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Nexus 7 Tops iPad in Japan Sales Report, Google Finally Catching Up to Apple?

google nexus 7

The story line of Android tablets since they were announced was that they would never top the iPad juggernaut, which has a firm hold on the marketshare pretty much everywhere in the world. When Google announced the Nexus 7, many expected that might change and in the past month in Japan, Google won the battle. According to Nikkei, Japan’s largest business daily, the Nexus 7 ended with 44.1% of the market as compared to the iPad’s 40.1%. Not a huge victory, but a victory nonetheless. 

What remains to be seen is if we will see this kind of outcome happen in other places around the world. The low price and decent specs of the Nexus 7 are hard to resist as compared to the more expensive iPad, so it’s not too much of a stretch.

What does Google need to do to keep the Nexus 7 on top?


  • Jeff

    I got one and returned it for two main reasons:

    1) No 4G
    2) No Verizon model

    I also did not like the fact that I can view movies and shows on my Amazon Prime account with a native app on the iPad Mini (Which I got) and cannot view it on the Nexus 7 without having to use (the almost worthless) flash player….

    Other than that, I would have kept the Nexus 7….

  • kn4959

    they really need put more marketing effort for this great piece of N7

  • alnandez

    I’m sorry if you are reading this using an IOS . Enough said if you were a true apple fan why worry about android . This is a android fan club quit defending apple go read about apple. Or purchase something from apple to do that considering nothing is free with your brand.;)

  • trophynuts

    looks at the tablet apps available for Ipad….looks at the Tablet specific apps for Android…no they’re still way way way behind.

    • shecalledmejay

      I’m not sure an app really needs to be different for a 7 inch screen

  • The article didn’t seem completely clear — are they saying that the N7 beat ALL iPads, regular + mini? Assuming so, that’s pretty huge! It seems like the iPad mini is already a forgotten product.

  • Matthew Dickinson

    We just rolled out Nexus 7s at my work in a switch to going paperless. Never would of gotten enough iPads approved through my IT budget. These are great tablets.

  • New_Guy

    Not a huge victory??? Do you have any idea how many people that 4% is?!

  • BrianLipp

    “What does Google need to do to keep the Nexus 7 on top?”

    Release accessories for it (and every other Nexus device) at launch, and not 6 months+ after release, right before a refresh is (more than likely) going to be announced

    • Bionicman

      i think what makes the Nexus 7 great (and most other android tablets as well) is their vast compatibility with existing tech. for example, bluetooth accessories (music, mice, keyboards) , otg/hdmi cables, microusb cables, etc. at least compared to the IPAD. but i do agree official accessories should have been released shortly after launch.

      • BrianLipp

        Yea, i just mean stuff like cases, docks, anything that needs to be made for the specific form factor of the device. The case that launched with the N7 is garbage. They built the sleep functionality into the device, but the official case doesnt even make use of it?! I mean, what the hell! The Nexus 10 is about 3 months old, and theres still no official case! And no word on if one is even coming!

        • michael arazan

          Add an SD slot and hmi/ hdmi out, then just make them all 8gb, and accessories. Would love a bluetooth keyboard like the ASUS tablets

    • New_Guy

      Add: Keep a steady stock of Nexus devices on hand :)…

  • Not surprised. Nexus 7 is a great piece of tech. Android is growing up and picking up even more market share.

  • I think what you mean is “Google has surpassed Apple”. Maybe not in sales, but definitely in terms of a good product.

  • Joe Isaacson

    Not surprising, it was the same “can Android beat iPhone” story in the phone arena.

  • KyRuMo

    I love my Nexus 7,

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  • scrub175

    I tipped this story…

  • mustbepbs

    With Apple’s recent stock market plummet, steady decrease of market share, and lackluster iPhone 5 buzz and sales, something big has got to happen at the big fruit. Tim Cook needs a wake up call.

    • I like to think people are just finally waking up from the Apple brainwashing (plus Android has come a long way). I’ve seen a TON of S3s in the wild, and owned by the type of people I’d expect to have an iphone.