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Nestle Continues to Troll Kit Kat Launch, Convinces Internet of Countdown to October 21

android 4.4 kit kat kitkat

As expected, the Nestle Kit Kat Google+ page continued its fueling of internet conspiracy theorists this morning after it posted up a photo of a Kit Kat bar. Yes, that’s all they did along with a message of “The future of confectionery has arrived…” But wait, how is that fueling? Let me attempt to explain how Android enthusiasts have come up with their latest theory, which suggests that this is now a countdown to a new potential Android 4.4 release date of October 21. 

A couple of our readers, plus another handful of like-minded folks across this fast internet, started this latest theory based on a post from back on October 14, where the Kit Kat G+ page posted up a picture of “007” and mentioned James Bond. Keep the “7” in mind for a minute.

007 kitkat

On October 15, a new post went up of a Kit Kat Android bar dancing. Depending on how you look at it, you could suggest that there are 6 bars in this piece of candy. So we just went from 7 to 6.

6 kitkat

Yesterday, a post went up with the note “THIS IS IT” shaped out of Kit Kat pieces. You could potentially interpret the S in each word as being a 5 or even look to it as a reference to Michael Jackson who happened to be a member of the Jackson 5. So we’ve got from 7 to 6 to 5.

5 kitkat

And then today, the Kit Kat G+ page posted this image, which is simply a full Kit Kat bar and the words “KIT KAT 4.4.” There are 4 bars to this Kit Kat, along with a mention of “4.4.”

See where we are going with this? It’s a countdown!

4 kitkat

If the trend were to continue tomorrow with a 3, then a 2 on Saturday, and a 1 on Sunday, we end up at Monday, October 21. Yep, that’s the latest theory. We’ve even seen the word “confirmed” tossed out there. Woof.

Update: We’ve got new items to add to the theory thanks to commenters. There is a Google Ideas event on Monday, October 21 with Eric Schmidt. Not that that means there will be any sort of announcement since it has to do with world matters, but hey, October 21! Oh, the description also says “will explore the nexus between technology and conflict.” Nexus!

Update 2:  Oh it gets better. If you flip the “This is it” picture, the “is” becomes a 21! I seriously can’t make this stuff up.


Just yesterday, conspiracy theorists and pattern finders were dead set on October 28. Oh how quickly things can change when you are looking for things that likely aren’t even there.

Brilliant job, Nestle and Google. You are winning the day.

Cheers BiggiePhat and Josh!

  • Tom Wolf

    James Bond’s Birthday is November 16th… just sayin’.

  • Bartek Juszczak

    In the “THIS IS IT” picture, only 5 of the letters have had bites taken out of them 🙂

  • MrWicket

    it’s getting kind of crazy but hey, it’s fun! 🙂

  • Larry the toucher

    I’m not sure if these “clues” make the sense the article is suggesting, but what I will say is GIMME A BREAK! Oh and I’m now more interested in the candy bar than the update and phone.

  • Arshley Giraldo

    3 kit Kat pieces in 007….. 3×7=

  • huffimus_prime

    It’s all part of an experiment designed by Google and implemented by Nestle to determine how conspiracy theories spread.

  • Alex Goings

    I found the real hint. The angle between KitKat fingers. 21 deg. was too small and 28 deg. was too big. 26 deg. was just right. Check it yourself. October 26 confirmed.
    gif of measurement at link.


  • Shagnscooby

    Maybe the 28th and 21st theories are both right. 21st is just the announcement of the event and the 28th is the actual event showing of the new stuff. I’m guessing press events would have had to go out by now if the 21st was the whole event.

  • cns2007

    Well, if there is anything to this theory, it should be confirmed tomorrow.

    • Detonation

      Which could still mean nothing if Nestle just decides to play along and continue to troll us. Either way, they’re getting a ton of free press they weren’t getting before.

  • Nelly547

    I have always thought that KitKat would be released on Halloween. Google is always up to tricks. This would be the perfect treat!

  • seeingwhite

    With Apple’s event on the 22nd, it makes sense that Google would try to have their event first on the 21st.

  • Chris Grosvenor

    wasnt there an oct 21 date in those two latest google spots as well?

  • Greyhame


  • cjohn4043

    Watch this be a big coincidence…

  • Tim Martin

    KITKAT, convert the letters to numbers according to their alphabetical value. 11, 9, 20, 11, 1, 20. Add them together and you get 72. Subtract 72 days from 12/31/13 and you get 10/20/13. *BOOM*

  • Rob Schoenfeld

    Somewhere some marketing executive is laughing his ass off.

    • joejoe5709

      This is what I was thinking. Even if there was an intentional tease behind all this, 50% of our theories gotta be wrong. The people responsible for all of this and those who actually know what’s going on are most definitely laughing their asses off.

      • SuperSam64

        To make it worse, it seems like some of these theories are actually being interpreted exactly as they are intended to be. Like the reference to a movie that came out on October 28th and a reference to 28th St Crew – I think they *wanted* that specific reaction, the assumption that the 28th was the day to look for. Some of these theories are really far fetched, but I firmly believe that their intention is to keep picking dates and purposely making their “clues” point at them specifically; this is different than just thinking up random clues and leaving them for people to interpret however they want. This is actually guided misdirection. It’s more calculated and devious. Just look at the latest KitKat video – it has an Android playing keepaway with a KitKat – symbolic? Nestle has actually taken trolling to the next level. They will go down in trolling history for this. This is what you get when Rick Astley and David Thorne have a baby and name it CopperCab. Still, gotta hand it to them for creating hype.

  • joejoe5709

    So I couldn’t help myself and I told my wife about this whole craziness and how it’s all unfolded the last couple days. She just stared at me blankly. Her response: “As crazy and trivial as you try to make it seem, you know you’re going to be glued to the internet on all of those dates, right? As stupid as it sounds, you’re going to fall for it.”

    Yeah… she’s right. We can’t resist it. But I think we can all agree this year’s hypebeast train has been the craziest one yet. We’ve completely thrown ourselves into DaVinci Code-esque sleuthing. Wow.

  • Michal Mroček

    If you flip it, you will see 2121. It means that the new Android will be released in 2121!

    • YEMan0443

      You mean when Verizon devices get Kit Kat…

  • Mayoo
  • Keith0606

    Awesome post and comments. Everyone one of these articles/comments make me laugh out loud. I’m going to miss all these conspiracies and hypebeasting once it comes out.

    • JRUIV

      don’t worry, there’s always something on the horizon…

      • MX2… watch the MotoX drop on 11-12-13… zOMG! #HypeBeast

  • jscofi

    ive purchased more kit kats in the past few weeks than i have in my whole lifetime

    • Jeff

      I bought two on the way home myself, and I don’t remember if I ever have before.

      • jscofi

        They dont even have the android kitkats, and im buying it anyway!
        (i havent seen them in the DC,VA,MD area)

  • Droon

    If you look at the “This is it” picture, there are 7 places where a KitKat was broken.

    I don’t know if that means anything, BUT WHERE DID THESE BROKEN PIECES GO???!!?

  • this is hilarious hypebeasting. love it

  • Mayoo
  • Guest
  • DanSan

    Ive been looking at this hints in detail over the past 2 days. now if you look todays hint, you can see its standing up which is always a good thing. the one before that, it spelled a word, i like words, spelling is good. which brings us the previous hint, little android dude is waving at us, I’ve never seen something bad happen when somebody waves at you. Now the first hint was 007, I really liked those movies and I’m making a connection because I once passed gas while watching that movie so I can conclude 2 things are possible.

    android 4.4 launch

    or of course the most believable,

    Half Life 3 is confirmed.

  • Jake

    Just yesterday someone found code in the kitkat web site that indicated there was or would be a countdown on the site. It could be that “this is it”. It’s been there all along in plain sight.

  • not-for-21th

    “Prepare for a sweet new treat”, “We’re naming the next version of Android after one of our favorite chocolate
    treats, KitKat”… easy, as in trick or treating… so… last days of october. 😉

  • John Motschenbacher

    i see nine pieces.

  • Derek L.

    …….. I don’t understand Kellen. I really don’t understand.

  • hyperbeatser
  • duke69111

    I just want Android 4.4 to be released so the G2 can get some of the typical rom developers going.

  • Jerry Gehling

    There are clearly 5 different letters in “This is It” that contain fractured KitKat bars. That’s much less a stretch to make 5 from that image.

  • Mark Mann

    as far as the 5 goes, i’d say more the jackson 5 reference than the s being a 5…and one could say there’s 7 bars in the dancing android…the legs each are made up of half a bar, 1/2 + 1/2=1

  • Jack3D

    There’s an ‘H’ in “This is it”. The 7 in “007” looks like and upside down ‘L’, and there are three ‘I’s in “This is it”.

    Half-Life 3 confirmed…


      • NexusPhan

        The song referenced in the kit kat dance is 4 minutes 6 seconds long. That’s where the 6 comes from.

      • michael arazan

        Droid-Life, Droids are “Half” like human beings and Life is the period during which something inanimate or abstract continues to exist, function or be valid.

        “Dr.Kleiner” and “Alyx” spell out “Kellex Ran Dirty”

        Kellex is part of the conspiracy of Half-Life 3, what aren’t you guys telling us?

  • NexusMan

    I think this is the most believable theory so far.

  • abqnm

    What if it only counts on business days? Then we are looking at the 23rd…

    • Seriously…OCTOBER 23 IT IS.

      • Tirionfive

        Whoooo Just in time for my birthday. I’ll be 21. Oct 21 Confirmed.

  • Jack3D


  • Qbancelli

    Biggest tease since the Moto X.

  • Jeff Tycz

    so in other words we still have no idea when we will see kit kat? ok got it…

  • Colton

    The backgrounds of the photos are alternating red and white…at this rate the Nexus 5 will be RED, omgsh.


      • Stone Cold

        You are funny.

      • Dycius

        Verizon is known as Big Red…. This is Google dissing Verizon confirmed!

      • Mayoo

        Taylor Swift’s album “red” was released on October 22nd 2012.


  • Juan Camilo Giraldo Chaverra

    21st they gonna send invitations .
    28th press release event
    End of thread

    • jscofi

      i hope youre wrong. i need it monday!!!

    • Franklin Ramsey

      This is what I would think of all this if anything. I’m still thinking the 31 will be when it releases. So 21st the send invites, 28th they have the press event (maybe even start orders?), and 31st they ship.

      • Jroc869, Nexus-Life

        hmm that could be right. the ultimate treat on the ultimate candy holiday

    • Nathan

      Little late for invites.

  • BiggiePhat

    I feel ashamed that I came to this conclusion but at the same time I hope I’m right…

    • Don’t feel ashamed hah. We love this stuff. 😛

  • Shane Redman

    *Waits for someone to confirm Half-Life 3 in the comments*

    • BiggiePhat


    • Jack3D

      Allow me to oblige….

  • donkeykong85

    now if this phone comes to verizon i can drop my gnex. otherwise i am keeping it for a long time yet.

    • moelsen8

      i’m sorry. put it out to pasture already, you’ll be happy you did.

      • Anon

        100 percent agree.

  • valapsp

    decryption level 100.

  • mfr118

    The author needs a Snickers.

    • I actually prefer Snickers.

      • mfr118

        Snickers is THE greatest candy bar ever made. And if anyone doesn’t agree with that statement you are a sad sad person!

        • SkylaC90

          then I am a sad sad person cause i’m an M&Ms and Kit Kat guy

        • Droidzilla

          I’ll see your Snickers and raise you a Butterfinger. Heck, even a Three Musketeers.

          But we all know in our hearts the true king of candy bars: bacon.

        • Dycius

          I can’t eat nuts, so I wouldn’t know…

          • Chuck

            You can eat these nuts! 😉

        • Arve Svendsen

          Used to be. Now lion bar is the New king!

        • Franklin Ramsey

          You forget Twix.

        • Josh Kruse

          Take 5. Its everything every candy bar ever was and ever wanted to be. All together, in a 2 piece configuration and destined for glory.

        • SparkysShocker

          I will forgive for your greatest mistake because it is easy to forget the best candy bar isnt in bar form because we all know Reese’s is the best….folowed by Butterfinger and Milky Way

    • MikeKorby

      We have a few years before we reach the Android version beginning with the letter ‘S’…

      • MikeKorby

        That said, it better not be Android 9.1 Skittles…

  • htowngtr

    It could countdown to 0 on Monday and nothing will happen anyway. Congrats on being trolled.

  • tyguy829

    hahaha I lost it at Woof. Nicely done Kellen

  • donkeykong85

    I really wish google would not be working with nestle – if there is a worse company than monsanto its probably nestle.

    • Jeff

      Are they really WORKING WITH Nestle or just using Kit Kat? What has Google actively done with Nestle aside from using Kit Kat as a name?

      • donkeykong85

        idk, probably nothing. but its advertising for nestle.

        • Chris

          Dude every company on this earth has done something wrong at some point.

          “As of 2013, the Nestlé boycott is coordinated by the International Nestlé Boycott Committee, the secretariat for which is the UK group Baby Milk Action.[26] Company practices are monitored by the International Baby Food Action Network (IBFAN), which consists of more than 200 groups in over 100 countries.”

          Nestle’s practices are being monitored. Get over it.

          Also Nestle also owns a lot of companies including Gerber.

          Google (Privacy Issues), Microsoft (Security Issues, Anti-trust), Facebook (Privacy Issues), Apple (Workers in China Issue), etc. so do you not use any google/Microsoft/Apple products or any company’s product that has slipped up sometime in the past?

          • Stone Cold

            I can agree there every company is messed up in there own way.

          • SkylaC90

            Apple has way more issues then the Workers in China but point completely taking. BTW what Google privacy issues.

    • Dominick White

      One more of the idiot anti-gmo

    • Stone Cold

      No company is worse than Monsanto.

    • Droidzilla

      If you actually think the worst entities out there are Nestle and Monsanto, you really need to get out of your natural grocer and live a little.

  • nvitone23
    • Hah that’s awesome. I love the internet.

  • BuckNut23

    What if this is just a countdown to the announcement of the event? Could they announce the event on Monday, having the event still be the 28th?

  • p4

    happpy birrtthhhdaayyy toooo meeeeeeeeeee!

    • BlynkOfAnEye

      I thought the same thing; the 21st is my bday too! Wahoo!

  • a3uge
    • Wolfpack93

      With a picture of the Nexus 5 no less.

      • a3uge

        Saw this… it was posted publicly by some random guy and it’s taken down now

    • a3uge


      “Google’s Executive Chairman, Eric Schmidt, will participate in a live Hangout where he will explore the ***nexus*** between technology and conflict”

    • Nayners

      Unrelated. Unless Schmidt is going to cure the world’s problems with an N5.

      • Philip Arnason

        I think he actually may tie that in. This release is supposed to excel with lower powered hardware, and that may be a bonus for third world populations.

      • a3uge

        I find it hard to believe the CEO would give a public keynote that is publicized by Google and not mention a product/OS release on the same day. The hints about Kit Kat on their G+ page and the ‘nexus’ name drop in the even description are too obvious to be a coincidence.

        But since this is at night, the Nexus is probably already going to be announced. I’m guessing they’ll find a way to tie this into their mission.

    • Droon

      The Google+ page says:

      “On Monday, October 21, at the “Conflict in a Connected World” summit, Google’s Executive Chairman, Eric Schmidt, will participate in a live Hangout where he will explore the nexus between technology and conflict.”

      “…explore the nexus between technology and conflict.” Hmm…….

      • Dale

        Seems like a strange avenue to announce 4.4, unless there is some ground-breaking feature in KitKat that relates to the summit. Signs seems to be pointing to Monday though…

        • Droon

          I totally agree. It doesn’t seem like the appropriate place to announce the Nexus.

          Also, would Eric Schmidt be the one to announce the next Nexus? I don’t think it is totally out of the question, but I know in the past they have had other people do it.

        • SparkysShocker

          2 options here.

          1) 4.4 will bring World Peace

          2) 4.4 will start World War 3

    • Dale

      Could the Nexus 5 be the first single (smart) device that can truly work on any network in any country? Maybe that is the ‘nexus’ between technology and conflict.

      • Blue Sun

        Poor Verizon is left out on this one :p

        • Dale

          I hope that Google gets up on stage and says “The new Nexus 5 is capable of running on any network in any country.”

          And then Verizon is the only carrier in the world that doesn’t offer it.

          • Blue Sun

            ^^^ THIS!

          • PosterGuy

            Verizon doesn’t need Nexus, we have DROID 😀

          • Max Thomas


        • Taylor Abrahamson

          And Sprint.. But sometimes I forget they exist

          • Blue Sun

            I believe I read that the Sprint radios are included on the Nexus 5.

          • Taylor Abrahamson

            Yeah you’re right I forgot that (band 25 is Sprint LTE, all 5 towers). Interestingly though now that I looked. Verizons new AWS LTE network is on band 4, which the Nexus 5 does have… hmmmm

  • Shamu

    I wonder if nestle actually doesn’t know the release date at all and are just trolling us because it’s fun

    • Anon

      Maybe Nestle is counting down to their release of Android shaped Kit Kat bars.

    • I hope its this just because of how in to it people get.

  • Booyah

    Apple, take note. This is how you create buzz on the internet.

    Watch, the Nexus 5 is completely different from the phones that have been leaked.

    • Just_Some_Nobody

      Why’s it gotta be Apple? Heck, Microsoft needs to pay attention to this.

      It’s always Apple. So sick of Apple…

      • donkeykong85

        and usually this buzz just leads to everyone being mad that none of the good rumors were true.

        • JoshGroff

          Like the holographic keyboard, wtf Apple!

        • Just_Some_Nobody

          So true!

        • Dycius

          Well, no one should be disappointed when the unveiled product doesn’t have all the cool rumored specs because everyone knows that Apple only changes one or two things between versions, so there is no way all the rumors could have been right. However, with the Android ecosystem, anything can happen. Look at all the changes and innovations that went into all the Nexus phones or all the Galaxy phones (the S4 being an exception). So, Android phones can change drastically and sometimes it’s beyond what people expected. No matter how much we try to guess what the next phone will be like, we will not know until it’s unveiled. With Apple, you know what the next iPhone will be like: improved processor, minor change here, and minor change there. That’s it.

          • SuperSam64

            It’s strange, I hear alternating complaints about the S4 – on the one side people say they didn’t change anything while on the other side people say it has “feature spam” (which consists almost entirely of features that weren’t on the S3). Also, almost every hardware component was upgraded. Now, that’s not to say that everything that was added serves a significant purpose, but I find it unusual to see that some feel they changed everything.

      • Droidzilla

        Since when is Microsoft relevant in the mobile space?

        • Just_Some_Nobody

          They’re not. That… was… the… point.

      • Larizard

        Because Apple is the enemy.


  • HALF LIFE 3!!!!

    HALF LIFE 3!!!!!

    • Nayners

      I’m sorry, but this never gets old.

      • zurginator

        3 upvotes? Confirmed!!!

  • Wolfpack93

    Looking forward to Nestlé revealing a new Kit-Kat flavor on Monday. Wonder when the Nexus 5 will drop?

    • strozykowski

      I would totally buy a green Kit-Kat shaped like an Android mascot.

      • Green tea Kit-Kats would work for that perfectly!

        • Droidzilla


        • Larizard

          I believe they already have that in Japan.. lol

        • Higher_Ground

          key lime pie!

  • Kyle Ligon

    The worst part about all this is i have had an insatiable craving for kitkats for like a week now.

    • gardobus

      Then their plan has worked.

      • Kyle Ligon

        right, like all 100000 of us slavering over google’s new phone ISN’T a marketing response.

      • Kyle Ligon

        but yeah, it has

    • I actually bought one yesterday specifically because of the craving I’ve had all week from all these images. It was delicious.

  • Ryan Gullett

    Tomorrow the countdown will reach 3. This most likely means a Half Life 3 confirmation as well. Can’t wait!

    • JoshGroff

      Half Life 3 for Android confirmed.

    • tyguy829

      the half life 3 stuff needs to stop…

      • JoshGroff

        It will stop when Half Life 3 gets launched. 😉

        • Believe Me

          It will never stop

          • PolarBear

            You mean it will stop when Gordon Freeman speaks?

          • Duuude.

            people who had no idea of HL like 2 years ago are now jumping on the bandwagon of HL3 CONFURMD LOLOLOL just to seem funny,tyguy829. Don’t use conventional rules of logic to attention whores,it doesn’t work.

          • Max Thomas

            4 words. Half Life 4 confirmed!

      • Nayners

        You must have never played Half Life.

        • Qbancelli

          Yeah, I just google it to find out what Half Life was.
          Yet I had to read comments about it for weeks
          Please stop!

          • Nayners

            You stop. Or I’ll put a headcrab in your bedroom tonight. Google THAT.

          • Oops. I just did. And it’s 1AM in the morning here. And I am all alone on the 3rd floor of my dormitory here. Oops.

          • Adriano Corte Real

            Those are freaking terrifying. Time to keep my crowbar close.

      • jeff manning

        its brought up to make of people who try to find some ridiculous pattern. like this post.

      • Wyatt Neal

        I used to make Half Life 3 comments until I took a crowbar to the knee…

  • Jeff Helget
  • moelsen8