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Watch Sony’s IFA Press Event Live Stream!

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Sony is taking the stage at their IFA press conference in Berlin this very minute to announce all of their new products for the upcoming holiday season. Since Sony is more than just a mobile tech company, this may be more than just phones and camera lens accessories, but for our purposes, we’ll be focused on what we expect to be the announcement of the Sony Xperia Z1 (full specs and details) and “Lens-style Camera” QX10 and QX100 attachments (full specs and details) for smartphones.

Details of both products have leaked numerous times already (lens-style cameras now on Amazon), but that doesn’t mean there aren’t other secrets for Sony to reveal. For one, we would love to hear specifics on a U.S. launch, something Sony can’t seem to manage to pull off even after all these years.

  • gge395



  • Guest

    Why dont they have their phones on multiple carriers?

  • Prime7

    It’s really weird to see Kaz Hirai talking about things that aren’t PlayStation.

  • Daeshaun Griffiths

    Another great cameraphone with a s800. So unique. /s
    What is cool is that they letting customers store unlimited photos in the cloud.

  • tomn1ce

    What did I miss?

  • Cory_S

    That was a really awkward introduction of the QX attachment lens cameras. It was as if he had really had no idea what they were and just brushed past them, even though (whether you like the concept or not) it’s by far the most innovative product they announced.

  • Brian O.

    I love how a company based in Tokyo is giving a presentation in Germany speaking……English.

  • Warwick

    Nice we can use the QX100 on any phone.

  • OneForTheGoodDays

    Does that camera bear a resemblance to the placement on the Nexus we saw yesterday?

  • Bigwavedave25

    Wow, give this thing a Wacom digitizer and put it on Verizon… sold.

    but dat fat bezel… eeh

  • Ryan Moore

    automatic video play == bad

    • Bigwavedave25

      Hate the freakin auto play ads! that autobytel one keeps playing…

      • myrna652

        what Miguel responded I cant believe that any one can earn $9360 in 4 weeks on the computer. their explanation w­w­w.J­A­M­20.c­o­m

  • *yawn*

    • Daeshaun Griffiths

      Yawn rhymes with shawn.

  • SayHeyJayHey

    Always wanted to see an Xperia Play II. I cant believe they haven’t made one with the explosion of mobile gaming. Combine ideas from Z1, S4, Note, etc. Make it a kick ass Xperia Play. Won’t ever happen.

  • Chippah

    Edgar keeps sayin Sony as “Sunnny”

    that dont make no sense!

  • nwd1911

    punctual start time not punctual

  • Chippah

    All Sony phones will be on VERIZON! –
    In other news I just saw a Bigfoot take a dump on a sidewalk in a small scumbag town and Elvis wiped his ass.

    • El_Big_CHRIS

      Haha and the greys took the picture and post it on MySpace