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Apple’s Tim Cook Apologizes for Maps Debacle, Says App “Fell Short”

In a somewhat surprising turn of events this morning, Apple’s CEO Tim Cook posted a letter to their customers to address the Maps situation in iOS6. As you all know, the Maps app that Apple has created is, to put it nicely, atrocious. Turn-by-turn directions lead people to opposite sides of town from their actual destination, entire cities are missing, data is appearing that changed decades ago, businesses are showing as being located in bodies of water, etc. It’s a mess. In fact, it’s such a mess, that we couldn’t help but poke a little fun at the entire fiasco.

In Cook’s letter, he admits that Apple “fell short” on their commitment to release a Maps app that lives up to their “world-class” standards. He actually went as far as to suggest alternatives while they work “non-stop” until maps lives up to those high standards. And yep, Google Maps mobile browser version even came up.

I can’t help but think, “Wow, Apple admitting wrong? When was the last time this happened?”

And you’ll notice that he offers no time frame for a quality Maps app. Basically, Apple fans, you better cozy up to Waze, Bing, or MapQuest, because it’s going to be a while. 

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

Via:  Apple

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  • Manny

    After reading some of these post most Android Fanboys have it in their head that Android is competition to Apple. According to Kellex and most of you the iphone 5 was a disappointment but then apple sold out in an hour. I don’t get it. You guys talk about this feature and that but fail to realize that most of these features you guys claim are so great the average phone user does not use. Android is for crack flashing nerds. That’s the only way to get an android phone to work correctly by flashing hacked radios and what not. Do the numbers yourself 1 iphone 1 iPad. 150 phones and 75 tablets. If your products are so good why would there be so many of them. At the end of this all it’s a buisness and there something called supply and demand one company releases 2 products a year and the other releases hundreds. Quality vs Quantity. When it comes to every other gadget, a company takes time sometime years to develop a product’s sequel. Sony,microsoft APPLE.
    But every android vendor makes the same device 10 times a year and spits them out at a pace which one would wonder, how much time and, the so called “innovation” did they actually put into a device. If before the first device was released they already have the event to introduce the 4th generation or the maxx hd 1080 version gets release. The maxx hd and what ever else is being delayed, Im not surprised.


      Apple fanboy is what you sound like to me.. can’t really tell. I guess you have a point? Not really, i bought my galaxy nexus, not because i planned on hacking it at all… im wayy lazy in that department. Umm.. it works perfectly fine to me? And what are you talking about.. wtf… really? I can use i mean just 1 fantastic example to prove you wrong? Samsung… #1.. they sold 10 million galaxy s 3’s in what i think it was just a month or 2? The Iphone 5 did not meet sales expectations and i can tell you for a fact, that i still see at least 85-90 percent of people with iphone 4’s or 4s’s, not 5’s. Umm even Motorola, it starting to release 1 device at a time, and yea there are delays to make a better product, if Apple’s product had defects, you bet they would have delayed it. Well besides software like “MAPS”.. High end Android phones are quality, i don’t really have many problems at all, and the world itself choses android.. look at the stats 68% vs 17% of global market share.. ANDROID VS. APPLE… Android is always waay ahead in the specs department so.. Not trying to bash apple.. i own a macbook, and might buy my mom an ipad mini if it comes out but bashing Androids, like the Nexus 7, you have little of a valid point in my opinion. That thing is selling, priced well, quality. Sorry if this is hard to read. Thats my opinion, i just think your wrong or naive?.. don’t know the exact word..

      • Manny

        As far as numbers go the the gs3 sold 10 million in a month the iphone 5 sold 5mill it’s first weekend. As far as the galaxy nexus, a nexus device are the only ones i should have excluded that actually didn’t give me any problems.But look at the how the iPhone 4 and 4s hold their value so much more that android. You say superior hardware but then why is the software so buggy and laggy. All those specs and then the crappy cameras, it’s not just megapixels. You know what ok the maps app sucks, but how many CEO’s would come out and apologize. Hasn’t Moto promised unlocking bootloaders, hell the bionic and thunderbolt still run gingerbread, those were supposed to be game changers and 3 months later their worth 50 bucks. These are phones and tablets and all the specs in the world aren’t going to make androids more usable.

    • fanboy1974

      Don’t worry Manny. Tim will be recommending a Galaxy Note 2 for the iPhone fanbois that want a larger screen. Tim Cook is a cheap Steve Jobs knockoff.

  • Obvious Sarcasm

    “It just works”….. Just not properly