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AT&T Offers New DIRECTV NOW Customers a Free Year of HBO

In a move that could potentially piss off a few existing DIRECTV NOW customers, AT&T is offering new customers a free year of HBO when you sign up for a select subscription.

As announced, anyone who signs up for a Go Big or Gotta Have It plan (Note: These plan names are insanely dumb) will receive a free year of HBO. Additionally, if you prepay for 3 months of service, AT&T is still kicking in a free Apple TV. The same as when they launched, the Go Big plan costs $60/month, while the Gotta Have It plan is $70/month.

Why is this a big deal? Well, for starters, the new Game of Thrones season is starting in July, so anyone getting a free subscription to HBO automatically wins the day. As for existing DIRECTV NOW customers, have you received a notification concerning free access to HBO or anything like that?

Both offers expire March 30, so get on that quickly if you are interested.

Update: We have already received a few tweets from readers, claiming they received the same promotion as a gift for being early adopters. Good on ya, AT&T.

Via: AT&T
  • Robert Tony Berry

    Another deal missed because they don’t offer Roku support… SMH

  • Cliff Keene

    This just in T Mobile is now giving away HBO Free for 2 years. Sprint decided to match AT&T and Verizon…..Lowered their prices on prepaid plans….. lol
    I am bound to be right on one of these things! =D

  • The Bilderbergers

    Yup, I got the HBO promotion a couple weeks ago for being an early adopter. I’m very much enjoying DTN and have cancelled cable for the year already!

  • Orlando aka Pixel XL

    $35 month with HBO channels included.. The service never has issues with me and cast with ease…

  • Phuq_Me

    Let me know when you can use it on a Roku.

  • NotTheTodd

    Does DirectvNow *work* yet? I tried it before and I got random errors trying to watch channels, and Chromecast functionality did not work at all.

    • jonzey231

      Yes. It works very well now. Use it on Chromecast all the time throughout the house as well as on the Apple TV (which was free from DTV Now) in the bedroom.

      You’re right about the issues early on but it definitely works well nowadays.

      • RDPaPa-G

        Agreed. It’s been flawless for quite awhile now.

        • DreamSTi

          I wouldn’t go as far as say its flawless, but MUCH better than it was at launch.

          • RDPaPa-G

            *shrug* Can’t remember a time lately it’s been stupid. So to me that is flawless.

  • Chris Rogers

    3 weeks ago we got a email from them, saying they already added to existing customers. I signed up in December and I got hbo for free 3 weeks ago.

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  • I tried to load comments to tell y’all I got an email 2 weeks ago about free HBO but they wouldn’t load until now! Of course y’all already heard from other people like me on Twitter! 🙂

    • jonzey231

      Same here. Kept saying Disqus was crashing lol.

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  • jonzey231

    Yeah, this was a pretty dope surprise about a week and a half ago when I got the email saying I was getting a year of HBO for free. DirecTV Now’s login credentials work on HBO Go too so I can watch it on my PS4.

    • mrhac

      Yea, they gave it to existing customers also. I joined during the first wave. It has gotten better. It is at least usable now.

      • jonzey231

        Agreed. It was pretty atrocious back when it first launched. Hardly ever used it. The only reason I didn’t really complain is because I actually really like the Apple TV lol. So even if the service was unusable I still got an Apple TV for the same as if I would’ve just went a bought one.

        Nowadays, the service is pretty reliable. Never any channels that are unselectable anymore. Also, the on-demand offerings are still pretty legit.

        • Orlando aka Pixel XL


    • brewcrew87

      Yeah, I was already paying for it (I mean $5 HBO alone is a killer deal), but received an email saying that it is free for the next 12 months. Service has been getting better – more TV Anywhere logins, better reliability. Just need that 72hr rewind or DVR for some of the remaining channels without the TV Anywhere logins (looking at you Turner stations and Comedy Central).

      • jonzey231

        Yes. I definitely appreciate that the DTV Now credentials are working with more and more providers. When the service first launched it only worked for ESPN and maybe a couple smaller ones. Now there are only a couple where the DTV Now login credentials doesn’t work for access to content.

        If more people could understand that this service doesn’t have anything to do with standalone Direct TV service, I think they’d have a lot more customers. Everyone I’ve told about this service immediately responds with “I don’t want Direct TV or some ugly satellite dish. I tried that and I don’t want to use a “cable” company anymore”.

        They need to make a big push on billboards, online, and even on cable to make people more aware of it. One guy thought he had to sign up for Direct TV for however much per month and then add this on top.