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Microsoft Surface Estimated to Be Selling Better Than the Nexus 10

Nexus 10 Display

When the Nexus 7 launched with a combination of low price and decent specs, it was just what Google needed to give Android tablets a good name. When the Nexus 10 launched with one of the best displays in the industry and stock Jelly Bean, it made a good follow up to the Nexus 7, but sales so far haven’t done the same. 

Industry analyst Benedict Evans has done some snooping around the Google Play store and came to the conclusion that only 680,000 Nexus 10s are out in customers’ hands. When compared with the almost 7 million Nexus 7s reportedly sold, that number is disappointing. When you consider that Microsoft has pushed more Surface devices than that, the number becomes even worse.

What we’re curious to know, is what Google could have done to push Nexus 10 sales? Why is it that the N10 isn’t selling as well as the Nexus 7 or other tablets?

Via: BGR

  • hkklife

    As said earlier by others, iPad rules the $500+ roost simply by sheer clout, branding, name recognition and the lemming mentality . Nexus 10 is arguably the best tablet on the hardware but Google ruined it with 3 biggies:

    1. Nexus 7 is a “comparable” experience but a FAR better value for the $
    2. Asking consumers to pay $100 more for a pitiful 16Gb of extra storage is insane. Totally Apple-style there, Google.
    3. Very few Android apps are optimized for 1080P, so even fewer are N10-ready.
    4. Nexus 10 has had next to ZERO retail availability and no in-store demos or signage.
    5. Lack of 1st party accessories has also not helped matters.
    6. Few outlets in general offer the N10 compared to the N7. N7 “deals’ have been widespread since last Nov or Dec. Yet I’ve seen one or two lousy e-bay refurb deals on the N10. The Play Store sucks for ordering hardware—slow, lousy CS, charging sales tax + shipping magically inflates everyone’s expected price. We simply need greater supply and more competition between sellers to really light a fire and create some buzz for the N10.

    It’s not too late to save the N10 but I do NOT think Google has the patience to try and see it through. It’s almost like they designed to the N10 to intentionally flop. If I were Google, I would immediately strike a deal to get the N10 into more retail stores–Costco, Target, and BB would all be ideal candidates. I find it bizarre how Office Depot carries the N7 but not the N10. Secondly, EOL the 16Gb version and slash its price down to $350 or $325 or so. Drop the existing 32Gb model to $399 and include a POGO charging cable in the box for future shipments or as a mail-in freebie. Then throw out a few Play Store credits or freebie apps or films to current N10 owners to thank them for being early adopters. Finally, work with Samsung to rush out a juiced-up version around $450 with 64Gb storage. Basically Google and Samsung MUST undercut Apple more in price while trouncing them in features and specs. A 32Gb $499 N10 is going to gather dust on store shelves next to a $499 16Gb iPad 4. People bought a N7 not because of its OS but because it was a nicely-spec’d device at an attractive size and pricepoint that was widely available. That N10 has none of that going for it.

    When the N10 was first announced last year I said it was too much $, too much (specs), and too soon. Google needed something like the Asus MemoPad 10 in 2012 as a $299 10″ big brother to the N7. Or, ideally, address the underserved screen size range of 8″ to 9”. Look how hot the iPad Mini is.

    Heck, even now I’d be totally content with a $299-$350 32Gb 1080P 9″ or 10″ Nexus tablet based on one of the existing Asus models. At 10.1″, 1920×1080 is PLENTY of resolution for the current SoCs, especially when gaming.

  • jer85008

    At it’s current pricing, nothing really makes it stand out from a consumer perspective over and above an iPad or Kindle Fire HD/Nook HD. Once people see 10″ tablets in the $400-500 range, they just say F-it and start looking at the iPad. If you just want a big tablet, the Kindle or Nook is really a much better deal. Like someone else said below, the Nexus 10 is only advantageous for an Android enthusiast. If they were $100-$150 cheaper, I would have one already though….

  • Was faced with this decision for my workplace. I opted for the MS Lenovo tablet 2. My decision was heavily influenced by the fact that the MS tablets are really an extension of the desktop making it a perfect fit for using “real” MS office tools including “real” Outlook.

    I think as more and more businesses buy into the fact that tablets can be used in so many productive ways that they will want something that is closely compatible with their “desktop” environment. With this philosophy you may see a pretty big uptick in MS tablet sales.

  • Keith

    I don’t think Google really intended to market the N10 aggressively or market it at all. Considering the absence of marketing, selling 1 million units isn’t a bad deal. I love my Nexus 10.

  • Curt29

    I love my nexus 10. I wish it had the surface cover. If it did, my post might be longer!

  • mldi

    It seems pretty obvious that the severe lack of presence in brick and mortars really hurts sales. Also, their commercials are nice, but volume speaks, and actually saying the name of the product helps it stick with people. Google needs to get their head out of their ass and make a solid effort to put these things in more major retail stores. The Surface has this combined with a huge advertising budget, which demonstrates my point all by itself.

  • T_Dizzle

    I got my wife one for a baby present, while she’s still pregnant, and this thing is impressive. It could use a good ad campaign though.

  • Mike Johnson

    having had a couple of tablets of each size from different vendors, my opinion is the 7″ is a better size. easier to hold while reading, fits in large pockets, easier to thumb type in either orientation. maybe other people are coming to the same conclusion

    • Curt29

      I’m a big fan of the 10 inch size. My girlfriend has the nexus 7, and I have the 10. I have used both and like the 10. However, I don’t carry my tablet around much so I have never needed to put it in my pocket. Also, I am addicted to swipe which means I don’t thumb type.

  • RaptorOO7

    What is Google going to announce for tablets at I/O? Will we see something better, GSM/LTE for AT&T or T-Mo something that is compelling enough to change out my other tablet.

  • RaptorOO7

    If Google would design, advertise and offer something worth a damn then it would do better.

    Its time they made Motorola the Nexus Division and stopped all this playing patty cake. Put out real hardware someone wants to buy. Make the tablets with LTE, put 64GB & 128GB microSD slots, make them compelling.

    Offer accessories at launch and not 6 months later. Find better partners.

  • poeddroiduser

    1) Price 399 vs 199 for why N7 over N10

    1a)I really wanted an N10 but the extra $100 for 32GB vs 16 was a real deal killer

  • BrianCherry

    Well if anyone deciding that they don’t want their Nexus 10 after reading this, I have a iPad 4 for trade

  • Shaggy723

    Don’t get me wrong, I love Google and I think Nexus products rock (I own two of them), but I would much rather have a surface pro than a nexus 10. The surface pro is an actual computer with no limitations.
    Now if they mean the gimped surface that runs on an arm processor, then I would take the nexus 10 any day over it.

    • Curt29

      I would to, but the surface cost twice as much!

  • I’m thinking more people in the Google market want a 7″ tablet instead of a 10″?

  • I’m kinda in the market for a N10, but I’m expecting an update soon, so I don’t want to buy the current generation.

    I already have an N7 and intend to upgrade it if the hi-res version is announced at IO

    • ostensibly


    • i duuno the n10 hardware is very current..by update u mean a cellular radio then ya that should be in the works!

  • GawkerRedesignSucks

    I have one.

    That’s all that matters. 😉

  • shooter50

    Make it less ugly. Quad core. 2G ram. Sd slot. Sell it locally. This thing was set up for failure from the start

    • A15 dual core > A9 quad. It has 2gb ram.

    • Curt29

      I love the look. I an more than proud to show of my nexus 10.

  • Gary Rogers

    I wanted to purchase the Nexus 10 the problem is other than the Google Play store or Walmart you don’t really have any choices I like to hold something in my hands before I buy it the Nexus 7 is available at Kmart Walmart staples office max QVC HSN it’s a lot easier to purchase and its cheaper.I think they should have made the Nexus 10 more readily available

  • Well besides the price the Surface is a great tablet from what ive heard, plus Microsoft has put a lot of money into advertising it along with windows 8. Ive only seen one nexus 10 commercial and it wasn’t very good.

  • ScoobySnack

    Samsung is not cool anymore, that’s why they’re not selling.

  • The nexus 10 isn’t available in brick and mortar sites like the nexus 7 is. That immediately will stop the amount of units did cause it’s not as easy to get it. When I worked for staples at the launch of the nexus 7, we could barely keep it in stock because of the low price point. If the same business model was followed for the nexus 10, it would’ve made a huge difference, but this longer after launch, I doubt there is much they can do now.

  • Alexander Anteneh

    the surface is advertised as a laptop essentially. If the N10 had sold more units that would be more of a shock. Windows needs those sales, google is seeking to build their ecosystem.

  • bigdaddyellison

    No SD slot, only a dual core proc. I can get quad core 10″ tablets for the same price. Asus and Samsung both have tablets with great screens that have more horsepower and SD support. I keep movies and music on SD cards so I can move them between phone and tablet.

    • edude03

      While you’re correct about the lack of SD card, you’ve been misinformed about the CPU. The Dualcore A15 is around 50% faster than the quadcore A9s due to architectural changes. Furthermore, as a computer engineer I can promise you that More cores != More performance because most software is designed to run on a single core since writing multicore software is inherently difficult. Therefore a single fast core will beat two slower cores in most tests. Likewise, two fast A15 cores will out perform four slow A9 cores for the same reason.

      • Curt29

        I’m learning concurrent programming at the moment and agree.

  • rodney11ride

    simply put we live in a world were presentation matters. Apple owned presentation before the SG3. In my house you see a N10 commercial then you see a fancy commercial with fancy detachable keyboards and people dancing…. ummm yeah my kids, who dont know crap about tech, like the Surface… duh.