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Report: Amazon Struggles With Fire Phone, No More Than 35,000 Units Sold

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According to The Guardian, who has compiled and analyzed data from both comScore and Chitika, Amazon is struggling to push the Fire Phone to US consumers, having sold no more 35,000 units since its release. The phone has been available through Amazon and AT&T (exclusively) since July 25, priced at $199 and $299 on-contract, or $649 for full retail. 

Using comScore data, which tracks monthly data on US smartphone users, from the date of release up to this point, then figuring in Chitika data which pegs the Fire Phone at 0.015% of its ad network traffic, The Guardian was able to deduce that Amazon has sold no more than 35,000 units.

The number, which does not exactly surprise anyone here at DL, might come as a surprise to anyone else who constantly sees Amazon’s commercials on TV for the Fire Phone. After all, “it comes with Amazon Prime.” When first announced, we noticed right off the bat that the device would lack Google Play Services, so for anyone who would want most of their favorite Android apps, they would be left out in the cold.

Do we have any owners of the Fire Phone here? If you do own one, feel free to tell us what you like and dislike about it. Would you recommend it to your friends and family? Is a free year of Amazon Prime worth it?

Via: The Guardian
  • Kayonesoft

    Gigantic “We Told You So.”

  • FknTwizted

    that and their marketing is geared towards children and not adults.. so i would say yeah no surprised.

  • John Motschenbacher

    And this surprised who?

  • NexusMan

    Why would anyone buy this?

  • AngryBadger

    Shoulda bundled it with an Amazon drone.


    Just like the Facebook phone, crap to limited market and even that market has no need for upgrading to it. Fire the whole project team for epic fail.

    Ian B

  • Trueblue711

    The reason for the Fire and Kindle’s success despite a limited Amazon ecosystem was the low price. $649 for an Amazon phone is NOT worth it. Maybe $449 or lower.

  • would have won if they sold it at 1/4 the price

  • Blue Sun

    Breaking News: “Bear craps in the woods!”

  • Maryncland

    Not surprised at all.

  • cardi dark

    Only at&t no google play services equals failure. Stick to my nexus 5 waiting on the nexus 6

  • Craig

    When I saw the first commercial I thought that this phone was being targeted to kids as a possible gaming device. The specs for the phone are not bad but I would never pay $649. They should have taken a clue from the success of Google’s Nexus and priced this at around $349 unlocked. They could have sold a lot more units without getting AT&T involved.

  • Finire

    This is what happens when you take the Android out of Android.

  • GameChanger

    So sad….35000 just got Fired.

  • Johny M

    Whom are these 35k geniuses that bought that POS?
    I guess there is a sucker born every day.

  • onthecouchagain

    I am 0% surprised about this news.

  • tdurden64111

    Someone please post that African kid dancing and add something about getting free Amazon phones.

  • monkeybutts

    And the 35,000 that sold were mostly for developers and reviews.

  • John

    I’m curious about the return rate on those things.

  • Guest

    Who the moron at AT&T & Amazon thought this phone has a chance even after the Facebook phone’s disaster..

    • zoxxo

      You mean the morons that are now unemployed?

  • Razma

    there’s a shocker…

  • Sean Lally


  • Bman4000

    They must have targeted the AOL subscriber base.

    • BOB Dudek

      Wait till they find out, it won’t work on dial up

  • Mordecaidrake

    This was expected, it’s not a good phone haha

  • Patrick Crumpler

    If they sold it for $199 retail it would have flown. But with no Google and that stratospheric price? No chance. They are going g to get you using their services. They tried a win win for them but just got 0-2

  • C-Law

    Two main issues I see here is they should have done this years ago, probably around when the S3 came out before big companies like Samsung were so established and associated with Android in the main public’s mind. The other issue is an AT&T exclusive. What were they thinking? It’s exactly what Facebook did with their phone. How did they think anything would be different from the Facebook phone fiasco?

    • monkeybutts

      Selling at the price of other established flagships was possibly the biggest mistake. I know a lot of people would rather pay $200 on contract $650 off contract for an iPhone instead of an android phone. Make it an android phone without google and you are asking for trouble.

  • Dave

    I’m not in the mood for math, but I distinctly remember hearing Samsung sells something like 40 phones per minute. Amazon just needs some better commercials….Haha.

  • Chippah

    These will be on a FIRE sale soon like the $99 HP Touchpads..

    • Synacks

      That was a fun time

      • Chippah

        not for me. I got a sandpaper dildo on that one..
        they canceled my order and honored ones that came after…

  • Chippah