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Android’s Smartphone OS Market Share Balloons to 61% in July

The folks at Millennial Media released their monthly Mobile Mix report this morning; a report that includes a pretty shocking smartphone OS breakdown.  In July’s report, Android jump 15% month-over-month bringing their firm chokehold on the OS battle to 61% and also making that chart above just look silly.  This is the 8th month in a row that Android has led MM’s report along with countless others from Nielsen, ComScore, etc.

The real test now, is going to be whether or not they can hold onto that share when the new iPhone 5 is released some time in the next couple of months.  With rumors that Sprint will also pick up our foe, is there a chance that these numbers could drop significantly for Android?  Seems unlikely at this point.  And with the number of almost over-the-top spec’d phones on the horizon from HTC, Samsung and Motorola, this Android train seems to be picking up more steam by the day.

View the full report at Millennial Media’s blog.

  • http://twitter.com/andyhall89 Andrew Hall

    It’s simply the same concept as Windows. Make it available to many OEM’s and it’s only a matter of time until it rules the roost of the market share. I’m an Android person myself (DHD & Xoom) but 21% for a locked down, one -piece-of-hardware-only OS isn’t too bad on Apple’s side. Or maybe 21% of smartphone owners care more about fashion statements. Whatever.

  • http://www.facebook.com/profile.php?id=535178558 Nathan Massouda

    THE ANDROID PAC-MAN GOES OM NOM NOM!

  • http://www.facebook.com/profile.php?id=535178558 Nathan Massouda

    THE ANDROID PAC-MAN GOES OM NOM NOM!

  • Anonymous

    So, is Android the next Windows? I kinda hope so.

  • Anonymous

    the pie graph looks like Android is eating everyone else ;)

  • Anonymous

    Android’s them song is Hit the Road Jack and Don’t You Come Back No More, No More, No More, No More!!!

  • Anonymous

    You know that’s not Market Share, it’s % of Ad Impressions on their Ad Network? So now we need data on the average amount of surfing iPhone users do vs. Android and the mix of companies that they run ads for which could also skew the numbers.

  • Aading09

    Would have been 70% if apple hadn’t stall samsung galaxy s2..

  • Anonymous

    Iphone sales will be strong for the first 6 months. Then it slows down for Android to do massive damage. But the big 3 has better firepower this time around. Should be interesting.

  • hatethanet

    Apple doesn’t mind iOS playing second banana to Android as long as they have a loyal fanbase that keeps their profits fat. Look at the whole thing with their computers vs. HPs. HP beats them in market share every year, but Apple’s profit margins from just one computer are so much bigger, they don’t really care.

  • Anonymous

    I just p a i d $21.87 for an i P a d 2-64GB and my boyfriend loves his Panasonîc Lumîx GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS.I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $657 which only cost me $62.81 to buy.Here is the website we use to get it all from, http://BídsFírst.Com

  • http://www.facebook.com/jonathanf Jonathan Fingas

    False.

    This is mobile ad traffic share, NOT MARKET SHARE.  It can give you an inkling of where market share is, but it can also be buffeted by individual factors that might mislead.  A big iPhone app being ported over to Android with an ad-supported model (Cut the Rope or Angry Birds, for example) could make it look like Android has more share than it does.

    Check the NPD data released just this week: Android might have more than half of new US smartphones, but it’s not 61%, and the iPhone is still gaining share.

    • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

      Of course it isn’t market share. Android fans are very nervous about iPhone being a world phone released on all major carriers. This is just them pumping themselves up with a little bit on ridiculous info about ad impressions, which as you point out means little to nothing. 

      • Anonymous

        LOL. Sprint and T-Mobile don’t make up a significant amount of share.

        • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

          oh really, is that why the original eve on sprint is still one of the best selling android phones. move along son. 

  • http://pulse.yahoo.com/_VNMZ67HA6QFEXTW5OXVSB4KDRM BillyBoy

    Wow, that’s hard to believe that iOS, which had been holding steady for so long has taken such a big drop all of a sudden.  I’m a bit skeptical.  Personally, I love HTC Sense on my TB, but all of the mac people I know love their iOS devices fanatically and to think more than 25 percent of them just switched is hard to believe.  (29% down to 21%).

    • Anonymous

      That doesn’t mean they switched at all.  The smart phone market is rapidly *expanding* and adding new smart phone customers every day.  Those fanatics are not getting rid of their iPhones….less new customers are now buying an iPhone compared to those buying Android devices.  I’m sure a few are converts but most is growth going to Android instead of Apple.  Wait until the blockbuster Android phones come out this year yet.  The Bionic, the new Nexus (on a killer carrier for ONCE!), the new HTC phones, the SGS II.  And now that Google is going to have some key patents to tell Apple to back off, there will be nothing they can do other than rot to the core :)

  • http://pulse.yahoo.com/_VNMZ67HA6QFEXTW5OXVSB4KDRM BillyBoy

    Wow, that’s hard to believe that iOS, which had been holding steady for so long has taken such a big drop all of a sudden.  I’m a bit skeptical.  Personally, I love HTC Sense on my TB, but all of the mac people I know love their iOS devices fanatically and to think more than 25 percent of them just switched is hard to believe.  (29% down to 21%).

  • Anonymous

    Not that it makes the numbers any different or tainted but this has to be largley because many people can now get Androids for free while you still have to pay for iPhones. I had 2 friends upgrade to there first smart phone in the last month and they went with Android because of Best Buy’s free phone day. I have a feeling that if the iPhone was also free both friends would have done a lot more thinking about getting android.

    • Anonymous

      The iPhone 3GS is free or near free for some time now….even their “low entry” phone can’t take on the Android army!!!

      • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

        Yes Apple’s nearly 3 year old phone is free and is the #2 selling phone in the last 6 months. Well there goes your theory. 

        • Jam120992

          iphones last alot longer unless you crack the screen haha im on my second droid in a year and a half and this one could be ready to go too. i think ill buy a nexus next time

        • Anonymous

          My theory is that no matter how many phones crapple sells and no matter how high on the charts they get, the *simple fact* remains that more people prefer an Android phone than an iOS phone.  No matter what Apple does to try to turn the tables including the low entry phone.  Yep, pretty simple math.

          • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

            well your math is terrible. apple is only on two carriers. iphone is the number 1 selling phone on both carriers. the #1 and #2 selling phones in the world are the iphone 4 and 3gs. the free iphone 3gs just went on sale a few days ago and is only available on at&t. so while android sells more phones than apple in total, people prefer the iphone by a large margin. check all of the surveys and check all the carriers where both are available. next

          • Anonymous

            Yes the iPhone is the #1 selling single phone on both carriers.  But unfortunately, has squat to do with OS market share as there are 60 Android devices for Apple’s 2.  The market share for Android isn’t entirely driven by the #3 and #4 carriers which the iPhone isn’t on.  Verizon owns over 41% of the Android market share with 4 of the 5 top Android phones so its competing quite well against the Verizon iPhone overall.  Yes, a single Droid is not outselling the iPhone and I was not disputing that.  This was overall market share.

          • Anonymous

            Your argument is logically flawed and substantially lacking not to mention old and long refuted.  People were saying the same thing before the iPhone launched on Verizon proclaiming the end of android, that obviously didn’t happen, in fact it barely made a dent.  Did you miss the 15% increase in two months time in this article?  Do I really need to remind you that Verizon and AT&T combined have well over two thirds of the US phone market?  How about the rest of the world where the iphone isn’t limited to specific carriers and is still being raked over the coals by android, hell the Galaxy S 2 alone is selling as well as the iPhone in Europe.  One phone from one company cannot compete with a whole conglomerate of options no matter how popular it is.  In this case, the open and thus superior platform is winning plain and simple.

          • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

            i suppose barely making a dent is your word for “#1 selling phone on verizon since launch”

          • Anonymous

            You Apple fans have very limited one track minds.  I’ll repeat myself, “One phone from one company cannot compete with a whole conglomerate of options no matter how popular it is.”

          • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

            and yet somehow it is

          • http://twitter.com/Skitz_Marz Alex Gandero

            and its only that way because there are more options when looking at Android. it might be the highest selling phone, but not the highest selling OS, hence this lovely chart that has been presented to you. Also, a lot of those sales were people that were fed up with AT&T and switched to the iPhone on Verizon

    • Anonymous

      But then Apple’s infamous profit margin would be gone. ITunes and app store won’t be enough by themselves to subsidize the price of the phone and retail stores operation like how Google’s ads do. Then they’d have to make their phones with lower quality component to compensate. But then you’d end up with something close to the phones your friends got. They’d also have to change their business model entirely to something like Microsoft’s with different OEMs.

      Hence a moot scenario.

  • Anonymous

    I love this. Not because it is Android crushing Apple (though that is nice) but because this means that the more market share Android has, the more time and resources people will put into developing it.

  • http://twitter.com/strifejester Justin Ellenbecker

    The biggest problem with apple is so many people get the new device as soon as it comes out and then scrap the old one or trade it down and people stay in apple.  The number of people that have switched to Android for the most part will not switch back and there are plenty of people like me who have more than one Droid Active right now.  I know plenty of people that get a new iPhone but never have more than 1 device.  Android on the other hand i know more people that have 2 lines just for themselves.  I know plenty of people that fall into the category of ditched iPhone never going back, but then again I know people that will buy one to try it out. they may switch back or they may stick with the iphone until the next super-droid comes along.  But  I think these numbers represent a swing that will not be easily over turned.  Apple will most definitely take some of the market back with the next iPhone but I don’t think it will ever be #1 again.

    • Anonymous

      Isn’t that a given that they can’t take back the lead? 61% is 22% (in and of itself a huge chunk) more than the rest of the smartphone market combined, including RIM’s share.

  • Anonymous

    I’m not sure Android will be able to hold on though.  After a few more updates iOS is going to basically BE Android!  The slide notification is such a blatant ripoff, and 100 bucks says iOS will eventually get widgets.

    • Anonymous

      That’s assuming that Android won’t change at all.

    • Anonymous

      If Google was smart, they would have patented the slide down notifications, something core to the widgets and anything else that Apple could copy.  I guess Google is not just as evil as Apple is where they think everything is their invention and the rest of the market can’t use it.

  • Anonymous

    A 15% increase in about 2 months?  That’s pretty crazy.  The repeat of PCs over Mac continues.

  • http://asten77.myopenid.com/ Asten

    Most of the sheeple getting the iphone5 are the same sheeple that have the iphone4

  • http://www.getintonursing.com/ Jon

    Oh come on…there’s always an aside asking “can android hold on while iPhone X is released.” Well Android seemed to survive the iPhone 4 pretty dam well don’t you think? And then it also survived the release of iPhone 4 on Verizon. It’s still growing in market share. The market for smartphones is also growing. There’s plenty of room for Android to continue to dominate, while Apple continues to hang in there and make a healthy profit all the same. 

  • Jason Purp

    lol. Of course Android will drop for a few weeks. All of the millions of hipsters will be jumping through the windows of Verizon, Sprint, and AT&T.

    • Anonymous

      But liked someone mentioned. The gain is not going to be from new customers getting the iPhone 5, it will be from the hand me downs getting the iPhone 4. Most people who get the iPhone 5 will likely have had the iPhone 3 or 4. The people that will be activating will be the child who is growing up or the wifey that finally decided to go with a smart phone.

      • fco83

        Of course, at the same time I’m sure the ‘hand me down’ effect is happening with android phones as well. 

  • http://www.facebook.com/people/Shannon-C-Kerr/827781725 Shannon C. Kerr

    This fight is great for us :)  Android keeps getting better and better.

  • Matt Schepp

    Is it just me or does the right of the pie charts look like Android is Pac-Man eating all of the other OS’s?

    • EC8CH

      OM NOM NOM

    • Anonymous

      meh, almost. I see iOS literally getting kicked in the ass.

    • Anonymous

      It IS, Matt Schepp…it is.

    • Anonymous

      Androids unhinging his jaw to eat the whole Turkey!

    • GOGO

      Not yet. When it hits 70% it will look more like it. 

      And that will probably be soon. 

  • Anonymous

    tinyurl.com/2df4ccp

    • DroidzFX

      Down the rabbit hole I go……..link clicked

      • http://www.facebook.com/people/Shannon-C-Kerr/827781725 Shannon C. Kerr

        Same here.  I should have known better.  I blame myself.

        • Anonymous

          I love you guys.

      • Anonymous

        How was it?

        • DroidzFX

          wasnt worth it she left me with something

  • JJ69Chev

    then why can’t we get any ‘designed for android’ accessories

    • EC8CH

      the 20% for iOS is like 3 Devices
      the 61% for Android is like 60 Devices

      • Anonymous

        Yes…. It’s pure genius!  Just like Windows dominated over Mac.

        • EC8CH

          Agreed :-)

        • Anonymous

          That’s why both Apple and M$ are afraid.

          • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

            it ends with apple making the lion share of profits. it also ends with apple being the largest smartphone manufacture in the world, the largest PC manufacture in the world and the 2nd most vaulable company in the world behind only exxon mobile. next

          • Anonymous

            It ends with their market share at 5%, it ends with their inflated stock tanking starting soon now that Stevo is stepping down.  All their revenue stems from the iphone and itunes.

            Their PC market growth has been almost nonexistent, the only reason they register in mobile “computing” at all is due to the giant ipod touch and now android will be eclipsing them in the mobile phone market.

            Time to come to grips with reality bud.

      • http://www.getintonursing.com/ Jon

        We all know this. And so does Apple. That’s why they are copying Android features like crazy in iOS 5 and are working on releasing the iPhone to more carriers. 

        Also the same reason Samsung is kicking ass with it’s Galaxy S line of phones. They are making one version for every carrier, all over the world. That’s how you gain, and maintain market dominance. Not by releasing one phone on a shitty network and letting all the lemmings come to you (aka Apple’s strategy for years). 

    • http://iamandroid.co/profile/rocktoonz Rocktoonz

      I suspect there are 2 reasons for that:  Firstly, it’s grown so fast that there haven’t been many made yet.  Second, I suspect that manufacturers are waiting to see if this is sustainable or just a trend that will die back down.

    • Anonymous

      Like what kind of accessories besides chargers could work with all the different devices?

    • Anonymous

       That is because Android conforms to industry standards already in place like DLNA.  What I’d really like to see (and maybe they exist) are things like boom boxes that do A2DP over BT for totally wireless streaming.  Drop that into some receivers and then you have something far better than all the Apple accessories where you have to plug them into a device for the connection to work :)

      • Brendon

        Watch the google key note they show a nice looking boom box doing just that. Also google is starting to make hardware dev kits that will hook up with andriod divices. Its all in the keynote video.

    • JJ69Chev

      I understand that there are many android devices, but like mentioned before a pair of headsets with inline mic that work would be nice. Really im just sick for seein works w/ iP**** logos on everything. go to buy new car stereo and the all “support” Iphone, but none are designed to specificly work with android

  • http://www.facebook.com/people/Michael-Forte/542650247 Michael Forte

    With the iPhone going to Sprint, I bet their customers can kiss their unlimited data goodbye as well. I think Apple needs Sprint more than Sprint needs Apple. Apple realizes that they are loosing market share so now they are trying to put the iPhone on every carrier. Sorry Jobs, it’s too late, Android has taken over!

    • Anonymous

      I don’t know, unlimited data that is not throttled sets Sprint out from the rest. If they keep this I think over time more and more people will be moving to Sprint. I think Verizon made a big mistake with going along with the tiered plans at least the way they are set up now. $30 per month should at least give 4 or 5 gig instead of 2.  If my 5 phones were not grandfathered I would be moving to Sprint.

      I certainly hope Sprint doesn’t get rid of unlimited data. Lately they also get the top phones before Verizon also. You never know what is going to happen in the future so I would like to keep Sprint as an option.

      • Anonymous

        Sprint does not have true unlimited data…read the fine print….besides that VZW had unlimited data and with the iphone came MAJOR changes….

      • Anonymous

        Until Sprint expands their network and adopts LTE they won’t be a very viable option imo.  They don’t even have wimax in all the major cities.

      • http://twitter.com/jeremyjenk jeremy jenkins

        Plus their top tier phones are cheaper than Verizon, one of the reasons I’m making a switch. Hopefully they can keep afloat and start gaining more ground in the market.

    • wes

      Why would Apple care about overall market share when they have the top selling phone and make more profit than anyone else?

      • http://www.facebook.com/people/Nick-Hartman/620822957 Nick Hartman

        Whoever has the most market share will have the most developers. In theory, at least. If they drop too far, more developers will migrate to Android.

        In any way you look at it, Android is cutting into Apple’s profits.

        • wes

          But in real life, that doesn’t seem to be the case. Also, it seems (as a rule) that developing for iOS is more profitable than developing for Android. 

          • wes

            and another thing, this report only pertains to impressions on Millenial Media’s network, not overall share of the market. 

          • http://www.facebook.com/people/Nick-Hartman/620822957 Nick Hartman

            You can’t say that Android isn’t on more devices than iOS. All of these reports are showing that Android is growing very rapidly. Apple’s iOS is also growing, but slowly. From the looks of it, we’ll soon only have Android and iOS.

            Honestly, I don’t want iOS to go away. Without it, there would be no competition and the tech in phones wouldn’t improve as quickly. Things are great right now in the mobile phone industry. There’s plenty of competition, tons of apps being developed, and many devices to choose from. If only we could get past the patent and design litigation issues…

        • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

          Hahahahaha. this is the funniest thing i have ever read in my life. For every $10 of profits made on smartphones, $6.60 goes to Apple. 

          • Anonymous

            That applies to hardware only. Google is going to start killing apple when it comes to making money off ads, which is the a stable way of making money off these devices, for both Google and it’s devs.

          • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

            there is no money in mobile ads, no one clicks them. nice try though

          • Anonymous

            Oh, ok. Might want to alert Google that their grand plan is a complete and utter failure, and that they should just quit now and fire everyone in the mobile division.

            Oh, and you might want to alert Apple, too, since they also rely somewhat on ad revenue.

          • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

            google makes $10 per user every two years according to the studies i have read. good luck with that. 

          • Anonymous

            Hmmm, so im the only one who click on ads then? If I see something halfway interesting or taking a short pause from a game, I click on the ads. It helps the android community, right?

        • http://www.facebook.com/people/Jeff-Bernard/100001785826703 Jeff Bernard

          Hahahahaha. this is the funniest thing i have ever read in my life. For every $10 of profits made on smartphones, $6.60 goes to Apple. 

  • EC8CH

    That 61% piece of the pie is the wrong color…

  • Murphy

    +1

  • Anonymous

    Amazing