Over the last couple of years, we have really tried to open everyone’s mind to the idea that there are options outside of carrier contracts and the subsidy phone discount. From covering the best prepaid providers to talking about full retail phone prices and the initial launch of carrier device payment plans, you should all be well versed on the methods available for buying a new phone without a lengthy agreement. But even with all of that coverage, some of you are perfectly happy with the subsidy model and do not have a problem buying a phone on-contract or you are using the last few work-arounds remaining to keep things like unlimited data plans. And you know what? There is nothing wrong with that.
This morning, though, I was listening to Verizon CFO Fran “ShamWow” Shammo speak at a conference about the current trends in wireless, which just so happen to be device payment plans. Verizon has Edge, T-Mobile has Jump, and AT&T has Next, to name a few. Shammo insisted that while they will continue to offer Edge, 70% of their customers still to this day choose the subsidy model.
And that got me thinking – I wonder what the DL community is trending towards? Are you still locked into a wireless contract or are you now fully month-to-month?