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Samsung Stages Protest Outside of Apple Store, Encourages Customers to “Wake Up”

When does the imaginary line get drawn in the sand, where too much means too much. Samsung has recently hired a marketing firm to stage a protest out front of an Australian Apple store, urging Apple customers/kool-aid sipping employees to “wake up!” I will hand one thing to Samsung and it is that they love giving Apple free press these days. Some may enjoy this type of competition between huge corporations, but as someone who knows plenty of Apple employees and Android junkies, I can only find this rather lame on Samsung’s part. Don’t give people trying to pay their rent a headache with a mob screaming in their ears. That’s just my opinion. 

Is it too much to ask Samsung to stop spending so much money on marketing to bash Apple and to put it into something Samsung buyers can enjoy? What do you think of Samsung’s constant marketing war on Apple and its culture?

[youtube]http://www.youtube.com/watch?v=Ldq2tNLRDwA[/youtube]

Via: Android and Me

  • cphilano

    This campaign may make Apple users want to remain Apple users, but what about those who haven’t chosen yet? The one thing you’ll notice about about things like this is that there are a lot of people who like to get behind a cause, even if the cause is just a marketing scheme.

    This is funny, and I think way too many of you on this board are taking it too serious. It’s funny that right now Samsung is acting more like the American company than the American company.

  • Joe Buck

    What a waste of time, and very stupid

  • This made my day

  • This is an interesting advertising scheme. But if they were yelling their faces off it wouldn’t work. Remember when the 99% hipster dipsters blocked a bridge? Yea that will DEFINITELY make people support your cause…my ass. Neither will this if people trying to sleep got pissed off.

    If they made this something that attracted people that had curiosity, I could see it working.

  • frankandsimple

    The California government is to be blamed for that!.. they’ve made it so expensive to run a business that just last year alone over 150 small businesses moved out of California. My own brother who does not live in the.. when wanted to open a company in the San Francisco area.. opened it in Texas. It was shocking that even he knew California has the worst business climate.

    But that said, America still has the highest corporate tax in the world (recently surpassed japan). With millions and millions of apple products sold in the US, we pay taxes on every single one of them to the government. .. and Apple still is headquartered here in Cupertino.. where they pay most of their taxes.

  • i9zero

    Fire the marketing manager. This type of marketing only makes Apple users want to keep being apple users. one way to get Samsung name out there but this is all that they could come up with? Wow some marketing strategy.

  • Trevor

    Honestly, I’m not a big fan of the iPhone (just don’t like the OS and its lack of customization), but our cell phones would not be nearly as awesome as they are today if it weren’t for Apple’s innovation.  Samsung needs to give Apple a break and focus on making a phone that people will want to buy because it offers more than the competition.

  • Do I think that Android is better than iOS? Yes.
    Do I talk to people about how Android is better that iOS? Yes.
    Would I yell at people to WAKE UP when I disapprove of their phone? NO

    Yes, I get it Sammy you’re trying to get you’re product known, but this is just awarding sympathy points to Apple from anyone who cares. Because honestly most non-techies who see this will think nothing much of it, and THOSE are the people who you should try to advertise to. Tech nerds already know what is up in this world and what to buy, we don’t need this marketing, no one does.

  • CIFchamp24

    Classy move Samsung…. Way to look like the mature guys

  • This is just sad.

  • Dat Nguyen

    Samsung stands to lose more consumers than gain them here.  

  • If they diverted their “guerilla marketing” budget into their “android updates” budget, I might be inclined to support them.

  • Scott

    I wish they would put as much effort into their actual phones. Pinheads. 

    • frankandsimple

      no kidding! A pentile Display on a Nexus device!.. Criminal!!

  • Morpheus282

    There was an old Dilbert cartoon that said it best.  Marketing – that’s just liquor and guessing.

  • Travis Swan

    Isn’t “hiring protesters” a little like hiring guests to your birthday party?  That is the part that is pathetic.  I’d have come with a “We’ve rehabilitated 80% of crackberry users” sign and a little dignity.

  • AZSlakker

    I love this… its like an intervention your are a sheep and the 1st step is denial .

  • MrEnglish

    Leave the mud slinging to the politicians. This makes me want to trade my sammie in for an iPhone on principal. Well, that and because I want a phone that actually works. I’m kidding. Or not.

    • frankandsimple

      At least an iphone is from a full fledged American Company!!

      • MrEnglish

        Uh, sort of, until manufacturing, then no.

        • frankandsimple

          Foxconn is a private contractor hired by Apple to do what Apple tells them to do. They are strictly a labor force.

          That does not take away the American-ness from Apple Products. More importantly, unlike Google, Apple caters to it’s American Markets first!

  • cooksta32676

    Samsung is probably going to get sued, Apple holds the patent on organized protests.

  • Will

    F apple

  • cooksta32676

    Apple grossed $35B and netted $11B last quarter alone. I don’t think protests are the answer.

  • LOL. They didn’t have to hire people to do this. I would have done it for free. 🙂

  • a sheep is a sheep either way. an android fan boy or an iphone fanboy…just pick a device/software that fits your lifestyle and ignore everyone else.  I used to be a big apple basher but I grew up. Who cares, it’s just a phone lol. (but android is better than iOS 🙂 )

  • this is awesome. those iTards do need to wake up

    • iNfAMOUS70702

      Wake up and then what? Become fandroids?…

  • Kinda shocked they didn’t bring a bunch of sheep to the event with ” i ” signs on their back! Give us a better product or it’s the HTC One X for this family. Maybe advertise on what the phone can do, not this stupid stuff.

    • tervorsalienarms

      Agreed.

      Any of the big three Android phone manufacturers could be much, much more successful by producing a campaign that focused on how friendly Android really is, and how it’s just as capable if not more so than the Apple counterpart. Of course, Google doesn’t push Android itself as an OS, so it’s left to the device manufacturers. (Or the carriers, and they are not helping themselves…)

      Sort of like the man-in-the-street video that Samsung (I think) did comparing how fast tasks could be accomplished on the Note compared to the iPhone. Scale that campaign up and make sure it gets on TV to combat the every-quarter hour commercials Apple runs.

      No one pays any attention to Verizon commercials, those Droid spots couldn’t be more ridiculous and out of touch; none of the carriers do a good job promoting the hardware, it’s all about network. (Phones getting juiced up by lightning, spinning wheel of Razr’s get magically painted new colors, bunch of people talking about how the least exciting thing about a phone, battery life, is paramount to them…it’s all wrong…and painful to watch.)

      The Galaxy Note tv spots by Samsung were a step in the right direction, would be nice to see more of that.

      But above all else, focus on the capability/ease of use of the device in the real world. Apple dominates this space with their marketing, but Samsung certainly has the resources to at least respond without resorting to these silly “protests”. Good intention, bad execution.

  • CORYK333

    Horrible/pathetic/wack/stupid/corny…..pick whichever 1 you want, SMH…….what Samsung assclown thought this was a good idea?

  • CaptDroid

    I think this is a necessary evil… there is no “Android” marketing going on.  Google doesn’t promote the phones so it ends up on the shoulders of Vzw, AT&T et al and they won’t bash Apple over Android.  I’ve always been disappointed that there isn’t a concerted effort on the part of Google to push the product – partner with all the suppliers or just show how many choices we have… iPhone gets to run free in the advertising because they have one device, one option, one way…

  • Good idea, bad execution.

  • meta96

    … ok, now we ‘ve to buy a HTC or Sony

  • I like the idea, I dont like how it was done.  This should have been done when the sheep where in line for their new iphones.  If this went to corporate apple that would have made sense, targeting dumb apple stores is kinda dumb.  firebombing apple stores….priceless.

    Embarrassed? it aint anywhere near THAT bad

  • How do we know it was done by Samsung?

  • frankandsimple

    Your are right in your opinion Kellex.. and not often do I agree with you.

    Samsung is only reinforcing the idea among consumers that it lacks class when compared to Apple. It is one thing to show competitive ads on TV.. but hiring protesters is simply low.

    As a patriotic American who is proud that an American company is the “Most Valuable Company in the world”.. , I support Apple in this.. especially because Apple ALWAYS caters to American consumers first…

    • Newguy

      well when you run sweatshops there is a lot of profit to be made. 

      I thought it was awesome. BRING ON the mobile anarchy!!

      • Abplustech

        All tech company’s use over seas manufactures
        And alot are much worse then Foxcom just cause Apple is the company that others
        Want to beat there the ones who get scrutinized.
        And Apple does not run Foxcom but over there people are getting jobs at Foxcom
        Cause they get paid way more there then any where else and the condisones are great
        Compaird to any where else they could work

    • Jonny

      not posted by Kellex….

      • frankandsimple

        thanks for correcting.

    • BroRob

      I don’t really think it’s “classy” to file a bunch of patent lawsuits just because you cant innovate your own product. I love that Samsung’s secondary purpose is now to F with Apple!

      • frankandsimple

        filing patent lawsuits is to protect intellectual property, which has been patented. There is nothing “unclassy” about it. if Shamsung didn’t so blatantly steal everytime.. there wouldn’t be lawsuits.
        It is laughable to think Apple doesn’t innovate.. and Shamsung, that got it’s product banned in EU because of plagiarism..is somehow better at innovating.

        • Sam

          Samsung did make their UI too much like apples, so you can have that lawsuit. But all these other ones? On both sides its getting out of control. Apple is having their products banned in Germany unless they win the appeal. So I guess it goes both ways.

          • frankandsimple

            that was for push email service.. and apple claims motorola didn’t make good on the promise of fair licensing of it’s patent.

            That is not the same as copying.

          • c4v3man

            Surrounding a 7-10″ screen with 1″ of border is not innovation, and is not patentable. If Apple had it’s way, you couldn’t even buy an all-in-one computer, let alone have a competitive marketplace. 

            Let’s not forget that Google is also an American company. Claiming you’re proud of Apple because it’s American but shaming a Google device is just ignorant, especially considering that “shamesung” innovation is responsible for a lot of the components in Apple’s devices anyways, including the “innovative” retina display.

            Troll harder…

          • frankandsimple

            Get your facts straight!
            1.Apple’s Retina display are made by LG & Shamsung.. not Shamsung alone.(and now Sharp). Retina technology however does not belong to them.. it belongs to apple.
            2. Retina display is made BY LG per Apple Specifications. Again and instance of apple utilizing facilities of a display fabricator to manufacture what they want.. not what is available… just like A5 processors etc.
            3. Google is a sell out American Company. The day when Google released their own flagship device outside of their own home market.. was when they lost all of my respect. A company that is so lackadaisical in maintaining control of their own flagship device.. is not worthy to be classified as a manufacturer.. but just the advertisement company that they are!.

          • c4v3man

            1. So did you ask them to open your new iPad before you bought it to make sure the display was one of the LG/Sharp ones?
            2. Apple can only ask for what is possible. Claiming that Samsung produces no innovation is ridiculous. Samsung’s production fabrication technology is excellent, and is innovative in itself. 
            3. Yeah, screw Ford, releasing their best economy cars in Europe before their home market. I’m much more proud of GM with their bailout! 

            I’m doubtful that Google lost your respect at that time anyways… there are plenty of reasons to hate on Google, but releasing products in a foreign market is not one of them.

            4. Apple had the lowest/average ppi displays in the spartphone arena up until the iPhone 4. The iphone/3/3gs all had HVGA displays, while Android devices had WVGA, and windows mobile phones had VGA displays. But HVGA was sufficient, considering they were lacking basic features like copy/paste, multitasking, etc which were available on other platforms.

            BTW, How do you like Android’s notification system on your iPhone? Pretty spiffy, right?

            I’m out. Enjoy winning the special olympics event that is internet trolling.

          • frankandsimple

            You might be surprised to know I was an Avid Android user since the MotoDroid .. to Droid Incredible .. to HTC Thunderbolt.. .. Had quite a bit of fun with them you know.. smali/baksmali.. adb.. theming etc.. Android is a lot of fun as a hacker.. If ever the pre-nexus release articles of droid-life are resurrected.. you’ll notice how enthusiastic I was to get on with nexus and how desperate we were to get it.
            So truth be told.. yes.. I did lose respect for Google when it released it’s flagship device in a foreign country…
            Best thing to have happened in hindsight… because it opened the doors of Apple for me.. and I haven’t looked back.. (though I still dabble with android devices like Razr Maxx and Rezound).

            If something is done.. but of course it is possible.. but what makes it possible is the design, which is done by Apple. So in more ways than one.. yes, Apple does innovate.
            I don’t think I claimed Shamsung does not innovate. I claimed it’s ridiculous to question the innovative capabilities of the most valuable company in the world viz-a-vie a company that got it’s product banned in the EU.

            to answer your question about notification system in Apple.. it sucks when it comes to the notification bar.. but works pretty well with notifications on the lock screen. But then I don’t use the notification bar as much anyway.. and even here I can see why apple did not focus on it much. Once my screen is unlocked, I don’t need to swipe down the notification bar to check the status of something.. when i can simply open the display notification box, or the app itself..

          • Bionicman

            “look see im an android fan too! and i love apple!” yea just stop it. this event did its job. it got people talking. i think its a cool way to create more buzz especially right before the GSIII is announced. and everyone hate’n, people kill themselves making ipads and iphones in factories and apple still gets money thrown at them (one thing among the many despicable things apple has been involved with). any publicity is good publicity.

          • Bruce Kraft

            thats sad but true about apple creating environments where their employees die. and they still get gobs of money thrown at them. well thats really because the hardware is halfass and their prices are incredibly marked up.  so i guess thats where the profit comes in. ah well, they dont care about multitasking that much anyways.

          • Guest

            You might be surprised to know I was an Avid Android user since the MotoDroid .. to Droid Incredible .. to HTC Thunderbolt.. .. Had quite a bit of fun with them you know.. smali/baksmali.. adb.. theming etc.. Android is a lot of fun as a hacker.. If ever the pre-nexus release articles of droid-life are resurrected.. you’ll notice how enthusiastic I was to get on with nexus and how desperate we were to get it.
            So truth be told.. yes.. I did lose respect for Google when it released it’s flagship device in a foreign country…
            Best thing to have happened in hindsight… because it opened the doors of Apple for me.. and I haven’t looked back.. (though I still dabble with android devices like Razr Maxx and Rezound).

            If something is done.. but of course it is possible.. but what makes it possible is the design, which is done by Apple. So in more ways than one.. yes, Apple does innovate.
            I don’t think I claimed Shamsung does not innovate. I claimed it’s ridiculous to question the innovative capabilities of the most valuable company in the world viz-a-vie a company that got it’s product banned in the EU.

            to answer your question about notification system in Apple.. it sucks when it comes to the notification bar.. but works pretty well with notifications on the lock screen. But then I don’t use the notification bar as much anyway.. and even here I can see why apple did not focus on it much. Once my screen is unlocked, I don’t need to swipe down the notification bar to check the status of something.. when i can simply open the display notification box, or the app itself..

          • Guest

            You might be surprised to know I was an Avid Android user since the MotoDroid .. to Droid Incredible .. to HTC Thunderbolt.. .. Had quite a bit of fun with them you know.. smali/baksmali.. adb.. theming etc.. Android is a lot of fun as a hacker.. If ever the pre-nexus release articles of droid-life are resurrected.. you’ll notice how enthusiastic I was to get on with nexus and how desperate we were to get it.
            So truth be told.. yes.. I did lose respect for Google when it released it’s flagship device in a foreign country…
            Best thing to have happened in hindsight… because it opened the doors of Apple for me.. and I haven’t looked back.. (though I still dabble with android devices like Razr Maxx and Rezound).

            If something is done.. but of course it is possible.. but what makes it possible is the design, which is done by Apple. So in more ways than one.. yes, Apple does innovate.
            I don’t think I claimed Shamsung does not innovate. I claimed it’s ridiculous to question the innovative capabilities of the most valuable company in the world viz-a-vie a company that got it’s product banned in the EU.

            to answer your question about notification system in Apple.. it sucks when it comes to the notification bar.. but works pretty well with notifications on the lock screen. But then I don’t use the notification bar as much anyway.. and even here I can see why apple did not focus on it much. Once my screen is unlocked, I don’t need to swipe down the notification bar to check the status of something.. when i can simply open the display notification box, or the app itself..

          • Bruce Kraft

            haha how do you call siri innovative? how do you call icloud innovative? Apple innovated, and got the ball rolling. we owe them the mobile tech industry. but they havent been innovating as of late. Neither has really Google. it has been more 3rd party applications that have done more innovating as of late, to be quite honest.

            1) mobile merchants for mobile sales (paypal, square)
            2) nfc chip (mfrs)
            3) quad core processors
            4) voice dictation software
            5) cloud software (actually been around forever but still further prooves my point, neither google nor apple “created” cloud computing)

            these are decent innovations

            neither came from Google nor Apple. just fyi

          • Sam

            I didn’t say anyone was copying. Well Samsung did with touch wiz. What I am trying to say is all these lawsuits are detracting from “innovation.” If apple is so innovative they should just keep doing that and let people see everyone else is just copying. But they aren’t, they are spending all this time and money on lawsuits instead of making a better device. Look at iOS 5, it was mostly siri, which they bought. Notifications, which android has forever, and the icloud, which again was late for the party.

            I want apple to come up with something new or improve on a design, and I want Google to do the same, that’s the best way to push technology.

        • iKing_5

          One of the most intelligent posts i’ve read on this blog….

    • Liderc

      There is nothing “American” about Apple, none of it’s products are made here. 

      • frankandsimple

        yes they are made in China.. but they are designed in America.. and Apple pays a huge chunk in taxes to the US government. so yes.. they are American products.

        • Liderc

          A huge chunk of taxes? You must not be too familiar with corporate taxation.

          • frankandsimple

            and you must not be familiar with California Taxation.

  • Jake

    Wonder how many of those “protesters” have owned Apple products. This is just silly.

  • While I don’t agree with Samsung’s methods; they’re NOT wrong.

  • Iny

    I thought their commercials with the Apple fans standing in line was good. They showed off their phone, and some of the advantages that it had over the iPhone. This, however, is too much. If you want people to buy your product, just show what it can do, and which of those functions the competitor can’t. Apple’s marketing works because it just shows you what the device can do, which is what the average consumer really wants.  I think their Galaxy Note commercials do just that, and they should do it for all their flagship phones. This “protest” is just extreme.

    • CORYK333

      Well said

    • c4v3man

      Agreed, the Note commercial with the apple users standing in line was fine. This is just stupid. Why is it that protesting is the new “it” thing? What is this… the 60’s/70’s?

      Occupy… your own place of employment, shut the F up, and do your job.

      • Bruce Kraft

        i dont think anyone would have issues if apple didnt bastardize sales from the industry and if samsung opened their own retail stores.

    • Ryan

      Those commercials attempted to make Apple customers look like idiots while Samsung’s look like superior consumers. They weren’t good in any way except for building up Samsung’s fanboy base.

  • The best way to convince people you are better is by being better. I love my Galaxy Nexus but it is far from perfect. Just be better.

  • Bionicman

    these are going to be one of those you either “love it or hate it” things. personally i think it was hilarious! apple has no problem throwing millions of money towards advertising their products (including the ones that made PC users look like nerdy losers) why can’t Samsung?

  • Duong Vu

    How “Microsoft” of Samsung..

  • Lovehate

    maybe apple hired them to make android users look bad. I mean if somebody was outside my business, I would call the cops

  • cbstryker

    Everyone saying that this is pathetic should realize that it’s no different than running an ad on TV, except it generates more buzz online. It’s genius in fact. A TV spot will run on a specific 30 second slice on a specific channel at a specific time of day. This generates attention that will be picked up by sites like Droid Life and will garner the attention of a way larger audience who come online at their own leisure. I guarentee that it costs less then a TV ad and will reach more people.

    • Abplustech

      Bu

      But who is getting the attention Apple I think

      • cbstryker

        Both. It may be casting a “negative” light on themselves, but ultimately it’s calling out Apple users. Essentially this falls under the ‘peer pressure’ tactic.

  • adam

    Is it too much to ask Samsung to stop spending so much money on
    marketing to bash Apple and to put it into something Samsung buyers can
    enjoy?

    Like better radios in their phone? Yes please

  • cb3ck

    Sorry Samsung, but had Apple not changed the game with the release of it’s first I-phone, you’d be stuck making TV’s and appliances…Samsung can make a decent piece of hardware, but they’ve never shown half the foresight and innovation Apple did in 2007.

    Think about that…2007I bleed Android through and through, and the fanboys can hate all they want, but you have to give the nod to Apple for it’s initiative in developing the modern smart phone.  Samsung has no room to do this.

    • Sam

      I disagree. Apple did do something amazing, and that is market a product really well. Smart phones had been out there, but traditionally “cutting edge” gadget are hard to get widely adoptted. But apple marketed it well. Got every day people to think “I want one, I could use that.”

      That’s what apple has always been good at. The one thanks all smartphone makers owe apple is that they got the ball rolling.

  • Poking a little fun at the competition? Sure. But now they’re just being jerks. If this keeps up I won’t be buying an iPhone OR Samsung phone next time around.

  • Realistic87

    Hmmm they should have thought of something funnier

  • Samsungsucks

    well guess I won’t be getting the S3 now.  Seriously, I have more respect for Apple since they wouldn’t do something this childish.  I’ll be grabbing myself one of the over 9000 droid razrs that come out in the next couple months.  American companies are much classier than samsung.

    • Youradummysir

      they wouldn’t do something this childish? like when they had the death grip issue and instead of just fixing it they posted videos of other phones having similar problems on their site so they don’t look like the only ones. Seems pretty childish to me. 

      • It was a bit immature of Apple, but at the same time, it was still going both on some element of truth (most phones have a noticeable attenuation issue, just not as pronounced as the iPhone 4 did) and otherwise presenting things in a relatively cool-headed way.

        Childish was HTC and Motorola trying to use the iPhone 4’s kinda-sorta-not-really issue in marketing, only to get burned when a model or two of theirs exhibited noticeable signal issues.

    • Droidzilla

      “I’m a Mac.” “And I’m a PC.”

      Apple would never do such a thing.

      • SolipsisticPsychologist

        Yeah that about sums it up. Not to mention it made people start to call and think Windows computers only were PC’s. I’ll never get over how truly stupid that was, and still is. “Do you have a Mac or a PC?” “Uh, they are both “PC’s” you ignoramus, its do you have a Mac computer or a Windows computer?”. Leave it to marketing to make people sound moronic.

      • iNfAMOUS70702

        Tv ads and protests are 2 different things

    • Jonny

      Lolz at you basing potentially a 2 year purchase decision off of a single publicity stunt.

  • why does samsung always have to make android users look like a$sholes?

    • Bruce Kraft

      because apple already took the role of make ios users look like idiots

  • PC_Tool

    The joke here is that it’s working.  Not only are we all talking about it, some folks are actually getting bent out of shape about it.

    Now *that’s* what I call entertainment.

    • YouknowWho

      Who’s bent out of shape. I love my iPhone and if I wasn’t a tech geek I would have never even seen this, like the millions of other iPhone users out there who care nothing about some fools outside of a store. Hell, I haven’t even been to a apple store since I bought the phone, it works just fine.

      • PC_Tool

        You have no idea how happy I am for you.

      • iNfAMOUS70702

        Same here…I’ve yet to even see an apple store in person O.o. …droid life+flipboard on my iPhone 4S is full of win

  • I don’t see this as pathetic at all. The only issue is targeting the employees. The target should have been the shoppers. Other than that, I like it.

  • zapote21

    I love it!!  LOL

    PS… You people below are WAY too serious… Lighten up… It was funny

  • Guest

    NOT COOL NOT CLASSY 

  • jjrudey

    These comments are ridiculous. All of you need to wake up.

    • David

      I just had a flashback to the matrix with. “… Wake up neo” xD

    • Droidroidroidroidroidroid

      you win one internet good sir

  • Lovehate

    On a side note how sweet would it be to get paid to heckle a big corporation

  • Eazy E Dlf

    that guy is freakin hilarious…this whole campaign is ridiculous

  • Ts2toronto

    How do you know its Samsung. I saw the video, they don’t say anything about Samsung.

    • David

      I was wondering that as well.

    • Chris Savard

      While you are right, whoever it was had budget enough to wrap a charter bus

    • The countdown ticks down to May 3, when the Galaxy S III event takes place.

      Also: few other companies would have the incentive and resources to do this while keeping semi-anonymous.  If it were Greenpeace, it would be very open about its identity and what it was there for.

  • i instantly regret my purchase of a samsung device. this is worse then then what theyre protesting

    • and next nexus privileges should be revoked

      • this

      • Barbacoa

        You know what Dustin You are right. A company that behaves this badly shouldn’t be allowed to make the Google flagship phone

        • someone start a reddit petition! 

  • bakdroid

    Sampple sheep at it again…

  • MattInPDX

    This is lame. The commercials are pretty funny but hiring a PR firm to troll IRL is just dumb. 

  • I can’t believe people are so bothered by this. I think it’s rather cool, and funny…and nice to see a company take a fresh approach to marketing. If anybody deserves to be the ‘victim’ of Samsung’s marketing it’s Apple. They are faaaar from being the nice guy.

    • AlexKCMO

      I couldn’t agree more. 

      Also, while where exactly in the video does it say it’s from Samsung?   While I would not be surprised if it is Samsung who orchestrated all this, I don’t see anything officially from Samsung, unless I missed something.

      Why are you people so bothered?  Apple has done this kind of stuff for a while and everyone gets pissed.  Samsung finally steps up and flings a little bit of their own medicine against them and you all flip out.

      Just sit back, enjoy the show, have a beer, and chill out.

      • Bruce Kraft

        true true. its not only about time that apple get a taste of their own medicine, but i like samsung’s aggressive marketing tactics (since Apple has done that approach unmatched). Perhaps it could have been handled better instead of the aussie outback apple store (with everyone wearing the same color black) but normal people using awesome samsung products outside of an apple store, simply hanging out in the front of the store trying to block apple customers from buying apple products with the samsung reps wearing “apple customers, wake up” signs on themselves. like the approach, like the idea, perhaps the execution was a little off, but definately on the right track.

      • angermeans

        I was with you until “apple has done this kind of stuff…”
        When exactly has apple done something this, shall I say desperate to get attention? Samsung doesn’t need to do this they have people’s attention. They need to keep people’s attention by spending the money to keep their phones up to date and for gods sakes fix touchwiz to something as nice as vanilla android.

        • AlexKCMO

          I didn’t mean in the literal sense of “Apple has had protesters walk outside Gateway Country stores with signs that say “Wake Up!”

          Apple has in the past run a smear campaign against PCs.  Remember the “I’m a Mac, I’m a PC” commercials?  My sense of hatred to Apple pretty much stems from those days.  The lies they put in those commercials really made me hate them.

          They don’t do it as much these days because their focus is on mobile devices and when you’re on top in terms of device sales (I know, 1 phone with an OS vs 30 phones with the same OS), and tablet sales by a long shot; they don’t need to run the smear ads anymore.

          They smear through litigation now, but that’s another thread.  My main point being that they, at least in my eyes, started this kind of stuff.  I’m glad someone has the balls to dish it right back to them. 

          • Ryan

            Only a fanboy would consider that a “smear campaign”. I’ve used Windows since the mid 90’s and found it amusing but nowhere near as classless as Samsung’s poor attempts at marketing.

    • Ryan

      Funny? Fresh approach? This marketing push lacks any kind of class or intelligent message, it’s the kind of thing a 16 year old fanboy would come up with not a professional marketing agency or a multi-billion dollar company: “hur hur wake up sheeple and buy our products because we say so!”

  • Lovehate

    They need to do something cause the iPhone its outselling all Android phones combined on all three of the big carriers. Why would you want such a little phone?

    • Butters619

      I would like to see any references to back that up

      • AT&T, Verizon, and Sprint have all said it themselves.

        4.3 million out of 5.5 million smartphones activated on AT&T this winter were iPhones.  3.2 million out of 6.3 million at Verizon were iPhones.  Sprint doesn’t give a full smartphone count, but it said during a results call that the “majority of gross adds” in smartphones were iPhones.

        Let’s face it: whatever advantages Android devices have, most people in the US prefer the iPhone when it’s an option.

      • Lovehate

        Google best selling smartphone verizon 2012. I love Android it is my phone off choice

    • Because it fits in the hand well. Love my Gnex and wouldn’t trade it, but I can’t operate it with one hand comfortably.

    • Liderc

      um, sadly you’re incorrect.

      Android phones combined sold more than double Iphone in the last quarter.

  • Liderc

    Possibly the dumbest thing I’ve seen. 

    Also love the lady who walks through them with iphone ear buds on. 

  • sc0rch3d

    unfortunately, apple has started to accomplish the “kleenex or band aid effect” where everyone refers to a tablet or PMP as an iPad or iPod (my daughter included, i cringe everytime). it’s not that Sammy isn’t good enough in it’s own right, but Apple products are so vast and market penetrating, companies are getting desperate in their marketing schemes.

    if i were an apple employee, my pride level would be at an all time high.

    • Bionicman

      i would smack my son if he called my asus transformer an ipad…..no i wouldn’t but he knows not to call it an ipad haha he just calls it transformer

    • Guest

      Sometimes i feel like an ahole, but whenever i hear that i correct the person.
      If everyone chipped in…….

      • sc0rch3d

        the other night i was a proud daddy when she wanted to play on my GNex and my wife handed over her iPhone 4. She replied, “no mommy, daddy’s phone is better than yours.”

        • Droidzilla

          I was going to advocate beating your child, but then I read this comment. As long as she doesn’t refer to your car as a Honda, refrain from beating her if possible.

          • sc0rch3d

            i drive a civic

          • Droidzilla

            Then you must change your avatar and beat your child. Sorry; thems the breaks.

  • AndrewScottRox

    Kind of funny, but pretty tacky on Samsung’s part.

  • This is incredibly lame and utterly useless.

  • FortitudineVincimus

    weak

  • Dan

    I’m embarrassed to have a Samsung phone after seeing this…

    • kaos2flo

      I concur

      • Barbacoa

        You should have been embarrassed from the get go.

        • That’s right, you tell ’em! lol

    • Liderc

      I’m not embarrassed lol, it’s a phone and one that I happen to like a lot.

      Do I like the tactic?  No, mostly because it’s ineffective.  The majority of Iphone users probably just thought it was a notification to turn their screen on.

      • Bruce Kraft

        thats because they are not “smart”, they’re phones are. just like many iphone customers who walk into my verizon store wanting an iphone thinking it is 4g simply because it has a 4 in the name , “iphone 4(s)”

        • Daniel Broderick

          Had you used your smartphone, you might’ve used the correct “their”. 

          • michael arazan

            Are they actual protesters if you’re being paid to protest?

          • Had you passed English in school, you might have used “their.”

        • Ryan

          — “thats because they are not “smart”, they’re phones are.”

          *face-palm*

  • Mark Wilk

     “Poor Jim realized he’d been busted for sleeping at work when the bus pulled up.”

    • SolipsisticPsychologist

      Hahahahahaha!!!! Now here is someone who’s panties aren’t riding up their anus. That was hilarious!

  • What have they done? They’ve gone too far 
    http://www.youtube.com/watch?v=jYj7T9eEQ4U

  • srh12

    Yeah really pathetic. Samsung is really making fools of themselves here and embarassing android users. They make fun of iSheep but so obviously want to have their own sSheep. 

    • Erikd887

      couldnt agree more

    • Apostrafee

      They already do really, how many people on these forums have said sight unseen I’m getting the GSIII day of launch just like the iSheep are saying they are getting the iPhone5 day of launch

      • RadicalPie

        None that I’ve read actually

    • Google

      haha, exactly. It makes no sense whatsoever. Don’t fall for Apple’s marketing but rather fall for ours?

    • Joel Gautraud

      How are the protesters sheep? They are all wearing the same outfit, and holding the exact same sign, and doing the same thing… oh, I see.

  • Elliot323

    Kinda harsh but they’re playing almost as dirty as Apple is with all they frivolous lawsuits.

    • apple started it… but yes i agree as well, this only enables apple and makes samsung look like a bunch of schmucks

    • Keyword is “ALMOST”. Samsung is playing dirty in terms of marketing, inciting competition, generating interest, establishing their presence. Apple is just playing dirty PERIOD! From one BS Patent Trolling to another JUST to slow down Android’s progress. It’s like slinging bricks at a mud fight.

      • Ryan

        You obviously forgot the part where Samsung took the frivolous lawsuits international while Apple had initially kept it to the US.

  • brad

    this is so stupid.

  • Use that money to bring the Exynos GIII to Verizon!

    • iNfAMOUS70702

      That won’t happen due to LTE not being compatible

  • Sheesh.  Over-priced tech toys.  Not religion people.  wow.  And that’s coming from someone who’d sooner go full on Ludite than use an Apple product.