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Man Behind HTC’s Hardware Design Packs His Bags, Will Leave Company

HTC, the company who currently holds the unofficial title of “best looking Android phones on the market,” is losing the man who made it all possible. Scott Croyle, Head of Design at HTC, is the man responsible for the design of the One (M7) and One (M8), arguably two of the hottest Android devices ever released. As reported and confirmed by The Verge, he is leaving HTC to pursue the non-corporate side of design, to focus on more “next-generation developments.”

HTC states that Croyle’s departure will be transitional, and he will continue to consult HTC on a design front, but will not directly oversee the company’s process any longer. As for who is to take over his job, second-in-command Jonah Becker is said to be the likely candidate for the roll.

The Verge also reports that Drew Bamford, has been promoted from overseeing the Sense user experience to being in charge of all HTC software and services. He will directly report to the company’s CEO Peter Chou, who stated that he would like to return his attention to product design, leaving the corporate aspect of the business to others in his company.

HTC’s uphill road looks to only be getting steeper, especially with a lot of products reportedly on the horizon. According to previous reports and HTC’s own statements, they will be diving head first into the wearable market this year, and rumors point to HTC to manufacture a Nexus device for Google this year.

If there was a time that HTC needed one of the best designers in the game on their team, it would be 2014.

Via: The Verge
  • Philippa Masini
  • WallBreaker

    Good, I’m tried of people claiming aluminum is the best design for a smartphone, this is LG’s year to pull ahead.

  • Bassel

    Best looking Android phone? I guess one man’s Hyundai is another man’s Lexus.

    The Xperia line (Z1 and Z2) blow it out of the water in terms of looks and material.

    Hell, Nexus 5 is better than the HTC One in terms of looks.

    • Hershel

      plastic < aluminum

      • Bassel

        Knowledge > Ignorance

        Xperia Z1/2 made up of glass and aluminum.

        • Hershel


  • Mark Aaron Collado

    they should join with Google and let Google take care them like what they did for Moto

  • hennrymark

    He knows how to make decent LOOKING telephones, I can say that for him.
    Good fortunes to buddy; probably he will arrive on his feet on the
    honors for the One’s mechanical outline alone.Buddy if u take any help

  • T_Dizzle

    HTC is making strides in the right direction and maybe these executive changes are what’s needed to continue that move. My M8 is what brought me back to them since my original Incredible days.

  • lolbeans

    ahahahahahaha HAHAHAHAHAH! eat dicks HTC.

    • Hershel

      Real mature

      • lolbeans

        and now that i have your approval i can live happily.

  • DanielMena9

    All of ya’ll are so negative! Ever think that it could have been because the design he wanted on the M8 didn’t come to light?

    Maybe he wanted that no bezel, no chin look, but HTC doesn’t have the funds to completely redesign their manufacturing process, so he is going to work somewhere where his visions can come to life.

    • cizzlen

      It’s droid life, that’s why.

  • Finally! Maybe HTC will start making regular-sized phones again.

    • Good_Ole_Pinocchio

      5+ is “regular”. Want smaller? Take smaller specs

      • DanielMena9

        iPhone is arguably the first successful smartphone. LG G2 / Nexus line is arguably the most lauded one. Thus based on “regular” I would say regular is ~4.5 inches. Not to mention touching the top corner with one hand!!!

        • Good_Ole_Pinocchio

          Majority of high end smart phones are 5+, Including the nexus 5 which is “technically” 4.95. If you’re lower than that, it’s lower specs

          • DanielMena9

            the point of android is hardware choice. oneplus one is a joke of a company (at the moment) but their motto, “Never Settle” is what we are doing. There should be a phone ~ moto x size that carries the latest hardware.

          • Good_Ole_Pinocchio

            “Should” doesn’t really matter. If there isn’t all you’ll do is buy the bigger size.

          • Hershel

            yes. but not yours LOL

    • WallBreaker

      I have a Nexus 5 and envy the size of my wife’s note 3 and I have small hands. Truth is you can use any device one handed you just need to learn how to hold it properly, because it does require a different grip. I usually have my pinky under the phone at the bottom for support which allows me to reach the notifications bar with my thumb even with one hand on my wife’s note 3.

  • JSo

    If we are going by the logic of the head of Google+ leaving, then HTC is done for.

    • Adrynalyne

      Head of Google+ != Head of Design.

      Really different types of work.

  • fritzo2162

    Aw man. That guy made me actually look at HTC and become a fan. Hope they have hidden talent waiting in the wings to replace him.

  • NickA

    My “chin” dropped to the floor when I heard this.

  • Cael

    Well it’s been a month, HTC how many sales did you have? *cough* less than a million *cough*

    • fritzo2162

      That’s like saying “Ferrari didn’t sell nearly as many cars as Ford” 🙂

      • Numbers talk. HTC isn’t talking enough.

      • Cael

        I’m sure Ferrari doesn’t produce as many cars as Ford does and Ferrari sell at a much higher price. So it evens out in that case.

        I’m sure HTC produced more than a million One (M8)’s which are probably just sitting.

        • Hershel

          Stores inventory. It seems to be doing well

          There’s more to android is Samsung and moto exs

      • panicswhenubered

        Yea. If a new F-150 cost $250,000 then it would be like saying “Ferrari didn’t sell nearly as many cars as Ford”.

  • M3D1T8R

    Well it seems like he did a lot of good things as far as a nice looking design. But I’d rather have smaller bezels and better signal strength in a soft touch plastic body like my DNA, rather than a mostly aluminum case that scratches more easily and seems to require larger bezels and reduced signal strength.
    I may still end up getting an M8 at some point depending on what hapoens with a potential Verizon Sony Z2 or Moto X+1, but I’d still prefer an updated HTC DNA-like build but with M8 specs and design.

    • Hershel

      I get great signal strength with my m8

  • Ben Murphy

    Nail. Coffin.

    • Adrynalyne

      Coffin was already shut if one person makes or breaks a company.

    • Hershel

      Nice try kid

  • Bigwavedave25

    I’ve always wanted to transition over to ID for electronics… hmm. 🙂

    • flosserelli

      If Croyle is an engineer, I can see that. But regardless, “his departure is the most significant one yet” and doesn’t exactly boost confidence in HTCs future.

      • Bigwavedave25

        He is an Engineer (by degree), but does seem to have a ton of Industrial Dsesign related experience. Yes, that doesn’t boost much confidence towards HTC. HTC was my first android love, and I would eventually like to transition out of my current field of ID over to consumer electronics one day. Joking of course that I would qualify for his outgoing role.

  • Ray

    I’m sure he left with a lonnng face

    • flosserelli

      I see what you did there.

  • Jeremy Gross

    probably because he didnt put the power button on the side…

  • 213ninja

    i heard their next phone will be made of wood.

    • Cael

      I wouldn’t be surprised if the M9 was customizable like that.
      “We make real leather phones not pleather. SUCK IT SAMSUNG!”

  • Droid Ronin

    candidate for the [role]

  • Gotta jump before the ship sinks..

  • flosserelli

    I hope he packed that huge black logo bar as well.

    • Hershel

      I take you havn’t seen the device in person?

      • flosserelli

        Actually I played with the M8 in the Verizon store. I love the polished aluminum, the screen is awesome and Sense 6 is buttery smooth. The camera has a ridiculously fast shutter. Too bad the photos are only worth posting to social media sites. The M8 could have been a blockbuster hit, but it is too tall and the photos are either too dark, washed out, or pixelated (or all of the above).

        • Hershel

          The phone is a little tall but not that tall Imo. Plus a good spot to put your thumb when holding it with one hand..

          • flosserelli

            It is disproportionately tall, which is what bugs me. If it wasn’t for that black logo bar, it would be almost perfect. Plus, I have gotten by without a huge black bar for my thumb for years, and I don’t see the need for one now.

          • Cael

            But it has stuff behind it!!! /s (which is why the top black bar is SOOOOO much smaller)

          • LionStone

            It’s pretty much the same form factor as my DNA, except it has dual front speakers and software keys, that works for me. It doesn’t feel tall to me it feels normal.

          • TylerChappell

            Yeah, it wasn’t too jarring to hold in my hand, but the security thing attached to the back made it harder to get a good feel for it in the store. But it was certainly more slippy than my DNA so I would be far more concerned about dropping it if I kept it naked.

          • TylerChappell

            I agree. I think they should have stayed with a 4.7 or 4.8″ screen and focused on slimming bezels and cramming as much battery in there as possible. Offer it up in 32GB and 64GB flavors and 99% of people wouldn’t even need the SD slot. It’s size actually in some ways makes it feel more like a next gen DNA than an M7 to some degree.

          • K

            A place for your thumb? LOL. My thumb is always on the side of hovering over the screen. Placing it on the black bar seems unnatural, but hey that’s just me.

    • Jared Denman

      And that underpowered gimmick of a camera!

      • Adrynalyne

        Underpowered vs. failed.

        Which one wins? 😉

        • LionStone

          Boom! 🙂 lol

        • No, Not Right

          So if you don’t buy the M8 you have to have bought the S5 right?


          • Adrynalyne

            Lighthearted humor is wasted on people sometimes. Especially the anonymous ones.

          • michael arazan

            People still bought the Moto X with a lackluster camera.

  • Hershel

    This is interesting indeed. Hope HTC doesn’t fall back to their 2011 self.

  • Alex Boro

    Better leave before it explodes.

    • Hershel


  • Ryan Gullett

    I hope whoever they hire next has small hands. This guy obviously had giant man hands.

    • The Narrator

      Yeah, bring smaller phones! Not.

      • Hershel

        I like big phones but not too big.

        Funny how a few years ago the Dell streaks 5inch phone was considered too big and bulky when we have almost nothing but 5 inch phones today

      • trwb

        Phones are getting too big. Size is becoming a design flaw.

  • Shane Redman

    2014 is shaping up to be year of the change…..as I sit here and type this on my last day at my current job, woooooo!

    • Maxim∑

      Yeah, phones getting even larger a certain company ditching fake leather for a different plastic pattern. Another one removing hardware keys but keeping the bezel. LG is showing the market what true design is. Its so far been a great year of change, shoking innovations and companies really trying to separate themselves from the others /s

      • JoshGroff

        It does however get them media attention. (Which is a good thing, since IIRC they don’t plan on putting much into marketing the device.)

    • K

      Seeing as how the M7/8 have gotten a lot of praise for their design, my guess is that this guy wanted a raise but since HTC is struggling they probably couldn’t afford to pay him more.