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Custom Moto X Unboxing: A Look at Our MotoMaker-made Spearmint Phone

Remember the custom Moto X that we designed at the end of last week? Here it is. As promised by Motorola, our MotoMaker-made Moto X arrived in 4 days or less. Our design went in on Thursday morning, shipped Saturday (yes, on a weekend) and showed up here first thing this morning.Β 

As you’ll recall from our walk-through, we chose Spearmint as our main color, along with Metallic Yellow highlights, which we realized after the fact would almost turn this into an Oregon Duck phone. Thankfully, the green really is “spearmint” and the yellow looks almost gold, so it does stand on its own. With the black face, we’re also getting that infinite black look that you see with most Nexus devices thanks to their on-screen nav buttons that disappear with the screen locked. Thanks to “D L” branding on the bottom, just above the AT&T logo, this is a one of a kind phone.

And damn do we think it’s pretty.

One thing I’d recommend that you all do should you have an AT&T account and decide to customize a Moto X – go into a store and see the colors in person. While I’m perfectly fine with these colors, they do look somewhat different than what I saw online. Don’t get me wrong, it looks good, but I would hate to see a color surprise you in a bad way after waiting patiently for four days as it ships to you.

We won’t be reviewing this particular phone since our Moto X review is already done. But if you have questions about MotoMaker, want to see any other angles of this new color scheme, be sure to let us know in the comments.



  • NexusMan

    That’s one pretty phone.

  • Robert Goddard

    That’s nice and all, but can you root it?

  • Me

    Man I want this phone but I don’t want no plain ass black or white :’-(. Damn you At&t

  • NemaCystX

    Awesome, thats the same EXACT one I will get, and those are my Initials even though you meant it for Droid-Life

  • radiohead14

    you can’t customize one without the carrier logo?

  • BOB Dudek

    Italian Ice ..just in time for Labor Day.

  • sk3litor

    Damn this thing is ugly. .I love it. So glad this sort of ting is finally happening. Long over due. Good on ya moto

    • n900mixalot

      I didn’t want to be the one … to say it. It’s so ugly I can taste it.

      And … I mean the color though, not the actual build. I wouldn’t call the build ugly, it’s just kind of blah but it’s set up to be a fun phone for many.

      • sk3litor

        Yeah I actually really like the phone I just can’t stand green. Reminds me to much of touch wiz and ginger bread. But to each his own. If ya like it, rock it.

  • ApplesNAndroids

    I can’t wait for the Moto X on Verizon. I want black, but maybe with some red accents. Unrelated: I just bought a Nexus One. Why? Because Android.

  • Such a gorgeous phone. Kinda reminiscent of the DNA, but with less bezel and on screen buttons

  • Colin Huber

    Alright, let’s go Beavs.

  • Mike Hilal

    If I had a signal green porsche, I’d order the spearmint back.

  • Oscar Johnson Lamar

    wait a second: I just read that the textured/dimpled backs (like a golf ball) are only available on the white and black and now I see your spearmint doesn’t have texture…this is extremely disappointing to say the least.

  • Broadway

    I wanna see how well the wood backs look, if they release them

  • fauxshizzl

    I love the idea of the customizing, and even appreciate the creativity on this one. But good lord is it ugly. The color scheme chosen reminds me of the shoes and clothes tweens are wearing now. Clashing colors with no sense of style. Seems like it draws attention which I assume is the goal, just seems like it is for all the wrong reasons.

    • DainLaguna

      • fauxshizzl

        Excellent use of the Dude. +1

        • DainLaguna

          Hahah I couldn’t help it. However, your lack of a snarky response means you win the internet today so +1 to you

    • Kie

      Since when are blue, orange, and yellow considered to be “clashing” colors? Blue and orange are complementary, and orange and yellow are analogous.

      • fauxshizzl

        Put all of them together and you get the mess I pictured above.

  • Shane Redman

    Spearmint……the Oregon Duck fan base is displeased!

    s/n: I’m not in that fan base.

  • Godzilla

    The crow wants kellex to design him a very very dark inspired MOTO X


  • a.d.AM

    How many moto x’s does one website need??? “This is my white one, this is my green one, this is my yellow one……”

    • Press units. We don’t get to keep them. And I’m hoping to be able to give one away. πŸ˜›

      • William_Morris

        Kellen, I’d be happy to take the white one of your hands if you’re just going to give it away.


  • View Askew

    Green for the money, gold for the honeys!

    Don “Magic” Juan would be proud.

    Do I even need to say it? Pimpin’.

  • htowngtr

    Seriously, green and gold? Yuck.

    I remember someone else mentioning a BMW-ish color combo of black and tan with silver accents which sounded cool.

    • NemaCystX

      Green and Neon Yellow buttons, not even close to gold, adjust your screen

  • punkroyale

    I love the idea of customization. Super cool. More phones should have this option!

  • randomdroid

    This phone is crying out for “Death Star” on the back with that AT&T logo.

  • BRIM

    Waiting for bamboo.

    • Godzilla


    • Daeshaun Griffiths

      bamboo and white or walnut and black are my my options.

  • Dave Whyte

    Just a heads up in case you guys haven’t read the terms But in case not they will not let you resell your Moto X AND it states if you break your contact you are charged $300 by Moto on top of your etf. http://www.motorola.com/us/consumers/about-motorola-us/About_Motorola-Legal-Terms_of_Sale/About_Motorola-Legal-Terms_of_Sale.html

    • ceejw

      Motorola has no way of stopping your from selling your Moto X.

      • anezarati

        unless they can tell if you cancel your contract with ATT and remotely lock your device.

        they might not be able to stop you from selling it, but they could be able to make your moto x useless.

        • ceejw

          Selling your Moto X will not cancel your contract with AT&T. Cancelling your contract is a whole separate issue

    • ScoobySnack

      Thanks for the link, but this would have saved me a click:


      You have to get a service plan on your phone to activate it. Those come from separate companies, and the plan is between you and them; Motorola isn’t a part of it. Be aware that they might charge you for canceling your plan early. Some carriers have a trial period with no cancelation fee at the end, but if you try to use that to get a phone without a plan at a reduced price, Motorola will charge you more than it would have cost to buy the phone without the plan in the first place. If you purchase a MOTO X made with Moto Maker and you cancel your plan early, but do not return your device, Motorola may charge you $300 for the unreturned device.”

    • Fozzybare


    • Chris Hannan

      That’s incorrect. If you pay the ETF, the device is yours. The link you provided explains that if you cancel your plan during the cancellation period (usually the first 14 days), you have to return the phone or be charged an additional $300 by Motorola.

      The resell part, however, is odd because when the phone is yours, you can do whatever you want with it. They can’t do anything about that.

      • Justin W

        This is true as long as you didn’t make the device through Moto Maker. See @ScoobySnack:disqus’s comment above.

  • Ron_Swanson

    I bet this is what Phil Knight’s Moto X would look like. *Zoink*

  • anezarati

    i’m glad you still like the yellow of the real phone, but it does look a lot different from what is on the website. that could piss off a lot of people down the road.

    plus, who besides the hardcores, are going to go to the store, get a card, then go customize it and wait? if i am going to the store to get a phone, i want to walk out with one right then.

    • Fozzybare

      yeah but this.


      You have to get a service plan on your phone to activate it. Those come from separate companies, and the plan is between you and them; Motorola isn’t a part of it. Be aware that they might charge you for canceling your plan early. Some carriers have a trial period with no cancelation fee at the end, but if you try to use that to get a phone without a plan at a reduced price, Motorola will charge you more than it would have cost to buy the phone without the plan in the first place. If you purchase a MOTO X made with Moto Maker and you cancel your plan early, but do not return your device, Motorola may charge you $300 for the unreturned device.”

  • Godzilla

    No Sir No Sir i do not like green phones and spam!

  • chris420o

    Honestly….that green looks even nicer in person…i really am feeling this motomaker…and now i really want a motox….when will moto open the damn site for everyone so we can dream of our custom moto x’s damnit…ive made a whole lot of nike ids bc i love to play with the idea youd sell twice as many phones if you let people do this

    • Have to say that the color does look better in person.

  • terry12s

    Wow! πŸ™‚

  • C-Law

    D L = Down Low? πŸ˜‰

  • Daeshaun Griffiths

    The wood backs better make it.

  • J.r. Coffie

    I Wonder how much money AT&T paid Moto for the exclusivity of moto maker(for howeverl long it last)?

    • Godzilla

      they probably just promised not to cap moto’s U-verse

    • chris420o

      top advertising spot on the floor in at&t stores…and a dumptruck full of money

  • AnotherAndroidKid

    How is radio quality on this compared to your s4 you used?

    • Already been in a couple of situation where I was able to pull 1-2 bars of LTE, while my wife’s GS4 dropped to 3G.

      • Godzilla

        and to think you put out the bachelor vibe.

      • AnotherAndroidKid

        Thanks. I was afraid of that. Might be the one thing that keeps the motox in the discussion for me.

  • hackthis02

    You should have tried DR01D-L1FE on the back

    • It would have worked. We did dr0id with a zero and it let us. Just didn’t look great. In the future, I’d probably not add on a custom message.

      • chris420o

        you try spaces?…like D R O I D…or they slick enough to get you there…id like to slap droid on back my moto x…like that or maybe DR0ID…something or other

        • Weber

          …why? It isn’t a droid.

          • chris420o

            I still like to keep my og droid alive inside….let me live lol

          • Weber

            To each his own, I suppose. I was just curious.

      • Mickey A Valentine

        Especially when the next customizable phone comes along and selling the old phone with a custom engraving becomes a challenge.

      • Jaxon Wright

        use a lowercase L for the I. DROlD LIFE

  • Rob Delaney

    Which type of back gives a soft touch feel? If you have ever used a mophie, that is the type of feel I am referring to.

    • This green is pretty soft-touch feeling.

      • Rob Delaney

        Thanks. Thinking of giving it a try for Verizon and going the same spearmint route you did except without the yellow/gold accentsand have a white front.

  • Michael Bassett

    Maybe it was answered, but why not black face, pink body and white accents?

    • Jeremy B.

      kellen said the pink color that was available looked more salmon than the “hot pink” droid life stlye….

  • Jonathan Berry

    Wait, did you say the textured back on the white/black versions doesn’t feel textured? That’s not what I would have assumed.

    • Does not feel textured, just looks textured.

      • James

        So you can choose between the matte back and the “textured” back as well?

      • Kokomo

        The Galaxy Nexus was the same way. You can kind of feel the tiny ridging with your fingernail running lightly on it perpendicular though.

  • Chase Chick

    I absolutely refuse to pay full price until motomaker is out on Verizon. Until then I wait, and if a better phone comes out it’s their own fault for being morons and granting an exclusive to ATT.

    • michael interbartolo

      I prefer to think Google is taking it slow and letting the Texas plant work out all the kinks before opening up to everyone given how hard Google has struggled with Nexus, Chromecast and other hardware rollouts of late.

      • Chase Chick

        That’s fine, they can choose to work out kinks, but it’s not going to be on my dime. If I’m paying full price, I want everything that is available to everyone else. That simple.

      • David Narada Brown

        Makes sense! but i will point out that this is Motorola not Google (i know Google owns them) but Motorola should have a good idea of demand and production theyve been doin it for ages. but this Moto maker is new and i agree with your comment they probably want to workout any kinks.

        • asten77

          Moreso than just being a new phone, it’s the first product in a brand new factory, with employees doing something that hasn’t been done in the US in over a decade.

          • ninjawarren

            Plus, they have to take orders and double check that everything is right more often than with a typical assembly line.

          • David Narada Brown

            Its not quite as complicated as u may think. I work in automotive we make interior parts for BMW! we sequence several different colors and versions of the same part. Each slot has a specific color, build, assembly that is ordered for a specific car on BMW’s line. We use computers synced to BMW to receive the orders for the part, so the operator builds a part based on what the computer tells them and moves on to the next order. No double checking just put a poke yoke in place.

      • ImmaDroid

        I doubt it was Google or Motorola looking for more time. I think it’s At&t. They are being smart and have been getting a lot of initial exclusives rights with new phones. Even since back to the iPhone.. Wish VZW stepped their game up on that front

        • Dave

          Like the S4 active. If the standard S4 would have had the same features/build it would have been Sammy’s nail in the coffin to other OEMs this year.

          • Ryan

            I agree. Even if the S4 just had the active’s screen that would of been a massive improvement.

    • yankeesusa

      Agreed! Why pay full price for a phone when a couple months later the option will become available plus 2 other new phones. Verizon has a tendency to do this. Hence, HTC One with 4.1 and now 4.3 is coming soon for others. Verizon may have the best network but they sure screw their customers over.

      • LionStone

        Last I heard, VZW is releasing the HTC ONE with 4.2.2…

    • mike dunham

      I would be willing to bet AT&T gave Motorola some $$ to get the exclusivity.

    • CaptainDisillusion

      With only plastic materials available right now, I’d have waited for the aluminum backplate anyhow.

  • Smeckle

    Only one of a kind until somebody follows your exact instructions from last week and makes a new DL phone!

    • Heh true. πŸ˜›

      • Godzilla

        What happened to the mobile site? It’s gone.

        • WordPress is killing us right now so we had to temporarily disable it.

          • Godzilla

            ah ok, i use the mobile site more often than the regular so Im glad to hear that it’ll be back eventually.

          • The cat’s meow

            Oh please no. I’m fed up with you as it is already. The last thing I want is to see more posts from you. There cannot be a more annoying person than you…except maybe Tyler Durden.

          • Weber


          • terry12s

            Is there a new Droid Life app in the works? Just curious

          • imnotmikal

            Just use Google Currents, it works great. πŸ™‚

          • Lucky Armpit

            Whew, glad it wasn’t only me… I spent waaaay too many hours troubleshooting that last night!

  • EC8CH

    So all the color options are smooth, and the only ones with texture are the black and white ones?

    • I believe so. Well, the textured ones don’t feel textured, they just look textured.

      • Lunkman

        You said it feels “soft”- is there anything you could compare that to- whether it’s another phone, Nexus 7, etc?

        • Sort of like the Nexus 7, maybe not quite that sticky. DROID DNA-ish.

  • Carlos Lopez

    Should’ve been pink with white accents and front if its the official dl moto x

    • Pink wasn’t close enough to our pink.

    • Michael Bassett

      Ugh, should of read this post, just posted the same thing. -_-;;;

  • JG

    i appreciate you taking a picture of it face down on a rock. I would like to see the color in contrast with a piece of sandpaper as well as half buried in sand on the Jersey Shore.

    • chaoslimits

      That’s all I came here to see lol.

    • T4rd

      Lol, yeah, make sure you don’t show the front of the phone in any of those shots either! No one wants to see that “infinite black look” on the front in contrast to the cover that you mentioned.

      • BTLS

        I’d like to see her on her back too (hey now!), just to get an idea of how much green shows and at what angles it can be seen from… I definitely dig the infinite black front though. It’s still one of my favorite features about the gnex.

      • beverlymcnear22

        My best friend’s mom makes $87 every hour on the laptop. She has been laid off for 10 months but last month her payment was $16929 just working on the laptop for a few hours. Read more here http://www.Bay35.com

    • Sqube

      All jokes aside, I thought it was just me. What do you guys have against shots of the phone that just clearly show what’s happening? Everything is at an angle and the result is I’m starting to find myself going to other places if I want to just, you know, see what a device looks like.

  • EC8CH

    Green and Yellow….. GO BISON!

    • terry12s

      NDSU, Boo!! πŸ™‚

      • wsnydes

        Go BISON!! Boo those who oppose! πŸ™‚

  • Alex

    Looks so friggin good when color customized. God, Moto is so stupid for limiting this!

    • Christian

      Seriously. Even if you don’t like these colors that much, you can’t argue that the custom coloring doesn’t make the phone “pop”. Dat form factor.

      • I wish I could customize 10 different phones just to see the colors in person heh. But like I said, people should definitely go into an AT&T store to see the colors in person. This spearmint is a lot brighter than I thought it would be.

  • KleenDroid

    That is so pretty.

  • That’s so ugly, haha.

    To each their own, I suppose. πŸ˜›

    • LiterofCola

      Nice phone, horrible colors.

    • jose

      I sure hope that metallic paint on the buttons isn’t the same quality as the gold on the OG Droid buttons. That flaked off in no time leaving the nasty white plastic underneath.

      • asten77

        It’s anodized aluminum, so hopefully it will stand up a bit better.

  • MichaelFranz

    Hey Kellex – any word on how hard it would be to order a secondary back cover and be able to swap it. is it glued down or maybe inner snapped into place?

    • Pretty sure it’s glued down tightly. No swapping that I’m aware of.

      • Warwick

        Kellen, does it feel differently from the white textured one?

        • Feels mostly the same. Maybe slightly stickier on the back, but it’s also brand new and the white one has been in and out of pockets for a couple of weeks.

      • MichaelFranz

        womp womp….hopefully someone figures it out a safe an practical way. would be nice to be able to swap it out once in a while

      • 655321

        Since it’s equipped with regular Gorilla Glass rather than the rumored Magic Glass, I figure it must be as easy to crack the screen as every other phone equipped with Gorilla Glass. The fact that the back is glued down likely means no more self-repairs of the glass and/or screen by buying kits on eBay, right?

      • ceejw

        It seems unlikely that it’s glued since Moto lets you send the phone back for different customizations if you don’t end up liking the colors you picked.

  • Prox

    i dont care for the colors IMO

  • MichaelFranz

    IT SCREAMS OREGON DUCKS!! just not as dark of a green, but close enough