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Fan of Motorola’s New RAZR Commercials?

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We talk quite a bit about commercials here at DL, especially ones that involve the DROID brand. As you all know from the past, Motorola’s first DROID campaign was one that most will never forget. We had robots, the DROID red eye, the “DROOOOIID” sound bite, shots at Apple products, pure coolness, and an in-your-face attitude. It gave Android the kickstart that it needed to become the global giant that it is today. 

Over the last couple of years though, those “DROOOOIIID” commercials evolved into spots with motorcycles, weapons, ninja chicks, and a bunch of stuff that forgot to focus on the product. Most people not as addicted to Android as those in this community, were usually confused by them, often wondering what the hell they were trying to promote.

Starting in early February, we saw a change on the DROID campaign front. Verizon is now running promos of their own for the RAZR rather than the big epic production shoots that we grew accustomed to. Motorola is also stepping out on their own with the two spots that we have included here.

You are supposed to believe that the people included are actual RAZR owners, but whether they are or are not isn’t the point. So far, we love these. They are intimate, focus solely on the product and its features, and come off as much more real. And in a time when reality TV dominates every network, real is exactly the right move. While these may not work for 3 years straight, they are a welcomed change.

What are your thoughts on Moto’s new spots? Too fake? Just right?

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  • Benkren

    I know one of the actors in this commercial. He currently uses an iPhone…

  • Balls

    there actually advertising features of a phone? blasphemy 

  • Wyveryx

    I’m so tired of the “reality” aspect of things. It’s all predetermined in a commercial anyways. I say get back to the roots of the Droid line.
    I wanna see some shots at the competitors, I wanna see some badass robot telling you why you need this over a piece of fruit.
    And if they don’t wanna go back to the roots, then skip these “actors” and have some devs in a commercial telling you the nitty gritty.

  • http://profile.yahoo.com/EE3I5DNXDS3OHABUKJ3T5H6QOY Lesley

    my buddy’s step-mother earned $17358 the prior week. she makes money on the internet and moved in a $506400 house. All she did was get fortunate and profit by the steps reported on this link LazyCash4 DOT com

  • http://twitter.com/QSMinSD Q

    No Droid commercial will EVER top this one… 
    http://www.youtube.com/watch?v=tiaRAcpIJmw

    Epic..

    • iWebDroidBerry7

      No phone commercial will top that! Epic lol.

  • RoninX

    These ads show why all the critics of the Verizon DROID ads are wrong.  Everyone remembers the cyborg ninja chick.  No one is going to remember these Moto ads five minutes after seeing them.

  • http://twitter.com/55938 MrSix

    They couldnt have found someone less annoying than that last chick? Damn. Anyway it’s pretty average in my estimation. Then again with Verizon having their own seperate marketing campaign for the thing i suppose they don’t need anything great, just a quick spot to get a little more attentoon to the thing?

  • iNfAMOUS70702

    Motorola tries too hard and use some of the corniest lines ever…although I will say that the red headed chick in the second commercial ain’t too bad :P

  • Smooth918

    They’re okay but they need to start showing the phone in action, sure its nice looking, its thin, it can last a long time, but what can it do, what would make me (well not me, I’m happy with my GN) want this over an IPhone, Show the phone in action. 

    They are taking for granted that everyone knows what and how an Android Phone work. Like I said, Nice but lets see ten second demo of a few features.

  • Anonymous

    You know what’s funny I did outtakes on this. This was filmed in downtown LA by 7th street. This by far sucks because all they did was send me a check and a pat on the back and said maybe next missy. And the last girl in the end of the commercial, she’s a real douche. The overall experience was OK and as the post suggest we were supose to own the “Motorola Droid Razr X912″ They always refered the phone as the X912 and not the Droid Razr. That’s all I can say we were not suppose to share our experience but hey better you fellows know what we really did and happy I didn’t get in this commercial.

  • Lacokanostra

    Once you go East you never go back? She obviously hasn’t had 4.65 inches of Nexus

  • http://www.facebook.com/people/Joe-Buck/100003482949493 Joe Buck

    well it is the best phone out here,they should advertise it

  • moozicmon

    WHOA! Actors are not real people!?!? 

    That explains a lot actually.

  • http://www.mobiletechview.com J_Dav1

    The Razr maxx comercial is definitely the better of the two because it actually talks about a feature, but I do agree with everyone they do need to show more screen. I’m glad they finally decided to go in this direction, it took long enough.

  • Azndan4

    Die Motorola

  • http://twitter.com/ToysSamurai Toys Samurai

    Well, if the commercial explicitly says they are RAZR users, they probably are. BUT, you can give away a RAZR to an actor/actress, and boom, here you get a RAZR user.

  • Captainhowdy13

    I now have confirmed its a phone for chicks. Or old people. My sister is the only person I know with it, and the commercial was only chicks. The truth is out there.

  • http://www.facebook.com/objection89 Miguel Angel Portela

    I like these commercials because they’re at least a step closer to being normal. The big budget futuristic commercials are great but they’re lost on a lot of people and from an advertising point of view, they don’t really seem that effective. Granted, this one is still in the red because they don’t show the screen or anything, but at least theres humans in it. I love Apple’s commercials despite not liking the product because they answer the question “How can I use this practically in my every day life”. They show people having fun, sharing pics, you know. Simple things. If they could just merge that aspect with some of the more advanced features, I think they might reach a larger demographic. So far, I think Samsung has really nailed it in their advertisements.

    • Bailers77

      Totally agree. The Droid commercials of the past were fine on Spike or SciFi, but unless Motorola is willing to give up on the soccer mom, helicopter dad, and college student who isn’t a geek, they need these kind of commercials. It’s been said many times, but Apple commercials are the best out there. They actually show the product being used. Strange but true. 

  • PowerofPicture

    If the plan is to release generic commercials featuring talking heads that blend in well with the background then that commercial is gold.

    Give me futuristic bikes, robot arenas, secret underground test labs, meteors, and robot snowman any time.

    • Droidzilla

      Yes, needs moar ninjaz.

    • Dain Laguna

      well if your goal is to make android appealing to one specific set of people, then yeah, your ninja’d, tron-bike,test lab commercial is a success.

  • Teng247

    LOL @ once you go droid razr you never go back…..   she definitely needs to try the GNex then

    • Droidzilla

      Lots of GNex owners have happily returned it for a RAZR or RAZR Maxx. I know; I just blew your mind (or you’ll blindly deny it like some kind of Apple fan).

  • Chris

    LAME

  • http://www.getintonursing.com/ Jon

    kills me that they keep advertising the Droid Eyes. I think the aggressive, kick you in the ass, robot of destruction campaign was cool at first for the early adopters. It’s long past time for them to move on from the evil Droid Eyes though. 

    • nightscout13

      It’s not evil. The droid eye is neutral like Switzerland……

    • http://twitter.com/the_om3ga_man The Omega Man

      It’s always watching….Like HAL9000! 

  • nightscout13

    “real people not actors” is a pile of cow dung. Real people are not friendly. Phone is awesome, but the commercial is GARBAGE.

    Also, notice how there were more women talking about the phone? they are trying to appeal to women….

    • http://www.facebook.com/objection89 Miguel Angel Portela

      To be fair, a lot of chicks talk about….chick stuff. Just ask almost any girl who owns an Evo. I mean this in a purely non-techie way, the same way men would talk about stocks and sports apps. 

  • nwd1911

    The old Droid commercials seems to appeal to all of us loyal Android followers (hail Andy).  These new commercials seem more targeted at the masses.  I like to see commercials where they actually talk about the features of the phone in a way that people can relate to.  It is cool that the kevlar back can act as a mini shield in a knife fight, but I’d rather have smart actions on a phone.

    • Droidzilla

      The original Droid commercials, though, were all about the feature set. That’s what made them awesome. The “robopocalypse” theme was just to differentiate it from the baby-music, limp-wristed Apple comercials. Problem was, they took the robot part and ran with it and left the user-features behind. Hopefully, this signals a change in direction. Could be from the Google merger; Google makes awesome ad spots.

  • duke69111

    At least this commercial talks about some of the phones features.  If I knew nothing about the brand this is a step in the right direction. 

  • John

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    • nightscout13

      facepalm? 

  • Kaizen_2012

    Samsung is doing better at commercials with the Galaxy Note, although the music puts me to sleep. But these are better than the idiotic Bionic commercials. The Droid to rule them all, with the chic fighting robots, so the bloody phone could “reign” for a whole month until the RAZR came out

  • wpscompute

    I like the “Cool” commercials because I like Droid. These new commercials are more geared toward getting new users to switch to the product.

    • nightscout13

      agreed. the tech aspect should be the selling point in DROID commercials. 

      • Dain Laguna

        if the majority of your clientele doesnt care or understand that portion of it, why bother promoting  it? most of us here are going to research specs to death anyway, but we arent the common denominator when it comes to android…nor are we the people moto and others are trying to sell a phone to, because we already appreciate android for what it brings to the table.

        its the ‘other’ demographic that needs addressing. all types of people, not just tech nerds, need to ‘like’ android…instead of picking up a handset because its a cheap alternative to that iphone they cant afford.

        • nightscout13

          i guess i understand that. That is why there is the white and purple RAZR right? LOL

  • Bewara2009

    “Once you get a Droid RAZR, you don’t go back” lmao. They still using that line.

    • Aardvark99

      Is this true for all the Razr colors?

      • nwd1911

        How dare you.

    • nwd1911

      I was assuming they meant you never go back to Motorola.

      • Kyle Fullmer

        lol, I’m tired of all the gnex pole smoking but this was just funny.

    • Harryeballs1234

      Only if you use the black one….

  • http://profiles.google.com/joefedewa Joe Fedewa

    Pretty sad that they aren’t going to update a phone to ICS that they are still advertising.

  • http://profiles.google.com/s.awokoya11 Sodiq Awokoya

    Better than the stupid “DROID man killing robot commercials” However Apple commercials will reign supreme because instead of TAlking about how great the iPhone is, they SHOW you instances where the iPhone can fit into your lifestyle. The Galaxy Nexus commercials evokes the same approach as Apple too. However this is a not a Nexus device and a commercial does not decide on what phone i would want to buy, i will always stick to buying a NEXUS phone not matter what. 

  • Ishbudigital

    Commercial seems plain and vanilla something we haven’t seen except for my awesome nexus. 
    Commericial sucks Nexus rocks BAMF>>>>>>>>>>>>>>>>>>>>>>

  • Mordecaidrake

    I think they need to show case some actual usage. I hate to say compare to Apple but their commercials rope people in ya know?

  • Isaac Weissenberger

    That is some of the corniest crap I have seen in a long time…

  • Droidzilla

    The most important feature of a smartphone, to me, is its ability to lure ninja motorcycle robots into clandestine government tech labs. These commercials do nothing to highlight that feature set, so they seem a waste.

    • moelsen8

      yeah where’s that hot bionic ninja chick

      • http://profiles.google.com/cory.simpson Cory Simpson

        Her battery died

        • Fragmatic

          She became useless because Motorola would not support an update for her

  • OG Droid

    Just about as dumb as all the color combo’s they have for the phone.