one with Despicable Me 2, which maybe you thought was pointless, I could see that. But I thought it was a good movie and worthy of a nomination

          • Chris

            hollywood in general. doesn’t mean they were talked about or nonmated at the oscars…

          • hero

            ohhh… so you were responding to a comment about the oscars that was responding to your comment about the Oscars in a story about the Oscars… but you weren’t talking about the Oscars…. that makes sense

            maybe you should read about that the Academy Awards are for before you post comments on ” remakes and pointless sequels”. that’s not what anyone is talking about here. you are doing the equivalent of lumping together premium quality Android phones with low quality prepaid phone and that doesn’t correctly characterize Android, nor would your comment correctly characterize the state of motion pictures

            good day sir.

          • Chris

            Calm down there bud

      • BigTimmay

        If only there was an event where rich people gave themselves awards for being popular and then forced regular people to watch it.

        • hero

          right because I’m sure soooo many of those people began their acting careers knowing that they’d become rich…. and obviously everyone knows that all of the sound, lighting, editing, producing, writing, animation, musical, engineering people are so rich and none of their accomplishments in motion pictures should be recognized. because they only make movies right? and it’s not like movies affect anyone in any profound way other than in dollars and cents. right?

          • BigTimmay

            Exactly. I’m glad you see it my way ;).

    • http://people.ign.com/mrfrodo24 MrFrodo24

      You don’t have to watch it to care about it. I have never sat down to watch the Oscars, but I’m always interested to hear the big winners to see if any of them are for movies that I really appreciated, or to hear about a movie I might not have seen yet.

      • Chris

        That’s what I Do is for

    • chris_johns

      Stop it…u prefer an mtv award show with miley cyrus acting a fool or some classy people being rewarded for entertaining?

      • Chris

        I prefer nothing

    • The Narrator

      Said by somebody with no talent.

      • Chris

        Never said I did

    • Liderc

      about a billion, yea

    • Skwisgaar

      Have to agree. Apparently all the money these people make and the endless attention and adoration they receive on a second-by-second basis from our celeb-obsessed culture isn’t enough. They still need to hold an event to get together and pat one another on the back and stroke their ego’s. Truly nauseating.

      • Sporttster

        Not to mention all the gay propaganda crap. NOT interested, at all….