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Facebook to Introduce Video Newsfeed Ads on Thursday to Mobile and Web

Another day, another fetid Facebook money grab. In a move that is sure to annoy a majority of users, Facebook announced today that it intends to display 15-second video ads in newsfeeds. Beginning Thursday, the advertisements will play automatically when a user views them on either the Web or smartphones, albeit without audio unless clicked or tapped.

The ads are functionally similar to videos shared by friends: after a video ad finishes, users have the option to replay it or view related ads. The advertisements are only downloaded via Wi-Fi to prevent excessive use of bandwidth, but cannot be disabled.

The introduction of video ads is certain to assuage the fears of Wall Street investors who feel Facebook hasn’t fully capitalized on its 1.1 billion users. Company executives in August said Facebook intended to charge advertisers $2 million a day to reach the full audience of adults aged 18 to 54, a highly desirable age bracket.

Though likely to prompt a deluge of angry tweets, Facebook users have historically proven obsequious when it comes to new ad placement. Prior to the rollout of mobile advertisements, the 2012 Digital Advertising Attitudes Report from Upstream incorrectly predicted that the backlash caused by the ads could cost Facebook nearly a quarter of its users. In reality, the company increased profits and retained nearly all users after the advertisements were implemented. Extrapolation: don’t expect a mass exodus to Google+ on Thursday.

What is your opinion on Facebook’s ads? Let us know in the comments!

Via: FacebookThe Wall Street Journal
  • Tom

    how are these ads meant to be unblockable? if i can’t find a way to block them i’ll just boycott the company spamming my feed. simples. facebook gives us the product for free but i’m under no obligation to make money for them

  • They should not AD this to Facebook

  • triumphtriple

    So is that what the “Unity Webplayer” is for?
    It asks to run every time I go to facebook on chrome. There is no option to not allow it permanently.

  • Doug

    what’s this facebook thing?

  • schoat333

    Well, if it uses a lot of data I will be deleting it for good. Heck, I might just delete it anyways.

  • Bombela_Inc©

    Facebook is not that bad I would love to use Google+ but none of my friends and family use it or know it even exists

  • Mike Boodoo

    I only keep my Facebook to stay in touch with family and people that I actually know but it seems like all Facebook wants is for me to focus more on them than anything else.
    Getting pushed closer to closing my account.

  • fauxshizzl

    I love that the only share icon on this page is for G+

    • Chris

      Better look again:

      • fauxshizzl

        I still only see G+. I am guessing it is because all the rest of them are blocked at work.

        • Chris

          just wait till they see you on google plus and they will block that too… they can track you and even boot you off remotely.

          • Chris

            guess the kid who demoted me never worked in IT or with computers before…

          • fauxshizzl

            I don’t use it at work, and if I did it would be on my phone just like any smart person. But it is a good thing you know so much about the IT department here. Care to enlighten me anymore? I only know the guys that run the department personally, clearly you have much deeper understanding of how things work at a place you have never been to.

    • Andy Stetson

      At the top, right now, I see Facebook (131 shares), Twitter (14 shares) and G+ (21 shares). That right there should hint at what is more popular.

      • Mitchman

        Facebook is so popular because it has been around the longest. The only people that are truly sick of Facebook are the ones that were there in the beginning when it was college only. Now that everyone’s Mom, Dad, baby and pet is on there its a completely different experience. After 9.5 years of being on there, I really don’t know why I still am.

        • Chris

          I created my myspace in 2004 when I was 14. facebook in 2007. Didn’t post (unless I deleted them before hand . Don’t remember) in late 2009/early 2010) and deleted my myspace in 2010….

          I’m on facebook because everyone i know is still on there. untill REAL people, not just nerds and middle easterns are on google plus, i wont use it much.

          • Chris

            Joined Facebook
            August 14, 2007

          • Mitchman

            Since you didn’t join Facebook until after it was open to everyone, you wouldn’t understand my opinion (above) on Facebook. I joined Facebook in September 2004. It is so stale to me now, but like you I am still on Facebook because everyone I know is now on there.

      • Chris

        now it shows 150 for facebook. 15 for twitter and 25 for google pluses

  • Ben

    I actually deactivated my Facebook account due to just nonsense and drama about a month ago. Thought I might get lonely and go back but so far so good. Not going to miss all the ads. It’s the only way I kept in contact with some people, and then I realized if that’s the case then maybe they’re not that important to me after all. #IntrovertLife

  • metropolis

    Listen, if you’re going to use Facebook, it’s worth it to at least use Tinfoil. I’ve been using it for a while now and I really love it.

  • Robert
    • fauxshizzl

      I installed it on my phone this morning when I first read about this but can’t get it to block anything on Android in Chrome, Firefox, or Dolphin. Do I need to be rooted or am I doing something wrong? Works flawless on my computer and allows my whitelist sites I will allow to show me ads.

      • Firefox, the mobile app, can use it’s own native plugins / extensions.. so get adblock through firefox itself.

        The adblocking apps for android mainly block ads in apps themselves, not web pages, although that may work sometimes depending on the adblocker’s host file changes.

        So if you have a game that’s free to play but supported by ads, using adblocker apps on android will block the ads there.

        • fauxshizzl

          Thanks, I actually found the Firefox extension right after I commented, but I just don’t like using that browser after spending a little time with it. Aside that though I couldn’t get Adblock to work at all on apps or browsers. Bummer because I love their desktop software.

          • Try AdAway. I think you have to get it through the open-source F-droid app store these days because of google’s new play store rules, but it’s what I use and I haven’t had an ad on my phone in a loooong time.

          • fauxshizzl

            Thanks man! I will give it a shot.

  • Liderc

    Adblock is essential to proper web browsing these days anyways.

  • Droid Ronin

    Instagram and Twitter for me. Only use the Chat Heads component of Facebook. As sad as it is, FB won’t be going away anytime soon just because everyone and their mothers use it.

    • Chris

      google plus nerds want it. at least its not like myspace. As popular as that was, it was in fact aimed at teens and the messy profiles is one of the reasons it died. Facebook is aimed at everyone but the ones who hate it are mostly techies who get en erection over google plus updates.

    • Andy Stetson

      Sadly, Instagram is owned by Facebook, and is putting ads in that feed as well.

  • William_Morris

    Reason I stayed with Facebook after its integration of other ads? I use an ad-blocking program, I never see these ads. Video ads may end that for me. What a crock of mierde!

  • rutgersjaffo

    Can’t believe I am saying it, but I am probably going to uninstall the FB app from my phone soon. I have refused to install the latest update which asks for permission to “test secure areas of my phone” and “edit my text messages” and “send emails without user knowledge.” GTFO, FB, I am about done with you.

  • hoosiercub88

    I personally have no problem with ads, they’re an annoyance if nothing else.

    The bigger issue here though is data. Video consumes realistically more data than anything else on the web, I feel for people who haven’t managed to cling to an unlimited plan, more and more content is being pushed to us through the web, consuming more and more data. We keep getting pushed to pay for less and less, and yet the internet and a good experience demands us to use more and more. I’m not saying that WiFi isn’t a venerable option, because it is, but the fact is data is not a finite resource we never technically “run out” of it, we can reach bandwidth limits and bottlenecks, but we’re not going to run out of it. When someone is limited to say 1Gb of mobile data per month, that can and will easily run out quick. Especially if something as popular as Facebook is now force feeding us video.

    It better have an option to disable video, or at least prevent auto-play.

    • Andy Stetson

      RTFA, only downloads over WiFi.

      • BillySuede

        the primary problem with the internet. people react without reading the article itself…

        • Andy Stetson

          should be a rule. consent that you read the article or be banned 😉

          for those that didn’t read all the way to the winky, that was sarcasm! 😉

    • trav

      That was a long post for something that is clearly incorrect. lolwut

  • they call me Rob

    I’m guessing Adblock will need to have it’s filters updated for this.

    • Andy Stetson

      Was thinking the same thing. Will have to see if JRummy will update his hosts file for his android app.

    • joejoe5709

      Seriously hoping adblockers take care of this or at least minimize it.

    • michael arazan

      Just change your age on facebook to 55 and you’ll be out of their target demographic.

  • Chris Bice

    Facebook has become quite a streetwalker these days…. Also anyone notice the unnecessary permissions grab on the last app update ? (It was under the guise of “bug fixes”)

    • Chris

      what was it? I noticed many people cry over permissions with out fully understanding why its needed or how android and the app communicate to each other when it needs that said permission.

      • Andy Stetson

        A new permission called “Activate Wi-Fi to download video ads for Facebook money grab” or something to that effect.


  • aye_winchell

    Downloading over wifi is not a solution if you have capped internet at home. I know there are people out there with capped home internet, and i get why they do it but in reality its not solving a problem its just pushing to onto someone else. If your app is using so much data that you have to push it to wifi only just to download ads…you’re doing it wrong.

  • Andy Stetson

    Really hope this doesn’t make its way into third party apps, like Klyph. Although, if it is part of my news feed, we may be stuck with it no matter what medium we use to access FB. I guess it is time to migrate back to my_____, since the majority of facebookers won’t move to G+.

  • emoney

    i don’t have many reasons to ever be on facebook, this doesn’t help

  • Andy Stetson

    It can be disabled. Uninstall Facebook.

    • Blue Sun

      I honestly forgot I had it install on my N5. I have still to log into it… I am considering uninstalling it too.

  • Jimmy Debacher

    Yep! Fulltime G+ user here I come!

    • AbbyZFresh

      Nobody is moving to Google+ and you know that.

    • Chris

      the issue I have with google plus is the fact random people can add me to their circles with out my consent. Also all the random people that get shoved in my face for suggestions. Just because they work at my employer doesn’t mean I know them, nor do i know everyone in that topic about the new mustang. yes I mentioned them but that doesnt mean I want to add them….

      • fauxshizzl

        But both those things are equally problematic on Facebook. Random people can “follow” you which is the same as someone adding you to their circles, and they also push the people you may know on you. At least when G+ offers me someone it is relevant to my interests.

        • Chris

          I’ve disabled following and at least on my profile, the suggestions are not in my face…. but you are right….

          regardless I’d rather add people I know

      • Mitchman

        So random people can follow you and get really basic information, like no different than the public view of a Facebook profile. These people still can’t see your posts unless you share with them.

        • Chris

          whats the point of that? why follow if you only get basic info and not the posts?

          • Mitchman

            My point exactly Chris! There is no need to worry about random people adding you to their circles, if you don’t share with them, they can’t see your posts.

          • Chris

            not really answering my question. given its my profile, i should be able to decide who adds me. Its why i rarely use twitter.

          • Mitchman

            That is overly paranoid.

          • Andy Stetson

            Some users, like blogs and such, or people like me, share things that are public all the time, for those people that follow me, like users of themes I put out. Other stuff, that I want to keep semi-private, i share only with certain circles.

          • Chris

            That actully makes sense. You can do the same on facebook, just need to click bunch of drop down menus though

          • Andy Stetson

            Right, with G+, so long as you already have the circles made, it’s pretty quick and a very obvious thing every time you make a post. There have been plenty of times that I accidentally post something to myself i wanted my friends to see, or something I want my friends to see, but not public, or whatever. The facebook icon is so small it is often forgotten about. G+ you have to pick.

  • Ian Woloschin

    So you’re telling me that I should set up a Tasker profile to disable WiFi when Facebook is open, and re-enable WiFi when Facebook is closed? Easy enough.

    • arthuruscg

      Or turn off auto updates for the Facebook app

      • Chris

        unless it’s already in the newest update and is gonna be enabled thrusday

        most updater apps manualy. they like to see whats updated and see if users are complaining about the new update.

        • arthuruscg

          F—— Anyone have the old apk available?

  • hfoster52

    Well its there for them to make more money off advertising and to make the shareholders happy.

    • DroidzFX

      And to use more of your data.

      The shareholders paying your cell phone bill?

      • Andy Stetson

        Read the article, only downloads on WiFi, thus… only use Facebook when on mobile data!

        • DroidzFX

          Thanks Zuckerberg.

  • YEMan0443

    +1 Google+

  • cgalyon

    I already disliked the way it would auto-play embedded videos posted by others. This is just… ugh. Plus it’s likely to use up lots of bandwidth on mobile devices. Suddenly you have to budget your Facebook usage?

    • Andy Stetson

      Read the article, only downloads on WiFi, so… only use Facebook when on mobile data!

      • UniBroW

        I wouldn’t be the least surprised if it pre-loads ads while on wifi so there’s something there when you’re on mobile data.

        • Andy Stetson

          Hopefully if you have updates turned off then it won’t do that. I’ll stick with my inverted 4.9 version for when I need native access, and Klyph otherwise. Really hoping it won’t be invaded.

  • AbbyZFresh

    And that, my friends, begins the downfall of FB.

    • schoat333

      I hope so.

  • AndroidUser00110001

    People still use Facebook? Can it go the way of MySpace already…please?

    • StuckOnVerizonForever

      I use it more than G+. only use G+ for work cause i have too.

    • Kyle Wiggers


      • coolsilver

        Google+ can as well.

    • Chris

      yes. how many actual everyday people use google plus?

      • rutgersjaffo

        Like 12.

        • Chris

          it is a small number. and by everyday people. i mean those who live normal lives and dont spend their life on tech sites or rooting their phones…

          • UniBroW

            My grandmother commented on some family pics I posted recently on G+, though my Grandma is pretty awesome =p

    • Once people besides tech-lovers start using G+ sure, but until then Facebook still owns the social networking space.

    • rutgersjaffo

      Seriously, Google’s refusal to admit that G+ is a massive failure is just completely embarrassing at this point.