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Preview of New Google Play Version 4.0

The Google Play store is an ever-evolving marketplace that has seen its fair share of changes throughout the last few years. It was once incredibly fussy and difficult to navigate while lacking features, but over time, has become much more polished with an image-heavy layout that has likely helped Google push products from apps to magazines to movies and music. The last time we saw a major change was back in July of 2011, though. Since then, we have seen a number of tweaks to make it fit new design guidelines for Jelly Bean and Ice Cream Sandwich, but overall, it hasn’t changed all that much.

Today, I’m happy to show you Google Play 4.0, and the next big UI overhaul. 

New Look

new google play1

As you can see from these screenshots, the entire thing has been redone from a UI perspective. It’s more Holo themed than ever, uses new fonts as category section titles, bigger images, and what I can only describe as a Google Now box-style item container. Individual pages for apps, movies, etc. are all filled with bigger images and a much cleaner design. The layouts of most pages, including search results, remain mostly the same, however, the eye candy is everywhere. Google is using text to separate sections, but then throws big beautiful images and color in your face to grab your attention.

Gone is the dark box-styled home page – in is a much more minimal and clean, well, everything.

new play1new google play2

Video Preview


There is no telling when we’ll see this new version of 4.0.16. As the video indicates, most of the new pages are not live at this time. We’ll keep an eye on it over the next few weeks and hope that we start to see some movement, which in turn should mean that the mass rollout to everyone will happen.

Also, as I dig through it, I’ll be sure to update you with any new features that I stumble across.

In the mean time, what do you guys think of the new Google Play?

  • Granted

    It is not 4 dot O, it is 4 point zero. I must also say, atricious music taste, bleh! I would also believe that reading a “book” by Canyay North, would be a riveting adventure.

  • james

    whats the wallpaper name?

  • TheChanDroid

    Nice review – Looking forward to the new design 🙂

    What’s that Polka-Dottie wallpaper you’re using, pretty please? 🙂

  • TheChanDroid

    Nice review – Looking forward to the new look 🙂

    What’s that Polka-Dottie wallpaper you’re using, pretty please? 🙂

  • Google I/O with a lot of news…

  • What needs to (also) be done is make it possible to delete emails in the Gmail from the trash folder. It’s the simplest feature and yet for some reason Google doesn’t feature it. Ridiculous.

  • Did they fix the hilariously pathetic Categories under “Games”? How funny is it that a search company has the worst categorization on the market. Never thought I’d remain jealous of iOS users because — their app store is actually categorized sanely!

    (And Google — remove the non-game elements from the Game menu! “Widgets” under games? Did you even proof read your categories???)

  • kostya

    pleas people) give me this wallpaper)

  • M C

    ui looks a bit more polished.

  • Alex Rubio

    It’s NOT O it’s 0.

  • fralogan

    I got the table 4.0 play store a week ago and I’m liking the new ui

  • sishir

    Where do we get the apk

  • jeffxallen

    I find it weird how you say Holo? Is that how your are supposed to say it? “Ho Low” I always say basically say “Hollow.” What is correct? http://dictionary.reference.com/browse/holo-

    • I assumed it was “whole-oh” like holograph which is pronounced “whole-oh-graph.” But that could also be my west coast slang. 😛

      • jeffxallen

        I guess I say Holograph like Hollow-graph myself (from Chicago). What does even Holo mean? Urban dictionary tells me that it stands for “Hobo’s only live once” which is what I prefer it to mean. Other sources are telling me it means Whole or Hologram which may make more sense.

        • I am originally from Montana, we are a little different up there. 🙂

    • I would say Hollow too and im originally from SoCal lol.

  • Aerdnas

    apk Downloadlink!?

  • have they sorted out the all apps for an account or is it still messy? my all apps section from day one that i joined android since 2009, there are thousands in a messy order and i really wanted to sort it out.

  • zagoya

    download link

  • So now it looks like a TV guide and categories are color coordinated

  • Anon

    where can we get this .apk file?

  • Mordecaidrake

    I like it, looks vastly improved.

  • FenkZenk

    Oh wow, that looks like its gonna be good. Wow.


  • jake

    It reminds me too much of…..every other UI around here right now. If features are being added, awesome; if it is just interface, I think this is a downgrade from what we have now.

  • TechGuy21

    come on guys. share the freaking apk. LOL who cares its broken.

  • What options do you get when you touch the three dots on each search result? That looks new.

  • I’m pretty sure the newspaper will be added along with more updates when the Google IO starts.

  • J. Gilbertson

    I wish they would make finding an app on the play store as easy as it is to Google search it. For example: Google Keep. Couldn’t find it in the play store app but when I Google searched it in the browser it took me right to the app. This happens particularly with new apps.

  • Tidbits808

    admob was probably removed because it is in Google settings. It doesn’t make sense to have the same setting in different apps or locations.

  • Can I change my old posts prior to the Google+ integration to include my name?

  • Nicholas Slaughter

    I want to be able to buy devices from google play mobile

  • joejoe5709

    Spiffy. Can’t wait!

  • DigitalEnforcer

    NOPE! Why would they put the Open button so close to the uninstall button?? It’s too easy to mistakenly uninstall and app now 🙁

    • Alan Paone

      I have a sneaking suspicion nobody uses the market as an app launcher, I’m not sure why that button is there in the first place

      • DigitalEnforcer

        Make sense 🙂

    • BrianLipp

      The uninstall button gives you a prompt to confirm, so if you accidentally hit it, just cancel and hit open. Its no big deal

  • Jays2Kings

    The menu button on the side of searched apps (the 3 dots in the corner of each app item), what does it do?

  • Jack Roberts

    I couldn’t give a crap if stuffs broken just leak the apk please 🙂 🙂 🙂 🙂

  • FINALLY. I hope they update the website and Play Music too. These things have looked like hot trash for so long.

  • Ben Baggley

    Looks awesome, I can’t wait to see Android 5.0 now. Also, what are the little menu buttons on each item for?

    • Shane Redman

      Maybe to put on your wish list?

  • foghorn67

    Ugh, I’m going to flamed for this. But why talk with your hands when trying to show software? Also, 40 seconds in, and still talking…with hands?

  • Fatty Bunter


  • I’m going to say that I don’t like it that much. Reason being, they put the buttons (update/uninstall, etc.) too close together. Also, the sections of “What’s New” and “Description” are not defined enough to tell they are separate areas. Maybe I’ll just have to get use to it, but it’s doesn’t like as fancy and “shopper-esque” as the old Play Store.

  • Adam Neighbors

    Very Google Now “Card-esque”.

  • mikeym0p

    It’d be cool if they let you slide past ‘all’ and see all the apps installed on your other devices.

  • Justin Winker

    So… Any chance of getting the APK for this?

  • Simon

    Try it out on a tablet, I really want something different then just a blown up phone ui

  • Bill

    Will this be released before Google I/O in May or will this be announced in May?

  • Jay C. Ortiz

    What do the menu buttons on the side of each result do?

  • Asimoalex

    Did they bring back “my purchase”??

  • sonicemerald

    i don’t care that this might be broken… i just want to use this for myself… it’s so pretty! i should go figure out where google keeps their apks… or something.


  • Daeshaun Griffiths

    This looks so much easier to navigate around. I love the tabs.

  • Looking good! I’m hopeful that we’ll see all the Google apps continue to become more cohesive (here’s looking at you Maps, Music). This update bodes well for the coherence of the entire Android OS.

  • Chris Hollenbeck

    Do you have the camera on your head….?

    • Daeshaun Griffiths

      LMFAO!!!!! the camera is on a stand that is infront of him.

  • T4rd

    Still no way to just view purchased apps?!

  • hasbrobot

    would be nice to see my purchases again….

  • Ryan Northrup

    Looks good.

  • Adam Emshwiller

    looks like the Google now UI is going to be the new android 5.0 UI theme. i like!

    • if that was the case, that’d be sweet

      • mgamerz

        it’ll also be all sorts of a pain in the ass for developers

    • Ryuuie

      This is EXACTLY what I was thinking. Get out of my head.

      In all seriousness though…how could they pull something like that off? The leaker from a few days ago claims that 5.0 is so big in terms of change that it’ll take Samsung a while to update even the S4 to the changes.

      If that’s true…what really changed and how would you put Now into an OS UI that’s pleasing?

      • bloomtronzero

        What leaker?

    • Daeshaun Griffiths

      What did Duarte say? He’s only “1/3 of the way there”… oh boy.

    • Austin Warren

      That would be weird. But I’ll take anything they give us.

    • Chris

      You mean holo? Of course. Has been since Android 3.0

  • Tyler Casilio

    Kellex, do you think that this may be a preview of what 5.0(Key Lime Pie) has in store?

    • The Keep app is definitely a preview of KLP, as is the 4.2 clock app.

  • Edward Smith

    Wonder how they got it or if they will share if for previewing.

  • Tyler Casilio

    Yeah I’m liking this. Reminds me of the updated Slacker radio UI. Even though I feel like they really were the ones that just did the Google UI thing but lol

  • Capt. Crunch

    Looks great now we just need to get 3rd party app developers to design apps for Android that actually look like they fit into the ecosystem instead of looking like another ios app. Ex. Instagram.

  • Pedro

    Where’s the pimp gold watch?

    • Abgar Musayelyan

      dont ‘belie me, ju’ watch!

    • Hah, using the Pebble for a minute since it just got updated. 😛

  • I prefer the current ‘dark theme’. Anything white looks horrible IMHO.

    • Daeshaun Griffiths

      U must own a HTC device. GAWD, do i hate the settings menu on Sense.

      • JetBlue

        What’s wrong with it? I personally like it way better than I liked Touchwiz’s

    • EC8CH

      I hear what you’re saying… black themes look particularly sweet on AMOLED displays like the G-Nex.

    • Chris

      Same. Dark themes are easy on the eyes and are better for battery life.

  • i wish they would bring back the purchased section

  • Malcolm James II

    I can’t believe its been so long since the Play Store has been updated. This new look is awesome, hopefully we get it before G I/O

    • it was a little over a year ago

  • It looks like a mix between the old version of Market and the Windows 8 store. I don’t know how I feel about that.

    • EC8CH

      even when the old version came out some said it was a kang of Windows 8. I’d say some elements look similar but it definitively has it’s own distinctive style. The newer version differentiates even further with the obvious Google Now inspiration.

  • Jarren

    Really liking the new design language. Unfortunately, this makes the wait for google I/O even longer!

  • Derek Traini

    I am hoping that this is just the beginning for UI updates for Android! :D:D

    • i would love to see music updated

  • JetBlue

    Definitely looks good can’t wait for when this comes out hopefully the Music player will be changed too.

  • show us what it looks like on a Nexus 7

  • Daniel

    I just hope it can handle “update all” when the screen turns off…

  • eazyean1

    i like what i see !

  • SeanPlunk

    Where can I get a copy?

  • Hope we can finally batch install apps.

  • Ku

    This thing is hideous. No thank you.

  • squrel23

    I love it.

    • that is amazing

  • Greg Morgan

    With Keep and now this, I think we’re seeing Google updating all the UI’s on the Android Gapps.

  • I wish they’d change the name.. Worst… Name… Ever…

    • *again.

      The old name was better.

      • from google play, i like google play

    • Taylor Wickens

      They should name it “Google Market”. “Google Play” or “Play Store” is a stupid name. As is “Google Keep” and “Google Babble”. Who the hell is coming up with these names from Google lately.

      • Chris

        They hired some middle easterns from a tech support compney

        • thommcg

          Ironic spelling error…

          • Chris

            Glad to know people still think it’s cute to play the spelling error game

          • thommcg

            It’s to be expected when you attribute products naming decisions to “some middle easterns”.

  • wow this looks great, i would love a leak of this

  • I like it!

  • Oh, Kellen: can you get this on a tablet?

  • EC8CH

    Now how about updating the music player to the Holo theme.

    • Tyler

      And Google Maps particularly the Navigator.

      • kubukoz

        Maps are Holo.

        • mikeym0p

          The navigation interface is 50% holo

        • Taylor Wickens

          The iPhone Google Maps looks more Holo than the Google App. That’s a problem

          • nsnsmj

            No. And it’s not a problem unless you are a fanboy. The only part of Android Maps I can think of, that isn’t holo, is Navigation. When holo was introduced, it looked nothing like Google Now or Gmail and Maps on iOS. The current Maps on Android is already holo. Google Now and those few Google iOS apps are an evolution of holo.

            Know what you’re talking about before you spout out some nonsense. Both are holo. Both are Google’s design language.

          • Steve Schneider

            But an iphone then.

        • Tyler

          Navigator still look like it did from Android 2.0-2.3 the only difference is they moved the stuff from the menu button to a new menu button, it needs an overhall in my opinion.

      • mgamerz

        and just google voice… for anything

        • Trevor

          Yes, please!

        • I have a feeling we will see the Holo theme with the new unified messaging service that is rumored to be shown at Google I/O

          • olavnennig9kf

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          • Chris

            and in other news the sky is blue and the grass is green

          • Under the three feet of snow you mean?

          • God I hope so, the messaging in Google Voice is horrible. That whole service could use an overhaul.

          • picaso86

            and please add MMS support, so I can stick it to Verizon.

          • And short code.

          • MMS started working for me last friday, I was pretty excited

          • Still nothing on my end. The only way it works is if you forward messages to gmail.

      • Chris

        You have to be carefull when doing that. Navigation is primary used for in car while driving. Holo would need to fit in with that. I’d rather them stick with the current look. Looks more close to actual GPS units.

        • Alan Paone

          Everyone knows a nice, consistent UI would be unusable on the road /s

          • Chris

            when I’m driving, I’m worried about the road and getting navigation down to few taps/voice actions and not about the apps interface.

          • Alan Paone

            Of course, that’s obviously why Nav’s UI isn’t a priority, but that doesn’t mean it has to be ugly, it just doesn’t have to be pretty.

      • Michael

        Normal Google Maps looks okay, but Navigation… yeah, that needs a serious overhaul.

    • kubukoz

      >Google Play Music

      • Chris

        They really should just name it “google music”

        • zurginator

          Or “Play Music” (is that a pun?) since that fits in with their current naming scheme.

    • Daeshaun Griffiths

      I think that’ll happen when they launch their music streaming service. If that’s even a real thing.

    • nsnsmj

      You mean Google Play Music or the AOSP music player? Play Music is already holo.

      • Israel Lai

        At least it’s a fake Holo.

    • The music app is practically the most Holo app on my whole phone!!! What are you talking about?

  • Austin Warren

    Yeehaw! Can’t wait for I/O!

  • This will be a big thing at I/O and for Key Lime Pie. Hope the web Play Store is redesigned too.

  • JG

    umm..where can i get this?

    • Can’t share, sorry. Plus it’s all sorts of broken.

      • JG

        lol figured. but I did get a Kellex reply!

        • Tyler

          You should feel honored. 🙂

      • 🙁

      • mgamerz

        Where did you get it? Mock up? Leak? Just wondering if you made it up or not, you don’t even mention where you got those pictures.

        • did you watch the video?

          • mgamerz

            At work, can’t :/

      • yes where did you get it?

      • You should tear it down like Android Police 😉

    • Alan Paone

      It’ll be on xda in a matter of hours, if its not already there now