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Netflix Separates Streaming and In-mail Plans

This isn’t 100% Android-related, but in a round about way, it definitely does affect many of us who use our devices to stream Netflix content.  So here is the news – Netflix is splitting up their in-mail and streaming plans which you used to be able to get in one tidy little package for around $9.99.  For existing customers, you won’t have to worry about anything until September 1st, while new customers will be forced into new pricing immediately.  And what is this “new pricing”, you ask?

The streaming-only package will remain at $7.99, but if you want in-mail DVDs or Blu-Rays, separate packages will start at an additional $7.99.

Here is the email that Netflix is sending out to users:

Dear Chase,

We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each. Now our members have a choice: a streaming only plan, a DVD only plan, or both.

Your current $9.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans:

Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 1 out at-a-time (no streaming) for $7.99 a month

Your price for getting both of these plans will be $15.98 a month ($7.99 + $7.99). You don’t need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs.

These prices will start for charges on or after September 1, 2011.

You can easily change or cancel your unlimited streaming plan, unlimited DVD plan, or both, by going to the Plan Change page in Your Account.

We realize you have many choices for home entertainment, and we thank you for your business. As always, if you have questions, please feel free to call us at 1-888-357-1516.

–The Netflix Team

What do you guys think?  Should we blame to massive amount of mobile streaming for this separation?  The streaming plan isn’t necessarily changing in price, but we know the demand for mobile viewing is definitely on the rise.  Is this just another way for Netflix to leverage future rates of streaming when they realize that no one is using in-mail packages any longer?  You guys tell me…

Cheers Chase!

  • I have the LG spectrum phone. I have no problem with the streaming plans.

  • Don

    i just gave it up all together. ill get what i can from other sources. fed up after getting screwed by verzion. changed my phone and lost my unlimited data plan which they didnt tell me i would when i did it, there going away next.

  • Beth Hale

    I have no way to watch movies except on my tiny android phone.  This is the reason I am trying to order netflix by mail!  As the state of the economy has forced many of us to cut back to make our monthly expenses, I have only a DVR on my T.V. with only basic channels.  Which brings me to, if it was just me maybe I could watch on my phone, however I have two grandsons that I take care of at least two to four times a week, I would like very much to have the option of mailing…So, very unhappy that this is something you are going to remove as an option (even if the price is a little higher!!!) I have no Cable, no Wii Fi, no X-Box, Etc. If you cannot accomadate  me in this way, I would appreciate it if you did not continue sending me the e-mails to join you in these other ways…Sincerely, Beth    

  • Shanklin07

    Maybe I am alone but i still use the in-mail option. Netflix in no way has enough instant stream television shows imo. This may be a good move for most people but all this means for people like me is a raise in price per month… It isnt a huge increase but it’s just more money per month I am paying to a company that offers a service I really dont “have” to have.

  • Harvsmith

    This is a terrible business decision.  By almost doubling the cost, Netflix will cause many of their customers to either choose one package over the other, or drop Netflix entirely.  There are other companies that can be used for video streaming and companies like Blockbuster Express or Redbox can be used to obtain first run movies.  Netflix better rethink their concept before they go out of business.

  • An annoyed Netflix customer

    I will drop the DVD plan for sure, if not both! They almost double their prices and sell it as ‘the cheapest offer ever’ … lol. Do they really think that customers are complete idiots?! For $8/month I can rent 8 DVDs at the Blockbuster machine around the corner, but they charge me only if I do rent a DVD. I think all Netflix customers should cancel their contracts, just to show Netflix that they cannot do whatever they want! I’m really annoyed (the friendly way to say it) about this!

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  • Deleted my account, thanks netflix

  • Granted

    Ahh I’m glad they didn’t touch my streaming only plan! I found much more enjoyment out of just paying the eight bucks to stream to all of my compatible devices, and not having dvds lying around my house for months on end. Here’s to hoping they leave the streaming only pricing the way it is for the forseeable future. Although, I’m sure they are just waiting until they hit certain subscriber amount for streaming only, before they feel comfortable raising it to $9.99.

  • jay

    Quick googling showed me there were 3 Redboxes in my area.
    So I will probably cancel Netflix and go for redbox for Bluray and Hulu + for streaming.
    Only thing is I heard that Hulu has ads even for “plus” members…

  • Sheeco

    This is just too much. I hate it when companies do that. I smell monopoly.. Now, it would be nice if they can upgrade their streaming and have the new releases there vs. the “almost-old” titles that they have now. about 8 months ago I was paying $17.99 to get 3 DVDs and now they are asking me to pay around $25… NO way Netflix. I downgraded my package. This sucks…

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  • Jeff Matthews

    They will lose the casual customers like me. I’m not a hard-core movie watcher but for $10 per month, it was worth it to keep it around. I rarely use the service for more than 3 movies a month, either streaming or DVD, but it was nice to have available when I got the chance. It’s nice to be able to keep the DVD as long as you want. Many times I’d have it for a couple of weeks because I couldn’t get to it right away (3 kids). But, that’s ok when it’s only $10. But, at $16, it’s time to say bye-bye. I’ll just pay 99 cents and get the movie out of the big red box when I want to see one. Or, pay per view.

  • QQMore

    I’m happy, I never use the streaming anyway.  It’s zero comparison to renting a blu-ray.  So I’ll just chop off the streaming and enjoy cheaper dvd rentals.

  • I just got email saying all this junk and I say curse you Netflix you and the rest of the companies trying to get every $ & dime from the little guy.

    I was thinking of canceling Netflix anyways I just have another reason to do that now!

  • BS

    If enough people do what I plan to (drop them) they just might feel it.

    I’m tired of companies wanting more money when most of us aren’t seeing more money put into our bank accounts. Crappy economy makes me pay more while i make less. Crappy netflix says pay more and get nothing for it. No thanks!

  • Byron Guernsey

    Remember, it costs you nothing to quit Netflix for a few months in response and switch to Blockbuster and switch back later if you want.  You might miss out on the netflix streaming…but if you can do without it for a while it will help drive the point home to Netflix that they could lose money on the new pricing plan.  Even if you don’t plan to stay with Blockbuster, its good to send a message to Netflix.

  • Cory Lykins

    Netflix’s ultimate goal will be to slowly kill off physical DVD rental. RedBox’s model makes better sense in that arena. Hopefully they can use this to leverage more rights holders to allow streaming of the content Netflix has already bought 1000’s of times over in the form of DVD.