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Verizon Slashes Prices on New DROID Family – DROID MAXX to $199, ULTRA to $99

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If you had been eyeing one of Motorola’s new DROID smartphones since they were first introduced back in July but were waiting to pull the trigger, you held out wisely. Verizon slashed the prices of the entire family this morning, with the DROID MAXX and ULTRA each seeing a $100 cut. The DROID MAXX can now be had from Big Red for $199 on-contract, down from its starting point of $299. The DROID ULTRA on the other hand is now $99 on-contract, down from its initial price point of $199. 

The DROID Mini even saw a slight cut from $99 down to $49.

We aren’t exactly sure why Verizon is slashing prices on these phones this quickly, but hey, we won’t complain. We argued that they were overpriced to begin with. For one, the ULTRA probably shouldn’t exist, and the MAXX should have arrived at $199 originally like any normal flagship-type device. It just felt like a greasy sales gimmick to offer two almost-identical phones, but then slightly beef up the battery and storage on one of them just to snatch another $100 out of your customers’ pockets. We all know that the MAXX is the phone of the three that you should buy.

Be sure to read our DROID MAXX review and DROID ULTRA review if you haven’t already. Both are solid phones that provide you with a similar experience to the Moto X, but again, the MAXX is the clear choice if you were deciding between the two.

The Moto X, on the other hand, is still $199.

Verizon Links:  DROID MAXX | DROID ULTRA

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Cheers Robert and Mike!

  • dick

    if its NOT selling you drop the price…simple

  • sab

    Has anyone figured out how to make the Droid Ultra work with Foxfi?

  • Terri Carroll

    is anyone aware,or has anyone encountered, this phone running “hot”? I went to check it out in the Verizon store last night, and the (operational) display unit seemed to be very hot (back). Other than that it looks like a terrific phone, and one that I would consider trading my Galaxy S3 for it, but if this is an inherent problem with the phone, well then maybe not…..

  • MJZ

    I have a RAZR Maxx HD that I don’t love.. thinking about dropping the $500 on a Maxx.
    Is it worth it or should I just stick it out with the Maxx HD until the next wave of Moto flagships?

  • Thomas guide

    “but then slightly beef up the battery and storage on one of them just to snatch another $100 out of your customers’ pockets.” Why is it snatching? Apple does this without the beefed up battery and isheep pay it.

  • AbbyZFresh

    I think Verizon is slashing prices to convince customers to stay on contract. They probably realize more people are now willing to purchase unlocked phones and it’s probably affecting their image and profits.

    • socarwolverine

      Then why drop the off-contract price too?

      • Shaun

        wow. Only $500 off contract.

  • JoeTi

    Would have liked to wait for the $100 price drop for the Maxx, but the unlim data “glitch” forced my hand. No regrets.

  • Eula Dupree

    Hey people, get the perfect xmas gift – UGG BOOTS! NICEUGGS.COM

    • Adrynalyne

      New spamming technique. Impressive.

      • Blue Sun

        I think it’s overdue for Discuss to remove up vote privileges for guests.

  • NorCalGuy

    Too bad dev edition is still 650

  • http://www.mobilesmith.com/ Janelle V.

    This begs the question- How much are these devices REALLY worth?

  • angermeans

    WOW! This conflicts with Consumer Reports article. According to them these are the best phones on the market why would Verizon be slashing the prices on the best phone on the market?

    • Franklin Ramsey

      Well if you think of it from a consumer mentality, if you were just told by Consumer Reports that something was the best, and it went on sale, what would you do? It would drive more people to go buy it as there is more perceived value now.

  • http://cruciblegaming.com/ Sig

    Bought a MAXX last week. Just called up and got them to credit me the 100 dollar difference. Call me happy.

    • jnt

      in store or online?

      • http://cruciblegaming.com/ Sig

        I bought it in a store, CSR on the phone (#611) did the credit for me.

        • happy VZW customer

          I did the same; had the CSR (*611) credit my account. As long as you are cordial, they will work with you -I’ve learned my lesson that attitude with the Verizon folks is not the way to approach ;-)!
          First of all, the CSR was courteous from the very beginning. He checked with his supervisor -even though I was past the 14 day return window (bought 10/3/13)- and came back and said that the credit will show up in 2-3 days and will be reflected in my bill. Well, the credit SHOWED UP for $150!!!

    • angermeans

      Nice! I love it when that happens.

    • Lucky Armpit

      Congrats! It’s probably too late for me – I bought mine a few months ago. :( Figures. Oh well. At least they gave me $62 for my Razr Maxx.

    • bagheadinc

      Just did the same thing. I got super lucky since today was day 13 of my two week return window. :)

  • km75sr

    I wonder if that 30% discount still works?

    • ROB

      Nope..i tried

  • jnt

    According to two reps I’ve talked to (in store and online), this is a web-only deal.

    • Ray Gray

      Order it online and pick it up in store Magic

      • jnt

        Forgive my dumb question but I’ve never done that. Is it something I could do online now and walk into a local store in an hour? And how do I elect that online?

        • Ray Gray

          You just answered your own question yes. You just select the pick up in store option in checkout you can’t miss it.

  • Detonation

    $500 for the Droid Maxx looks like a great deal. However coming from a Droid DNA I’m not sure how much of an upgrade that would be. Lesser screen and Dualcore X8 vs Quadcore is debatable. Obviously bigger battery plus more storage and mostly stock android, but don’t know if it’s worth it. I really want active notifications but I think I could hold out for the next Moto flagship.

    • Greyhame

      Probably what I would do in your situation. I’ve got a GNex, so I think I’m going to take the plunge. When the new flagship comes out, I’ll sell this one and buy the new after it goes through a drop in price.

    • Big_EZ

      I haven’t used it a whole lot, but it seems like the the dual core X8 is better than all the quad cores out (maybe it’s just the optimized software, but it still runs smoother than my Note 2)

    • JoeN

      Active notifications is a game changer for many that bought the new Motos. DNA has got nothing on that.

  • Gnote3

    Cause nobody buying them, can’t compete with GNote 3 (Max) & S4 (Ultra) at the same price point.

    • Franklin Ramsey

      Or couldn’t compete with the Moto X at a similar price point.

  • John Galt

    Three phones – price halved for 2 of them + the battery life of the Maxx = Half-Life 3 CONFIRMED.

    • Scott

      You’re trying too hard.

      • John Galt

        Right now, I have 4 downvotes, and 1 upvote. 4-1 = 3. Half-Life 3 ConfirmeD!

  • RoboCop

    Best Buy has the AT&T Moto X and Verizon Moto X at $99, the Sprint Moto X at $74.99, and without giving up unlimited data get the full price matched and sign up for a Best Buy Card taking $20 off and getting 18 months zero financing.

  • Eyebolt

    $499 for month to month…I just may consider that. That or try to get some swappa prices down since they’re all now higher than buying it new from verizon.

    • jnt

      Yeah no joke – this seems really odd…

    • Paul D

      just checked their site, yup $499 full retail. LG G2 dropped down to $549 as well, originally was $599

    • Jordan Webb

      They also work on GSM networks – you could take it to prepaid.

      • Eyebolt

        Yeah…but I believe that the LTE wouldn’t work.

    • Detonation

      I see you’re the guy replying to every listing telling people to lower their price

      • Eyebolt

        Just doing my part to accelerate the market…at this moment…they’re all at least $150 overpriced.

  • jnt

    Wait a second – $600 for the X, $500 for the Maxx? That’s gotta be a glitch, right? Or is Verizon blatantly trying to push the X to the side?

    • socarwolverine

      Well, I doubt they’re trying to push the X to the side as much as trying to keep the droid line competitive. The droid has to compete with the more powerful flagships, while even though the X has the same internals, it doesn’t have the stigma of Droid which makes people believe it should be the best.

    • angermeans

      It sounds as if the Droid family is not selling well at all. This looks to be a permanent cut on the prices. It’s a hard sell and people dont want under spec’d Verizon branded Droid phones as much as they want an iPhone 5c/5s, Moto X, Samsung Note 3/S4, or HTC One.

      • AbbyZFresh

        The difference is that the Droid lineup this year is actually good and smooth compared to the previous lineups. The Google acquisition for Motorola probably rubbed off on the 2013 Droids.

      • Detonation

        Unless you want the smaller form factor, I don’t see why anyone would buy the X over the Maxx.

        • jnt

          that smaller form factor is pretty nice… but I also wonder about updates, since the X is going to get a camera fix first

  • Jeremy Martin

    If they would do this to the Moto X i would jump on it. I know 3rd parties were running a $99 special on the phone but they build so much hidden crap into their contracts that I just stick with the normal screwing from Verizon.

    • Ray Gray

      Best buy doesn’t $99

      • Jeremy Martin

        It ended yesterday. Amazon still has it for that price though.

    • angermeans

      I agree. I’ve been so close to pulling the trigger on the Moto X, but really wanted the option for Moto Maker. It would be nice if Google/Motorola slash the price on it before the November Moto Maker release on Verizon. The Moto X is the only Motorola device I’ve been excited for in years. It’s just a nice device (outside of the camera).

  • MichaelFranz

    wow im kinda pissed….for phones that just came out already slashing prices….i feel like i was cheated out of $100 bucks

    • cns2007

      Unfortunately in the mobile tech world, 2 months = getting long in the tooth. I hate it too.

    • socarwolverine

      Early adopter fee.

  • hokieputter

    now it’s time to drop the off contract Moto X pricing!! and give us MotoMaker!!

    • EC8CH

      while we’re asking for the impossible… let’s add opening up the bootloader as well.

      • bigdav1178

        No, asking for the impossible is bringing unlimited data contracts back. Unlocking bootloaders?… just very highly unlikely ;-)

        • michael arazan

          I’m still shocked Verizon allows Dev Devices on their network

    • trixnkix637

      Motomaker in Nov. That’s been largely reported. Drop in off contract prices? What do you think is Narnia?

      • socarwolverine

        Well, they dropped the off contract price for all the droids, so he isn’t being unreasonable.

      • hokieputter

        i understand that it’s reportedly coming in November, but that doesn’t mean i can’t want it now. and if they dropped all the droids, why can’t they drop the X?? seems perfectly logical to me. but i know it’s unlikely to happen in the short term.

    • angermeans

      Yes! I agree with you. I would love to snag a Moto X off contract for $499 or less!

    • carluverdrm2004

      I think that would be perfect! Verizon: “Hey guys, this is Motomaker, and you can use it to customize your new Moto X, now priced at $99!”

  • Martin JoFX

    Are these Ultra / Maxx phones global ready (CDMA Vz / GSM Global)
    Is the global carrier unlocked for other countries to use any sim card like the RAZR was?

    Thanks!

    • socarwolverine

      Yes, they should be.

    • Allen Yates

      To my knowledge, all Verizon phones that have been released since late last year support unlocked quad-band GSM.

    • Jordan Webb

      Droid-Life stuck an ATT sim in a fresh outta the box MAXX and it connected.

      • angermeans

        I think that some are unlocked, but I had a HTC 8x and put an ATT and Tmo SIM in and it worked but the carrier SMS didn’t work quite right and I was not able to find a fix anywhere. So I dont know if it will be different with Android devices, but I know iPhones and at least the HTC 8x have additional locks even if it is “unlocked”. I’d love to hear if anyone else has had this issue when an Android device.

    • angermeans

      All Verizon 4G phones are global ready. So pretty much any phone released in 2013 (and a good handful of 2012) will be global ready. When online you can sort by global (although like I said it will be pretty much every phone). Good luck.

  • greg

    Looks like the G2 and HTC One have each dropped by $50 on and off contract prices. I would be pretty angry right now if I hadn’t bought during the unlimited data bonanza : )

    • socarwolverine

      Ha, I’m sure those people would say it was worth it.

    • greg

      the Droid DNA is actually $50 more than the One, go figure

      • Detonation

        Dunno what’s going on with that phone. It was free for a while, then removed from the site, and recently now its back at full price.

  • Buur

    That off-contract price makes this very tempting. And right after I had made up my mind to leave Verizon. Argh!

  • Butters619

    $500 for an out of contract Droid Maxx?! That is a great deal!

    • jnt

      Something feels off with this.

      • Greyhame

        ……As in… something big is coming?

      • Pierito

        There’s a disturbance in the force.

    • Greyhame

      Especially if it includes Google Drive storage space. Wasn’t that an offer at one point? I know music was… cannot recall.

      • jnt

        Drive = Moto X, Music = Droids

        • Greyhame

          Thanks!

        • Ingress?

          Doesn’t Droid also include Ingress?

          • jnt

            Yes I think you’re right – but I never played it so I ignored the card in there.

        • Nathan D

          The GPMAA deal expired on the 1st.

  • socarwolverine

    Looks like the retail price of the maxx dropped from 650 to 500.

  • James_75

    Really like my Maxx… But if a Maxx HD shows up in gonna be pissed! Lol

  • NexusMan

    Half off a $100 phone is more than a “slight cut.”

    • Franklin Ramsey

      It isn’t a $100 dollar phone. That is the on Contract price. Take the off Contract price which was 650 and is now 500. They didn’t take half off the price of the phone. Just half off the contract price.

      • NexusMan

        “The DROID Mini even saw a slight cut from $99 down to $49.” That’s the quote from this article that I was commenting on. No one mentioned contract vs off contract. So again, in regards to information written in this article, half off a $100 phone is more than a “slight cut.”

        • Franklin Ramsey

          Well if you look at it in relation to the off contract price, it is a slighter cut. I believe the slight cut from $99 to $49 fits though since both the other’s dropped $100 off and the mini only dropped $50 so that is a slighter cut than the other two.

  • elyssa doom

    FIRST COMMENT

  • Radgatt

    Did Droid-Life ever do a review of the Droid Mini? Or is that not going to happen?

    • kixofmyg0t

      I can review it since I had one. It’s a smaller Ultra with a 4.3 TFT 720p screen.

      That’s it.

      It’s he best “Mini” phone by far. Now if Verizon will just approve the update that fixes the camera(It exists, and it works like the X update did) it would be great.

      • jnt

        The update exists? What rumblings have you seen/heard?

        • socarwolverine

          The soak test invites have gone out.

          • jnt

            For the Droid lineup as well? I thought it was just the X.

          • socarwolverine

            Not for the Droids unfortunately, I thought you were asking about the X.

      • capecodcarl

        A 4.3″ screen doesn’t seem very “mini” to me. That’s as big as my HTC Rezound’s screen. Why not come out with something smaller with a 3.5″ screen that is thin like an iPhone? All the Android phones with screens smaller than 4″ also have crappy screens and are underpowered and aimed at the prepaid cheap phone market.

    • Dan

      The statement that the Maxx is the only Droid worth getting is really misleading. If a small form factor is important to you, the Mini is the best phone out there. It’s not gimped in the processor, camera, or software departments relative to its larger cousins as is usually the case with “mini” phones. My wife has one and it’s a solid phone.

      • Franklin Ramsey

        He was saying that in relation to the Droid and the Maxx. Between the two he has already said that he doesn’t know why the Droid exists and they should have just had the Mini and the Maxx.

    • AbbyZFresh

      Who cares about the Droid Mini. It’s basically the Droid version of the Moto X with the same size, specs, and everything. The only difference is design.

      • Dan

        The Mini is not as nicely designed as the Moto X, but it is significantly smaller than the Moto X.

  • EC8CH

    I’m sure the retail price has been similarly discounted…

    /s

    • socarwolverine

      …it has

    • jgemberton

      Actually… its only $499.99 now. Wasn’t it $649.99 at one point?

      • socarwolverine

        yes it was.

      • EC8CH

        that’s amazing.

      • Frank512

        Believe it or not it came out at $699.99 and was lowered about a week or two after release to $649.99.

  • Mario Williams

    I wanted to say I’m surprised that the X is still $199 since Best Buy and other sellers have dropped it to $99.

    But then I remembered that this is Verizon we’re talking about.

    • NexusMan

      EXACTLY. Verizon wants you to choose a Droid over the X.

      • Adrynalyne

        Aesthetics aside, there isn’t a lot of reason to choose an X over say, a Maxx.

        • MikeCiggy

          100% correct. I get that the X is this sexy little phone that packs a lot of power but the Maxx has the same features, and processing power except with a battery that last 2 days!

        • Booyah

          Aesthetics is a huge factor for a lot of people. I can’t justify a larger battery (even when my Moto X gets me through a full day anyway) and a larger screen for that ugly hardware. Yes that’s my opinion but I’m sticking to it. Good to have options I guess.

          • Adrynalyne

            Always good to have options.

        • jnt

          I was about to go pickup an X today at full retail. Now I’m questioning that… Aesthetics / ergonomics are nice, but are they worth paying MORE for? I guess the other question is updates. The X is getting the camera update pretty quick – Droid lineup doesn’t appear to be on the radar for it…

          • What to do?

            Same boat as you.. I really like the design of the X and it seems to have less “bloatware” than the Droids, but that huuuuge battery.. I think I’m waiting until Motomaker goes live for VZW next month before I make a decision..

      • AbbyZFresh

        The question is that if they want you to choose a Droid, why did they allow the X into their network in the first place?

        • NexusMan

          And the answer is because the company that makes all their Droids also makes the X.

          • AbbyZFresh

            And the company that makes the G2 is also developing the Nexus 5. And we both know the latter is not going on Verizon anytime soon. So what’s the logic here?

          • NexusMan

            That’s the dumbest analogy ever. Verizon does not have an exclusive deal with “the company that makes the G2,” they have one with Motorola. That’s the logic there. Motorola is the exclusive manufacturer, developer and creator of Verizon’s flagship brand, the brand that is synonymous with Verizon, the brand that Verizon pumps millions of advertising dollars into each year. LG is not.

    • Big_EZ

      They’re going to push their Droid branded phones over everything else

  • Eric R.

    Shows you how much they are actually worth.

    • Bryant

      Matter of opinion. With except to the extra bloat that can all be disabled I much prefer the Droid MAXX over any android phone. Except maybe Nexus 5…

      • Eric R.

        Just because you prefer it doesnt mean it’s worth more

        • Adrynalyne

          Similarly, it doesn’t mean because you don’t see value in it, it is worth less.

          • phathands

            Most reasonable statementof the internet today!

          • socarwolverine

            This needs to be repeated in every phone bashing argument.

          • Eric R.

            I see value in it. I’d actually buy it now if I had an upgrade. I just don’t see paying $300 for it.

      • elyssa doom

        Maybe even Nexus 5**

  • T S

    well this just screwed me on resale value and trying to get a nexus 5. thanks Verizon!

    • Adrynalyne

      Why?

      I would hope that buyers consider that 450 dollars now is a lot better than a 2 year contract to save 200 bucks.

      • socarwolverine

        They also dropped the retail price of the phones. Maxx is down to 500 from it’s original 650, I’d pay an extra 50 to get it new over a used one, but that’s just me.

        • Adrynalyne

          Then sell it for 350.00.

          My price breakdown was just an example, and not reflecting the retail price (which shocks me they dropped it).

          350 isnt a bad resale value for a phone that only (completely) works on one carrier.

          • socarwolverine

            I don’t disagree with you, but I understand his point about losing out on resale value. Those people on swappa that have listings from 510-560 are gonna be peeved too. Don’t matter to me cause I benefit from the price drop.

          • Adrynalyne

            510-560 was unrealistic IMO for a CDMA device.

            Just my opinion of course.

          • socarwolverine

            As someone who was and still is interested in buying the MAXX, I comepletely agree with you. I chuckled each time I checked the site and saw they were still being unreasonable.

          • Adrynalyne

            CDMA is like buying a new car. It devalues just by walking out of the store ;)

      • Clift

        Why exactly is it better if you’re going to stay with Verizon?

        Unless you’re talking about someone who’s going to keep unlimited data…

        • Adrynalyne

          2 year contract with ETF of 350.00.

          Even if you leave the last month of your contract, the ETF is 120.00.

          So yeah, if you want to stay hitched and married to a carrier, it is fine. Otherwise, it makes little sense, unlimited data or not.

    • NexusMan

      No offense but you screwed yourself when you bought a Droid in the 1st place, when it is common knowledge Google announces a new Nexus every October.

      • T S

        understood when the Nexus comes out but a price reduction this drastic so soon is not common knowledge.

        • NexusMan

          What phone were you coming off of? I’m struggling over here waiting until the Nexus 5 to decide whether I’m going for it or the Moto X.