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Google Reportedly Ditching Google TV Brand, Going With Android TV Instead

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According to a recent article from GigaOm, an unnamed executive currently working for a manufacturer that partners closely with Google to bring Google TV to the masses, says that Google TV as a brand might be dying soon. Instead, Google will rebrand the platform as Android TV, and basically hopes that it sticks, then continues to grow to more living rooms across the globe. 

To lend weight to the claim, “Android TV” has been spotted on a few Google TV project team members’ online profiles, which could mean Google has an announcement planned for sometime in the future. Of course, no Google spokesperson chose to comment on the rumored name change.

With the Chromecast doing well (still selling like hot cakes at Best Buy apparently), a way to work that device in with Android TV could be a real smash hit with consumers. Although, unlike Chromecast, Google TV hasn’t seen much of a mass adoption.

Any ideas on what you might want to see from a new Android TV?

Via: GigaOm

  • Gunnar Forsgren

    If they go for Android TV as a brand brand name that is the same as making the brand “invisible”. Almost all of the millions of chinese Android based video streaming boxes as labelled as Android TV although they do not adhere to any specific platform profile or coherent set of features.
    So the name change is like “joining the void”. And maybe that is exactly what´s intended. TV vendors are free to call the products anythng they want as long as they license the Android TV profile that Google delivers.

  • Then let’s rename the Play Store back to the Android Market again. {{-_-}}

  • SewWhat

    LOVE my Revue… the only issue I have is the memory constraints.. I’m down to updating ONLY thew necessary Google apps and am STILL running out of storage. Was looking to update to one of the new boxes but may wait till we see where this goes.

  • AussieDood

    Once Plex is available on Chromecast, GoogleTV will be dead to me.

  • yummy

    Wake me up when they change
    their name from Google, to something
    less stupid, like PigglyWiggly. Oh wait,
    thats taken. How about DeathStar?
    That has a nice ring to it.

    • Leeroy Waddermelon

      AT&T already uses the death star.

  • Marc

    Play store compatibility, and chromecast support so you could access google tv from any chromecast enabled tvs throughout the house.

  • OneForTheGoodDays
  • James Hill

    I want to see it not suck.

  • MK17

    What if Google just made a cheap “remote” with additional functionality that interfaces with google TV… Oh wait that would just be a tablet… hmmm, maybe google tv mode on a tablet?

  • kfath1978

    Bottom line here folks is until your networks allow GTV to access their sites to stream content it will never be what it was intended to. Cable companies will not let this happen for obvious reasons. I still have have a Revue hooked up to one TV and I purchased a LG TV last year that has GTV built in and the difference is night and day. I certainly hope Google does not turn their backs on people that have LG tvs w/ GTV.

  • They should focus on Chromecast as Google/Android TV has too much competition. Chromecast is a unique product with good pricing. I think it needs one or two more apps Amazon Prime and something like Plex to play locally stored content.
    If Chromecast gets these two things I think it will take the market and crowd out any competitors.

    • Mr E

      Not going to -1, but I respectfully disagree. There is a little more competition for set-top boxes, but Google TV is so close to being brilliant. The biggest differentiation is not being tied to using a smartphone/tablet to control it. It doesn’t sound like much, but it can actually be a significant barrier to being used (at least in my household). That said, it’s also nice to just have a standalone box.

      • Glad to hear of someone who uses their Google TV. I know a few people that have them (yes this isn’t a true sample) and all of them stopped using them within a month of buying and even when they try to they don’t find anything unique as they found other system they had worked better for what they wanted.
        I will also admit I have not tried Google TV since it first came out where I purchased it found nothing worth while to me and returned it. Since then I’ve heard very little about the system and moved onto using my PS3 as the entertainment hub with a recent addition of the Chromecast for Youtube. I would like to see the Chromecast get more support as I can see this as being something I would buy for every TV in the house due to the low cost and anyone with a phone can come over and control what is shown.

  • Ryan Stewart

    How about a Nexus version? One that receives updates and actually shows what Google wants Google TV to do? Right now its really just a version of Android with a TVish skin they just throw at a hardware manufacturer and let them see what it can do.

    Id love to see a Nexus version that was compatible with most USB cameras and supported Google Hangouts.

    • tree man

      From the outside looking in….the cable tv industry is like one big scam…lure you in lock you and fee you into cable slavery….Google is a company about production not scamming. If they continue on the productivity road with tv it would most likely put those cable monsters out of their misery…hopefully:)

  • Pedro

    In a somewhat related story, Logitech Ditches Revue Brand Immediately After Release.

  • JoshHenry

    They should have re-branded Google TV as “Chrome Cast” instead. Thats a much better fit to me.

  • Destroythanet

    They should’ve rebranded Android into Google instead.

  • wmsco1

    Mirroring would answer every thing. Then there would be no need for Google TV, and no Hassle.

  • Matthew Drake

    I saw that coming a mile back!! anyone remember webtv? same thing happened MSN bought it,and re-branded it MSNTV..the difference here is we’re not dialup and broadband has a brighter future. Rumor or not,I like the name AndroidTV alittle better its got a more futuristic feel to it 🙂

  • Doan

    If true, I do not approve. Applying “Android” to the name restricts the device to the Android platform. “Google TV” leaves the platform open to any future adaptations.

    • Chris

      You do know that Google TV runs android right?

      • Doan

        The “Android Market” also ran on Android, and Google renamed it so it may incorporate more than Android.

        • Chris

          That has nothing to do with this…

          • Doan

            It’s an analogy. It has everything to do with the comment you just made.

  • beng8686

    I love my Google TV. If they made a beast of a box with the latest android and sold it on the play store, they would sell a ton.

  • Guest

    Unrelated (and a VERY newbie) question: Is it legal to root, install TWRP, install CyanogenMod, and install Gapps on Samsung Android devices?

    • Liderc

      Not many things are illegal that have to do with smart phones heh. But no, it’s not illegal. If you were to break your device and try to return it they could question the return, but all you’d have to do is wipe it before you return it. So root and rom away.

      • Guest

        Thanks! I assuming unlocking the bootloader is included in the process somewhere as well, so is that also legal, because I know I heard something about unlocking be illegal awhile back, although I think that was about switching phone carriers. I’ve been wanting CyanogenMod for a while, and now with all the recent news with them, I’ve wanted it even more, and I am trying to hold out until their CyanogenMod Installer comes out, but I feel like that will be a while still.

        • cookies

          no it isn’t but like Liderc said it could void your warranty or brick you phone and they wont replace it or rrpair it but some phone come with unlocked bootloaders like htc and Motorola are the company that usually lock their phones an verizion puts locked bootloaders on some phones just look up and see if your phone has a locked bootloader if it doesnt they you can just root it

          • Guest

            Well, I have a Samsung device, and as far as I have read, the bootloader is locked on it, and Samsung doesn’t offer any way to unlock it like Motorola or HTC, but do I need to unlock the bootloader to root it?

          • Prince Campbell III

            The illegal unlocking that you read about is switching carriers. Rooting your phone isn’t what they were talking about in the story you read.

        • moelsen8

          Yeah worst that happens is they can deny you warranty service. Cops aren’t gonna show up if you mess with your phone, so don’t worry. Just know what you’re doing before you do it so you don’t break it.

  • Liderc

    That seems like an awful idea lol. Google is clearly the brand they need to be using moving forward. Android still isn’t very well known to the majority of people.

    • Ryuuie

      Unfortunately true.

      “Android” is still seen as, to many people in the public’s eyes, a slow, outdated, cheap, virus ridden, privacy concerns all the time, iOS knockoff.

      To the public, “Galaxy phones” are good and “the best”.

      I work for one of those networks you see on TV selling people stuff, I get this all the time when we’re selling an “Android phone” and not a “Galaxy phone”. Samsung doesn’t need to take Android away from Google by forking it away, they already have by brand and advertising alone.

      If anything, Google needs to rename Android itself into “Google OS” or something.

  • jeff manning

    “Play TV”

  • Godzilla

    Call it Chromecast over the air

    • Tirionfive

      Looks like no matter where you go, You’ll always have the haters.

      +1 for this idea.

  • zain kalwaninigga

    Where can i find this “Best But”???

    • moelsen8

      I bet they have some good DVDs..

  • idk

    Shouldn’t a company as big as Google be able to have a consistent naming scheme across their products? Since everything on Android was renamed (example: “Android Market” > “Play Store”) and all content seems to be linked to your account. It feels backwards again.

    • verbal_judo2

      This. And plus one for “play TV”

      • TheDrunkenClam

        I came here to say that… they should call it Play TV.. Good Job sir

        • Helen c

          You guys are geniuses. Good luck with the Sony lawsuit with your “original” name.

          • Ej McCarty

            Boo! Someone get this person a tissue

        • Gunnar Forsgren

          What about Android Play TV

    • panicswhenubered

      Yes. Sometimes it feels like there are too many Google chefs in the kitchen, or that they do not coordinate projects well between each other.

    • normmcgarry

      I don’t really agree. Play TV would make me think it is a streaming TV app. Android TV makes more sense. We’re talking about an operating system/platform, not an app.

      • Gunnar Forsgren

        In my view of it all the TV channels are represented by an Android app that stream video and runs all of the other logic for user interaction appropriate for that channel. A simple and powerful scheme that should have gotten a massive following due to the immense power of interactive possibilities with a programmed app. One example is “Fox Business for Google TV” or “Al Jazeera”.


    Now lets drop the “Play” moniker, and we’re golden! Play Store? Come on…what were you smoking when you came up with that?

    • idk

      I just posted seconds before you but I like this even better, lol.

    • DoctorJB

      It all just feeds into Microsoft’s tagline that only Windows allows you to get work done.

  • gabravo2005

    MLB At-Bat for Google TV is a MUST have…. As it is I just use chromecast with my desktop, or my PS3

  • Erik Meyers

    Just give me a Google TV DVR with 4 tuners and cloud sync. Google search across recorded TV, live TV and web would be brilliant

    • Pakmann2k

      Standard features with Google Fiber. 😛

      • normmcgarry

        Ha. I would pay like $400/mo for Google Fiber if I could get it where I live.

        • Pakmann2k

          Same boat. Patiently waiting….

  • sr_erick

    I love the overall abilities and functionality that my Logitech Revue offers, I just wish it were FASTER! It’s as slow as a dog, even after a complete wipe / reset.

    • Gunnar Forsgren

      The Revue had many ingredients to make GTV the game changer. But how things went too few of all the crucial keys for success were in concertation.
      I have three of them, just feels good to having them around.

  • Daeshaun Griffiths

    -a beautiful startup page
    -a hdd to store mass content.
    -magazine support, yes i’d read magazines on my tv.
    -A subscription service similar to cable, packages or channels made into apps. (why is there no way to sign up for hbo go without a cable provider) (ads at the bottom with no commercial break for “some” channels)
    -Something similar to the wiimote for phones with ir blasters or something that current gen phones have, but no dedicated remote. Everything from phone/tablet/watch/voice/chrome.
    -the inevitable ps/xbox/steam game controller support
    -Bleeding edge internals for games.
    -split screen mode
    -make it a home automation control center (mi casa verde, but that’d be too easy)
    -As i watch boardwalk empires i’ll think of more.

    I think their biggest hurdle is trying to figure out how people will/want to interact with it and how can they can bring live substance. If they do anything right, it has to be the price and how they push ads.

  • Mr E

    I just want an “Android TV” update for my Google TV 🙂

  • ZeeX1

    Should actually call it Play TV and of course get access to the play store and thus more developer adoption

  • MW

    Oddly enough, I would rather watch Android TV than Google TV.

    • Chris

      No TV for me. most of todays TV shows are trash or are some stupid super hero or fairy tale shi t

  • Paul Hansen

    Anyone other than me surprised that this isn’t being badged as “Chrome TV”?

    • Adrynalyne

      It doesn’t run ChromeOS though so that wouldn’t work very well.

      • usaff22

        The Chromecast doesn’t run ChromeOS either, runs Android

        • Adrynalyne

          True, but Chromecast is linked to the Chrome browser for some of its streaming features. Plus the browser logo is on the box.

          • usaff22

            Also true, but the TV’s biggest selling point is YouTube and browsing the web with Chrome, so it could easily be marketed with Chrome branding instead.

            Also on the Chromecast itself, says Chrome.

          • Paul Hansen

            Oh I agree, it just seems like they’re using more and more “Chrome” branding these days. I’m just surprised they didn’t continue the trend.

    • Chris

      Why? chrome is a WEB BROWSER . Google TV uses the android OS…..

      • Paul Hansen

        So does Chromecast?

  • Good_Ole_Pinocchio

    I think Google is running into a bit of an Identity crisis. They want people to know that “Google” does all these cool things. But there are so many people that don’t know “android” is “google” … you know the common folk. It’s weird.

    • JDub

      You mean it’s not “Droid” or “Galaxy” for all things android phone related? I agree that they need to get Android recognized more. For if it wasn’t for Android, Galaxy or Droid wouldn’t mean much for phones.

  • Xious

    I just hope whatever they do, they continue to support the current hardware. Upgrade the Google TVs to Android TV. I don’t care. I just don’t want to have to buy all new hardware since I have three of them.

  • Right now we basically use ours for web browsing, Youtube, Amazon, Vudu,
    Netflix, and to stream entertainment from our home network storage.

    What would I like out of Google TV? More apps that enhance the TV viewing experience, maybe overlaying stuff or taking advantage of PiP. I found an app that displays tweets as captions over the live TV view, but its kind of erratic. More socially aware stuff like that would be cool.

    I also want manufacturers to support their your devices w/updates, consistently, and for a good while after purchase. I must admit our Sony NSZ-GS7 has received updates, but since Google announced JB for GTV, Sony has been mum about whether the GS7, or even the newer GS8 will be updated.

    • Pakmann2k

      NSZ-GT1 here. Still love the thing. I envy your remote a bit though. I have one of these in the bedroom and one in the living room. I prefer a GTV hooked up to a dumb TV rather than the SMART TV approach. Aside from saving a ton of money, I think these players have a much better interface. And as a bonus, you get an integrated BlueRay player.

  • dazz1996

    Chrome TV to me is a better name.

    • Justin W

      They are trying to tie it into Android, since Android’s done so much better than Chrome or Google TV, which I think may help push it above and beyond what they are looking to do with it… If they include the right features, that is.

    • Chris

      unless it runs 100% chrome, it wont work. peroid.

      • dazz1996

        Chromecast does not run 100 percent Chrome and it carries the name to the living room. Thats why I feel Chrome TV would work and sound better.

  • Good_Ole_Pinocchio

    We would like to think Chromecast would be a natural part of this but for some reason Google tends to think of their products separate. I bet Android TV launches and we’ll be wondering why Chromecast doesn’t have integration

  • BAM1789

    Full Play Store access and I’m in.

    • Good_Ole_Pinocchio

      For Google TV? Shouldn’t we be asking for apps specific to the platform on TV?

      • Certainly more TV specific apps are needed, but I’ve often been frustrated that I can’t run certain plain-old Android apps on Google TV. Of course I can’t think of any of those right now, lol.

        • BS Player Pro would be a good start so that I can play all of my media files over the network. But other than that, friggin’ Angry Birds, who cares! (I must admit my Google TV has been collecting dust so it could very well have these apps).

          • michael arazan

            Need all the apps and widgets that android has. Would also love if it came with accessories like controllers to play games from the market and use as a remote control.

          • Pakmann2k

            I use the stock media player or Avia and haven’t had any problems streaming any media onto mine. I download “stuff” onto my PC and share it across my network from a Windows 7 PC. Streaming my content is the thing I use my Google TV for the most.

        • normmcgarry

          Agreed. HBO GO, Hulu Plus, Showtime Anytime, Dish Anywhere. I can think of a thousand apps on Android that would be awesome on Google TV.

        • Chris

          no real need for those unless theres actual control over them via remote app

      • Gunnar Forsgren

        As the Android platform works now the developer can specifically define if an app will run on phones, tablets and Google TV, or decide to rule out a certain category. Then the app simply will show up in Google Play on the enabled device types. I like it the way this works. Only takes some training in getting the Manifest parameters right.