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Samsung’s Latest Ad Talks Up a Unicorn Apocalypse, Pokes Fun at Blackberry Business Phones

galaxy unicorn

To show off the business-readiness (SAFE) of the Galaxy S3 and Galaxy Note 2, Samsung has released a new TV spot that features a fictional mobile gaming company whose employees are stuck in a world of Blackberries as business phones. Well, Blackberries as business phones and iPhones as their “home” phones. As one would expect, Samsung highlights the powerful business sharing tools, levels of encryption, and multi-tasking abilities of their current lineup, while also taking jabs at the guy in the sportcoat who thinks a Blackberry means “business.”

Oh, the game they are creating is called “Unicorn Apocalypse.” Who doesn’t love unicorns? 


  • So there is no unicorn apocalypse game??? So sad, I realy want to play it.

  • Am I the only one who thinks they spend SO MUCH time drawing your attention to the unicorn game that you miss the whole point of the commercial??

    I saw this commercial at least 5 times yesterday and didn’t even know it was a Samsung commercial until I saw this article.

    I did not notice ANY of the features that they pointed out, all I saw was a crazy zombie unicorn, and all I heard was things like “real life unicorns have rainbow blood.”

    They even interrupt themselves so often that the features that ARE pointed out, aren’t fully mentioned, or can’t be understood.

    Terribly ineffective marketing if you ask me.

    • mgamerz

      If you’re in the tech industry (like me) and you have to deal with smartphone security (like me) then you pick up on the details they throw out. As an average consumer, most won’t get those details, and that’s why the unicorn item is there. It plays to both businesses and consumers.

  • Ultan

    Umm, but they’re wrong. Power wise, Galaxy could wipe the floor with any Blackberry, but there’s no Android App available that works as well with Exchange than the BB OS. They can be as smug about it all they want but thems the facts.

  • joejoe5709

    It’s not that I hate it, but it’s my least favorite Samsung ad. Maybe it’s my general view of Apple vs “Everyone Else”, but I don’t think we should be punking Blackberry. It’s one thing to make fun of Apple, Samsung’s obvious arch-nemesis. The other ads were clever little pokes but this has gotten a bit out of hand. Let’s not be known as the next arrogant make-fun-of-everyone-else-for-no-reason company. The last company with that title? Apple. Good commercial, Samsung, but please dial it back and keep it classy.

    • master94

      I think Psy said it best, dress classy dance cheesy. This is Samsung version of dancing cheesy, Just sit back and enjoy.

      • Psy also sang an ANTI-American song…Great source to cite!

        • King Kyle

          And it’s Psy..

    • TylerChappell

      I can assure you there are a LOT of reasons to poke fun at RIM. Such as uhh “Oh hey look at that iPhone…and what’s this new Android thingy from Google? Maybe we should follow the market and give people the phone they want…nah..we’ll just be arrogant instead and pretend we can sit at the top of our smartphone throne forever and hope it works.” RIM is where it’s at because it deserves to be there. plain and simple. BB10 isn’t going to save them.

  • SD_Scott

    I just want the the unicorn game to be real…

  • Thomas

    The Verge & BGR have to be the worst sites ever.

  • LionStone

    Heh…that ladies ihone said 4:20…coincidence?

  • Stacey

    This commercial is pointless considering that the upcoming BlackBerry 10 OS makes all the points that are on this commercial moot. And Samsung will look stupid saying these features that BlackBerry will easily trump in a week. (BlackBerry 10 launch is next Thursday)

    not being a fan boy, but just saying…

    • Oh yeah. It makes all the phones moot. You know this without ever using it? I am impressed.

    • aj522

      Well, once those noise canceling mics start arriving on all the new phones, Apple better stop with that commercial too!

    • mgamerz

      I’m sure the next symbian will just KILL all the other phones.

    • Vijit Coomara

      @Adrynalyne @mgamerz Well actually he might be right. I am a Samsung GS3 user and I have been following closely some of the news coming out on the BB 10 platform including some leaked demos. Blackberry might just be raising the bar on the competition. Don’t be so quick to dismiss. I think it all good. It will light a fire under Apple particularly since they have been slow with new features. But Android better not be too complacent as well. Apple and Android raised the bar and were dismissed by Blackberry. Look at what happened to RIM?

  • Executor 32

    I found it amusing, and it’s nice to see Lonny Ross (Dave, in this) in more things.

  • EvanTheGamer

    I was actually quite entertained. Samsung really knows how to make cool videos, and poke fun at less cool competitors.

  • luis

    This commercial is horrible , if I see this commercial I go to apple.com and I buy and iPhone. Horrible commercial, sense less

    • Your comment made no sense, was barely words, and was actually worse then the commercial above, congratuations you fail

    • SexciiP

      Of course you would. You’re just some dumb, idiot Apple Fanboy.

    • EvanTheGamer

      I have a game for you. Play Car Dodge Ball! Basically, all you have to do is go play in some traffic and dodge the cars as they come at you.

      Damn iPhone lovin’ trolls.

    • Droidzilla

      Well, I suppose it is “sense less” as this isn’t for an HTC phone.

    • master94

      Well we Android users prefer quality and features while you clearly prefer tech 2 years old put into the same phone chassis over and over again with a fruit on it for 2X the price. To each their own I guess.

  • Brian Walker

    This ad kind of annoyed me. Not because of the message, but there were too many clips where they weren’t talking about the phone at all. It was like they were trying to make it a sketch comedy clip that also featured some jabs at Blackberry. The fact that the guy from 30 Rock was there didn’t help.

    • mgamerz

      Would you prefer the roborape droid commercials?

    • Rick

      Work is work….

  • TheFirstUniverseKing

    I loved this commercial when I saw it on television last night. One of the best Galaxy commercials yet. I’m actually surprised at how people on The Verge are almost universally negative about this commercial.

    • EvanTheGamer

      It’s simple; all the people on The Verge suck and/or are iPhone/BlackBerry lovin’ tools.

      • mjmedstarved

        I can confirm this.

      • Shadowcell

        You’re referring to the people commenting right? As an avid Verge reader I find it to be one of the best tech sites out there for a casual gadget/computer enthusiast.

        Also, as an Android OS supporter, I never found Samsung’s SNL-styled commercials to be entertaining. It was cute the first two times around but…really?

        • michael arazan

          I like the Verge’s science/ tech stories but they are total ios fanboys.

          Google’s own Eric Schmidt went to North Korea, Yes North Korea, was a Great story posted there this weekend

    • Brent Cooper

      I’ve always thought The Verge was a bigger fan of iOS than Android. Just the vibe I’m feeling though

  • KleenDroid


    • EvanTheGamer

      It really, really is.