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Jennifer Lopez Partners With Verizon to Launch Latino-focused Viva Movil Network


Sooooo, about that Verizon Wireless press event at CTIA. It was for a Latino-focused mobile network that Verizon has partnered with Jennifer Lopez to launch – it’s called Viva Movil. It was easily one of the more embarrassing and hilarious (for the wrong reasons) press events I have seen in my 3 or 4 years in this business. J-Lo stood on stage after a quick intro, not even hiding the fact that she was ill-prepared and had to turn her head from teleprompter to teleprompter during her drawn out speech over a company that she apparently cares so much for. There was even a moment where she lost track of a question she was attempting to answer, and instead took to explaining how fun it was to pick out colors and fonts for stores. Marni Walden, Verizon’s COO, probably made matters worse though, by starting off the event telling the press in attendance that they wouldn’t have invited them there unless it was for a “big announcement” and that they would have news to Tweet about afterwards. She wasn’t lying, there is plenty to Tweet about. 

Viva Movil will have stores in New York, Miami, Los Angeles and a presence online. Verizon doesn’t actually own any part of the business, they are simply helping promote it and are a launch partner. Viva Movil will be branded as “premium” Verizon store, which is no different than any other third party wireless store you may have visited.

After cruising through their site for a moment, I noticed that they have a decent collection of phones that includes the Galaxy S3, iPhone 5 and RAZR MAXX HD. The minute and data plans are the same as Verizon’s, since everything runs on their network.

I don’t think I need to go into how awkward and confusing the idea of a Latino-focused wireless network is, do I? If you want to find out more, hit up the source link below.

Here are the two highlights from the event:



More:  Get Viva


  • OtherD

    I have no words…

  • Chicago Porkchop

    Fugly latina ho.

  • Jack

    verzion is done they have no good phones. all the good phones are with other phone carriers

  • Tigerone123

    Didn’t Verizon learn their lesson when they lost big time with Jlo when they venture with her in that Latin Talent Show “Que Viva” which was a complete failure, almost sound like the same failed venture? If Jlo can’t sell her music or movies, then no one is going to buy her phones, plain and simple, can’t believe Version make another huge mistake on his women????

  • If this were a cell phone store exclusive for Black people, it would be just as dumb. {{-_-}}

  • I would hope that the Latino community is smart enough to know they are being patronized. {{-_-}}

  • Thomas Cholette

    I’m so glad I recently came into enough money to buy out my contract.

  • harryballs

    Alright! The illegals network!

  • you know Mexico is still rocking flip phones lets be frank

    • Kansja

      Most people here are rocking Nokia Ashas or Entry to midrange level Android and a fairly good chunk of old iPhones. Then there’s my city which is dominated by Iusacell who refuses to carry low end phones and has a citywide DC-HSDPA 42 rollout. Fairly happy with my Nexus 4 and so is my mom with her One X

  • Royal Assassin

    All I have to say is that J-Lo still fine.

  • Sir.lepoop

    I think everyone at droid life has left Verizon and I really didn’t want to
    , but it looks like Verizon is no longer phone focused. What’s the point in having excellent connection if they keep blocking all the good phones, delaying updates, and charging the most.

    • kg215

      Actually a lot of us are still using Verizon because we have grandfathered unlimited plans. And the GS4 is a great phone so it’s a good combo. I would prefer it if Verizon had more than 1 great phone, the HTC One is not great imo but it is a much better competitor than anything else.

  • Feed Jake

    So Verizon didn’t sell to Latinos before? Verizon phones, on Verizon’s network, a Verizon premium store, and this isn’t a Verizon business? None of this makes any sense?! If it weren’t for the fact that West Kentucky is only really covered by Verizon I’d drop them SO hard.How can there be so many idiots in charge of one company?

  • kite

    You know when Latin men dreamed of getting screwed by JLo, this is not what they had in mind!

  • TheRetroReplay

    This will flop as hard as Jitterbug

  • skinja99

    Won’t these stores just take advantage of minorities who are not used to sorting through all the contracts and Fees.

    This is not an effort to reach out to minorities. If that was the case, VZW would have done it with their own advertising. This is an effort to scam, scheme, and vacuum up money from minorities.

    This will be similar to how Walmart offers a cell service with “Unlimited Data” when really only web surfing is unlimited and/or stuck on 3G speeds.

    This will be a shameful effort to rip off Latinos. Jlo should be ashamed.

  • Trevor

    This is the most unexciting announcement a company has ever made ever.

  • Michael Bassett

    Oh boy, well Verizon needed it. Here in SoCal if you’re a Pisa you get boost mobile or if you’re a high-class Pisa/Mexican-American you get AT&T. They used to use sprint for the walkie talkie but moved on.

  • wolfgang

    J-Lo is partnering up with Samsung to provide Viva Movil with some exclusive “big ass phones!”

  • Ben

    If I’m not latino, what would happen if I walked into a Viva Movil store? Would I get escorted out?

  • yummy

    When is my contract up agsin?

  • huh

    What if a Latino already on Verizon wants to show support and move to Viva Movil? My guess they will have to pay an early termination fee and then whatever stupid charges VM will want to add to pay for their in-store play areas.

    • Tim242

      It is not an MVNO.

  • Kisuk3

    Verizon is such a scum bag company.

    If prepaid plans offered closer to 4 gigs of I’d be gone so fast..

  • Alan Burnstine

    This was so badly done, and J-Lo so unprepared, that I suspect it was a bait and switch. Given the sudden mass departures of HTC execs, I think Verizon was planning on a big launch, got cold feet and changed their mind, and this was a last minute replacement in order to have something to announce (I don’t doubt the partnership was in the works to provide spanish language focused shopping and service, I just don’t think that is what they were planning on announcing today).

  • NoH0m0

    I work at Verizon, and all I have to say is this a Joke. I’m a latino myself and I think the whole Idea is dumb. What PEOPLE really want is no contract unlimited Data with no restrictions, an unlocked bootloader on Android Devicesl, low monthly cost and a god damn HTC ONE on Verizon.

    • ricardo rodriguez

      I was about to say this exact same thing (except for working on verizon). I’m latino and I dont feel that latinos have a “need” for a different store. We have the needs everyone else does. Low monthly cost and truly unlimited data.

      On behalf of all latino’s, id like to apologize for J. Lo’s idiotic “latino focused” idea. I dont consider her latina, she just tries to be.


    Not interested in anything she is selling unless it is a pelicula pornografica. lol

  • bakdroid

    And we thought this was J Lo’s biggest mistake…

  • BrianLipp

    phew! good thing Verizon didnt launch any new phones! Theres such an overflow of new devices on Verizon right now that i wouldnt be able to handle any more!

    • kg215

      lol +1 love the sarcasm

  • edwoordd

    what a waste of money verizon! im hispanic and I know my family wont be doing this, this project is total BS, at least bring new phones instead of this crap

  • chris125

    Well looks like the s4 is going to get a lot more sales now since no HTC one was announced like many hoped.

  • What I want to know is, was DROID LIFE the “first” to report on this non-story?

  • gorkon


  • John Jenness

    Cartman’s face says it all…

  • Tony Byatt

    Verizon’s stock price down 1.36% since announcement…Fail

  • Guest

    Cartman sums it up…

  • Trooper

    This is stupid. That is all.

  • me

    seriously why did you waste your time writing about this?

  • Rodeojones000

    So much for those reports of the One coming to Verizon.

  • This event makes the HTC First launch like a great idea…seriously, wtf was that? I think the Qualcomm CES keynote finally has some competition for awkward presentations. http://www.youtube.com/watch?v=v7qTHbOEiDY

  • Chris Hendley

    Now I have to make the decision to buy the S4 or wait for the HTC One to come to Verizon? I can go to another carrier since my contract is up. I need a phone bad since my current phone is the Thunderbolt. Decisions, decisions. F U Verizon for not having better phones!!!

    • Blue Sun

      Why do you think the HTC One is even coming to Verizon?

      • Chris Hendley

        Well according to cnet and droid-life there was someone running around CTIA w/a Verizon version of the HTC One running 4.2.2

  • ObviousNinja2


  • Jack

    this was racist event

  • Krank

    Im surprised she didn’t burn a hole through the teleprompter during that keynote.

  • droidrazredge

    What would have made this announcement semi- interesting and worth watching is if J-LO had a wardrobe malfunction the same time she was reading the teleprompter.

  • BRIM

    That was terrible to watch. I’m sure VZ execs watching were cringing. What a waste of my time (I’m latino).

  • Chris

    I can’t believe I shaved my balls for this

  • rals
  • paul_cus

    What a massive letdown. I feel bad you had to sit through that, Kellen.

    • Diablo81588

      I think Tim was the only one there.

  • This is the single most absurd, contrived press conference I’ve ever seen in my life. Verizon trolled us all HARD.

  • Zach Armstrong

    Can’t believe I wasted 30 min of my life watching that horrible press conference

  • Jeff Edinger

    All Fiat’s will be pre-loaded with Viva Movil

  • Tim242

    *stomps foot* I want my gay store with rainbow colors and J-Lo fonts! And I want it now!

    • Bobby Cornwell

      Uhh.. lol

  • droidrazredge

    Verizon! They don’t only rule the air! They troll the air at the same time!

  • Hungry Hamburger

    DAT ASS!

  • Tim242

    This was the worst carrier announcement since Sprint hypebeasting the Kyocera Echo release.

    • Shawn Hazen

      I had to comment on this because I can only +1 it once :-/

  • DanWazz

    Would have made a better announcement.

    • Rodeojones000

      I approve of this meme.

  • Eric

  • Finire

    Worst announcement ever.

  • Bobby Cornwell

    Who cares. She’s HOT!

    • bogy25

      those thighs and fat ass hot? Face yes not the rest.

  • Futbolrunner

    She’s about as Latina as Taco Bell.

  • Bionic

    I’m gonna go watch Blazing Sadles

  • Stewie

    In related news – people who purchase phones thru Viva Movil stores find out that they are only loaded with spanish for the OS …

  • dannyWHITE

    At least Jennifer Lopez still looks good

  • Jeremy Martin

    lol @ this stupid hyperboil from Verizon for this “special announcement”

  • maybbmay

    HTC Juan!

  • Geoff Johnson

    I believe Consuela said it best

    • ReturnOfTheMack

      You win best comment of the day my good sir.

      • Geoff Johnson

        I’ve never seen so many up’s, lol

    • jovyxafeseda

      мy clαѕѕмαтe’ѕ eх-wιғe мαĸeѕ $6З/нr oɴ тнe coмpυтer. ѕнe нαѕ вeeɴ lαιd oғғ ғor 9 мoɴтнѕ вυт lαѕт мoɴтн нer ιɴcoмe wαѕ $15905 jυѕт worĸιɴɢ oɴ тнe coмpυтer ғor α ғew нoυrѕ. reαd мore нere Zap2­2­.c­o&shym&shy

    • lukemcninch325

      I’m making $86 an hour working from home. I was shocked when my neighbour told me she was averaging $95 but I see how it works now. I feel so much freedom now that I’m my own boss. This is what I do, http://www.ownjobs1.com

  • Guest

    [URL=http://gifsoup.com/view/3585806/great-ass.html][IMG]http://stream1.gifsoup.com/view1/3585806/great-ass-o.gif[/IMG][/URL] [URL=http://gifsoup.com]GIFSoup[/URL]

  • Who else is getting the HTC Uno???

    • droidrazredge

      I’m getting the HTC Juan instead. It has more RAM, Higher end processors and comes in bi-lingual.

  • This reeks of desperation at this point. VZW’s days of making obscene money will be over once VoLTE comes to fruition (I expect them to drag their feet w/VoLTE because it facilitates interoperability between carriers, as Qualcomm will make a chipset that will support all LTE bands. Eliminating HSPA/CDMA will allow this. Yes I know the LTE footprint is small, give it another 1.5-2 years). Then VZW will be forced to *gasp* compete on price! Incredible that this day is finally on the horizon.

    Can’t help but think it might be time to short VZ’s stock. The nuclear option for VZ at this point is to withhold Vodafone dividend payments. $100 Billion of debt will sink VZW, since the days of 30-40% profit margins will be over in mid-2014/2015 w/VoLTE.

    • twangy

      An excellent & succinct analysis of the situation. I tip my cap to you, sir.

    • I hope your prediction comes true. Sooner rather than later too. I’m sick of being treated as nothing more than a sack of money by Verizon. I remember when I first really looked up LTE and found out the costs of running voice over LTE was way cheaper than the voice/3G model of the past, and naively thinking I’d actually get cheaper mobile service. Yeah right! Not when Verizon can jack up the prices and force us to pay more than it should. And when AT&T and Sprint charge just as much it’s pretty much a crapshoot who you end up with. T-Mobile has done better at offering lower prices, but they have had pretty bad track record on service, even to the point where even if they have gotten better in recent years people associate them with sub par service.

  • bose301s

    Well son of a bitch, got my hopes up for NOTHING.

    I’ve used this before towards VZW and they deserve it yet again:

    ……….(‘(….´…´… ¯~/’..’)

    • bose301s


    • Warwick


    • nate

      So was the latino bullsh!t all they announced?

      • Ruvim


        • Geoff Johnson

          Basically? That’s ALL they announced.

  • cjohn4043


  • Ian Winchell


  • bill


  • Good_Ole_Pinocchio

    This is the most depressing thing I’ve ever watched…..sigh. Was going to dump Sprint to head back to VZW now i’ll just slowly driver over to AT&T after work and pick up the 64GB HTC ONE

  • sc0rch3d

    Alicia Keys should have stormed the stage for disgracing a position that JLo clearly isn’t qualifed for

    • Kyle

      Was thinking this was another Blackberry announcement/partnership

  • ToddAwesome

    I think Al Pacino said it best….

  • XvierX

    Waste of time.

  • Michael Tate

    Who wants to take bets on how many of these stores actually open before the whole thing just flops?
    … and the question isn’t will it flop … the question is … will it flop faster then the HTC First? I’ll give it half a dozen stores max and maybe 3 months before it folds up as a failure.

    PS: I’m all for diversity … but this project is a train wreck waiting to happen.

    • Ian Winchell

      will it flop faster the Gigli? bwhahahaha

    • Finire

      This actually isn’t diversity, this is segregation. Optional segregation by saying that Latino’s can’t shop with the rest of the world and need there own special way to shop.

      • UtopianSnucka

        Exactly. Just another huge corporation trying to further control how an entire demographic uses the devices that they supposedly “own”.

      • TSY87


    • EraserXIV

      The guy who came up with this should just come clean that it was an April Fools joke when he proposed it at the board meeting. He just never knew these guys were really that stupid and would run with such a bad idea. Poor guy, he’s probably way in over his head…

      • michael arazan

        Today is April 22nd, Apirl fools day April first of course, sounds about the right time frame for VZW to release an April fools joke on their time table just like their updates.

    • Tigerone123

      Your are truly correct, Didn’t Verizon learn their lesson when they lost big time
      with Jlo when they venture with her with that Latin Talent Show “Que Viva”
      which was a complete failure, almost sound like the same failed venture? If Jlo
      can’t sell her music or movies, then no one is going to buy her phones, plain
      and simple, can’t believe Version make another huge mistake on his women????

  • Ryan Lind

    Ughh Verizon… this was not the right move with 1 month left on my contract. I want the HTC One and I’m willing to drag my expensive bloated family plan to another carrier to get it.

    • Daeshaun Griffiths

      yes yes yes yes yes.

    • Kevin McDole

      I’m coming too!!!

  • Trolling at its Finest!

  • AnotherAndroidKid

    Worst PC ever

  • rals


  • ToddAwesome

    I don’t think “highlights” is the right word here….

    • Bobby Cornwell

      “lowlights”? 😀

  • Thomas

    Only good thing about watching this….DAT ASS !!!

    • Anon

      Sorry. That keg’s been tapped way too many times.