Thoughts on Samsung’s Super Bowl XLVI Galaxy Note Commercial? Too Much or Hilarious?

by: Kellex | posted 02.06.12 | Commercials, News, Videos

Samsung’s 90 second spot for the Galaxy Note dropped some time around the beginning of the 4th quarter during yesterday’s Super Bowl, and boy was it somethin’. I’ve watched it a number of times now, yet still can’t decide if it was 100% win and hilarious, so over-the-top that it may have scared Android enthusiasts, or simply forgettable. It was so different from their subtle jabs at iPhone lines in previous spots that had a certain witty brilliance. I get that it’s the Super Bowl and things are supposed to be big and boisterous, I’m just wondering if it was a little much? Your thoughts?

139

Anonymous

I really like the direction Samsung is taking with their ads. The standing in line thing is a brilliant depiction of ifans well worth exploiting and it shows the company has some balls by not catering to the icrowd. I don’t think Samsung is trying to pry away any of Apples base with ads like these, their just going after newbies to the smart phone world while giving their own fan base something to lol about. Atleast Samsung is getting their message across thru ads instead of using bogus patents/lawsuites to grab headlines with.
Anonymous

The waiting in line part is starting to get old, but overall, the commercial was fun and a bit over the top, which is what Superbowl commercials should do.
http://www.DavidPat.com David Pat

I really enjoyed this commercial. Commercials are about entertainment and just trying to push products at you.
Anonymous

I don’t get this commercial, I really wanted to like an Android commercial but did they not do any market research? Did the respondents react favorably when they featured the stylus? I see way too many commercials on the air that just suck… I mean people are paid to create these ads? Where are the focus groups? It hard to believe that this commercial did well with any focus group. Who are they trying to target? Just Android fans? If they’re trying to get iOS fans to think twice about Android (or Galaxy Note) I definitely don’t think this way is going to be very effective. The Apple fans that I watched this with simply dismissed the ad pointing out the negatives of Samsung and Android (I don’t disagree with them, when you mock someone, someone who I hope you’re trying to covert to your product, that person is probably going to get defensive instead of opening up to a new idea) It definitely wasn’t as bad as Hulu’s huge f up last year …
KOBALT

FAIL 1.4 GHz dual-core. I’ll stick with my Rezound. Love the huge display, though.
Anonymous

I thought it was hilarious.

People are complaining that it didn’t show off the features and specs of the phone, but there are lots of commercials for Android phones that list features and specs, and nobody remembers them. People remember the Droid commercials and now the Samsung Apple-mocking commercials.

First, you have to get their attention. Then, they can find out about the features and specs on the web. Of course, entertaining + informative is the ideal, but a memorable commercial will sell more phones than a commercial that people forget about five seconds after it airs…
- TC Infantino
  
  I completely agree, the OG Droid commercials rarely gave you a full list of all the features. I personally loved the one bashing the iPwn as a beauty queen and calling the Droid a robot, fast as a racehorse duct taped to a scud missile. Not many details about all the Droid had to offer, but as a commercial, it totally rocked.
Anonymous

It didn’t adequately explain the product and why it’s superior to the main competition (the iPhone). Thus, it failed.
http://twitter.com/1TallTXn Nathan Seery

Do we really need a bigger phone? I mean come on, the GNex is already 4.65in. My hands are big and it’s a bit of a stretch to reach across it, let alone the Note.
I get that it’s supposed to be used with the stylus, but still leaves me wondering who’s actually going to buy this.
The Ad itself was okay. Very random. Made you watch it, but no real reason to watch it except famous people, flashy stunts, and oh ya, a new tech device that will eventually be available in the US.
Anonymous

I thought it was an entertaining ad. I liked how it was WAY over the top and pretty ridiculous, the exact opposite of Apple ad campaigns. (which I’m pretty sure it was meant to be, given what the iPh**e fanboys says.)
Frieza

The game was pretty great, but the commercials this year were like CES this year, not really interesting, at all. This commercial was no exception.
Anonymous

Eh, too much like Moto’s commercials…i.e., doesn’t really tell you anything about the phone. Oh well, whatever. Not like I’m going to get one.
Jmetzger631

It was horrible. I was embarrassed for Samsung. They need to show more of the phone/features and less BS. That commercial summed up everything that is wrong with the industry. I want a phone that does things for me in my real life, not some fantasy world.
- Anonymous
  
  Well said, Jmetzger.
Anonymous

URLACHERRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR
shr1k3r

My sister is a huge urlacher fan and has an iphone so this commercial was perfect
Jared

“The next big thing is already here…….. coming soon.”
- Legendsoftroy
  
  Yeah i caught that too. Fail
Anonymous

Most of the people over 40 I have talked to thought it was a reinvention of the old school PalmPilot. One of my coworkers went off into a rant about how much he hated the stylus on his old Palm and how inaccurate it was. I don’t think they’re going to win over too many converts with that one.

At least it was better than the H&M ad. Hey, let’s spend $5 million to slather man-ass all over every television in America! That’ll sell stuff.
Zac

P-Rod’s switch flip made the commercial, hands down.

Oh, and the phone looks pretty cool too. Didn’t styluses go out of style back in the 90s though?
- Anonymous
  
  They did, but that was back when only tech geeks had PDAs/”smart” phones. I know that people like my mom and my wife will love the stylus, and, if you don’t, you still have the regular interface of a capacitive Android device, so there’s nothing lost.
Kozmann

Hilarious! Best commercial in the see of crap this year
- Kozmann
  
  *sea
  - EC8CH
    
    i sea what you did there
http://twitter.com/LikeBandits Stoli Decker

Justin Hawkins + Miranda Kerr in one commercial?! Obviously = my favorite Superbowl commercial!
Andiroid

KISS! Meaning: Keep It Simple Samsung!!! Just put out some clean and simple commercials showcasing your top shelf products.

Samsung makes nice handsets so just slow down and show the rest of the world (non droid addicts) what they can do.
- Anonymous
  
  The world already knows what Samsung can do. They sell more smartphones than Apple. I for one love the over-the-top-ridiculous Superbowl ads, and so does everyone I know. We want to be entertained with those ads; not informed.
  - Andiroid
    
    I’m just saying some phone commercials seem too silly. They need to demonstrate more practical applications and put some intelligence into the ads.
http://twitter.com/brigwheels patrick donati

i have a buddy who loves his i*hone as much as the darkness, it was fun to give him the business over the ad
Anonymous

I just want the phone on Verizon.

Thoughts on Samsung’s Super Bowl XLVI Galaxy Note Commercial? Too Much or Hilarious?

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