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ComScore: Android And iOS Continue To Grow, Blackberry Falls

Yesterday the newest ComScore numbers were released with Android continuing to dominate the smartphone market. The green machine has a commanding 43.7 percent of the market with Apple’s iOS coming in second with 27.3 percent. Blackberry maker RIM continues to tumble, ensuring more hard times are ahead for the Waterloo company as they drop to 19.7 percent of market share.

From May to August of this year Android grew 5.7 percent, the largest growth of any mobile operating system. Apple’s iOS was up 0.7 with Blackberry taking a massive loss of negative 5.0 percent.

Hip-hip-hooray for the power of choice and open-source.  

 comScore Reports August 2011 U.S. Mobile Subscriber Market Share

comScore Releases Report “iPhone 5: Implications for the Operator Industry”

RESTON, VA, October 5, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share.

In light of Apple’s new iPhone announcement, comScore has also released a report highlighting the implications of this new device to the mobile operator marketplace. A complimentary copy of the report can be downloaded at the following link: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/iPhone_5_Implications_for_the_Operator_Industry

OEM Market Share

For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.5 percentage points from the prior three-month period), followed by LG with 21.0 percent share and Motorola with 14.0 percent share. Apple strengthened its position at #4 with 9.8 percent share of mobile subscribers (up 1.1 percentage points), while RIM rounded out the top five with 7.1 percent share.

Smartphone Platform Market Share

84.5 million people in the U.S. owned smartphones during the three months ending in August, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 43.7 percent market share, up 5.6 percentage points from the prior three-month period. Apple strengthened its #2 position, growing 0.7 percentage points to 27.3 percent of the smartphone market. RIM ranked third with 19.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.8 percent).

Mobile Content Usage

In August, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 42.1 percent of subscribers (up 2.3 percentage points), while downloaded applications were used by 41.6 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.3 percentage points to 30.9 percent of mobile subscribers. Game-playing was done by 28.5 percent of the mobile audience (up 1.6 percentage points), while 20.7 percent listened to music on their phones (up 2.1 percentage points).

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  • Carmen Diva

    I think that once Nokia(And all the other Mango 2011 devices) releases their device, Microsoft will get some traction.

    I noticed this was in the US, so i’d be curious to know how it is doing overseas.
    But good for Android and IOS

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  • LOL at using a survey to determine market share.

  • Guest

    Blackberry still has the corporate market.  While their overall percentage sliped, did their number of devices slip?  More people are buying these phones, and more consumers are using them for personal use.

    The Blackberry form factor is still superior for emails and messaging, which is the lifeblood of a business user.  It may not play games, but corporations frown on employees using their equipment for playing games.

    This is why the Android and Micosoft hardware providers need to release more Blackberry form factor devices.  Add in server software that secures the communications of the phone and the Blackberry will die a quick death.

    • Cree

      What you are seeing with Android and iOS is that the consumer market is dictating the business market. Thus BB phones have no distinct advantages over Android or iOS with connecting to a business server. That calling card was the only thing that BB could hold onto, now it is judgement day and the sell off will happen by next year. 


  • Reedme

    Has MS bottomed out?

  • Still 27.2% of MS and RIM left to gobble up.  I think Apple will be just fine, although they will be the minority.

  • Anonymous

    Wait, how did MS fall, I thought WP7 was coming to dethrone Android…. 


    • Anonymous

      One might say that WP7 will start to pick up now that Mango is out there. Of course, that would ignore the coming of ICS, which in all likelihood will put WP7 further behind again.

    • EC8CH

      maybe I’m wrong… but those analysts that predict that must smoke crack.

    • Anonymous

      I wouldn’t count them out yet. They are still inking deals with partners and putting patent pressure on big Android players (like Samsung) to coerce them to promote WP. I don’t see them dethroning Android, but I think they will gain quite a bit of traction over the next few years.

      • Anonymous

        I think they’ll take more market from BB than Android or IOS. Definitely had room to grow and people I know who use it love it. I was just mocking all the hardcore WP7 pushers.

      • just like the Zune right?

  • Derp

    They should just settle and make a blackberry skin on an android OS and stick it on blackberry hardware