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This Nexus 7 Unboxing Video Montage is Hilarious


As someone that unboxes mobile devices for a living, I have to admit that this video montage of other writers having difficulty unboxing the new Nexus 7 is hilarious. As you’ll soon know when your pre-order from Google arrives, this thing is packaged up tightly. In fact, Tim and I unboxed it in our hotel room at Google I/O and quickly realized how big of a pain in the rear the tape job was. Finger nails can’t cut through this industrial strength stuff, you need something sharp.

You may have noticed that we didn’t post an unboxing and instead went with the “hands-on with a demo device” followed by a device overview once we returned from San Francisco. We filmed an unboxing, but it wasn’t pretty and decided to pass on it, partly because of the issues we had. In some way, I feel like Google and Asus just played the ultimate troll trick on the tech reporting universe. This video shows that, oh so well. Imagine us struggling right along with these select reporters.

“I don’t know if they taped it or what, but it’s in here tight.”

  • I didn’t have a knife on hand when mine arrived at my office. I used my house key to cut the tape, zero problems, one of the easiest unboxings I’ve done.

  • at 2:26 it sounds like someone is j3rking off lmao

  • new line of defense for women against attackers :: the infamous “collar stay” 🙂

  • George264

    Yup. I am JUMPING with excitment to get mine tomorrow. *sigh*

  • Eyes tearing, He used a collar stay. I did not know that had any other use.

  • Josh A

    “The playground is open” haha…

    too bad the boxes aren’t! 😉

  • AnthonyMoya

    I got a 16gb Nexus 7 today. My wife surprised me with it. Apparently a GameStop employee had pre-ordered it but decided he didn’t want it. Another guy wanted to trade in his iPad for it but his wife wouldn’t let him lol. After watching this video I expected to have a hard time opening it but opened pretty easy. Written from my Nexus 7 😀

  • We all throw the box away anyway … pretend that its Christmas and rip that s*%t open … Why do all unboxings have to be so delicate

  • John Locjaw

    That was absolutely hilarious!!

  • brando56894
  • carlos

    By the time you get it out of the box Nexus 8 will be out.

  • They look like the overly frustrated people in infomercials that have a hard time with life until they use the “new and improved super thing” for $19.99 + s/h.

  • Man that was funny!! The commentary is hilarious!

  • These people are all idiots. It took me all of 15 seconds to open my Nexus 7 and get it out of the plastic wrapper, tape and all…

  • iNfAMOUS70702

    bought one for my nieces bday and sent it to her yesterday…hopefully she meets the same fate hahaha

  • alby91a

    I would love to see the droid life undoing. Post it!

  • that’s was hilarious!

  • The Gamestop price sticker in the first shot was $99.999 wtf?!

  • MikeSaver

    Is there a screen cover for the Nexus 7 anywhere yet?

  • Lee McLaurin

    LOL. I had the exact same issue. I was thinking “Why is this tape THAT strong?” It didn’t make sense. It was like trying to open one of those cd bubble packs from the early 90’s.

  • 1ofdakoolkidz

    Pretty funny, they better patent that before apple sues for the use of tape on boxes.

  • innowrx

    nice share!

  • LOL this is too funny. hope i dont have trouble when it comes on tuesday

  • I’ve seen most of these, but the montage was great. It’s like the Nexus 7 Unboxing — Misery Loves Company Remix.

    It wasn’t really shown here, but I am always amazed at the number of unboxing videos where people whip out some Big Buck Hunter knife. What the…? I’ve done two unboxing videos in my life, and I made sure the box was open before hitting record. At the risk of complete and utter over-saturation, I just might do one of the Nexus 7 for my blog. We’ll see. I don’t want to end up on Kellex’ blooper reel.

  • haha the bread knife.

  • MrEnglish

    God I hope those people don’t vote. Edit: Or procreate.

    • Butters619

      Kellen just said he had as many troubles with the box too

      • MrEnglish

        Oh well, that makes it ok then, changes everything if Kellen had trouble with it too. Taste the sarcasm rainbow.

        • All it takes to open that box are basic motor skills. Didn’t anyone play with Lego’s growing up?

          • MrEnglish

            They probably only used the really BIG blocks. 🙂

  • sc0rch3d

    finally it opene……shit the screen is cracked

  • Diablo81588

    Use your keys you retards lol.. Plastic collar stay was epic though

  • Bionic

    This just totally cock teased me, i want to un box mine but it wont be here till tomorrow. Lame

    • KnowYourEnemy462

      Hey, good call on that Moko case. I ordered one after you posted the link and it got here today. Good quality for the price. But even better – did you get the email today saying that they’re sending out a free replacement that will be compatible with the automatic wake/sleep?

      • Bionic

        Yes i did, good customer service

  • Ryan Powell

    Thankfully they’ll have an OTA box update by the time we get our Play Store orders.

  • root4life

    Just lmfao. Dr. Paul had no issues unboxing it…aside from the ninjas

  • Bionic

    LOL a collar stay!!!

    • Lamar Sumner

      I was wondering why Aaron had his shirt off

  • eddieonofre

    Kellex just for the fun of it you should post your video. uncensored

  • Cory Guagliardo

    Awesome! Using your collar stay as an on the spot cutting tool is some serious MacGyver thinking outside the box!

    • eddieonofre

      well they have to think outside the box coz they couldn’t open the freaking box

  • ddevito

    Seriously, what’s up with BlackPrince using a machete to open his? :p LOL

  • ddevito

    It’s easier to unload with super user access.

  • Droidzilla

    Again we see the advantage of devices sharp enough to stave off hordes of robot ninjas. Motorola’s taking the long approach with their ad campaigns.

    But for realsies, that was a pretty funny video. I think I’m going to have to pick one of these up.

  • Liderc

    lol, how does no one have a straight razor near them? I always have one.

    • jeesung

      ^^^^^ Razor Blade Serial Killer ^^^^^

      • Liderc

        heh well played. I don’t know why but I’m always in need of a loose razor, electronics/wiring/razors seem to go hand in hand.

        • JoshGroff

          I was picturing Sweeney Todd.

          • Liderc

            lol I said straight razor, no wonder. Meant razor blade.

  • arthur2142

    My Nexus 7 will be here tomorrow, so I’m glad I watched this tutorial on how to open the box, for when it arrives.

  • htowngtr

    Was that Josh from TheVerge with the collar stay? lol

    • WalCs

      It is actually Aaron from Phonedog

  • Lmao! Aaron was gettin’ mad.

  • JDub

    A dull piece of plastic should take care of this tape. Get a knife man!

  • Jeff Tycz

    I like the guy trying to open it with plastic collar stays lol idiot

    • Ha! I thought it was a little silly, too; but in fairness to Aaron, he did the video from his hotel room while at Google I/O. I can understand not having a sharp object with you while traveling.

      • docmars

        The car keys bro! The car keys! 🙂

        • JoshGroff


          My backup knife for when stuff arrives at the office. 🙂

        • Funny. I use keys all the time when opening the shipping box, but I never use keys when opening a product box. Call me persnickety, but I like to keep my boxes in pristine condition. I have a small Exacto-type knife in my desk for making precise slits in tape and other sealers.

      • Jeff Tycz

        he should be a boss and have metal collar stays

  • john john

    lol that dumb lady bouncing the hell out of the box….wonder how long that device will last that person

    • Ahmazin

      Miraculously, it’s still working well. It’s a solid device, made to last, even for “dumb,” people like me. ;P

      • Butters619

        Haha well played.

  • Synaptic13



  • Now I really want to see DL unboxing video!

    • r0lct

      Yes, swallow your pride and post it already!

      • michael arazan


  • Hahahaha! The longer it went the more I lol’ed.

  • Mike

    3:07… “ehhh.. AHHH!!” lol

    • That part actually made me cry laughing.

  • Have these 12 year olds ever heard of a knife? Embarrassing.

    • If they were 12 year olds then they probably wouldn’t be allowed to use a knife.

  • Mr Waldo

    This was funnier than expected

  • Keith0606

    That was pretty good. Definitely a few laughs.

  • matt

    You couldn’t splurge on two hotel rooms? 🙂

  • If only my day-one preorder was here in my hands to I could unbox it. But nope! ಠ_ಠ

    • JDHokie

      Def. a little disappointing. Wouldn’t have minded the shipping cost if I’d had the tablet the same day B&M shoppers had it available.

    • William Warwick II

      I wonder why Droid Life or any other prominent droid/tech site has yet to comment on the whole preorder/shipping fail by Google. Strange…

  • SirSoloDolo

    Trololololol. Good one Google 🙂

  • Mapekz

    One guy (he’s even in the video above) didn’t seem to have much trouble. While I agree it is probably more difficult than most boxes I don’t think it was excessively so as implied by the above video.

    Here’s the almost flawless unboxing by the PocketNow.com guy: http://www.youtube.com/watch?v=3AX8a4eah0c#t=1m50s