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Samsung Opens First ‘Experience’ Retail Store, Comes Out Looking Like Apple’s

Above is a photo of the brand new Samsung “Experience” retail store in Australia. Unsurprisingly, everyone is picking on Samsung for taking many cues straight from Apple’s successful retail look. As you can see, there are islands in the store that display Sammy’s newest products, just as you would see in Apple’s. Along with the looks, Samsung has even gone as far as to have “Samsung Smart Tutors” who are a team of Samsung techies to help you with all of your questions. Come on, didn’t you think that was just a little too much

Crazy enough, all employees are required to also wear blue shirts, but that’s just because Samsung’s company color happens to be blue. I for one look forward to the day an Experience store opens up near me. I can go in there, buy a Galaxy Tab, and then return it stating that I was mistaken and thought I was in an Apple store buying an iPad.

What do you think of Sammy’s new stores? A little too much or is everyone just nitpicking?

Via: Techno Buffalo, AllThingsD

  • WickedToby741

    I really hate that the Samsung case was the first to go to trial. I mean, would pinch-to-zoom and bounce-back have been invalidated if HTC or Motorola had been pleaing to the jury? From juror interviews, it’s apparent the jury had already determined Samsung’s guilt after day 1, so how much testimony, how much prior art, after that point did they actually, genuinely listen to? They didn’t even read the jury instructions for Pete’s sake! And now unfortunately, this case has set a precedent that Apple’s patents, bounce-back, pinch-to-zoom, and tap-to-zoom included, are valid that other courts across the globe are likely to follow. I can’t help but feel a though Samsung doomed the rest of the Android OEM’s with this verdict.

  • Kevin

    Whoa, islands in the middle of a room? They must have copied Apple, only Apple could have come up with “A room with things in it and people talking about those things”.

  • Am I missing something? Is there usage of displays like Apple or something? Because I’ve seen 3 Apple stores in my life and they all have four legged tables and that’s about it.

  • Sounds like a Verizon store to me. Never been in a apple store.

  • cvpcs

    This actually looks extremely similar to any cellular store I’ve ever been in (Verizon, AT&T, etc). I don’t see why Samsung should get any flack for this.

  • Blades

    Wow kind of reminds me of those old Gateway 2000 Computer stores that were open once upon a time. And that was way before Apple Stores. So will Gateway suing Microsoft(for there stores) and MS going after Apple, then Apple to Samsung? Then Samsung to RIM, just because RIM need to be kicked some more.

  • Mj

    Apple has a patent on that too!!

  • Well here comes another Lawsuit. F U Apple, you can’t monopolize everything you do

  • gkinsella2

    Maybe Macy’s can sue Dillard’s for the layout of their department store. Or maybe Kroger’s can go after Bigg’s.

    • Diablo81588

      Piggly wiggly 😛

  • joejoe5709

    Okay. We all know there’s a CLEAR difference between the Galaxy Nexus, Galaxy SII, Galaxy Tabs, and anything Apple makes. There’s also a CLEAR difference between Android and iOS. But… ummm… Samsung? This is definitely too much. At a certain point ya throw a bone to Apple. This is too close to an Apple store. Sorry Samsung… I still love you.

  • MrEnglish

    If imitation is the sincerest form of flattery, then Samsung is flattering the living shiite out of Apple. Then again, I don’t blame them for copying what works. Like the quote…good artists copy, great artists steal. Samsung is looking pretty great to me because lately their looking more like the Apple products I enjoy.

  • This kinda looks like the remolded Best Buys here in the Minneapolis-St Paul area. So Best Buy must be copying Apple also. From what I heard VZW is going to have stores kinda have this look too.

  • I wanna see a Google store real soon. {{-_-}}

  • that looks nothing like apples store……..

  • LionStone

    How do I know it looks like an Apple store if I’ve never been in one? I think it looks like a Samsung store.

  • JMacGill

    I think it looks more like the Microsoft Store than the Apple store.

  • Kyle Miller

    Add chairs! Problem solved!

  • GovGeek

    Apple is not the inventor of clever store design. Highly paid professionals are tasked with this duty to make sure that their potential customers are enticed to learn and buy product. This post is like saying everyone copied Ford’s car lot design. Come on… (This was posted from a MacbookAir running Win7 on Google Chrome’s browser… If you post reply to my post using the same method, you’re copying me and I’ll sue you. (kidding))

  • digitalicecream

    Apple doesnt make the best TV’s in the industry. So this doesnt mean anything to me.

  • PhillipCun

    Watch out, Apple might have this patented.

  • G_Romero

    If you really think this looks too much like an A*ple store, you’ve been too much of a sucker for their advertising. You must actually think that that are the first store to have a layout like this. Go to Japan 10 years ago and take a stroll through the Sony building. Go through any Bose, Verizon, or T-Mobile store. What exactly is being ripped off here? They have birch wood counter-tops? ZOMG!

  • Why not. They made it known worldwide that Samsung was copying everything. I say full steam ahead then!

  • Answer2K1

    Don’t most electronics based retail stores look like this? Change some of the colors and it could be Verizon, AT&T, Sprint, Best Buy Mobile, etc…

  • iamevie

    Approximately 8 years ago, Samsung had an experience store in NYC that very much looked like the new store in Australia. It wasn’t a retail store you could buy any of the items but you were able to play with everything. So technically Samsung already had that concept before Apple began opening their stores.

  • J.D. P

    Doesn’t look all that different than the Microsoft store near me.

  • Incoming lawsuit from Apple!

  • William Peterson

    I think they should put one next to every Apple store. It would be fun to sit outside and watch customers decide where to go! Good for Sammi. I hope they did it just to pass Apple off. Just sayin.

  • My first thought went to “Verizon with blue instead of red” personally. The only part that I find silly and unnecessarily similar to Apple is the “Samsung Smart Tutors.” Seriously? Call them Samsung Support Specialists and be done with it. Spiffy looking store otherwise!

  • Joshua

    Hey the local Lexus dealership looks like that…guess they copied Apple too! I’m so sick of this crap….frankly I don’t see how I can continue to support Apple, bunch of bitchy little girls. Let consumers have their pick, more competition is what we need not less!

    • PC_Tool

      It seems the moment Apple does *anything*, anyone else doing that (Whether they did it before Apple or not) is suddenly an Apple copycat.

      Frankly, it’s all gotten a bit tiresome.

  • frankandsimple

    Samsung became Shamsung in my books recently.. today I’m changing it to ShamDung. Sure Apple did not invent rectangular island tables or blue T shirts.. but one would have to be an idiot to not see Apple’s point about Shamdung wanting to imitate everything that Apple does.

    Let the thumbs down begin..

  • I guess Apple better get the ball rolling to sue: Verizon, T-Mobile, AT&T and Sprint for all of them having product displays set up and who have employees to help their customers research, buy, help and fix their products.

  • Ibonic

    As we all know, Apple came up with using tables first. In fact, Apple invented the table as well as anything having to do with furniture arrangements.

  • Liderc

    I honestly don’t see an Apple store here, it’s simply a nice looking store with high-end build materials being used.

    I guess Apple owns the patent on high-end store displays…

  • PC_Tool

    Honestly, any specific tech outlet is going to look pretty much the same. There’s only so many ways to display usable gadgets that people can walk in, play around with, ask questions about, and so on.

    For what it’s worth, it doesn’t look all that different from any other showroom; be it exotic cars, Signature PCs, iDevices, TVs, or whatever.

    Walk into any corporate wireless showroom and you’ll see pretty much the same layout.

  • E

    ok Samsung.. wtf… don’t make it so obvious.

  • CaptainHowdy13

    I think its a bit off a copy but why not; their stores are hugely successful. Have you seen how busy those damn places are?

  • cb2000a

    Flash: Apple’s lawyers visit Samsung store….

  • I believe Apple Stores use big 4 leg wooden tables. They also have computers set up too. This looks like any other mobile electronics store, but nicer.

  • thecharrr

    Seems more like an upscale store than an Apple ripoff.

  • duke69111

    How long til apple’s lawyers get involved.

  • You mean Apple hasn’t patented square buildings with doors and windows and tried to sue everyone else using a similar design?

  • They should have put the store underwater, then Apple would MAYBE be ok with it.

    • paul_cus

      Or lock all the electronics in a case, like at Walgreens or something.

  • vitriolix

    Looks like Sony Style store, I expect such fan boyish comments an apple site, but why are you guys pretending Apple invented retail stores? Bizarre.

  • RedPandaAlex

    Looks like how most cell phone retail outlets are set up. It’s not specifically copying Apple.

    So I guess I’m saying, cue the lawsuit.

  • MichaelFranz

    Second thought, maybe Google Should buy out Samsung Mobile as well then it will all end. Ever since the Motorola/Google merger i havent heard a squeak about Apple V motorola…..

    • derek connolly

      except that Googarola just filed a patent suit against apple.

      • MichaelFranz

        true story, i guess what i really mean is no one messes with google, google messes with those who deserve it

        • derek connolly

          agreed. i think they might be doing it to try to get apple to stop screwing with everybody. hope it works

  • SS Tutors? Really?

  • Sakina Solomon

    The follow up article: “Apple’s Lawyers: Samsung’s First Retail Store is Indeed a Copycat Design”

  • smwandrie93

    i smell a lawsuit a brewing at apple….

    • Hunter

      I just farted, so you could also be picking up on that.

    • because we all know Apple invented the island so people can get a hands on experience their devices and the color blue. They should sue Best Buy too.

      • tomn1ce

        Best Buy would be LG in this case…..lol

  • MichaelFranz

    Seriously, it needs to stop, honestly who the hell cares. Apple has 70% of the population brainwashed on i-Devices. iPhone is still the top phone, iPad is still the top tablet, and their computers are still kick ass, just very pricey. Apple is very well off, they need to drop the whole destroy android ideal that Steve had. Honestly, apple should focus more on innovating and less on trying to put companies under…in all honestly competition is good for all, consumers, manufactures, and the economy

    I think Samsungs store looks great, And for a store, like apple, which is dedicated to having hands on experience why shouldnt things be right there on display for consumners to play with. Whaty are they supposed to do not display them or put int under lock and key where the “Tutors” have to get them for people to touch. NO ridiuclous

    Serious stop with the madness…./rant

    • HTC1

      i don’t think their computers are “kick ass”. I’ll take a Ivy Bridge quad core windows anyday over any apple computer. everything they make is way too simple for me. I like having to know a little bit what I’m doing. Apple stuff is for children!!!!!!!!!

      • vvtim

        So install Windows on a Macbook Pro 15″ model. Ivy Bridge quad core windows. Congratulations on your intelligent comment.

        • Why would you pay an extra $1000 to end up with the same device?That’s intelligent.

          • vvtim

            Size? Support? Build quality? Style? Resale value? All of the above?

          • Build quality is an absolute myth in the Apple world. Yes everything feels premium but catastrophic failures are the norm. Their entire aluminum iMacs screens’ go yellow due to poor design that didn’t take heat into into account. The same goes for the HDDs they choose. Do you remember how many early iPods just stopped working? Apple’s build quality sucks.

          • rggarrison

            I second this. I’m not an Apple person by any means, but I really liked my old click-wheel iPod from 2004! When I upgraded to the newest iPod touch last year, I have had NOTHING but problems with it. The volume rockers and the power button don’t even work anymore. Makes me not think a Mac is really worth the price. I’ve got a Toshiba Satellite that hasn’t given me any problems.

          • I don’t throw my laptop down stairs so I could care less about being aluminum. I don’t need a uni-body so when something goes wrong I can leave it with the “geniuses” for 3 days. Don’t care if i have a shiny apple on the cover. You also can’t upgrade the new Macbooks. Definitely not worth an extra $1000 for the same functionality.

  • Every Radio Shack I’ve ever seen is exactly the same way. And many electronics stores had “Geeks” and “Nerds” and “Tutors” way before either Sammmy or Apple.

    • Diablo81588

      Lol..never seen a radio shack remotely resemble this.

  • Dr_Buttballs

    Ok, I think Samsung is just trolling Apple at this point. 10/10

    • summit1986

      I second this… Full of win if they’re doing this intentionally.

      • WickedToby741

        Trolling or not, they’re doing nothing but tarnishing Android’s image and making people see it as a me-too, copied OS. People see Samsung and they think Android. As a result, they see Android and see infringement. Laugh now, but it’s only hurting Android.

    • swattz101

      Sounds to me like the author is trolling.

      • michael arazan

        Hope BB does’t sue Samssung over the blue shirt uniforms. So Samsung is gonna copy everyone’s store, apple, BB, what’s next blue light specials on certain table’s electronics like kmart, tablet installation into your car like at circuit city, and a hotdog cart and bulk buys like at costco? Just copy the popular stuff from all the stores that get people in there.

  • Finire

    I’ll defend Sammy all I can.. But really? This almost does look like an crapple store, except the lack of people walking around with a clueless look on there face.

    • Drew

      “Can I help you find a Burberry-esque case for your phone?”

  • Retail stores look the same. Walmart Looks like Target. Kohls looks like Macey’s. Grocery stores look the same. Is Samsung going to open some awkward looking non user friendly store just so it doesn’t look anything like an Apple store? As long as the team isn’t named the geniuses. That is awful.

    • Dain Laguna

      Dude, walmart looks NOTHING like target.

      • jim

        so true, you see more butt crack in a walmart,lots and lots of fat butt crack lol

  • rohicks

    Verizon does the same thing. Who cares.

    • JoshGroff

      So does Best Buy.

  • TheWenger
  • Uh oh blue and tan, BestBuy needs to sue Samsung too.

  • Enough already? Apple vs Samsung is just getting so annoying.

  • Tommy Thompson

    It’s more of a mix between Microsoft and Apple.

  • I feel like since they’re designing these from scratch, that there’s no reason that they need to look like a re-purposed Apple location.
    Why not embrace the new Pebble Blue? or the ‘Galaxy’ Theme with Black, Dark Blue and Dark Grey with pops of colorful light?
    Seems unnecessary, whether it’s being nit-picky or not.

    • Tommy Thompson

      You think that would look good? Black, Dark Blues, and Greys all over the place?

      • Yep. I don’t really care what they do, to be honest. The whole concept of tech companies buying patents just to sue over them is ludicrous in the first place.
        Apple Needs to innovate, Samsung needs to just give up trying to get as close to Apple products as possible without causing a problem.
        No one is right here. If they would remember the simple idea that if you build a quality product, people will buy it, we would all be better off.

      • summit1986

        Add some god-awful cologne and they’ll be accused of copying Hollister…

    • PC_Tool

      No showroom wants to be “dark”….that goes against just about every design principle known to man.

  • Core Rooted

    Here’s comes another lawsuit. *sigh* More money wasted… WTF is wrong with these companies?!

  • moelsen8

    seriously though, it’s a store.. a room where products are displayed and people exist to help customers. how else would you design it?

    • The only way that people would have left Sammy alone is if they had all of the interior upside down. #Innovate

      • JB

        They should have had all the devices hanging from the ceiling like some kind of mobile for technophile babies.

        • JoshuaNewsome

          Why not make it fun? Like a maze with displays implanted into walls and the greatest devices only visible when you make it all the way through! A map to help you find your way back out free with a purchase also….

          • PC_Tool

            Because, amazingly enough, people don’t tend to enjoy being herded like lab-rats. 😉

          • I see what you did there

          • michael arazan

            Build Your Own Phone. Pick the Camera, Processor, Ram, Skins or pure Android, Case, Size of Screen, Size of Battery, Color of Case, Optional Home Screen Button, LoLz

          • jeesung

            techie Ikea?

      • Jarred Sutherland

        It says Samsung on the wall, it is different.

        Think Different. Oh wai….

      • PC_Tool

        Too right. Any High-end showroom looks pretty much the same…it’s amazing that somehow the fans made the entire design “Apples”.

        • skiinblue

          Just like the new Best Buy store formats. They look like this as well.

          • swattz101

            Best Buy has has similar looking display tables for as long as I can remember. I can’t say for certain if Apple had before Best Buy, but similar desplay tables have been around in many “showroom” areas for a long time. Even Circuit City had them back in the day.

    • r0lct

      Yeah, they should see a Verizon stores for prior art. They been doing the tables in the middle of the store for a while now too.

      • moelsen8

        not to mention their little tech bar where their reps make sure everyone leaves with a task killer installed.

        • PC_Tool

          There are 3 corporate VZW stores in my region and several quasi-corporate (used to be, but broke away). I’ve been to all of them…and not one of them has ever suggested a task killer.

          I believe this may simply be one of those meme’s that became far more prevalent than the actual truth behind it.

          • They tried to convince me I needed one when I bought my Galaxy Nexus.

          • PC_Tool

            So that’s one user. Doesn’t add much backing to the whole “tells everyone” scenario, ya know?

            Out of curiosity, was it a corporate store or “preferred reseller”?

          • moelsen8

            corporate for me.

          • Corp store.

          • Executor

            They didn’t when I bought mine in April, though they did try to convince me I absolutely needed a pack of screen protectors.

          • moelsen8

            they definitely did this, at least back in the day. when i got my OG Droid and didn’t know much about android, they installed advanced task killer on it. i remember standing at that table having some “tech” guy transfer contacts and install apps i would need etc. they made sure to tell me that android wasn’t very good at closing programs or some BS so i needed to make sure i had a task killer, which I used obsessively for months until realizing it was screwing up the phone and then eventually reading about how unnecessary they are.

          • PC_Tool

            Ok. That makes sense, I suppose. I can see them doing that in the early days before it became widely known that they generally do more harm than good (the task killers, not the reps…well…ok, maybe both).

            I’m still of the opinion you’d be hard-pressed to be offered that “solution” in recent memory though.

    • WickedToby741

      It’s not just the store, it’s everything. The look of the original Galaxy S, the icons, the commercials, the tablet power cables, the accessories, and now the stores and employees? All of this imitation, illegal or not, isn’t doing any favors for Android. It’s not helping Android stand out as unique. It only makes Android look like a me-too OS, and while I think we can all clearly agree it isn’t, Samsung is making it look that way to the general population. It really is time now that Samsung starts doing things different. No, it’s not illegal to stage their stores like Apple’s massively successful stores, but come on! Let’s get over this I-can-do-everything-you-can-do-better and see some actual differentiation!