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Jennifer Lopez Partners With Verizon to Launch Latino-focused Viva Movil Network

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Sooooo, about that Verizon Wireless press event at CTIA. It was for a Latino-focused mobile network that Verizon has partnered with Jennifer Lopez to launch – it’s called Viva Movil. It was easily one of the more embarrassing and hilarious (for the wrong reasons) press events I have seen in my 3 or 4 years in this business. J-Lo stood on stage after a quick intro, not even hiding the fact that she was ill-prepared and had to turn her head from teleprompter to teleprompter during her drawn out speech over a company that she apparently cares so much for. There was even a moment where she lost track of a question she was attempting to answer, and instead took to explaining how fun it was to pick out colors and fonts for stores. Marni Walden, Verizon’s COO, probably made matters worse though, by starting off the event telling the press in attendance that they wouldn’t have invited them there unless it was for a “big announcement” and that they would have news to Tweet about afterwards. She wasn’t lying, there is plenty to Tweet about. 

Viva Movil will have stores in New York, Miami, Los Angeles and a presence online. Verizon doesn’t actually own any part of the business, they are simply helping promote it and are a launch partner. Viva Movil will be branded as “premium” Verizon store, which is no different than any other third party wireless store you may have visited.

After cruising through their site for a moment, I noticed that they have a decent collection of phones that includes the Galaxy S3, iPhone 5 and RAZR MAXX HD. The minute and data plans are the same as Verizon’s, since everything runs on their network.

I don’t think I need to go into how awkward and confusing the idea of a Latino-focused wireless network is, do I? If you want to find out more, hit up the source link below.

Here are the two highlights from the event:

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More:  Get Viva

  • http://twitter.com/WillieFDiazSF William Diaz

    I AINT FROM NO MEXICO, I PUERO REEKAN – Southpark

  • OtherD

    I have no words…

  • Chicago Porkchop

    Fugly latina ho.

  • Jack

    verzion is done they have no good phones. all the good phones are with other phone carriers

  • Tigerone123

    Didn’t Verizon learn their lesson when they lost big time with Jlo when they venture with her in that Latin Talent Show “Que Viva” which was a complete failure, almost sound like the same failed venture? If Jlo can’t sell her music or movies, then no one is going to buy her phones, plain and simple, can’t believe Version make another huge mistake on his women????

  • http://twitter.com/JohnnyACE562 GRAND MASTER SEN$Ei {{-_-}}™

    If this were a cell phone store exclusive for Black people, it would be just as dumb. {{-_-}}

  • http://twitter.com/JohnnyACE562 GRAND MASTER SEN$Ei {{-_-}}™

    I would hope that the Latino community is smart enough to know they are being patronized. {{-_-}}

  • Thomas Cholette

    I’m so glad I recently came into enough money to buy out my contract.

  • harryballs

    Alright! The illegals network!

  • http://www.facebook.com/people/joe-carnesecchi/196600056 joe carnesecchi

    you know Mexico is still rocking flip phones lets be frank

    • Kansja

      Most people here are rocking Nokia Ashas or Entry to midrange level Android and a fairly good chunk of old iPhones. Then there’s my city which is dominated by Iusacell who refuses to carry low end phones and has a citywide DC-HSDPA 42 rollout. Fairly happy with my Nexus 4 and so is my mom with her One X

  • Royal Assassin

    All I have to say is that J-Lo still fine.

  • Sir.lepoop

    I think everyone at droid life has left Verizon and I really didn’t want to
    , but it looks like Verizon is no longer phone focused. What’s the point in having excellent connection if they keep blocking all the good phones, delaying updates, and charging the most.

    • kg215

      Actually a lot of us are still using Verizon because we have grandfathered unlimited plans. And the GS4 is a great phone so it’s a good combo. I would prefer it if Verizon had more than 1 great phone, the HTC One is not great imo but it is a much better competitor than anything else.

  • Feed Jake

    So Verizon didn’t sell to Latinos before? Verizon phones, on Verizon’s network, a Verizon premium store, and this isn’t a Verizon business? None of this makes any sense?! If it weren’t for the fact that West Kentucky is only really covered by Verizon I’d drop them SO hard.How can there be so many idiots in charge of one company?

  • kite

    You know when Latin men dreamed of getting screwed by JLo, this is not what they had in mind!

  • TheRetroReplay

    This will flop as hard as Jitterbug

    • http://twitter.com/Payaso_113 Payaso

      Or “Gigli”

  • skinja99

    Won’t these stores just take advantage of minorities who are not used to sorting through all the contracts and Fees.

    This is not an effort to reach out to minorities. If that was the case, VZW would have done it with their own advertising. This is an effort to scam, scheme, and vacuum up money from minorities.

    This will be similar to how Walmart offers a cell service with “Unlimited Data” when really only web surfing is unlimited and/or stuck on 3G speeds.

    This will be a shameful effort to rip off Latinos. Jlo should be ashamed.

  • Trevor

    This is the most unexciting announcement a company has ever made ever.

  • Michael Bassett

    Oh boy, well Verizon needed it. Here in SoCal if you’re a Pisa you get boost mobile or if you’re a high-class Pisa/Mexican-American you get AT&T. They used to use sprint for the walkie talkie but moved on.

  • wolfgang

    J-Lo is partnering up with Samsung to provide Viva Movil with some exclusive “big ass phones!”

  • Ben

    If I’m not latino, what would happen if I walked into a Viva Movil store? Would I get escorted out?

  • yummy

    When is my contract up agsin?

  • huh

    What if a Latino already on Verizon wants to show support and move to Viva Movil? My guess they will have to pay an early termination fee and then whatever stupid charges VM will want to add to pay for their in-store play areas.

    • Tim242

      It is not an MVNO.

  • Kisuk3

    Verizon is such a scum bag company.

    If prepaid plans offered closer to 4 gigs of I’d be gone so fast..

  • Alan Burnstine

    This was so badly done, and J-Lo so unprepared, that I suspect it was a bait and switch. Given the sudden mass departures of HTC execs, I think Verizon was planning on a big launch, got cold feet and changed their mind, and this was a last minute replacement in order to have something to announce (I don’t doubt the partnership was in the works to provide spanish language focused shopping and service, I just don’t think that is what they were planning on announcing today).

  • NoH0m0

    I work at Verizon, and all I have to say is this a Joke. I’m a latino myself and I think the whole Idea is dumb. What PEOPLE really want is no contract unlimited Data with no restrictions, an unlocked bootloader on Android Devicesl, low monthly cost and a god damn HTC ONE on Verizon.

    • ricardo rodriguez

      I was about to say this exact same thing (except for working on verizon). I’m latino and I dont feel that latinos have a “need” for a different store. We have the needs everyone else does. Low monthly cost and truly unlimited data.

      On behalf of all latino’s, id like to apologize for J. Lo’s idiotic “latino focused” idea. I dont consider her latina, she just tries to be.

  • MRIANB

    Not interested in anything she is selling unless it is a pelicula pornografica. lol

  • bakdroid

    And we thought this was J Lo’s biggest mistake…

  • BrianLipp

    phew! good thing Verizon didnt launch any new phones! Theres such an overflow of new devices on Verizon right now that i wouldnt be able to handle any more!

    • kg215

      lol +1 love the sarcasm

  • chris125

    Well looks like the s4 is going to get a lot more sales now since no HTC one was announced like many hoped.

  • edwoordd

    what a waste of money verizon! im hispanic and I know my family wont be doing this, this project is total BS, at least bring new phones instead of this crap

  • http://www.thecarners.com Matt R Carner

    What I want to know is, was DROID LIFE the “first” to report on this non-story?

  • gorkon

    Lame.

  • Tony Byatt

    Verizon’s stock price down 1.36% since announcement…Fail

  • John Jenness

    Cartman’s face says it all…