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Under Armour is Serious About Fitness Tracking, Buys MyFitnessPal and Endomondo

Kellen Kellen February 4, 2015 29
This afternoon, Under Armour announced that it has acquired both Endomondo and MyFitnessPal for a combined $560 million, broken out as $85 million and $475 million, respectively. These purchases give them the right to say that they own the "world's largest...
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