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Google Begins Removing Ad-Blocker Apps From Google Play

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Are you the developer of an ad-blocking application or the user of one? Well, Google says, “shame on you!” Today, Google has gone ahead and removed some offending ad-blocker apps from Google Play.

Google cites these applications violate certain terms that developers agree to, by interfering with or accessing another service in an unauthorized manner. It might suck for people who love ad-blockers, but Google can’t have you messing with their revenue stream.

Here is the email Google is sending out to offenders:

This is a notification that your application, Ad Blocker ★ Root ★, with package ID com.jrummy.apps.ad.blocker, has been removed from the Google Play Store.

REASON FOR REMOVAL: Violation of section 4.4 of the Developer Distribution Agreement.

After a regular review we have determined that your app interferes with or accesses another service or product in an unauthorized manner. This violates the provision of your agreement with Google referred to above.

All violations are tracked. Serious or repeated violations of any nature will result in the termination of your developer account, and investigation and possible termination of related Google accounts. If your account is terminated, payments will cease and Google may recover the proceeds of any past sales and/or the cost of any associated fees (such as chargebacks and transaction fees) from you.

If your developer account is still in good standing, you may revise and upload a new instance of the application that is compliant with the developer terms. Before uploading any new applications, please review the Developer Distribution Agreement and Content Policy.

If you feel we have made this determination in error, you can visit this Google Play Help Center article for additional information regarding this removal.

The Google Play Team

Via: @jrummy16

  • BushDidIt

    Make something of value and people will buy it. If it has to be free, it’s worthless. As for revenue, Angry Birds makes money merchandising their brand. The same can be said for many children’s tv shows.

    My DVR doesn’t forbid fast forwarding past commercials.

    Lazy devs need to sell worthwhile content or build and merchandise a strong brand. It has always been this way.

  • http://twitter.com/MikeLierman Mike Lierman

    I really wouldn’t mind ads, and I want to support developers, after all, they spend time and money making free apps, that may have a few ads. What I find to be UNACCEPTABLE however, are scammy and spammy ads. Ads that are animated and flash so fast it can cause a seizure. Or how about popup ads with automatic videos that start playing. If I’m using an app in a meeting and all of a sudden a video starts playing, and everyone looks at me….. Yeah NO. This is why I block ads. Disallow animated ads on mobile devices and I’ll stop blocking ads.

  • Higher_Ground

    Is there a developer’s perspective on this? I was under the impression that ad blockers didn’t hurt revenue. Either you are paid for clicks (and people who use ad blockers wouldn’t click ads to begin with) or you are paid based on how many people use the app and for how long. Add blockers just keep the ad from displaying so the developer still gets paid bc the ads can’t tell you are blocking them.

  • Mark Wilk

    I don’t mind ads in general if they are out of the way. I DO mind ads that take up the entire screen or are positioned in a way that makes it easy to accidentally click especially large ads that overtake the screen requiring me to click the “x” if I actually want to use the app. IMO the button to close a square ad should be as large as the button to go to the link with most of the ad being unclickable. I’m looking at you, Pandora.

  • CapnShiner

    I think if Google is going to stop allowing ad-blockers in the Play store than they need to provide some kind of alternative for at least blocking ads in web browsers. I understand that ad-blockers take away revenue streams for both Google and the Android app developers but that only applies to in-app ads and Google ads on websites. Google should not be able to prevent us from blocking any other ads. If Google were to build, maintain, and allow devs access to a whitelist, I think the ad-blocker apps could be changed to include that whitelist and everything else can stay the same. That seems like a reasonable compromise to me.

  • truf

    kcuf elgoog

  • Chris Dooley

    People need to stop being cheap and get the paid versions of the apps. In certain countries where the paid versions agree available I think Google needs to make an exception if the consumer doesn’t have the option of a paid app. To date 2009 – present I have spent roughly 100 dollars in Market “play store”. I believe in supporting developers and to a previous posters comment about some devs staying away from android for this reason maybe now things will change for the better. However I have a feeling many of the add blocking apps may start popping up on amazon and getjar ( <- crap IMHO )

  • TheOiulkj

    Kind of pointless. ad blockers only work on rooted phones (or wifi only) and anyone who has rooted their phone is probably more than competent enough to side-load an apk.

  • Liderc

    People don’t click on ads on their phones anyways, unless on accident. I can’t imagine how advertising will be able to continue as we move to only using smaller displays. I mean some websites have ads that cover their entire website and I just completely stop going to their site. Ads just don’t work on smart phones. It’s a huge problem that will have to be figured out at some point.

  • p4

    this is something apple would do .. cmon google, dont head down this road .. please?

  • John

    Wow, there are so many thieves on this website. Makes this community look pretty bad.

    Also, not having a paid version of an app isn’t an excuse to block ads. Depending on the app, a one time fee for a lifetime license isn’t as good as having ongoing ads.

    I’m surprised that some people think that $0.99 or some other single fee helps the developer more than having ads that continuously provides revenue.

    • Jason

      Ya, I feel sorry for independent developers trying to earn money off Android based on the comments here. You get complaints for having ads no matter where they’re placed, not having a paid app, having a paid app and there are people who block your ads or download them illegally.

  • mikes

    I use Ad Blocker, and I authorize it’s use. What’s Google smoking, that they say “in an unauthorized manner?”