Thanks to research published by analysts from Purdue University and Microsoft, people are getting a good look at how much power that free app is actually costing you. With the use of special tools that recorded the drain from batteries on a 3G connection, multiple apps that have a paid for and free version were tested. For example, the ads that were displayed and power it takes to find your location in the free version of Angry Birds were a whopping 45% of the apps total power consumption on the device.
The report went on to state that app developers should think twice before inserting 3rd-party advertising services, which of course, probably won’t be happening anytime soon. Telling an app developer to not make money just doesn’t sound very enjoyable.