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Timex Reveals the IronMan One GPS+, a Chunky Fitness Tracker With Cellular Connectivity

Many of the most popular smartwatches rely on a Bluetooth-paired smartphone for internet connectivity, but watchmaker Timex is taking a different tact with its first foray into the “smart peripheral” space.  When it launches, the IronMan One GPS+ will be one of the few watches on the market to pack a cellular radio, along with a whole bunch of other electronic goodies. 

The highlight of the IronMan One is its Mirasol display. Adopting the same technology used in Qualcomm’s Toq, the watch will save battery by intelligently switching between full-color LCD and e-ink. The Toq left us extremely impressed, so we’re pleased to see another manufacturer adopting Qualcomm’s technology.

The smartwatch also sports a Snapdragon processor, GPS, a Bluetooth radio, 4GB of flash storage, and a water-resistant exterior. The aforementioned cellular functions work exclusively on AT&T. Buyers get one year of service for free.

In terms of software offerings, the IronMan One seems fairly bare. SMS and email is accessible via cell service, and built-in playback controls let you listen to music on a paired headset, but that’s about the extent of the features other than fitness tracking. Third-party support is, at least at launch, nonexistent – beyond routing workout data to websites like RunKeeper, Strava, and MapMyFitness, the watch won’t interact with any of your smartphone’s apps.

For all the hardware, something had to be compromised. The IronMan One is huge, measuring 2 inches horizontally and vertically. Considering the purpose – fitness tracking – stylistics were probably the last consideration, but it’s a shame Timex wasn’t able to cut down on the thickness.

The IronMan One GPS+ runs costly at $399. It’s available for preorder now, along with a Bluetooth heart rate monitor bundle. The watch comes in black and grey, and will arrive in brick-and-mortar stores later this year.

Via: Timex
  • Jordi Agricola

    Yay, another tech product called the ‘One’. Seriously.

  • AndrewScottRox

    Oh and hey, if you need a wear tester, I’m a runner and would love to put some miles on it. Just saying……..

  • nathanielbaratta

    Bulky yes but I would totally consider this ( and the MOTOACTV) as a smart watch over the Moto 360 simply because of 2 reasons. 1. gps built in and 2. music app in the watch ! If I have to wear my smart watch( runkeeper ) and phone( GPS, Music, Data) while running and doing daily chores there is really not much of a purpose for the smart watch besides replying to notifications more conveniently.

  • FortitudineVincimus


    This IS the guy to follow when you want in depth reviews on products like this. No one, no one, touches his reviews in terms of quality, depth, actual experience as an athlete. This is a primer on that watch.

    ” For the first year the connected services will be free – though after that there will be some form of monthly charge via the telecom company. ” – I’m out

  • mcdonsco

    Ugh…no thanks

  • steveliv

    What is the cost after the free year is up?

  • EngineerGunter

    OK… someone get me some packing tape and I’ll just strap my phone to my wrist already!

  • Travis Erickson

    Love it, too rich for my blood though.

  • AndrewScottRox

    I was interested until I saw the price tag. In my opinion, the same high price killed the Motoactv which is an awesome device. Runners won’t adopt this when they can do the same thing with their phone and pair of headphones. Cut the price, make it function with other fitness sites and you’ll have a competitive product.

  • Your buddy

    I find it interesting you guys are putting down the phone just based on looks when this has more possible functionality than any current known smart watch.

    This watch doesnt need to be tethered to phone to operate. Now we just need this with Google wear and moto design.

  • LosttsoL

    “Takes a licking and keeps on notificking?”

  • Michael Bassett

    Pebble Color watches for 8 year olds, Neptune Pine $500 smart watch and is 500 inches wide, Ironman one hude square rubber watch for $400:


  • mgamerz

    As a biker I can see this being pretty useful. Though I’m not that extreme of a biker.

  • buckley101

    FYI the Mirasol display doesn’t switch to E-Ink to save battery. E-Ink and Mirasol are 2 different display technologies.

  • buckley101

    It’s a good step in the right direction. Putting a radio in a smart watch is really cool. It lets you choose if you want limited capabilities in favor of not having to carry your phone around.

  • No no and no.

  • Dibrom

    Messaging without a phone, i.e, sms to a number that isn’t my phone.

  • ROR1997

    Just rename all articles that aren’t about the Moto 360 “New watch announced by some dudes, but it’s not the good one “

  • TopXKiller

    Tony Stark would think this is a toy

    • Jarvis

      Tony Stark would think this is something his suit crapped out the back after an upgrade with the left over parts.

  • ROR1997

    A bunch of third graders are going to think this is an iWatch

    • PoisonApple31

      The third graders probably know tech better than the rest of us.

      • I agree, kids are definitely smarter and being taught more at a lower grade level than we were coming up (well atleast me I don’t know how old you guys are but I’m 30)

  • Bryan Mills

    If this thing is $399, the Moto 360 should easily be $299.

    • OhHai

      Should, but Motorola doesn’t have the economies of scale that Samsung/LG have (being television/appliance/etc makers as well as phone/watch makers). After poor sales of their flagship, I don’t think they are going to invest enough into manufacturing for the watch to make an attractive price point that everyone expects.

      • Bryan Mills

        Poor sales due to a ridiculous price.

        • OhHai

          Exactly, if they had a greater scale of operation they could have sold it for cheaper but they didn’t. Even with mid-ranged specs it was too expensive for Motorola to sell for anything less (whereas Samsung could have probably sold it day one for what Moto is selling it for now and made a profit). Either that or Moto overestimated demand for the Moto X severely.

          That could also happen with the watch too of course. Just because everyone wants it on Droid Life doesn’t equate to 1 million sales (not sure on the web traffic here but it certainly isn’t enough for them to make the Moto X mistake twice).

        • Tony Byatt

          And the initial AT&T exclusivity…

          • Mech_Engr_09

            It’s crazy to me that AT&T always get exclusives like this…

          • Another reason I dropped Verizon

      • Phil Stout

        I would argue that Samsung doesn’t necessarily have economies of scale due to their televisions and appliances. From televisions, the only parts I see that might bring such economies would be the resin for the plastics and I see nothing transferable from the appliances industry. In a company that large, they likely have everything segmented in procurement. If they are buying chipsets for TV’s and Smartphones, they probably have two different contracts and two different buyers, even if it is the same supplier.

        One of the main things Samsung uses to their advantage is cashflow from other successful markets. They will use the loss-leader model on products in order to gain significant market share and brand reputation, and then start cranking the prices back up to provide a sufficient profit margin. This is evident in the anti-dumping lawsuits that samsung has been involved in as trying to grow its market share in appliances and other industries.

        In point, I see no reason why Motorola could not build a Samsung S5 at close to the same cost a Samsung or why Samsung would be able to build a Moto X at a lower cost than Motorola… other than labor of course (since Motorola is closing down it Texas plant due to lack of product demand to support their planned cost structure)

        • OhHai

          You also have transportation channels they have already up and running and yes, cheap (in Samsungs case, child) labor as you noted… Also Samsung can risk making extra devices that they can just rebrand as “Active” after putting them in different casing. Their way of business protects them from things Motorola is susceptible to.