Home

Share this Story

New Verizon Commercial “Towers” Features DROID X

The new Verizon ad campaign we told you about last week has officially taken off!  Featuring a new logo, new slogan and no Test Man, this new look was a much needed overhaul.  In VZW’s latest commercial, the new slogan of “Rule the Air” is in full force along with the inclusion of a device that we actually care about, the Droid X.

While I’m not about to go play-by-play over a commercial, I do want to point out some subtle hints that Big Red is dropping on viewers.

First of all, the young/petite girl in the spot clearly whips out her Droid X as she’s walking down the street checking into FourSquare from wherever she just was.  (Hello 20 somethings?)  What’s interesting though, is the camera purposely shows her pulling the 4.3″ beast out of the back pocket of her skinny jeans.  Yep, clearly they want you to realize this device may sound HUGE, but is manageable just like any other smartphone.

They also give you a nice shot of her hands with the device, which by no means looks too large for her to carry.  In fact, I drool every time I scroll up to see Mr. X in all his shiny glory.

Oh, and here is the new logo…

“Towers” commercial…

  • http://localposition.com/about/ local position

    Well This is the first site that actually encourages the “first”ers. lol. This place feels like a sanctuary. So peaceful and civil..good luck…thanks

  • http://www.myspace.com/mykalaikontilai Mykalai Kontilai

    Well I have been searching and searching. I will let you know if I find them.

  • Justin

    I don't think that phone was ever in her pocket. The video starts with it by her pocket, not in it… a trick to deceive us into thinking it actually feels good to have it back there when it really doesn't.

  • Justin

    An even more realistic commercial would be people walking down the street and people driving cars, eyes glued to their phones, and them getting decapitated or paralyzed for not looking where the f**k they were going.

  • Justin

    I don't think that phone was ever in her pocket. The video starts with it by her pocket, not in it… a trick to deceive us into thinking it actually feels good to have it back there when it really doesn't.

  • boomkrazy

    I appreciate this article (or commercial) a lot, actually. I've been excited for the Droid X, but one aspect that is hard to disregard is its size for an average-sized girl with average-sized hands. This commercial puts my worry a little bit more at ease :)

  • http://profiles.yahoo.com/u/LEKFMUDDDIBPV5NJKW6YTGNRWA Carlo

    Not sure what happened to my original post, but if we could get the animated globe (as it is at end of commercial) as a live WP, that would totally rock ;-)

  • DROID_FEENER

    im pretty sure the phone that the man closes at 26 seconds is the DROID2… anybody agree?

    • cduce2411

      Could be. Either Droid 1 or 2.

  • EC8CH

    Not as good as a Droid commercial…
    Not as bad as an AT&T commercial…

  • Fnyankee25

    Verizon: “Droid. You can destroy the Emperor. He has foreseen this. It is your destiny. Join me, and together we can rule the air as father and son. Come with me. It is the only way.”

  • kittcoldfire

    I'm pretty sure the phone the dude is using at the end is a Droid 2…

  • http://gbrenna.com/ Graham

    cool!

  • http://www.facebook.com/people/Josue-Aristy/540455542 Josue Aristy

    Wanna see more DROID X commercials, I like verizon ads

  • skltr21

    had nothing to do with the droid x. didn't even mention it……. i know that's the phone that was being used because i know what it looks like, but for someone who doesn't come to this site every singe day, they would have no clue.

  • http://www.facebook.com/profile.php?id=707115200 Jodie Uhl

    lol is that jab at the gayness of the iphones antenna problems

    • Timoh

      I think it's more of a jab ad AT&Ts crappy coverage.

  • X2talk

    KELLEX, are you going to retract a rumor you ciruclated about the DInc being discontinued?
    http://www.androidcentral.com/verizon-nay-sayer

  • http://twitter.com/skribbles395 Michael skrabacz

    HEY Kellex, I just got off the phone with my Verizon corp rep who manages our account and he advised me that the X is going to be available for pre order early next week. Sweetness, didn't want to sign a 2 year contract with BBuy (no one year when you go thru Best buy).

  • briderx

    Verizon Wireless.. Oops.. I mean, VERIZON is offering BOGO on Droids..

  • Justin L.

    did anyone else notice the Droid or Droid2 that the guy at the end of the commercial has?

  • thedonxr

    “camera purposely shows her pulling the 4.3″ beast out of the back pocket of her skinny jeans.” I don't think I'll ever put a phone in my back pocket, one wrong move and CRACK glass on my… well you know…

    • http://www.facebook.com/RoyR80 Roy Rader

      Its crazy. I see this at the bar ALL the time, girls puttin fones in thier bak pocket. Dangerous to the fones health if u ask me. Lol

    • WAldenIV

      She doesn't actually pull the phone out of her back pocket. She's just holding it there to look as if she removed it from the back pocket. She probably wiped the screen on her shirt or jeans.

  • PPHEAD

    why does every cell phone commercial these days, feature a person walking down the street looking at there phone while the rest of the city changes as they do things on there phone, i swear there are like 5 commercials like this already.

    • http://twitter.com/C3V3 CeeVee

      A more realistic commercial would be everyone in their cars on their cellphones

      • memnoch73

        Haha… That was great… Agreed.

        • http://twitter.com/C3V3 CeeVee

          :)

      • Justin

        An even more realistic commercial would be people walking down the street and people driving cars, eyes glued to their phones, and them getting decapitated or paralyzed for not looking where the f**k they were going.

    • Durangojim

      I'd love to see one of these commercials where the person walking along looking at their phone, not watching where they're going and then…WHAM! they're hit by a bus. They could then zoom in on the phone's screen still showing a signal and uncracked.

  • http://twitter.com/C3V3 CeeVee

    I know this is a bit off topic but does anyone know the name for the latest HTC like home screen app? I installed BB and wiped everything.

  • Hoangkieuco

    BoyGeniusReport has a comparison between Droid X and Iphone 4.
    Anyone knows what they did to those pics, i think Droid X is better but maybe the pics of iphone 4 were photoshop-ed somehow.
    It's keep freaking me out.

    • Durangojim

      the pics from the X look extremely soft and unfortunately no better than the pics from the original Droid. It doesn't seem that Moto puts much effort in their cameras aside from increasing megapixels. Unfortunate. The iphone pics look like the phone auto increases the sharpness and contrast, which for a cameraphone I think is fine. It's not like these are competing with my 5D. I'd take sharp pics with some blown highlights over out of focus images with accurate color any day.

    • EggoEspada

      The Droid X's camera is fine. But the iPhone does capture a still picture better.
      Video on the other hand, beats the iPhone's hands down. the whole 24fps and 30fps don't matter in this case. Especially when the Droid X's color and contrast is better than the iPhone smooth, but dull video. Also, the third mic and settings to match accordingly to what your capturing, so good audio too.

  • http://twitter.com/C3V3 CeeVee

    It would of made more sense with Meghan Fox

    • skltr21

      everything makes more sense with meghan fox……..

    • Timoh

      I'm not on the Megan Fox train. Actually I think I'm more attracted to the girl in the commercial. I get why people think shes hot, just not my type I guess.

  • Winterfresh

    I didn't feel like the voice commentary fit, maybe I'm just used to the Droid commercials ha

  • A1-cars

    kellex the droid only has a small lead in the android cup on laptopmag

    post an article please so the readers can vote for it.

    http://blog.laptopmag.com/android-cup-round-two

    • kellex

      Posting in a bit. We totally missed the Droid Eris battle…we could have taken down the Nexus One.

    • EC8CH

      Holy F… the Droid was down 226 to 312 when I voted… to the Hero, give me a break.

      Vote now people to avoid a catastrophe.

  • The_Other_Ray

    Doh

  • Jeff

    Thats awesome

  • http://www.facebook.com/profile.php?id=100000704692843 Morgan Schwartz

    not first!

  • towelie420

    First

  • http://www.facebook.com/anthony.hopf Anthony Hopf

    nice

    • kellex

      That may have been the best “first” battle yet. Nice work people.

      • ScallopShoes

        This is the first site that actually encourages the “first”ers. lol. This place feels like a sanctuary. So peaceful and civil. Keep it up!

        • http://www.facebook.com/RoyR80 Roy Rader

          There can only be one….
          First'r. ;-)

          • Bassman9498

            The girl is SUPER hot. Who cares about the rest of the commercial?

        • http://gbrenna.com/ Graham

          true :)