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Strategy Analytics: Android Claims 85% of Global Market Share in Q2 of 2014

According to the newest data results from Strategy Analytics, Android hit an all-time high during Q2 of this year, reaching 85% of the global OS market share. This is nearly a 5% jump in market share year-over-year, which had Android at 80.2% in Q2 of 2013. 

In second among other top OS platforms is Apple’s iOS, which commanded 11.9% of the market share during Q2 of 2014, down from 13.4% in 2013. It seems as though when folks leave iOS, they go straight to Android, as even Windows Phone, BlackBerry, and “Other” saw dips in numbers.

But what about individual Android OEMs? How did they fare? Samsung took quite a big hit in Q2 of 2014 from what the numbers show, claiming 25.2% of the market, down from 32.6% the previous year.


Other Asia-based manufacturers, however, are on the uptick, including Huawei, Xiaomi, and Lenovo which are all around 5%. LG currently sits at the “bottom of the top,” with 4.9%.

Go Android.

Via: Strategy Analytics | The Next Web
  • Brian S.

    Its good to see iOS go the way of MacOS. Apple isn’t doing anything new and they tried their damnedest to ruin everyone else’s happiness. Now that 100+ billion they have in the bank needs to be returned to the public.

  • I love when people bash iOS when these apples vs oranges reports come out.

    iOS is on a handful of devices.
    Android is on *thousands* of devices.

    Because of that, Android will naturally have a higher global market share.

    Android on thousands of devices ≠ a better product

    • Good_Ole_Pinocchio

      1. Who’s bashing Apple?
      2. Who’s talking about what is a better product vs the other?

      These are just reports being. . . reported. Stop being insecure.

      • 1. People (some) who see that Android has the higher global market share do the bashing because they don’t understand what’s being reported and the dynamics behind it because they’re insecure.
        2. People (some) who see that Android has the higher global market share believe this equals that Android is a better product (which can’t be proven, its a matter of personal opinion) because they’re insecure.

        I know that these are just reports, being reported, I’m not an idiot, and I’m far from being insecure.

        • Guest

          Nobody is stopping Apple if they want to license there OS to other OEM’s, even than I doubt they’ll gain much market share.

          • I think they actually would gain more market share, maybe not a lot, but I think they would a little. And I know nobody is stopping them, they know that to, but they’ll never release their license to third party OEM’s. Its just how Apple works, they’re a very vertical company in wanting to control all stages of their products. And there’s nothing wrong with that. And I doubt they really care a lot about these reports, pulling more cash than any other mobile device maker.

        • Brian S.

          Look at this fanboy flaming the comments, gtfo.

          Your sheeple used to arrogantly flame comments and forums with “look we have more global markets share” “we have more apps, and ITS ALL ABOUT APPS” “android doesn’t look pretty, it’s a second rate os” and whatever other garbage Steve jobs said and you repeated. And now you’ve conceded to “you can’t prove it, Nana Nana booboo stick your head in doodoo.” If apple were getting these kind of headline you’d put your smug nose in the air and shun those who didn’t have an iPhone. And I think you’re scum for thinking that way.

          I’d love to have an objective conversation about what I believe is true but I can’t even tell what your stance is. If you don’t know what mean it’s probably because you believe the whole choice of mobile OS boils down to preference/opinion or whatever.

          I’m probably not going to come back to this comment but I hope you keep that iPhone and it continues to fail you repeatedly without your knowledge.

          • You’re funny lol. If you can’t tell what my stance is, don’t attack me. GTFO. Sounds like your the fanboy here. My stance us neutral by the way, I own both, had Android first, and have done a little dev work for both. And don’t worry, I didn’t praise Jobs like the Sheeple do. But you wouldn’t know that. I hope you do come back to look at how you ignorantly attacked me.

            My retort to this article was to put to rest the Android fanboys who believe that because Android global share is higher it automatically means Android is better than iOS. Which I’m sure you know isn’t a good indicator of such a claim.

            I too would love to have a discussion, but with non one tracked fanboys, which, correct me if I’m wrong, you seem to be.


          • Brian S.

            If it makes you feel better, I’ll say it: Android is the superior OS – by leap and bounds and specs and hardware. Call it a Godel sentence.

            I also want to state that just because you owned Android first doesn’t mean you’re not an Apple fanboy.

            I know enough about your stance to say the implcations of your comment seek to lay ground for principles that make iOS superior, but really what you mean is that you’re playing make-believe.

          • I’m aware that Android has better hardware specs, there’s no argument there. Having a “superior” OS and hardware specs does not always equal a better user experience however, which is what the consumer wants. And what makes an OS more superior over the other anyways? The UI? The options available? How the system manages resources and works with the hardware? Hardware and software need to compliment each other and work fluidly together to give the end user the user the experience they are looking for and deserve, which is based on those options and combinations, and because each of us are different and are looking for a difference experience, it boils down to a personal opinion of what a user wants out of their devices.

            Better hardware, in any sense of things, does not always equal a “superior” product. It may look better on paper with higher stats, but it always has the potential to completely fail the market if the user experience ends being a dud. Would you still brag about your Ferrari if it only had a 4 speed transmission? Didn’t think so.

            And if it makes you feel better, I’ll say it: iOS is the superior OS. But I can’t prove that, and neither can you prove your claim that Android is a superior OS. If you can prove this, unbiasedly, I’ll admit defeat. I’ve yet to find anyone or any report/article to do so. Not just in the Android is better than iOS fight, but on the iOS is better than Android fight as well.

            I’m not a fanboy because I don’t sit here bashing Android to the ends of the earth because I believe that iOS is going to save us from the rapture because I happen to prefer iOS over Android out of personal preference. Sometimes I feel you Android fanboys are worse than the iOS fanboys. You’re so one sided in bashing iOS that you (not “you” but Android fanboys) forget that’s its just a mobile device and everyone uses them differently and requires different functionality from them.

            And no, you don’t know enough about my stance.

    • Android on thousands of devices doesn’t make it a better product, the fact that it runs a better OS, has better specs, design, and hardware makes it a better product.

      • Your statements are a matter of personal opinion. Nothing you say or anything you have as “proof” can support your claims.

        • Brian S.

          Do you believe that?

      • The 5S with its dual-core 1.3Ghz CPU, 1GB of RAM and 1440 mAh battery can run miles around my Galaxy Note 2 sporting 2GB RAM, a Quad-core 1.6 GHz CPU and 3100 mAh battery. (Granted the GNote 2 gets a few more hours battery life)

        Better specs don’t necessarily mean Android phones are better. To me it just means their software wastes just about all the resources its given.

        I’m excited to see how ART will play into this issue though.

  • Higher_Ground

    I’d like to know how the numbers work out for the US market.

  • It is very nice to finally see my hard work pay off.

    • Brian S.

      Wow, Good job

  • sonicyoof

    This is basically Mac VS PC all over again, market share is nearly identical and the ecosystems are similar on both sides.

  • Teehee

    Makes sense. The drop in market shares from Apple and Samsung is from the Chinese market. There is no way a foreign company can compete in the Chinese market when Chinese companies are getting tax breaks from the government so they can sell their devices way lower then the competitors. Now the question is, can companies like Xiaomi and Huawei penetrate the U.S. and EU markets.

    • pissed off red neck

      Hope not, I dont want the chi-coms gadgets with tracking devices in them in MERICA

  • shamatuu

    Its only to get better with Android L and moving forward. That is way Android is number 1 and Apple will always be number 2. Having a 4.7 and 5.5 won’t change things at all.

    • gg_money

      I think it will to some degree. I meet so many Apple people staring at that 3.5 inch screen and just put up with the pain of using it until Apple puts out something else, disregarding any of the other viable options

  • NorCalGuy

    If apple losses another 10% they will truly be the 1%ers they always thought they were

    • Idiot apple

      But still will be around 45% users in the US.

      If apple made phones priced competitively for the rest of the world they could of had a bigger foot print, but when they lose enough shares in the market place it will be too late to make competitive phones. Will be like the Nike fuel band all over again because of ego and stubbornness, great product but won’t market it to the masses.

  • me

    Nearly 1 billion android devices per year @ .249B/quarter. That’s 31 devices shipped per second, every second of every day.

  • So if Android has 85% of the market share, why do so many developers focus on iOS first?

    • EvanTheGamer

      Easier to develop on a few select iOS devices versus many Android devices.

      I would think anyways.

      • camelCaseD

        This is true because of how many differences there are between the Android devices hardware wise where as with iOS you have pretty much the same device with little fragmentation within the different versions of iOS to be used. Although I do Android first because as a student the developer license fee is cheeper than iOS. One time $25 vs annual $99 fee.

      • Droid Ronin

        I think that was true back then, but I think now it’s more or less equal, if not more difficult on iOS. This is what I believe, from reading some developer comments in forums; not sure if it’s 100% correct, so developers correct me if I’m wrong:

        iOS apps are resolution dependent. In the past, it wasn’t an issue because you just had 2 screen sizes & resolutions to work with (3.5″ iPhone and iPad). Now that you have a 4″ iPhone, iPad retina, iPad mini retina, and the larger screen iPhone 6, developers will have to adjust their app resolution to match every single one of those.
        On Android, apps are resolution independent from the beginning since Google anticipated that there would be many different screen sizes and resolutions of Android devices. Thus, Android developers didn’t have to jump through the same hoops that iOS developers have, at least in terms of screen resolutions.

      • AndroidUser00110001

        Ha! It is the complete opposite. If you design your apps properly they will scale for many devices including tablets. Try that for the very few iOS devices…

    • Jonathan Cruz

      iOS is where the money is.

    • Teehee

      While Android holds the biggest market share, it’s not uniformed into one big unit. Notice how apps on Android has a phone compatibility list.

    • markgbe

      They are slow on the uptake and old habits die hard.

    • Higher_Ground


    • Because its difficult to dev for such a fragments platform, there are thousands of Android devices running more versions of Android than there are iOS.

      Its easier to dev for iOS because of the fewer hardware devices and the few iOS versions to accomodate.

      Higher global market share ≠ a better app ecosystem

  • Capt. Crunch

    I’m pretty disappointed in Windows Phone. Android and iOS make up 96.5% of the market, effectively creating a duopoly. Competition is important for the smartphone market and sparks innovation. Windows Phone is a viable OS, that can compete with Android and iOS in terms of features and stability and should be a much stronger competitor in the market.

    • Suicide_Note

      I completely agree that WP should be more popular, but i think people are turned off by the much smaller ecosystem, as well as the overall look of the OS. It doesn’t look bad, but a bunch of colored squares isn’t the most exciting thing to look at every day, especially when the options to change and customize things are non-existent.

      • Capt. Crunch

        I would much rather look at live tiles than a grid of apps. But i understand where you’re coming from.

        • OhHai

          You don’t have to have a grid of apps, that is what widgets are for.

          • Good_Ole_Pinocchio

            I think he’s talking about iOS

          • OhHai

            Well that will apply to iOS soon too.

      • srsly

        I always wanted to check it out, I just dont want to buy it.. lmao like if they did what motorola did with the X id totally do it

    • guest

      one word – terrible MetroUi (who the moron designed the tiles based desktop, no body wants to stare at tiles all over the dsktop and wasted side space)

  • Suicide_Note

    It’s good to see more OEMs slowly eating into Samsung’s market share. Not because i dislike the company, but because competition is good for we consumers, and the industry as a whole.

    • Ronald Dockery

      I completely agree. Its making samsung reach out more and develop different devices with more quality, in my opinion

    • Jérôme Besnard

      I second that. I really like what Samsung did with its galaxy S phones (included my beloved gnex) until the s3. Since then, they have resembled more of Apple than Google and their Tizen experiment is ticking me off. Nowadays, I root for Motorola and LG.

  • Christopher Moore

    Hail Android!

  • TR1

    BBRY – ouch

    • AbbyZFresh

      I would worry about Google more than anything. With that high of a market share. That will make them an easy target from the EU of antitrust behavior. It’s only a matter of time.

      • OhHai

        Google is already targeted by the EU. If european companies can’t compete, just fine American companies as some form of sudo-tax. The fact that Google complies with silly rulings is sad but I guess they are still making more money than the EU is costing them, but I wonder what happens when the opposite is true?

  • RoadsterHD1

    where did Motorola come in?

    • Aaron

      I was wondering the same thing. I’m assuming it’s under LG’s 5% which would be quite depressing.

      • OhHai

        Well of course it is. DL didn’t post the other charts, but Moto is in the “Others” category which is adding the rest of the manufacturers together. If Moto was higher than LG’s 4.9%, it would be there instead of LG. Unfortunately there is no breakdown of the Others category so I’m not sure who else besides HTC and Moto are in it.

        Good news though, once Moto is Lenovo, they will have at least 5.4% (assuming Lenovo doesn’t lose market share of course).

  • David Stevens

    Don’t worry guys the the soon to be released 7th row of icons will put ios on top again!

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    • Fake

      Wp8 is dead….

  • Brent Cooper

    I remember android hitting 50%. Wow how far things have come. Keep it up Android!