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RIP, Motorola. Well, Sort Of. (Updated: Statement From Motorola)

The Motorola brand name will soon be phased out by Lenovo, as the company tries to unify its phone products under one name. Lenovo will be the company name on Motorola phones in the very near future, according to Motorola COO Rick Osterloh, who spoke with CNET here at CES. It’ll be a slow phaseout, but don’t be shocked if the next Moto flagship doesn’t say “Motorola” anywhere on it. 

Lenovo plans to continue using the Moto line of products as its high-end offerings, so you could still have devices called Moto X or Moto G, but they’ll be Moto X by Lenovo now.

CNET reports that phones will start showing the blue Lenovo logo, but that the Motorola “M” batwing will still be used as well. So the entire image of Motorola won’t be gone, just the name.

Wait, are those tears? Are you crying? It’s OK, we are too.

UPDATE:  Here is the official statement from Motorola on this naming situation.

Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally. “Motorola” hasn’t been used on our products since the launch of the original Moto X in 2013.

UPDATE 2:  Here is the full statement on the changes.

As we work closer together, Motorola and Lenovo are aiming to streamline our overall product portfolio and focus on two product sub-brands — Moto and Vibe (known as Le Meng in China). In the last day or so, many articles and blog posts have focused on the fact that as part of these plans, the “Motorola” company brand will become less central to our marketing. We want to add a little context that was missing from these reports.

First, and most importantly, Motorola Mobility isn’t going away. In fact, just last August Motorola Mobility assumed a much more central role in Lenovo’s smartphone business. As a wholly owned subsidiary, we remain the engineering, design and manufacturing engine for all of the Mobile Business Group’s smartphones and wearables. Motorola’s engineering heritage is hugely important to this effort, and that isn’t going to change.

But brands do have to evolve, and ours has been evolving for some time. Over the years, we have made font and color changes, and more recently we made the strategic decision to focus on “Moto” as our primary product brand. “Moto” is synonymous with Motorola, and it conveys the Motorola brand to consumers in a contemporary and engaging way. That wasn’t the only thing that evolved — the iconic batwing was static blue or red for many years, and we made it fun and colorful. That symbol, which has come to represent the “Moto” brand, continues to play a prominent role, and will remain on our products and in our marketing.

Now, as we have to think more holistically about our entire smartphone portfolio, we’ve made the decision to focus our marketing efforts on “Moto” and “Vibe” as our hero smartphone product brands globally. At the same time we are not abandoning the iconic Motorola brand. Although it will not be the focus of our marketing, it will continue to be used on packaging and elsewhere, so as to ensure that the rich history and association is never lost. The legacy and the goodwill associated with the Motorola brand will also live on through our licensees.

We also will now use the Lenovo brand to the fullest as we participate in one of the most competitive businesses in the world. Lenovo was recognized last October as one of Interbrand’s top 100 global brands. We are one of the few technology companies that can offer people a complete PC + tablet + smartphone experience and we see that as a major competitive advantage.

This latest move is all about where we focus our brand marketing efforts in the future. That will be on our two hero smartphone brands: Moto and Vibe, with the Lenovo corporate brand tying all of our consumer and commercial products together more holistically.

The Motorola legacy is near and dear to us as product designers, engineers and Motorola employees, and clearly it’s important to many of you who have had long relationships with us. We plan to continue it under our parent company, Lenovo.

Via:  CNET
  • Max

    Maybe HTC will make a comeback this or next year. The software side of things of Samsung phones have been getting better albeit very slowly.

  • Yvonnejvallee

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  • I want the Droid Cyborg. A phone that is also a drone!

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  • Kris Cortez

    “Kindly do it yourself, Mr. Moto”

  • James Philippon

    Another classic click bait, fear mongering title by DL.

  • CHRIS42060

    I thought one of the main reasons Lenovo bought Motorola was for the brand recognition to break into the US market? I guess that did not work out as well for them as hoped.

    • Brian Himes

      Funny thing is its their fault. All they needed to do was keep the business concept that google helped to develop and expand advertising. They went cheap and here we are. Sad part of this is Moto was making some really great phones and devices. I see things spiraling down.

  • Person Dude

    Hope support for devices made before this phasing out doesn’t falter. Does this mean the Turbo 2 is the last smartphone made under the Motorola name then?

  • Um…pretty sure my Nexus 6 has a big M on the back panel…that was Oct 14 but still

  • Hiran

    Will they get rid of the Verizon-Droid Lineup? I really like the Droid Lineup a LOT. Please don’t get rid of the Verizon-Droid Lineup.

  • psuturtle

    Google and Lenovo announced at CES that Lenovo is going to be doing the first Project Tango consumer device. Can’t wait to see all the ridiculous board drama that’s going to cause here. Probably like matter and anti-matter colliding.

  • Albert Didde

    Dang. Well at least it’s still technically a Motorola.

  • Dan

    Do they have a ThinkPad branded one for corporate types? I need a Moto ThinkPad Yoga X

  • Chris VanAnden

    I can’t wait for my next device to say “Moto X by Lenovo powered by Verizon Wireless”. Just want I’ve always wanted, more logos.

    • Brian Himes

      This is more akin to GM selling chevy to China and then they go and rebrand everything. It puts off loyal fans who are the core of the business.

  • moto fan today

    I don’t get all the hate, if you like the moto phones, with their unique take on form and function, why not support the engineers that designed them, no matter what they call the company?

  • paul_cus

    Boo, Lenovo.

  • Robert Danielsen

    Quoted from Dune by Frank Herbert

    Review, friends-troops long past review,
    All to fate a weight of pains and dollars.
    Their spirit’s wear our silver collars.
    Review, friends-troops long past review:
    Each a dot of time without pretence or guile.
    With them passes the lure of fortune.
    Review, friends-troops long past review.
    When our time ends on its rictus smile,
    We’ll pass the lure of fortune.

  • Stabby McKnifington

    Motorola and Motorola Mobility are two VERY different companies. I work in public safety and we get tons of our stuff from Motorola (based in Chicago). Most of them didn’t even know Motorola MOBILITY even existed.

  • BlackMaGiC1o0

    Looks like I won’t be returning back to the Motorola side. The fact that its gonna be called Lenovo makes me not even wanna deal with them anymore.

  • romma

    Every time I see a moto pic on an android blog, I think I am finally getting Marshmallow. Uggh

  • trevorsalienarms

    First gen Moto X. Never forget.

    Ah, the good old days. (And of course “old” means way back in 2013.)

  • Tomek G

    Do you guys remember Cingular, back in a day, that company actually acquired ATT and rebranded itself few years later just for brand recognition

  • Keith Taylor

    Well to be honest I was still on the fence as far as buying anything Moto anyway. I have a sort of dislike for Lenovo since I bought two tablets from them a couple years ago. (long story) Anyway this seals the deal for me. Also just gave my Xoom to my nephew for him to tinker with. That was a way cool tablet, bugs and all.

  • Ahku Droid

    I guess I’m going to have to find a new preferred manufacturer…

    I don’t even remotely trust Lenovo to keep the same level of quality. With the Motorola name, there was hope that they would have some level of autonomy, but of course, after the last Moto X went mid-level LCD phablet opposed to 5″ AMOLED beast, I should have known better.

  • Ismail Akram

    Bad news of the day. I really liked Motorola phone. Actually I like the brand name.

  • JD

    As someone who got f’d by supporting their 2014 flagship, all I can say is: G-O-O-D.

  • cgalyon

    Because when I think of cell phones, I think, “Lenovo.” This probably will result in the final end of Motorola. 🙁

    • Michael Pahl

      looks like you missed the whole point. its moto now….thats all.

      • cgalyon

        I suppose? Thought it said that it will be “Moto by Lenovo” rather than Motorola. Motorola has long been a recognizable name in phones. Whatever the case, I think it’s a bad idea.

        • Be Together. Not the Same!

          It has been Moto by Lenovo since they purchased them

        • jay

          The phones are name “Moto” – like “Moto X” or “Moto G”. Did you expect when Lenovo purchased them, they would be saying Moto by Motorola by Lenovo. That’s stupid.

  • Ah yes Google ruined another company that they bought.

  • Daishi
  • traumadog

    Disappointed, but not surprised.

    I do expect Lenovo to keep the “Moto” brand around, though – just like how they kept the “ThinkPad” brand.

    And I’m disappointed that Google couldn’t have leveraged Motorola into a complete integrated product line (and not have had to placate Samsung).

  • Daishi

    If it doesn’t have the Motorola Logo or name, I won’t be buying. I’ll just go back to the Nexus phones. You can take that to heart Lenovo.

  • master94

    Outside the US most people don’t think of Moto as a good company so I can see why but I’ll miss moto either way.

  • Angelo

    Such bad news 😢. I miss you moto! Hate that they are doing this

  • Damon Beaty

    Guess this may be my last Droid…

  • *looks through the Moto app of semi-exclusive features, and replaces ‘Moto’ with ‘Lenovo’ for each*
    “Lenovo Assist”….”Lenovo Actions”….”Lenovo Display isn’t responding. Would you like to close?”
    OH GOD, YES! D: #ripMotorola

    • Allyn K C

      The name “Moto” is not being removed – they are keeping that as their brand name for high-end devices (and keeping the bat-wing logo for the brand). It’s the full “Motorola” name they are eliminating.

  • Godzilla

    Screw this. Im bypassing japan this time and going straight to china. This pisses me off big time.

  • Inquizitor


  • DanG

    There can be only one!

  • instrument

    hey lenovo, guess why honda doesnt rename the accord or the civic

  • Allyn K C

    Wow – drama board here.

    It’s unfortunate that the full “Motorola” brand name will be shrunk to only a “Moto” brand name. But Lenovo has consistently said that the purchase was part of an effort to increase their own brand’s recognition in the USA, so none of this should be a surprise to anyone.

    Really, the only new information here is that they will “slowly phase out Motorola … and focus on Moto”, that “Motorola’s iconic M ‘batwing’ logo will still be used”, and that they will be using the “Moto brand for its high-end products and its homegrown Vibe brand for budget devices.” If done right, they should be able to retain the benefit of the brand recognition in the Moto brand line.

  • Arty McBert

    I was having a bad week and this only worsened it tenfold. All I have to say is, screw you Google and screw you Lenovo for ruining Motorola. Lenovo has done NOTHING good for Moto, I knew this was going to happen.

  • pat johnson

    Motorola died when Google gave it away to lenovo, maybe they can make a mobile version of superfish as their defining feature 😉

  • morteum

    And with that dies my interest in ever purchasing another “Motorola” product again.

  • bose301s

    For those complaining about the death of an iconic brand in Motorola you should realize Motorola has been dead for a while now. This Motorola was not the Motorola that created the cell phone, it was not the Motorola who made radios or really anything from the past. The real Motorola died in the 90s to 2011 through splitting out many semiconductor companies and other spinoffs and finally in 2011 when they split to Motorola Mobility and Motorola Solutions. While Motorola Solutions didn’t keep the cell phones it kept what was actually the core of Motorola, the real R&D part developing new technology etc. while Motorola Mobility was just a finished product maker taking other peoples parts and putting them in a shell that said Motorola, again the true Motorola was not this Motorola, so all they are doing is ending a brand name, not really the true Motorola.

    • Allyn K C

      Sadly, Motorola Solutions has also been sold off in pieces (some going to Zebra Tech, and another chunk going to Nokia Networks) – but that’s an entirely separate set of events from Google and Lenovo acquisitions.

    • Mickey Jones


  • I really hate the fact that both the Moto X and the Nexus 6P my family members got this holiday are owned by Chinese companies. Google really lets me down on the whole Motorola acquisition — I can’t help but wonder if they intentionally put so little effort into turning Motorola around so that they could get rid of it while retaining just the patent portfolio.

  • Cam

    I hate to say this, I wanted to stay with motorola for the droid line this year. My instincts told me to go iphone. It’s the safest choice I made. RIP Motorola 😥

  • WHY? GOOGLE WHY? If only you would have kept Motorola then everything would be fine! Hopefully they will start to make the “Pixel Phone” because it would be nice to have a truly official “Google Android Phone” where google makes the hardware exactly they way they want it with no compromise! They could have done it with Moto, but they had to go and sell it. Now they are falling behind on updates and messing everything up! I really liked/like my Moto X and E, they are really good phones!

  • Larry Bublitz

    So sad. I’ve been using phones with the Motorola name on then since the 3watt bagphone days.

  • Kanoosh

    people getting butthurt for no reason lol.. no one should give a sh** ..i love motorola but who cares what they call themselves , doesn’t effect my life in any way.. get over it chumps.

  • patt

    I have Lenovo laptop and customer service is non existent or it’s in India/Philippines. Moto powered by Lenovo customer service is as bad.

  • CabbageHeadCat.

    Maybe Lenovo will be able to put a fingerprint sensor in the M logo dimple. It’ll be worth it if they keep what Moto has done and don’t add any Lenovo touches. Call it M call it Moto. As long as they are great.

  • Bad decision. :/

  • Jason Stanton

    Really disappointed the article title isn’t “Goodbye Motorola, Hello Moto”

  • Brett W

    This makes no sense from a business standpoint. Lenovo’s big headed ego is going to be their undoing. Motorola is leaps and bounds above just about anything Lenovo puts out. Their laptops are average, with some cool gimmicks, but LOADED by crapware. I’m assuming their phones will be headed down the same direction. I have the Yoga 2 pro right now, but no doubt I’ll be looking elsewhere for my next one. Too many stupid little details they completely miss on.

    I guess it’s time to start hoping Google keeps up with the Nexus brand.

  • mcdonsco

    Just sad to see such an iconic American company that played a MASSIVE ROLE in developing the tech that drives the world today (mobile) get parceled out and resold ending up bought for scraps by a Chinese company.


  • Jeremy Buro

    I used to like lenovo, now I despise them….F U lenovo for destroying the first and best manufacturer of cellular devices in America…thanks

    • shooter50

      they may have been first but they were far from the best. Poor marketing, crappy screens and cameras. What can they expect. They wanted to sell inexpensive phones by cutting back on quality. They gambled and lost. Get over it

  • red014

    At least it will say Verizon all over it.

  • Will the Droid Line still exist? A few months ago they release the Droid Turbo 2 with Verizon

    • JoshGroff

      The last great Droid. 🙁 Oh well, gives me less incentive to upgrade.

  • trwb

    RIP, VanWinkle. Sort of.

  • fallsgable

    My Motorola Startac and Motorola OG Droid are gonna SKYROCKET in collector value……
    I wonder if they will get a Lollipop update before Lenovo takes Charge!

  • tiev


  • tom riddle

    …it got to snoop too.

  • indiana85

    Well that’s dumb! ppl would buy something branded with Motorola before they’d buy something branded Lenovo, smh

  • Rodeojones000

    Couldn’t care less about the name on it, so long as it’s a decent phone.

    • JoshGroff

      For the most part, I’m with you, but Motorola was such an iconic brand and I’m sad to see it go.

  • psuturtle

    It’s hilarious that people are getting their panties in a bunch about this, yet they’ll turn around and cheer for a company like Huawei simply because it has the Nexus name attached to one product.

    • shooter50

      so friggin true

  • Good_Ole_Pinocchio

    Soooo… Since Motorola is DEAD, I’m assuming the Droid Line may also soon be dead…

    Does this mean that Droid Life will have to leave their legacy behind and turn into a full blown tech blog?!…… I’d pay for that.

    • JoshGroff

      Like most Pokémon, droid-life will evolve.

  • deskjob

  • Cael

    Praying the next Nexus is made by Sony

    • El_Big_CHRIS

      this. omg this. but i swear sony doesnt know the us market exist

      • Cael

        Yeah but Google would handle the marketing and the selling for it since Sony is incapable

        • El_Big_CHRIS

          if sony actually cares to participate on the nexus project. i think they just throw whatever they care as little about, which is why google goes with lg and moto and now huawai. i thought with the nexus priced at regular flagship prices maybe sony would get the nexus but it didnt. maybe because sony and google dont see eye to eye

    • Suicide_Note

      Oh, goodness gracious, no.

      • Cael

        Just my personal preference unless the next Nexus phones aren’t ugly to me.

  • BoFiS

    That’s sad since they basically invented mobile phones…but I hope Lenovo continues to improve upon the brand like they did with ThinkPads, which don’t say IBM, but are still great

  • deskjob


  • Matthew Dickinson

    Already figured I would finally buy my first Nexus this year, guess the only way I’ll every buy a Motorola/Lenovo phone is if the happen to be the Nexus supplier this year. Sad day for a brand who I have used back to the original RAZR days.

  • Droid Ronin

    It’s already happening. Fing tells me that my Moto X Pure is a Lenovo device.

  • Chris Hannan

    Motorola’s current flagship doesn’t say “Motorola” anywhere on it, which is one thing I really like about it. Almost no branding on the phone.

    • Jerry Huster

      True…though it does have the batwing. So there’s that, at least.

      • JustSaying

        Which, per the article, they will still have the batwing.

        • deadpenguins

          But will be adding the LENOVO brand to those phones. Le sigh…

      • Chris Hannan

        Yeah, that’s all it has. They were even awesome enough to put the required CE info on the bottom of the phone and barely visible.

  • Jerry Huster

    This is like Toyota buying Ford and wiping the name from the planet. (Ford invented the Model T and Moto invented the cell phone, after all). UGH! This makes me so angry. That’s what I get for being brand-loyal.

    • JustSaying

      More accurately, it would be like Toyota buying Ford and wiping the name from the planet, but still sell F-150, Taurus, and Mustangs. They still get the model recognition.

      • Jerry Huster

        Yeah, you have a point…but still… It would be so weird to say “I drive a Toyota Mustang”… like “Hey, I have a Lenovo Droid Turbo”. Icky.

        • JustSaying

          True. I usually hear them as Ford F150 and Ford Taurus. But Mustang I usually hear as just Mustang.

          • Jerry Huster

            Yeah, now you’re just being picky about semantics. My point still stands.

          • JustSaying

            I was not saying your point does not stand. Your point does stand and I agree with it for some people. My point stands as well. My point was to some the semantics will make a difference and to others it wont.
            To some people it is a Mustang, to others it is a Ford Mustang. So if they get rid of the Ford name, it will make a difference to some but not to others.
            Same with phones. Some people it is a Motorola Moto X. Others it is just a Moto X. So if they get rid of the Motorola name, it will make a difference to some but not to others.
            Another way to look at it is model name also has a big loyalty factor. Like Ford discontinued the Taurus model, but that model had such recognition/model loyalty, they renamed the Five Hundred to Taurus a year or so later.

          • MicroNix

            Except Toyota already makes the best selling cars worldwide with a high end division so your point is…pointless.

          • Jerry Huster

            Your ignorance is overflowing. You don’t know much about Ford do you? Besides, this wasn’t a comment about quality. It was an analogous statement to the Lenovo/Motorola situation. Therefore, my point is quite valid. Troll on.

          • JustSaying

            Your comment has nothing to do with what @jerryhuster:disqus point is. So your point about his point being pointless is…pointless.

        • RiceCake

          Yeah who, at least in the US, would do that? If someone goes what phone that is you go its a Motorola. Answer the same with Lenovo and you get an odd look.

    • Franklin Ramsey

      Except, Ford didn’t invent the car, they just were the first to use an assembly line to mass produce the Model T.

  • Cory Wilson

    Think phones?

  • John

    Ummm Motorola was on it’s last legs even before the sale to Google, which kept it on life support. So all you moto fanboys need to face reality. Moto was dead long ago. Lenovo just finally put it out of its misery. Not to say I’m happy about it, but it’s just reality. Btw, Huawei is a crappy Chinese company that none of you would have touched until it made the 6p. So…

    • Suicide_Note

      Largely because they don’t release their phones here…yet. Once they do, they’ll be a much bigger player here. The 6P is, hopefully, just the tip of the iceberg.

      • JoshGroff

        They’ve been releasing cheap prepaid devices for years, haven’t they?

      • Aaron

        I’m not so sure. From what I’ve read MIUI is terrible.

        • Marikel

          Well, MIUI isn’t even used by Huawei. Xaomi uses MIUI, which is actually pretty decent in recent versions. EMUI, Huawei’s custom software, is downright terrible.

          • Aaron

            My bad. I pretty sure I read MIUI somewhere, but like I said before, I was going by what I had read. I don’t have any personal experience with any Huawei (or Xaomi) devices. Truth be told, I don’t like any custom skins or ROMs at this point, no matter the manufacturer. Now that I can get an unlocked Nexus that works with CDMA carriers, I’m not buying anything else.

      • John

        It’s a trust issue. You know China spying on us…but we trust google. Moto had an opportunity to prpduce a great nexus but we got the whale instead. Its a nice phone but even me a llver of big phones find it cumbersome. So yea…not entirely their fault since google im sure provkded input but they should know better.

    • Flyinion

      Exactly. Hell they were on their last legs when they released the OG Droid. That saved them, for a bit. Then they repeated their past and didn’t keep ahead of the pack. They doomed themselves with nobody to blame for it except themselves. It’s sad to see, but it’s also their own fault 🙁

  • Jerry Huster

    Today has been a shitter of a day…and this news is the icing. For real, WHY ON EARTH would Lenovo kill of such a beloved piece of Americana? Because China. Yup, makes me sound like a crazy Republican (believe it, I’m not at all)… but that’s basically what it looks like from the outside to Americans.

  • lgreg64

    now what will I buy ;(

  • disastrousrainbow

    Somewhat sad. Now, when the “Moto” moniker is retired, THAT will be a sad day…

  • Sam Del Valle
  • TriguyRN

    I’m crying.

  • JoshGroff

    Well, I guess I have to make this turbo 2 last. Rip moto.

  • I’ve been done with Lenovo Motorola since the customer service has gone down the toilet and they couldn’t work out updating the carrier Moto 2014s.

    • Bootleg Zani

      Hell yeah I gave up a while ago. 6P is killing it anyway. Is Neo Brendan dead?

      • Aaron

        Yep. He heard the news and his head was like…

  • NexusMan

    Terrible news. Oh, well. I’ll be phasing them out too. Upsetting move by Lenovo. They just lost a customer.


  • trixnkix637

    This is one of those rare times I really hate Google.

    • Jerry Huster

      I was JUST about to post the same thing. It’s really THEIR fault that this is happening. It’s almost enough to make me switch to Apple. (I said almost…I’m not insane)

      • Cael

        Samsung made Google sell Motorola though…

        • morgan boyle

          +10. its true. i know people on the inside.

          • J1787

            This isn’t a sarcastic question. I just don’t know the history of this.

            Why did Samsung make them sell?

          • C-Law

            Bc it got Samsung to remove their app store and competing apps and stop the eventual switch to tizen they were heading for. Most people would probably never have even noticed the switch to tizen bc of touchwiz. Samsung is dominating the Android market and the switch to tizen would hurt Android

          • michael arazan

            I think Tizen was just a way to have Leverage over Google. A third eco system, even done by Popular Samsung this late in the game would take a long time to get it to take off, but still they had a big chance because of how large and dedicated the Asian market is to Samsung

          • David Verba

            I was about to dispute this, but yes – with the crap touchwiz most folks would not have noticed – and Google would be spending many millions and years in litigation over copyright infringements on Android. If this is the case, I still think its bogus they sold it to a Lenovo. Of course these jokers also ended up with most of IBM right? Buying up all the companies that were true innovators.

          • Ian Case

            They end up with IBM hardware, thats about it. Stuff that wasn’t making money anyway. IBM still owns their enterprise storage hardware, but who knows how long that’s gonna last.

          • TriguyRN

            Anywhere I can find this? I wasn’t as heavy in the tech news at this time and don’t know the history too well.

          • ClikFire _

            Android would initially take a hit but I think Huawei or someone else would just take Samsung’s Place because TIzen is basically like windows phone right now very small app selection and very few developers.

        • michael arazan

          Wondering what samsung is going to do/ say about Google making their own phones and tablets from now on.

          • MicroNix

            Where are those for sale at? Oh, the modular one that looks like a Lego phone?

          • Joe Freund

            It’s been rumored that after the launch of the 5X and 6P that Google is investigating manufacturing resources to make future Nexus phones without looking to a partner.

          • ClikFire _

            yep and it could be under a new Name “Pixel” rumors are often based on some truth otherwise they would of never existed in the 1st place.

            I see Android and Chrome OS eventually being merged like MS did with windows 10 and Google eventually having a Pixel Line of devices a Pixel Phone, Watch, tablet and Chromebook they were also rumored to be making their own CPUs.

            Of course all this is years down the road probably closer to 2020.

        • Godzilla

          exactly, not many people know that

        • trixnkix637

          True.. But if rumors are true, they may still come back to bite ol’ Sammy.

          • MicroNix

            If it wasn’t Sammy, someone else would have called BS on Google. Come on, you develop this great OS, gather up your hardware partners and get them completely vested in your ecosystem, then buy one of those hardware partners? Even the most loyal Google fan had to admit that would cause friction at some point.

          • trixnkix637

            If Android was closed source I could agree with you. But what’s to stop a OEM from making their own form of Android for use with their phones (ie Tizen)? Google buying Motorola wouldn’t have hurt anyone’s pockets and ultimately did nothing to sway the current market standings amongst the OEMs. To me it was just Samsung proving how much they can copy Apple in every sense they can.

          • MicroNix

            Unfair advantage doesn’t ring a bell at all?

    • Suicide_Note

      Motorola would have already been dead or purchased by someone else if Google didn’t buy them first.

      • T_Dizzle

        How quickly people forget.

      • trixnkix637

        True, but Google resurrected them.. Only to drop them later. The former was impressive and from a business standpoint, necessary. The latter, was just plain unfortunate.

        • Erick Wright

          The only reason they bought them was to grab the patents not to save the company

          • Ian Case

            And the only reason they sold them was because Samsung pushed them to. Samsung didn’t want Google making its own phones, so they threatened to go Tizen only and drop Android. Notice how all the Tizen talk, outside of watches, seemed to go away after that?

    • Arty McBert

      I’ve hated Google since 2014. They’ve been getting worse and worse ever since Larry Page became CEO.

      • trixnkix637

        That’s an.. opinion. Can’t say i agree. But to each their own yeah?

      • Big EZ

        They’ve turned from a company that really tried to please their “consumers” (we’re really their product) to just another large company who cares more about the bottom line than keeping the consumer/product happy.

        • Patrick Star

          I think Google still holds to their original mantras. Have you not followed Apple? They are the ones seriously more concerned with pleasing Wall Street over their customers. Google and Larry Page are doing a fine job. They still have their big main guys up top, like Eric Schmidt, Sergey Brin, and Larry Page. Their products all work for me and work better than all competitor’s products.

    • Nick V

      If Google did not buy Motorola, the consortium (MS, Apple, and other nefarious companies) would have, and you’d be paying extra premiums for those patents. Love Google, because they aren’t extorting monies for these patents.

  • Orion

    Saw this coming a mile away. Can’t say I’m shocked. Moto was done as soon as Google sold them.

  • pol

    Lenovo Leno X?

    • El_Big_CHRIS

      Leno, J?

  • The Doctor

    Motorola sucks anyways. Lenovo isn’t much better.

    • akellar

      Considering they are the same company your comment makes no sense.

      • PoisonApple31

        It makes sense. He is referring to different product lines.

      • The Doctor

        Uh, two different products. Motorola is known for its phones, which suck. Lenovo is known for…what now? Computers? Tablets? And those suck as well.

        Same company, different product lines. Anyone with two brain cells can figure that out.

  • David Harrall


    • ChrisI

      good thing you typed it out, too 😉

      • David Harrall

        Ha, I tried to just post the image but kept telling me “Comments can’t be blank”

  • CharlesJorgenson

    Worst decision ever. Lenovo doesn’t have the brand recognition. Not only is Lenovo a worse name, they will most likely see their profits drop. Who missed their marketing 101 class?

    • RiceCake

      Yeah. Who would want a Lenovo Droid Turbo? Most people don’t even know they make laptops let alone smartphones.

      One of those rare moments, like in ww2, where you side with big red to help defeat a monster. Bring on another HTC Droid!

      • h4rr4r

        That is because the moment IBM no longer had any hand in the thinkpad lenova turned them into garbage.

        • Aaron

          Yeah when was the last time you saw one of those Lenovo ThinkPads? They look like the design hasn’t changed since IBM.

          • Duffman

            Duh! That’s the point. The design is classic. It’s an acquired taste. I still dust off my T-60 from time to time. Best laptop keyboard I’ve ever used!

          • Aaron

            Duh? Come on, bruh. If the keyboard is awesome; cool. But man, it’s like the El Camino of laptops. I’m not sure how you aquire a taste for that. 🙂

          • Duffman

            Well damn, I must be in the minority because I like El Cominos. Hahahaha

          • h4rr4r

            A few weeks ago. The outside looks similar, the construction is worlds apart. They are nowhere near as durable.

      • Hiran

        Will the Verizon-Droid Lineup be there or gone?

    • PoisonApple31

      “Lenovo doesn’t have the brand recognition – in the U.S.” I fixed it for you.

      • Mech_Engr_09

        That’s why it doesn’t make sense. They have moto for the high end phones. The US is where I would say most of the high end phones are sold. Fack those 200 Chinese pile of garbage phones.

      • CharlesJorgenson

        Motorola- Established in 1928- Known for phones
        Lenovo- Established in 1984- Not known for phones.

        So they are going to use a fairly new (comparatively) non phone company name to sell phones. Again, who missed their marketing class?

        • PoisonApple31

          I think people have heard of Lenovo with some of their electronics – especially laptops in the U.S. (whether you like them or not). Take a moment to look up how many phones Lenovo has sold globally. It’s not like they are HTC who is trying to sell other things because they can’t sell phones anymore. Plus with the update to this article above – you’ll still get your Moto name anyway. You can tell me I missed marketing class, but you clearing slept continually right through yours.

  • Willie D

    Motorola died the moment Google sold them. I’ve seen nothing great come from Lenovo – including their purchase of IBM’s ThinkPad. It seems to be Lenovo is the Sprint of the tech world, picking up everyone elses throw away and trying to build a company off it, and finding no one really wants it, and that the Motorola name has more value, barely, than Lenovo.

    • Stephen Cox

      Thinkpads were fine up until a couple generations ago. They ditched the classic Thinkpad keyboard with those chicklet pieces of crap and now I hate them.

  • person

    That’s tragic. Though, between updates and their customer support falling to pieces* I’ve decided to keep away from Moto anyway. Nexus 6 and Moto 360 2nd Gen will be my last.

    *It was great back with my 1st gen Moto X but then they got really slow and unhelpful and now you’d be lucky to even find the contact page.

    • TriguyRN

      Yeah I recently dealt with their customer support. Not good at all on the phone or live chat. HTC was much better.

      • I called Moto Support on my first gen 360 about a dumb issue it was having, but now it hasn’t been doing it lately, but they were helpful to say the least.

      • T_Dizzle

        I’m glad HTC service was good to you, my experience with their US service could have doubled as psychological warfare.

    • josue joseph

      Right now only phones with M besides Nexus are Motorola phones and some newly released phones so they aren’t bad with updates.

  • XvierX

    Not like this…

  • Anthony V. Ardizzone

    Looks like it’s just Nexus or iPhone for me going forward.

    • Impheatus

      I’m on the same boat.
      Maybe Samsung.
      If they take their head out of their ass and ditch TW once and for all.

      • Mech_Engr_09

        Just do yourself a favor and avoid Samsung. Their phones are ridiculously overrated. I’m think about getting an iPhone 7 when it comes out. I’m getting a little tired of all these huge phones and I think the iPhone 4.7 is the only good smaller phone available on Verizon.

        • MicroNix

          Actually, all the Samsung phones my family has had lasted a long time, have great screens, great cameras and get the job done. More than I can say for Moto devices. I’ll be going back to a Samsung as my next phone.

          • Aaron

            Samsung definitely does have the best screens and great cameras. But TouchWiz and that physical home button are deal-breakers for me. And neither of those will ever go away

          • Mickey Jones

            Off screen buttons? Why?

          • Aaron

            What do you mean? Why do I hate them or why does Samsung still have them? I just prefer onscreen buttons. I had an S4 and hated TouchWiz. So when you hate your ROM you flash custom, except that physical home button and capacitive keys were still there, mocking me with their backwards layout and non Lollipop symbols. And that was my first, last and only Samsung phone.

          • Mickey Jones

            The why is directed at Samsung. Why does anyone need these. Its OK to stop aping the iPhone now, Samsung.

          • Aaron

            The problem is Samsung couldn’t abandon those buttons or TouchWiz even if they wanted to. Samsung users are just as ingrained as iPhone users. Change anything too much and risk alienating your loyal customers. It would be like Marlboro changing their cigarette recipe. Yeah, it’s bad, but change the flavor and the people who buy might stop, and sales trump everything else.

          • TairyHessticals

            Every few years Samsung sucker us into thinking it won’t end up being a buggy POST with in 3 months. Derp. Never will they sucker me again. I should have HTC.

          • Aaron

            Always used Moto’s. Using a Nexus 6 now. Guess that’s over. But I plan on only using Nexus from now on. Been a long time for HTC. Maybe they’ll get one of next year’s Nexus.

        • Hiran

          Will Verizon-Droid still make the Droid phones? I love them #1. Better features.

  • slug_munchies

    I think the “Moto” is the branding. The only phones they sell here are “Moto”; last month I bought 2 Moto X (Pure) and one Moto G. The X’s immediately upgraded to Marshmallow, and last night my daughter’s G upgraded.

    Truthfully, I want to trade with my daughter. The X is too big (coming from a Galaxy S3 (see, don’t need “Samsung” in that branding), her G is lighter and very comfortable. I just wanted the high-end parts; the GPS in Device Manager puts her phone “somewhere on my property”, with my phone in a small 6 foot circle inside the big circle of her phone.

  • All you Moto fanboys can always wipe away your tears with the latest Samsung device. Samsung would never leave you guys hanging like that.
    Edit: Next up the Lenovo 360 V3 lol

    • SadBrendon

      I will go to the next iPhone,Samsung will copy anyways

    • person


    • Mickey Jones

      TouchWiz. Perhaps the worst sounding name of anything ever.

  • Raven

    It may be a locked Vzw phone, but this makes me appreciate my Motorola Droid Turbo 2 even more. I think with its specs, MicroSD card, ShatterShield, and MotoMaker options, it was the best piece of phone hardware made in 2015. Not talking sales or unlockability, just purely the best phone made.

    RIP Motorola. I have only owned Motorola phones since the OG Droid. No idea what I will be getting next.

    • SadBrendon

      Go to the iPhone,it all google fault they selled motorola

      • Raven

        Hah! Ha ha! Ha!
        Thanks for the comic relief!

        • trixnkix637

          Nexus phones are along the same lines as Moto releases minus the Moto Features.

          • Raven

            Yes, but this year’s 5X had too many bad reviews and the 6P was too big and lacking MicroSD for my preferences which is why I finally went with the Turbo 2 and begrudgingly gave up root. Maybe one of the next Nexus phones will appeal to me more.

          • trixnkix637

            That’s very true. Hard to recommend a Nexus based on those qualities. Maybe the successor to the LG V10?

          • MicroNix

            With Android and mobile hardware at their maturity points, there should be almost zero reason left to root. Yes, it was cool back when phones were slow to tweak them out but not with the software/hardware in 2015. Now its just to say you did it so you can look like the cool kid on the block.

          • Mickey Jones

            I used to root to go stock. Hopefully good nexus phones will continue but I’m not a fan of the 6P. The Moto and LG phones were the best so far. I may try to root my Tab S. Not a Touchwiz fan either.

          • Mickey Jones

            Yeah, if Moto made them like the 6. 6P is a nice phone and all but I want Moto. FU Lenovo. The Vibe? Really?

      • Daishi

        I’ll buy a samsung flip phone before I’d buy an iFruit device.

    • pol

      No VZW LTE phones are locked, lol

      • Raven

        I mean bootloader locked. But, despite my love of being rooted, I am giving an unrooted phone a chance.

      • Hiran

        Verizon LTE phones are UNLOCKED according to a Verizon sales associates.

        • pol

          That’s what I said…

          • Hiran

            Will Verizon-Droid Lineup still be there or will they be gone. I love the Droid Turbo by Verizon. I hope they don’t KILL THE VERIZON-DROID LINEUP.

        • Adil Tajgeer

          they are SIM unlocked. the bootloaders are locked down.

          • Hiran

            What do you mean by bootloaders? When you say sim-unlocked, can they be used internationally like or?

          • Adil Tajgeer

            sim unlocked means you can put a different sim card in them and they will work so long as the network is using the radios in the phone.

            the bootloader being locked means you can’t make alterations to the software on the device (separate ROM, root, kernel, etc)

            the lock being discussed in this thread is the bootloader. the turbo’s are locked down making root much harder to achieve which means if you want to debloat (remove vs diable) or alter the system in any way you are not going to be able to.

            basically all of verizon’s LTE phones are sim unlocked, so you can drop whatever sim card into them, but verizon is notorious (and AT&T as well) for locking their bootloaders down tight, which bothers some people because they don’t have control over their device, even thought they bought it and own it.

          • Hiran

            Since Verizon phones are unlocked can I still use it internationally? What do you mean by radios on the phone? How do I know what radios use Verizon phones like Droid Turbo? When I use the Verizon LTE phones internationally, will I get LTE internationally (like Canada, Sri Lanka, Australia) or what speeds?

          • Adil Tajgeer

            yes, you can use them internationally.

            the radios are essentially the antenna, the frequency and bands they use are going to determine what speeds and networks you can connect to.

            there must be a website that shows what bands the provider you want to use uses and the product page for the turbo (or a google search for “droid turbo bands or radios”) should list the radios on the phone.

            droid turbo bands

            2G bands
            GSM 850 / 900 / 1800 / 1900
            CDMA 800 / 1900

            3G bands
            HSDPA 850 / 900 / 1900 / 2100
            CDMA2000 1xEV-DO

            4G bands
            LTE band 2(1900), 3(1800), 4(1700/2100), 7(2600), 13(700)

    • PoisonApple31

      Damn, you have missed out on a ton of sweet phones then.

      • Mech_Engr_09


    • michael arazan

      Next will be Lenovo Droids, I shutter to see how that winds up

      • Nathan Burgess

        Pretty sure they will be Moto DROIDs

    • Hiran

      What will happen to the Verizon-Droid Lineup? I have the Droid Turbo first version.

  • Suicide_Note
    • Suicide_Note

      BTW…you’re next, HTC.

      • El_Big_CHRIS

        i hope not, but they brought it on themselves

        • michael arazan

          Have a feeling HTC stands as a House of Cards

    • vzwuser76

      Yup, the company who brought about mobile is now gone, and I’d say that comment is symptomatic of why these kinds of things happen. Guess we shouldn’t wonder why American companies are no longer around anymore, when no one cares if they survive or not.

      • Marcus

        You are spot on and in the meantime we are supporting China’s economic growth, which there is nothing wrong with that, but it’s just sad that no one really cares that by buying American products you are in most cases supporting American jobs. If I have the choice of two products relatively the same I would support the US product.

        • vzwuser76

          Well in reality, were supporting Chinese economy no matter what phone we buy, given that most all phones are built in China. At best you could go Nexus or Apple, since the company behind them are American, but as far as parts or manufacturing, that’s China’s purview now.

    • JustSaying

      They have medicine for that…Wait, wrong kind of f**k

  • Ryan N
    • Renard Fiossa

      Where is this and what’s the context?

      • Ryan N

        When Moto was preparing to launch the OG Moto X.

        “The designer has a host of images saying “Goodbye Moto,” communicating that the “old” Motorola is dying for a new, hip, energetic, and exciting Motorola.”

  • SadBrendon


    • TC Infantino


  • Andrew

    Makes me sad.. RIP Motorola. I’ll always remember the original Motorola droid that changed everything! It was my first smartphone and made me fall in love with Android. You will be missed.
    Although I knew it was coming when they were sold to lenovo.. Really this is just the final nail in the coffin.

  • Mike Dillinger

    I wonder what will happen to the Droid branding…

    • JoshGroff

      I was 99% sure that was Verizon, but now I’m questioning myself…

      • You’re pretty much correct. HTC did make on DROID device some time ago. Think it was the DROID Incredible? Verizon I believe are the ones paying the license fees to George Lucas Films, and it just happens to be Motorola who had made the majority of the devices under that branding.

        • Jerry Huster

          Moto received an exclusive agreement with Verizon starting with the OG Turbo that allows them to be the sole manufacture of “DROID” branded phones with Verizon. But yes, Verizon is the official licensee of the brand.

        • h4rr4r

          Rezound, incredible and at least one more.

          • PoisonApple31

            The Rezound was not Droid branded.

            Droid Incredible, Droid Incredible 2, Droid Incredible 4G LTE, Droid DNA, Droid Eris.

          • h4rr4r

            Eris, that was the one I could not remember.

    • Cael

      Probably marketed as just Droid _____ instead of Droid _______ by Motorola.

  • Rod

    Motorola is dead since Lenovo’s acquisition.

  • SadBrendon

    Its me Brendon i hate you Lenovo killing my heart brand,its google all fault now iam going to iPhone bye guys

  • jbworldwide1

    Comments. I’m here for them.

    • Bop it_Twis it_Pull it

      Likes, I’m here for them

      • JustSaying

        Down Votes, Lenovo is here for them

        • Bop it_Twis it_Pull it

          Dam bruh, you hit em where it hurts

  • Chippah
    • Suicide_Note

      Playground? Quarry of some kind? Garbage dump?

      • DanSan

        …. the moon.

        • CoolSilver

          Hollywood Basement

          • Brian Himes

            The actual moon.

          • trixnkix637

            “Actual” and “Moon”

          • rj-b

            And “and”.

          • miguel

            ^^ mom’s basement

          • Mech_Engr_09

            Oh you’re one of those idiots huh? I bet you think the earth is flat too. God damn they should put people like you in special schools so you’re stupid doesn’t spread

          • CoolSilver

            No. But one of those who do works behind me at work. I rather quote Red Hot Chili Peppers Californication.

            *hands a tin foil hat*

          • *your

          • fd2blk78


          • h4rr4r

            I think that was a RHCP reference.

          • Francisco Peña

            Too late.. its called Public School Systems…

    • michael arazan

      Motorola who made the first cellular transmissions, created the first cellular phones, and created incredible radios that helped win WW2, stripped apart and sold off to the Chinese like taking a carved up carcuss and making it into soup, ‘Murica and Capitalism, Yay?

      • David Verba

        Yep, what’s next? Sell the white house to the Chinese?! Oh wait….

        • Chippah

          Make America Great Again

      • kj1060

        Pretty sure only the handset part of Motorola (Motorola Mobility) was sold to Lenovo. While most of the above that is still under Motorola Solutions which is still based in the Chicago-land area.

        • loblet

          Yes, Motorola Mobility was a spin off company and is separate from Motorola Solutions, which was sold to another Illinois company.

      • Cowboydroid

        Nostalgia is great and all, but it’s no reason to hamper an economy.

  • WickedToby741

    So in other words it’s just like you can get a Lenovo ThinkPad. I’m not crazy about the idea, but it’s not the end of the world.

    • h4rr4r

      Which are crap compared to the IBM branded units.

  • Bryan Burch

    All I buy is moto. I won’t buy lenovo. I wonder if they vetted that with their NA customers? Moto has a *lot* more marketing stroke than lenovo.

    • JustSaying

      Umm…Did you read the article where they said they will still use the Moto line of products?

      • SadBrendon

        People buy the name motorola and not lenovo the sales will go to downwilll

        • JustSaying

          I agree, some people by the name Mototola and they may loose those sale. Other people by the name device name Moto, like @bryan_burch:disqus shows. He said he only buys Moto. He never said he buys Motorola. That Moto name still has a strong name itself, especially with the younger generation who don’t remember/know the history of the Motorola name, They are more familiar with Moto.
          I as just pointing out to the OP that he will still be able buy Moto.

      • Bryan Burch

        Yes, smarticus.

    • Allyn K C

      You can still buy “Moto” – it’s the “Motorola” name that’s going away. Okay, buying a “Lenovo Moto X 2016” sounds odd; but they are saying the Moto brand-name (and bat-wing logo) will remain for the high-end products.

    • shooter50

      poor marketing is why Moto ended up where is is now. NO one outside of these forums buys Moto phones

  • rodney11ride
  • Gf1fanatic

    Big mistake on Lenovo’s part! They’ll be sorry! Motorola still has so many historic and wonderful things associated with the name. Lenovo means nothing! Big mistake.

  • Tyler Durden

    Where’s that moto fanboy brendon or whatever lmao

  • Eh, I gave up on Motorola after Google sold it off to Lenovo.

  • htowngtr

    Selling off an iconic American company to the Chinese will do that

  • Sadman

    Makes me want to buy an extra moto x pure

  • Tyler Durden
    • Colin Huber


    • Ryan N

      The best thing Lenovo got out of that acquisition was the brand recognition…

      • Qreptiles

        Couldn’t agree more. Dumbest move they could have made. Not to mention how many people might not have know about the sale and still thought Moto was a US owned company.

        • JP

          R.I.P. to all the Chicagoland employee’s.

          • Ethabgibbs2

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      • Bootleg Zani

        They killed that pretty fast.

        • Ryan N

          I hope Google never gives Lenovo another Nexus, simply out of spite. haha

          • ck125

            Lenovo never had a nexus.

          • Ryan N

            Well the acquisition was announced almost a year before the Nexus 6 launched, and was obviously in talks at least months prior. So when the deal was inked for Motorola to build the nexus 6 Google knew very well that it would be business for Lenovo…

          • moew

            He really meant the Nexus 6, but yeah, details, details, and frogs, I love eating frogs.

          • Erick Wright

            Google is the one who sold the company I’m sure they could care less

          • Ethan Besbris

            COULDN’T CARE LESS.

            “Weird Al” Yankovic – Word Crimes

          • I’m originally from Saint Louis and I’ve always heard people say I could care less so that’s how I also say it.

          • T4rd

            If they could care less, then that would infer that they do care at least a little bit. =p

          • Erick Wright

            Ok they cared a little bit but in the long run they must have just felt sucks to be Moto

          • TriguyRN

            I’d bet money Lenovo gets this year’s Nexus based on their project tango collaboration. Still very early, I know but, I wouldn’t be surprised at all.

          • LiterofCola

            I’m sure they’ll cry over it

    • Tom S

      Man, you beat me to that exact GIF…

  • scrillakev

    Sad sad day..

    • Suicide_Note

      Not really. Everyone should have seen this coming as soon as the sale was announced.

      • WAldenIV

        Not really. Lenovo has zero cache in the cell phone market. It’s a stupid idea from a branding and marketing standpoint.

        • JustSaying

          But Moto has a decent “cache” in the smartphone market, thus them keeping the Moto line name.

          • WAldenIV

            I missed a “t”.

  • TypoCorrecto