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Motorola is Pumping Out 100,000 Moto Xs a Week From Its New Texas Plant

Screen Shot 2013-09-11 at 8.03.32 AM

There had been a few rumors floating around that Google and Motorola had an event planned for September 10, but no one really knew what it was going to end up being. An official launch and unveiling of Motorola’s new Texas plant was what took place yesterday, and with that Motorola’s CEO Dennis Woodside felt like sharing some information with the public.Β 

Woodside told us yesterday that 100,000 Moto Xs are coming out of Texas each week. He wouldn’t exactly say how many of those were the standard white and black colors and how many were customized through MotoMaker, but he did say the demand for customization options was pretty high. For just getting off the ground, 100,000 units a week moving out of an American plant isn’t a bad number. Combine that with the 2,000 jobs that they created by opening this plant and it seems like the Moto X launch in America is doing pretty well.

You can Street View the factory here, if you’d like.

Via:Β Reuters | Motorola

  • kkimi05

    Loving having a new phone, but what about the desktop dock, or car dock? Those coming out this week? or Will we be waiting for those for a while like when I get my new phone in two years.

  • Leonidas

    maybe next generation motox not this time

  • Based on these numbers, I would presume that they will start rolling out MotoMaker to Verizon and other carriers by November at the very latest. By October, we should have a date, hopefully πŸ™‚

  • S4Lags

    Is 100k a week a lot? Seems pretty low when compared to… 3-5 million iPhones the first weekend. Or even the millions of S4’s (which lag by the way).

    • trixnkix637

      You’re talking asian workers in asian countries vs Americans in the USA. I’m pretty sure China has more than 2,000 people building s4’s & iPhones.

      • Weber

        Not to mention there aren’t that many variations of the iPhone to build. People are still buying other Android phones. If Moto X was the only phone running Android, these numbers would be severely low.

    • Franklin Ramsey

      Considering the MotoX is only shipping in the US, these numbers are not bad.

    • guesswhat

      ya there is not a lot of demand for moto x.. its new brand, moto has a long way to go ..dont think they will sell more than couple of millions of this phone in its entire lifetime..which samsung and apple basically sell in one weekend…

  • Lance Davidson

    If you go through street view and “walk” to the left…far down the balcony on the left side there is a Samsung phone used as a wedge to hold open one of the doors! Lol…I just purchased the black HTC one (and love it) but after that lil discovery I am tempted to get this Moto x…

    • Dean

      how the hell did you notice that…

      • Lance Davidson

        Honestly, I really love Motorola (I had the og droid and loved it) but the last few razer or whatever phones havent had the same I love u feeling…but I’m kinda rooting for the Moto x and was intrigued at what the plant looked like and was just messing around…I noticed it and started laughing then my gf came over and she started laughing and I just posted it.

    • Guest

      That’s Hilarious.

    • Silver Veloz

      That’s hilarious!

    • Sabatsu

      I just did a street view of the Samsung factory, and they have Moto X’s on the toilet paper rolls. The same thing most consumers will end up using them for.

  • enigmaco

    I haven’t noticed enough difference from my droid razr hd to switch.

    • chris420o

      Id be inclined to agree with you if i could get a completly bugless rom…meh love this phone but the bugs in roms killing me and the camera oooff

      • enigmaco

        I’m still trying to get the stupid thing to root without having to use the motorola bootloader unlock option. From what I have been gathering I am s.o.l.

  • possomcrast1

    I’m still microscopically tempted to trade my brand new Verizon HTC One for a Moto X.

  • onDroid

    Kind of looks like a Wal-Mart at first glance

    • The cat’s meow

      Good thing I don’t work there because I’m sure I would go crazy seeing all that white.

  • SamBoy

    Shopping and selling are two different thing nice try moto. Now release a phone I can get excited about and get it out threw there and wet can talk again.

    • Justtyn Hutcheson

      Nobody releases sales numbers except Apple, so if you are going to get onto Moto for quoting shipments, get on the rest as well.

      • Tim242

        Apple’s sales numbers are partly sales, mostly shipped. They only report sales from their stores and website. All carrier stores and 3rd parties are shipped.

        • Justtyn Hutcheson


          That makes sense though. Everything shipped they’ve been paid for, so they only really care if retailers sell it because it means they will get more orders the next go round.

      • SamBoy

        I’d be happy to if there were articles about such devices ahs Samsung also releases Sales so if your gonna attempt to get on someone don’t just blue smoke out of your ass!

        • Justtyn Hutcheson

          All OEMs release shipments, which is all they need to reveal as far as their profits are concerned as shipments are sales as they only receive the wholesale price charged to the retailer, not the final purchase price of the sold-to-consumer device. Companies like Samsung and Apple can also include hard-sales numbers from their personal stores since they are direct sales, but once a device is shipped to a third-party retailer, the OEM no longer knows with any accuracy whether that device was then sold to a customer, or how long that sale took to occur. The only reason they would care is to ensure that their device is not sitting on stock shelves so they have a better idea when and how much to scale their production based on demand, but their stock orders should give them a rough idea of the demand as-is, so further investigation is more-or-less a waste of capital better put towards focus-groups and R&D to produce the next device, or simply saved to increase profits.

          For the record, I try exceptionally hard not to simply “blow smoke out of [my] ass”, I research the topic at hand and respond accordingly. As for the article, it is unusual for a CEO to quote any shipment numbers on such a small time scale. Also, recall that the Moto X is an experiment in domestic US assembly, so people are likely eager to know exactly how well it is working out. Apparently it is working exactly as Motorola had predicted and will continue to grow, which is excellent news overall, and may encourage other OEMs to consider domestic assembly as well. Apple ans Samsung are trending that direction already, but validation of their strategy is always welcome I’m sure.

          • SamBoy

            Please don’t wrote another essay that nobodys gonna read u Judy contradicted yourself and I simply stated a fact that samdung also releases Sales as well there was no need for u to tell us things that have already been stated!

          • Justtyn Hutcheson

            I will write what I wish, when I wish. If you don’t want to read it, then simply ignore it. It is my time that I take to write it, and its your decision whether to spend your time reading it.

            I apologize for not pointing to Tim242’s helpful information, which was the source of my correction in the second post regarding Apple stating shipments and direct sales in one figure. However, neither they nor anyone else for that matter, so far as I can find, reports direct sales and shipments separately. So, stating that “Samsung also releases sales as well [sic]” is a reinforcement of your prior inference that Motorola is attempting obfuscate something by quoting shipments instead of sales, which for OEMs are interchangeable terms.

          • SamBoy

            Another essay I promise not to read.

  • ‘MURICA! πŸ™‚

    • Ian


      • There’s no point in dropping the “A” if you’re going to pronounce the rest of it “correctly”. Sorry, but it’s ‘MURICA!

  • DanSan

    had no idea they are using the old nokia production plant. pretty sweet

    • Weber

      For a regular, I’d have expected you to know that πŸ˜›
      Someone apparently doesn’t like that you didn’t.

      • DanSan

        guess i’ve been sleeping at the wheel lol

  • cvgordo

    is it just me or does anyone else feel this won’t sell nearly as well as googlerola are expecting it to? midrange specs for near topend price..does not compute.

    • Justtyn Hutcheson

      Average Joe doesn’t give a dam about specs, doesn’t know the difference between GB and GHz, and couldn’t care less. They are going to see the new lazy phone commercials, relate to the person getting frustrated, then see how Active Notifications, Touchless Control, and Quick Capture are useful, and think about how cool they are. Later when they are frustrated, the thought starts popping up “I wish I had that thing from the commercial, it would be awesome right now!”, and that’s all they need.

      Perception is king to the mass market. Make the average user think that your device is more awesome than anyone else’s, and the price won’t matter very much. It just reinforces that it should be just as good as all the rest of the phones that price.

      • This man gets it.

      • cvgordo

        if that were the case then the htc one would be the best selling phone out. awesome design, impressive front facing speakers. i don’t see the moto-x outselling the one and that was a relative flop.

        • Franklin Ramsey

          But HTC hasn’t marketed their phone to show off the features in a way that people would relate to or want. Motorola is doing just that. My Girlfriend said she loved the HTC commercial with Robert Downey Jr. but she had no idea that was a phone commercial.

          • Justtyn Hutcheson

            Precisely, its all perception. HTC is trying to raise brand awareness then push their device’s functions. Motorola already has the brand recognition, they just need to make a case for why you want the Moto X. They’ll likely stick to their 3 headline features for now, and once Moto Maker is opened up, will push that really hard during the holidays.

          • Leonidas

            only reputation Motorola has is being old and not innovating no one wants a Motorola phone except a small few not the masses

          • Justtyn Hutcheson

            Motorola’s brand is still highly recognizable, and thus has enormous value. It is much easier to change the perception of a brand (the new commercials are actually pretty successful in that reagard, in my opinion) than to gain or regain brand recognition.

            Motorola absolutely has a hill to climb to improving their sales to the point that they are once again profitable. However, their brand recognition makes that run much much easier. With the right marketing push, there is no reason to believe that they won’t sell at or above their projections.

    • Leonidas

      you are right this motox will not sell well to much with iphone just released and htc one and it is to damn small of a phone maybe they can target the women market for it

    • guesswhat

      read anand tech review of moto x before saying it has mid range specs..It has the best system read write performance, better version of trim implemented than in android 4.3 and the dual core that every calls last year runs at 1.7Ghz always where as GS4 quadcore core cpu’s clamps to 1ghz in noromal use ..If you call yourself tech enthuasist learn to look beyond specs sheet and understand technology before commenting ..Also its the smoothest android device ever

      • cvgordo

        Im aware it runs smoothly but it sounds like you’re calling it the best android phone ever. I just dont see that happening.

  • Justtyn Hutcheson

    5.2M units/yr is a pretty low yield for a major consumer electronics company, but probably about right for their expected sales. Its good to hear that Moto Maker is doing well, hopefully it will be expanded “soon”er than later (I know Moto is chomping at the bit for that too).

    • Godzilla

      Its high for motorola though. But yeah compared to Samsung and others its nothing

      • Justtyn Hutcheson

        Only compared to Samsung. Probably about in-line with US shipments for HTC and LG (remember the TX plants ONLY supplies devices to the US). Keep in mind also that in the US there is a much higher number of iOS users than the global average, which will push their needed yield down further. However, it sound like they are going to continue ramping up, and they certainly have plenty of space for expansion (looks like they are running at ~1/2 capacity or so).

    • boybert

      Yeah any rumblings on availability of Moto Maker for VZW and other carriers?

      • Justtyn Hutcheson

        Last I heard was early-mid November, but I don’t know how serious/reliable that was. Makes sense though, they will definitely want it going full-bore for the holiday season.

    • Franklin Ramsey

      I don’t think that is half bad though. Since that is strictly for the US, and there are 326.4 million active wireless connections in the US (including cell phones, smart phones, hot spots, tablets and the like) The math would suggest you have roughly 260,000 people in a given day whose contract is up each day for a phone (I’m figuring roughly 60% of those 326.4 million connections are cell phones/smart phones making about 200 million cell phones multiplied by the percentage of the population whose 2 year contract could be up in a given day which is just over .13%). That being said, roughly 70% of those people are looking at smart phones, and I can’t find a figure anywhere to say how many of those people would be looking to purchase a 200 dollar phone on contract vs a cheaper or free smart phone, but if you say half of them are, that would be roughly 90,000 people in a day are looking to buy a phone in that price range, and 640,000 people are a week. Shipping 100,000 phones a week would give Motorola about a 15-16% market share in the US with Just the MotoX. That’s not exactly insubstantial.

  • Most patriotic phone ever made. Love mine. Still think it should be about $50 cheaper at least. I hope Moto drops the Droid deal with Verizon and go cross-carrier with more crafted phones.

    • It would be $50 cheaper if it weren’t the most patriotic phone ever made. πŸ˜‰

      • Justtyn Hutcheson

        Not really. US assembly is 3x the cost, but when you take the import tariffs into account, the overall cost is probably a grand total of $5-8 difference. Labor is pretty cheap for semi-skilled assembly work, all things considered.

        • Pakmann2k

          Until you have to provide health insurance.

      • touchΓ© πŸ˜›

    • Randy

      If on VZ, you can use the discount code online for 30% off. Brings it down to $139.

  • Godzilla

    That’s great but are they going onto warehouse shelves or being sold? My guess is the warehouse shelves are getting pretty full right about now.

  • Eric

    Now if only they could start pumping out developer editions…

    • breadable

      They are only days away….

      • michael arazan

        Wonder if they need any quality control checkers to sit around and check emails, messages, watch YT videos and play games on devices.

        • Mary

          Motorola is pumping out about 95,000 more a week than they are going to need.

  • People on the right, working hard.
    People on the left, standing around with folded arms.
    People in the middle, talking about the newest episode of Breaking Bad.

    • Ryan N

      This ^

    • thedonxr

      Don’t forget the guy up on the balcony, he’s promoting synergy!

    • EricRees

      We weren’t allowed to show the lazy people :^)

      • Justtyn Hutcheson

        Part of that kickback agreement that came with the Teslas, right πŸ˜‰

      • Typical media. Only showing what you want people to see. πŸ˜‰

  • AnotherAndroidKid

    This phone still intrigues me. I just hate the price.

    • Godzilla

      exactly, i like the phone itself, but the price is an insult.

      • NYS

        Come on, it’s made in ‘merica! that’s got to be worth $50 and then some!

        • AFY!

          think you meant to say….

      • Weber

        The price after the discount on VZW was nothing. I think I paid ~$170 for it, which was better than expected. And having the phone since day 1, I can honestly say that it hasn’t skipped a beat. The only thing I wish I had was more storage. Honestly, that’s my only complaint. Even VZW went minimal with their logo. Does it have 4G LTE? We’ll never know, since it isn’t plastered on the back.

    • Andrew

      I agree the price is a tad high, but I’ve used one for a week and it is much faster than my old Gnex. Comparing to an S4 or HTC One the phone is just as fast at doing normal phone stuff. Haven’t tried any games as I don’t game on small screens. No regrets here.

      The phone’s build is superior to the S4, in my opinion. Has a better feel in hand.

      • Bill Morrow

        I’ve had the phone since the day it came out, (also had the pleasure of the S4, I get to ‘try out’ phones for work). I can say that I can’t tell a difference in performance between the two. I did like the screen size on the s4, but, the battery seems to do better on the X.

  • emoney

    there’s a great article on the factory on the verge

    • boybert

      Yep and the pictures include sightings of the wood backs! Bring em on

      • enigmaco

        so your droid will have morning wood? interesting….interesting indeed.

  • JBartcaps

    Good Guy Motorola

  • bionichomer

    Nice work Moto.