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HTC’s Spring Surprise was Nothing More Than a Sapphire Version of the U Ultra

htc u ultra blue

When HTC Taiwan teased a Spring surprise for March 20, press couldn’t help themselves but jump to the wild idea that HTC was going to unveil an HTC 11. Seriously, look at this. Forget the fact that we don’t even fully know that an HTC 11 will ever show up because the U line is supposed to be the company’s new, new going forward, but that’s just absurd. The U Ultra just went on sale all of a week ago, yet HTC is going to unveil another flagship? Just, stop. 

Anyways, today is March 20, the day of the Spring surprise and HTC has revealed that surprise to be a sapphire version of the U Ultra. It’s available elsewhere (not in the US) in limited quantities, features sapphire front glass, and includes 128GB of internal storage. That’s the surprise. Surprise!

Back to Galaxy S8 talk.

HTC 網路商店 & HTC 專賣店 限量開放預購!即日起至2017/4/15 凡預購或購買HTC U Ultra藍寶石版(128G),即可獲得價值 $3,000的豪華典藏禮!註;中華電信 3/30起 獨家開賣!

Posted by HTC Taiwan on Sunday, March 19, 2017

  • T_Dizzle

    Came to see the flaming because I knew the announcement would be nothing and I wasn’t disappointed.

  • Orion

    This freakin company. Smh

  • metsdawg

    Who’s “Jerome”?

  • John

    Good way to piss off the 2 actual people that bought it when it first came out. Half of them might have wanted this color option.

  • Swauger

    Wait, this was posted on HTC Tiawan’s page. Not HTC USA. Why is anyone making a big deal about this. It wasn’t announced for the states. If anyone thought they were going to announce another US device on their Tiawan’s page you’re a fool.

  • Mr.Bean ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    What makes HTC think that this would be a good idea to sell at a higher price?

  • TechGirl90
    • T_Dizzle

      Thank You Doc, lol

  • seattle tech

    HTC was like, “The s8 and g6 will have incredibly small bezels. OK our plan is to go big! Increase the bezels!”

  • MJ

    HTC is totally trolling us now…. Sorry our new flagship priced device scratches like a phone from 2012 but here is a more costly version that may not scratch so easy. WTF?

    • Mr.Bean ✓ᵛᵉʳᶦᶠᶦᵉᵈ


  • Andrew Falastin

    Officially give up on HTC. After seeing comparison videos between the Ultra and G6 I can only ask myself “wtf was the design team thinking?”

  • Rod

    htc has no clue.

  • DanSan
  • DanG
  • GalaxyUser

    HTC: Help This Company

  • Brian Trahan

    So HTC you decided to skip out on Verizon? I really expected this to be some variation of the U Ultra that would work on the largest carrier in the US that they neglected to support. Taking the away the option to buy your phone from a huge segment of the market isn’t a good business choice HTC.

  • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    HTC is just full of failing more than Sandler movies.

    • HTC is completely lost…

      • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        completely. their next move? selling shop

    • sinfoman
    • Tyler Durden

      Sure they might fail at entertaining you but they certainly aren’t failing financial wise. His movies constantly make money and his Netflix films are some of the most watched on their service.

      • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        HTC is making money. but their moves and phones have generally sucked for quite a while now. Except the 10, arguably.

        • Tyler Durden

          HTC is barely making money while Sandler has pulled in over 4 billon. https://uploads.disquscdn.com/images/fcda76bfd6f4e079a33a7ee54105170b0c5fa07c1a1f05293034cff66ef8cb9f.jpg

          • Howard Stern ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            cool story, his movies has still sucked lately. just like HTC’s phones. doesnt mean they have not made their money in the past.

            what have you done for me lately?? thats the story in tech. HTC has done nothing lately.

          • Mr.Bean ✓ᵛᵉʳᶦᶠᶦᵉᵈ

            LG had the balls to come out with a phone that turned some heads, but HTC has got none.

  • Me

    Womp Womp

  • deskjob

    WTF… talk about fail.

    Read on Verge that the price premium is $200 more. Sapphire screen is somewhat intriguing – if it came standard issue and not some spring special.

    Sigh HTC management really need to be slapped hard so they’ll wake up. Seriously, WTF

    • Mr.Bean ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Who knows how long the management will stay because HTC is in need of a new, better management.

  • Teehee

    Price was shown at $950. It’s almost as if all the other android smartphone manufacturer saw Samsung’s flagship this year and just gave up.

    • illregal

      uh.. lol. Gave up at what, I see nothing compelling with the s8. They haven’t announced their htc 10 successor yet ya know.. The one thats suposed to not have buttons. That may be kinda cool.

      • HTCisgivingup

        HTC just sold off their phone factory in Shanghai to focus more on VR then mobile. Just saying.

        • T_Dizzle

          Sold one of their multiple factories, but yeah HTC is definitely terrible now.

  • TaekOne


  • T4rd

    I’m sure it’ll only be $1500 and have a smaller battery somehow. =p

    A good surprise would have been a One M8 redux with new flagship internals/specs. But no, they have to keep digging their grave with the U series.

    • Mike

      The report I saw said somewhere between $900 to $1,000. Good luck with that HTC.

  • can’t help but lol

    • MichaelFranz

      Can you guys run a post about a new meaning for HTC. Everyone says Help This Company but there has to be so much better

    • John

      Makes my blood boil every time I see a HTC article. Talented company with poor management decisions.

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