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Google Acquires Makers of Snapseed, Looks to Offer Better Photo Goodies on Google+

This morning, Google’s Vic Gundotra took to his Google+ account to announce the company’s newest purchase, Nik Software. The software company is known best for their Snapseed application which is one of the more popular image editing apps found on Macs and iOS platforms. It has also won iPad App of the Year in 2011 and can be best compared to Instagram, where using filters and other tools can turn your boring photos into something people may want to tolerate. 

No specifics on the purchase have been announced, such as price or purpose, but along with the announcement of acquisition, Vic also threw out some big Google+ numbers. According to the newest crunching of numbers, there are over 500+ million Google+ accounts open, with 100 million of those being active users. With Vic tying the both together, we get the sense that Google will be utilizing Nik’s expertise in enhancing photo sharing and editing on Google+ and other platforms.

Cool, right?

Via: TechCrunch, Google+

  • ddevito

    yo GOOG. Stop this G+ nonsense and unify your messaging platform first.

  • Elmboughs

    Lots of pro photographers depend on their software. Google backing would be awesome for that, but I hope they don’t discontinue their high-performance Photoshop plugins.

  • PhillipCun

    Nik Software makes some really good plugins for Photoshop and other photo editing tools. I use it ALL the time. Honestly I love Instagram, but I really hate the filters, they are way too extreme. I use PicsPlayPro mostly along with other Android photo editor apps to edit then post on Instagram. yes I take Instagramming to another level 😛

  • they are known for a lot more then snapseed in the photo world! their Color Effex 4 is fantastic! i use it on every photoshoot i have. They also have silver effex 2 which is the best black and white converter on the market!

  • Hopefully this will speed up Snapseed’s port to Android. Android photo editing apps are significantly weaker than iOS. I’ve been waiting for Snapseed for a long time.

    • philnolan3d

      Including Photoshop Touch? That was on Android before it was on ios and I can’t think of anything better.

    • PhillipCun

      +1 Android likes to let other apps fill in for where they are weak. I much rather see Google beef up the areas they are weak then set a new standard for the other apps to follow. Not the other way around.

  • Google continues to add to its feature-rich platform. How can you NOT want to use Google+?

  • cjohnson481

    Its like Instagram on crack, but no sharing feature and not rebuilt filters. Good acquisition. Hope they utilize all of the company’s portfolio, not just Snapseed.

    • philnolan3d

      Does it allow normal sized images instead of tiny squares?

      • cjohnson481

        Yes, its just a photo editing tool, not a share tool like Instagram.

  • philnolan3d

    Since when did instagram make pictures better?

    • Instagram doesn’t, but that’s not to deny that there aren’t some amazing photographers using the service.

      • philnolan3d

        Well they might be good photographers otherwise but the app certainly isn’t helping them.

        • you dont have to edit your images with instagram… every image i post is edtited in another program and i just use the social features. i know a lot of others do that same.

          • philnolan3d

            I don’t get that, I just share straight from my camera. No need for another app.

          • for random pictures ill share out of camera. but as a photographer, there are things that i like to do in post to give an image a certain look before posting.

          • philnolan3d

            Well as a photographer I would share directly from camera but might also share from Photoshop Touch.

          • yup, that would be one of the apps i use to edit before sharing on instagram.

          • philnolan3d

            If you’re already in PSTouch, why not just share it from there?

          • ill share it from photoshop touch to instagram, then let instagram share with facebook and or twitter at the same time that i’m posting to instagram. instagram is not just a photo editing app. its a social network like facebook, but your sharing photos and only photos.

          • philnolan3d

            I don’t know anybody who uses it so nobody would see them. I don’t use facebook so it really wouldn’t do me much good there either.

    • michael arazan

      istagram filters make ugly girls cuter