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No Verizon, the DROID DNA Doesn’t Have On-screen Navigation Keys

A little over a year ago, when Google introduced the Galaxy Nexus, we thought the days of hardware navigation buttons were limited. Google was pushing for them to be on-screen, even suggesting app style guidelines that would work best with the flexibility that comes with them. But as devices were released month after month throughout 2012, we quickly realized that hardware buttons were here to stay.

HTC, trying to at least be somewhat with the times, gave us three hardware buttons that mimicked the on-screen versions from Google – back, home, and task switcher. The terrible Photoshop job in the image above is the ultimate representation of this. Found on Verizon’s DROID DNA site, Big Red is trying to highlight Google Now, a Jelly Bean feature that we can’t get enough of. Unfortunately, for this graphic artist, even the not-so-tech-savvy individual should realize that there is something wrong here.

To add insult to injury, on the 4G LTE page for the device, Verizon is trying to show the incredible data speeds of the DNA through a speed test. The problem here, is that 0.49Mbps is something your 1998 dial-up connection could probably produce. Silly.

Add them both to the list of Photoshop failings.

Via:  Verizon

Cheers John!

  • flosserelli

    With the mountain of cash Verizon rakes in every month, you’d think they could afford a decent marketing department/ad company.

  • mgamerz

    I wish my dial up modem could do .49Mbps, that’s pretty damn fast for a modem

  • tylerlawhon

    Not to mention the Android Debugging Ice Cream Sandwich Icon in the speedtest shot lol

  • Diablo81588

    I get your point, but dial up wouldn’t come anywhere near that speed. At its theoretical peak, dial up would hit a whopping .056mbps, a far cry from 0.49. To be honest, I think this is 3g speed, its about what I get on EVDO.

  • cooksta32676

    these idiots also list that the note 2 doesn’t have NFC.

  • t3chi3

    Go home Verizon, you’re drunk.

  • jak_341

    This story is awful. Google needs to rein in usage of Android. Start enforcing strict standards. This will eliminate Android’s biggest issues: fragmentation and quality of usage between different devices.

  • Capt. Crunch

    This isn’t the first time they have screwed up something this simple, I saw a RAZR commercial where it looked like the phone was running the touchwiz skin

  • Michael Hutwagner

    lol

  • http://www.facebook.com/SushiHuntr Byron Harley

    only good part about the buttons is now that kernels are starting to be released there is Sweep2Unlock which is great now I dont have to reach for the power button I just slide across the hardware keys http://youtu.be/8taOBzlSkI4

  • trbasil

    I’m not so sure that the speedtest one is a Photoshop[p, looks like they tested around my area.

  • http://brgulker.wordpress.com/ brgulker

    I wonder if this is a branding issue.

    The iPhone has its distinctive button

    Sammy has its distinctive oval.

    HTC has three buttons that mimic AOSP.

    For better or worse, it’s hard to be distinctive on the front of a smartphone. Look no farther than the two most recent Nexus phones – just slabs of black glass. Perhaps this is the OEMs attempting to differentiate from each other.

    Not saying I agree or that it’s a good strategy, but it might be an explanation.

    • shadowdude777

      Motorola manages to actually stick to the recommended design guidelines and the Razr series has an extremely distinctive look. For all I can fault them for (locked bootloaders being a huge one), their hardware is gorgeous.

  • John Lane

    thanks guys for informing everyone of this laziness I stumbled upon. and yea if i was still at my computer i was going to send the speedtest one also. why would you screenshot at 19% cimpletion before it even had a chance to get the awesome speeds we all know it can…

    Funny thing this phone’s looks were enough to sway my sister who almost jump ship to i*hone .. any giveaways any time soon?

  • S_T_R

    I honestly hate the swipe gesture for Google Now. Bring back the search key!

    • blackjaguar25

      Can’t you do both?

  • Captain_Doug

    I wish it had on screen keys…

  • Dr_Buttballs

    Good lord, this isn’t even a decently put together inaccuracy. Looks like they just copy and pasted a head on shot of the keys. They should be at least be tilted slightly to match the angle of the screen.

    • http://www.droid-life.com Kellex B

      But they used some fancy blurring effect! :P

      • Dr_Buttballs

        Must have edited this with Instagram.

  • BulletTooth_Tony

    Looks like a blazing fast EVDO connection to me… I used to be lucky to crack 200 kbps in my neck of the woods…

  • nightscout13

    WOW Verizon, WOW…. I’m surprised there’s no scrolling banner with Verizon ads

  • T4rd

    Lol, that test speed is actually pretty accurate on their 3G network. You can’t really tell, but it kinda looks like the 4G/LTE logo is in the notification bar though.

  • Maxim Zhdankin

    holy crap you guys must have had one hell of a dial up connection back then lol maybe if you put 10 dial-up lines together in 1998 …. just maybe lol

    • http://www.facebook.com/profile.php?id=716789798 Lonnie Kerchief

      I had a cable modem already in 1996. We were one of the first ones to get the service and I beta tested it for our provider before it was made available to the general public a few months later.

      • Logan

        Congrats

  • http://twitter.com/misterE33 Mr E

    lol, they really fackwors’d those press images

    • http://www.droid-life.com Kellex B

      FADWORS. :P

  • TheWenger

    Verizon, and all the carriers for that matter, are clueless about the devices they are selling.

    • nightscout13

      I remember when I walked into a VzW store to upgrade, and walked straight up to the DROID stand, yet an employee asks me if I want to see the new iPhone… WTF?

      • http://www.facebook.com/profile.php?id=716789798 Lonnie Kerchief

        They’re trained to push whatever management tells them to, no matter what you’re actually interested in.

        • Kazahani

          That comment reeks of ignorance. iPhones bring in a lot more money to the store than android phones do. Ring credits and sales commissions (to the store, not neceasarily to the employee) are much higher selling Apple products.

          • shadowdude777

            No, they aren’t, and most stores are told to push their Razr line because they make a lot off that. iPhones bring in very little revenue compared to Android phones, which is common sense if you think about it since Verizon puts about 27 bloatware apps on each of their Android phones.

          • Nam

            plus the iphone has nearly bankrupted Sprint for its inflated price to sell it.

          • michael arazan

            And it’s because of the iphone that Verizon now charges $30 upgrade fee to everyone who gets a subsidized phone to pay for those overpriced iphones with subsidies.

      • Gr8Ray

        Them’s fightin words!

    • DJyoSNOW

      when I was in the store asking sync questions all the reps ooed and awed over my DNA. They said they wanted to learn also.

      • scoobymystery69

        ditto and they knew nothing making me call HTC for further assistqnce

      • chris125

        It’s sad but most people who frequent sites like these know more about the phones than the employees selling them

        • http://www.facebook.com/profile.php?id=716789798 Lonnie Kerchief

          Like many people here in the failing U.S. job market, people are just about forced into whatever job they can take, regardless of whether they enjoy or are even qualified to do it. That’s why there’s very little passion in many industries nowadays.

          • https://plus.google.com/114483312559013915960/ Timoh

            But shouldn’t you have enough self motivation to learn about the job you’ve been hired for? I think there’s a big problem with the “passion” excuse. Be passionate about excelling in whatever you do, go beyond what you’re required. What I mean there is be passionate about being the best you can be at any task, not necessarily passionate about the task you’re assigned with.

            This coming from someone with diagnosed ADD, so I know all about not being interested in certain tasks.

          • http://www.facebook.com/Jastzu Jason Moore

            Keep in mind that these employees have dozens of phones they’ve been tasked to sell. Verizon (or ATT, T-mobile, Sprint, BestBuy, Walmart, etc.) isn’t interested in providing any worthwhile training. They want their associates to sell, sell, sell! They don’t pay well either…

            So what does one do?

            If you’re a Verizon associate, you wind down after a hard day selling and try to find some “me” time, or some time to spend with your family before it all begins again in a few hours.

            If you’re the type that visits this board (myself included); you bring home your new Android baby and, being a new toy, dive in and play and learn all you can… Until you get stuck and decide to visit the local Verizon store looking for help.

            Now, put yourself in their place.

      • cooksta32676

        I sat there and showed the sales guy how to run the note 2. He told me I taught him more in 10 minutes then all of the training combined.

    • picaso86

      and always stamping their “stupid logo” in the front of the device….

  • http://twitter.com/seanmcahill Sean Cahill

    Reminds me of the OG Droid. When you opened the app drawer, there was an on-screen home button at the bottom of the drawer, as a physical home button not 5mm away… Verizon must feel nostalgic too. ;)

  • Jack Hoffman

    Everyone knows that graphic artists ONLY use Macs anyway…

    Can’t expect them to know what Android really looks like, it looks really hazy = through the RDF…

    • schoat333

      Huh, that’s weird. I build Android on my mac.

      Clearly these people are just morons, regardless of what OS they use to prove it.

    • http://brgulker.wordpress.com/ brgulker

      I love my galaxy nexus and my macbook pro…. So yeah.

    • http://www.facebook.com/profile.php?id=716789798 Lonnie Kerchief

      While not “always” true, this is fairly accurate. I’ve been with multiple companies that were primarily PC-based that had Macs specifically for the graphic design team, by request of the designers. It’s not that they can’t accomplish the same on a PC, it’s that as they went through college, that’s just what they were (and still are) taught on and grew to know.

      • Michael Hutwagner

        trues thing i ever saw

  • sc0rch3d

    not sure what’s worse….that d/l speed or the ping time

    • nightscout13

      My ping is usually around 30ms, and download rate of 9Mbps average. 0.5Mbps- I hope this is a joke of some sort.

      • wickets

        if i get 0.5 I consider myself as having a good day….gnex

  • matt

    Why is it that phone makers want the stick with the hardware keys? I don’t understand what the benefit is to them?

    • http://www.facebook.com/SushiHuntr Byron Harley

      I think the idea was to allow more screen area but the stupid menu/legacy bar makes that idea useless… they aren’t that big of a deal to me… the phone is beautiful and its only 1 minor gripe

  • justincase_2008

    As i have said before i would love to work in their graphics department. Seems they just toss what ever they want and no one cares or knows any better. Would be the most stress free design job ever.

  • http://twitter.com/ArtVandelay440 Nathaniel Webb

    Because 2 home buttons are better than one.

    • radiohead14

      two home buttons plastered with the fugly verizon logo are even better!

  • schoat333

    Well, its unlocked now, so we could give it onscreen keys…

  • Greg Morgan

    Bwahaha even their marketing teams have no clue…!

    • John

      They’ve done worse but ya…they’re pretty effin clueless most of the time.

  • http://twitter.com/Defenestratus Defenestratus

    I refuse to buy any phone that has hardware buttons.

    They’re so… 2009.

    • HTC1

      I said the same thing but bought it. It’s the only thing I HATE about the DNA. Can’t stand those stupid buttons. I’ll be praising the phone and then all of a sudden remember those stupuid buttons and not like it as much.

      • shadowdude777

        Just be happy you don’t have PHYSICAL buttons. Yours are all capacitive. Who’s the idiot at Samsung that decided that they should be putting a wide, flat, uncomfortable, mushy button at the bottom of their phones?