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Michael Bay had a Rough Day at CES With Samsung, Says “I Just Embarrassed Myself”

If you missed the Samsung CES press event from this afternoon, then you missed what may have been the most uncomfortable, amusing, and confusing moment of the week so far. Transformers (and other hit-or-miss action flicks) director Michael Bay was invited on stage to talk about one of Samsung’s new Ultra HD TVs, only the appearance barely lasted all of one minute. 

Bay initially started talking about himself, but then appeared to have lost his place on the teleprompter before losing it altogether. He tried to regain his composure before ultimately walking off stage and apologizing. As we were sitting there in the audience, we couldn’t tell if it was a joke or real. Turns out it was real.

As the internet is turning this moment into the next viral clip, Bay has already taken to his own blog to either fulfill his commitment or try and save face. Here is what he had to say:

Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing.

But I’m doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world.


To see the action unfold, you can watch the video below. Jump to the 57:10 mark.

  • He was thrown off by the lack of explosions.

  • Matthew Fura

    Maybe if they had the TV explode into a giant fireball when he came out he would have been more comfortable.

  • chris_johns

    I like michael bay so i wont hate on him…sh*t happens…im sure once he deposits the nice check sammy sent him he’ll be fine and you it to make some new over the top movie that ill go see

  • Fox Bailey

    I think this was great, actually.

  • Ryan Stewart
  • joejoe5709

    I’m not one for conspiracies but anyone think that was at least partially intentional and somewhat planned? We’re all talking about it right? On a mobile-oriented site nonetheless. He even got to make an official announcement later with the real information and once again every one is talking about it. Marketing genius if you ask me – we all know Samsung has the cash to pay Michael Bay to embarrass himself to also help promote his own movie. Just saying…

    • Kyle Coppess

      Yeah, because when someone I hate totally embarrasses themselves in front of everyone, that really makes me wanna go buy a 105 inch tv.

      • Ye, because you know that Michael Bay’s gone so the TV won’t explode. 🙂

      • joejoe5709

        Lol. OK don’t get your panties in a bunch. Just a theory and at the very least it’s generating some buzz.

  • John Clausen

    He should have kept talking. Why is the guy so dependent on a teleprompter for something as simple as product promotion. How hard is it to say “Oh gee, the curved display is going to make my completely over the top movies with a retarded amount of explosions look ten times better! You won’t even be able to see any semblance of plot. Your retinas are going to hate you!”

    • Fervid Vervet

      Hi, I’m head of marketing at Samsung. Can we hire you for the next CES?

  • kxc1279

    I keep wondering WTF is up w/Samsung that EVERY presentation they have is ALWAYS a disaster…even if it’s not their own doing. Maybe karma?

    • Tim Aries

      Haha yes it might be!

  • Ken

    that was painful to watch. >_<


    Could have practiced ahead of time…..kinda got the jist of the script first

  • Mitchman

    I don’t understand why he just didn’t wear a diaper if he was worried he was going to have an accident.

  • Tyler Casilio

    I actually feel really really bad for him. That took a lot of guts to go through with embarrassing yourself in front of a lot of people.

    • NexusMan

      He’s an idiot. He is notorious for screaming at and berating his actors on set.

    • Fervid Vervet

      Now he knows how Shia LaBeouf feels.

  • gkinsella2

    This is the guy who fired Megan Fox because she can’t act? Don’t get me wrong, I suppose he’s right, but holy hell, that was unprofessional.

    • StuckOnVerizonForever

      Well, Megan Fox did call him Hitler…

      • Fervid Vervet

        Totally unfair comparison. Hitler was much better at public speaking.

        • Dane Carpenter

          ^ Post of the day!.I wish I could like this more than once.

          • Dude

            You can… Different user names, guests on different devices…

    • Adrynalyne

      Unprofessional or not, she can’t act, LOL.

    • George264

      I actually understand him walking off. It’s difficult to speak in front of hundreds of people while being recorded and live streamed. Especially for a guy who doesn’t do much public speaking, with the teleprompter difficulties. If I ended up there, I’d probably freeze and forget my lines too. He seemed like a nervous wreck even before the prompt broke into pieces.

      • NexusMan

        When you’re getting a check to speak…you speak. If you can’t handle it, don’t take the check and don’t agree to it.

    • Fervid Vervet

      I don’t get it — how would “can’t act” be an impediment to appearing in a Michael Bay movie? Acting would be more of a liability… you might distract the audience from a pivotal CGI explosion.

    • normmcgarry

      She is going to be in the new Teenage Mutant Ninja Turtles movies, which is produced by Michael Bay.

  • StuckOnVerizonForever

    He needs a class in public speaking and filmmaking

  • Lucky Armpit

    Poor guy, talk about awkward. I actually felt a little awkward watching that.

    • StuckOnVerizonForever

      Some karma for the most hated guy in Hollywood

      • Leeroy Waddermelon

        I thought that was Uwe Boll?

      • Incorrect. M. Night Shyamalan.

    • BlackMaGiC1o0

      Me and you both brother lol

  • Mon

    I feel bad for the guy lol. He was nervous but why? Not like he had to deliver after an Galaxy S5 announcement stunned the crowed 🙁

  • Erlack88

    Still not as cringe worthy as transformers 2.

  • Maxim∑

    Glad to see he is getting more attention then every Samsung product announced today

  • Kyle Coppess

    hahaha fantastic. It’s called karma, for making all those awful movies.

    • Maxim∑

      yeah transformers was just awful………………

      • StuckOnVerizonForever

        It was

        • Maxim∑

          common it was not “awful” was it as good as something like gravity? no but still

          • StuckOnVerizonForever

            You’re comparing Gravity to Transformers. …lmao

          • Maxim∑

            w/e either way he made plenty of money

          • StuckOnVerizonForever

            Again, money doesn’t mean anything. That would mean the Paranormal Activity/ Saw franchises were good. Saw was good, but every sequel sucked.

          • Jon Adams

            Gravity sucked on every imaginable level. Transformers was actually better.

          • jt O’Brien

            Can’t tell if you’re trolling or not. If you are, stop. If you aren’t, you have the worst taste in movies I’ve ever come across besides people who like the Rocky Horror Picture Show. Those people are just effed up individuals.

          • flosserelli

            People enjoy RHPS not because of the movie per se, but for the experience of watching it with other RHPS fans. It is an immersive event, unlike any other movie experience. The movie itself sucks, but watching it in a theater full of other RPHS fans is as close to being in a theater production as you will get, without actually being in a theater company.

          • Joe Bertolino

            First one was legit, the second one might be the worst thing ever made.



  • litobirdy

    Dam that sucks Lol