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Google Expands App Content Searching to New Apps, Now Works With English Content Worldwide

Back in December, Google began placing relevant apps within search results to ease users — if you searched for a movie, you could open it straight in your IMDb app from Google Search. We’re now receiving an update bringing this feature to 24 more applications and taking the feature worldwide for English.

The new apps will work just as apps such as IMDb and Etsy have done already, with full “deep link” support embedded within. For example, should you perform a Google search for sports related info, you could get a Bleacher Report link that will open the app on your device if installed. If you were looking up information for a trip, you could get a link that would open the TripAdvisor app.

Some of the New Apps

  • 500px
  • AOL
  • BigOven
  • Bleacher Report
  • Booking.com
  • Eventbrite
  • Glassdoor
  • Goodreads
  • Huffington Post
  • Merriam-Webster
  • Pinterest
  • Realtor.com
  • Seeking Alpha
  • TheFreeDictionary
  • The Journal
  • TripAdvisor
  • Tumblr
  • Urbanspoon
  • Wattpad
  • YP
  • Zagat
  • Zappos
  • Zillow

If you are a developer yourself and would like to get your content appearing in Search, check here to go through the process of getting it all set up.

It’s nice to be able to fire apps up from Search without specifically calling upon them, and this latest addition just makes it better. Thoughts?

Via: Google Developers | Inside Search
  • KevinMCo

    I really want Hulu and Netflix included in this. Cortana is ahead in this regard.

  • Daeshaun Griffiths

    there are positives to this but they are they are hard to think of :/. Does Google even bring up houses for sale? I don’t understand why Zillow is there. I just don’t know how they expect to use some of it. Safari has a reading mode and that takes the cake and eats it. (chrome needs that). I guess ordering shoes from the Zappos app is probably easier than the mobile site but it just feels like something big is missing.

    NewsStand and Chrome need to merge or talk to eachother.
    I’m going to think about this one.

  • lou

    The total here is 23……. What is missing?

    • Gus

      TalkAndroid. Being competitive is more important than telling the facts, apparently.

  • RobertNazarian

    How interesting!! You list 23 apps out of the 24. Which one is missing? TalkAndroid