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Video: Project Ara Shown Off, Fondled, Detailed at LAUNCH Conference

The day has been filled with Project Ara talk, we hope you don’t mind, but this stuff is getting more fascinating by the day.

So earlier in the week, Jason Calacanis was hosting his LAUNCH conference, which just so happened to have a major Project Ara demo moments after Google gave the modular phone concept an MDK developer conference and official website. I watched the demo live (and told you to via Twitter), but was waiting for it to become available for sharing in case anyone else missed it. The video is now available for all to see; you should watch this. 

It’s about 30-minutes in length, but you’ll see and hear all sorts of headline grabbing info from it through Project Ara head Paul Eremenko. For one, the conversation starts at the bottom line cost, which would be $50 for an Ara phone with a display, WiFi module, battery and low-end processor. It then moves into the magnets in each module, customizing them, thinking about companies like Beats by Dre making a speaker module, buying approved modules from a market, sideloading other modules like you would an app, and how it could eventually disrupt the entire mobile industry. They also talk about there being three different skeletons, a medium sized phone, the one shown on video, and a phablet style.

If anything, you can at least watch Calacanis play with the modules and put together a phone. The prototypes are non-working, but there are some sightings of real modules. Very cool stuff.

Oh, and for Mark Cuban fans, feel free to watch after the Ara stuff for his take on all sorts of technology topics.

(Starts at the 5-minute mark)

Via:  @ProjectAra
  • Kevin

    All your video links are down.

  • I just dont understand the logic behind a fully modulated phone. With me, I will not sacrfice in any department if the better is available. I can’t see some guy picking a lesser MP camera over a bigger battery espically if the better MP is available. With that said the best overall phone would be the top seller. Which would be no different then actualing buying a already built non user modulated phone. I see the argument with electronic waste, but compared to other measurable waste, cellphones are a pin drop. just my 2 cents…

  • enigmaco

    This is why I am sticking with android, they keep creating new chapters.

  • Tristan the Marine

    Wow, that guy was an obnoxious host. “Yeah let me just side track you with a ridiculous question real quick.”

  • Josh Shaw

    He said “The Google”, and “Motorolo”

  • Sporttster

    Will be interesting what they’ll do with Project Lego….

  • WickedToby741

    I think I may understand now why we may be staring down an end to the Nexus program…

  • hyperbeatser

    although it’s going to be several years, I am truly excited to see where this goes

    • Brandon

      More like some time next year, working prototypes well be available in a few months.

    • La2da

      You call that hypebeasting?!?

  • Dan

    I am already compiling my list of modules i would like to have.. ir temp sensor, electronic distance measure-er, and gotta have a laser pointer 🙂 All sorts of environmental monitoring sensors o2. co2, breath-a-lizer module, this could really be something fun!

  • Lee McLaurin

    Where are all the engineers who said this would NEVER happen and that THEY were engineers so they knew exactly what they were talking about while they ridiculed anyone else who hoped for this? Calling zurginator? Where are you Mr. engineer?

  • TC Infantino

    I am very excited to see where this goes! It looks great, and the possibilities are incredible.

  • Tyler

    Super excited if this becomes a thing.

  • Brady KEITH

    the potential for “module makers” is exciting…if ara catches on, look out.

  • Good_Ole_Pinocchio

    And right after Ara….BOOM! Mark Cuban!

  • brkshr

    I like how everyone said there was no way phonebloks was possible. Then this came out and shut everyone up.

    • Kevin

      A lot of people always say such and such things are not possible. Like when the Nexus 4 was discovered that it had an LTE band and people said it would never work because it didn’t have an amplifier or something then a couple of days later it was working in a Canadian carrier.

    • WickedToby741

      I’ll admit I thought Phonebloks was dead in the water. I thought it was cool, but I didn’t think it would go anywhere without the backing of someone like Google. And then Google backed them. So needless to say I’m now a believer and I’m excited for a modular phone future.

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    • CHRIS42060

      Thankfully there are people in the world, like the Phonebloks crew, who think anything is possible and ignore the naysayers.

      • brkshr


  • Good_Ole_Pinocchio

    Fantastic! Haven’t really been this excited about the mobile industry in a few years. Especially excited that things are coming along so fast.

  • Kevin

    No worries Kellen, any thing is better than Galaxy S4 I mean 5 articles.

  • gambit07

    Wow, this is fantastic

    • Maxim∑

      this will be just like Google glass…

      • WickedToby741

        I think you underestimate the power of this in developing markets. This brings the cost of the phone way down and makes the phone more valuable over the life of the chassis. And there are a lot of power users who will appreciate being able to independently spec each module of their phone and upgrade religiously when newer modules come out.

        • Maxim∑

          I agree, I just wonder if there will be compatibility problems or a very limited choice of modules to choose from. Its still to early to tell

  • The Narrator

    Nooooo not Beats!
    Good to see Cubes involved.

    I’ll have to watch it later.

    Oh, look at the second to last paragraph, Kellen. 😛

    • Justin W

      It’s definitely a good watch – the head of ATAP talks quite a bit about their goals and plans for the project!