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Beats Music Reportedly Growing Slower Than Expected

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The new music subscription service on the block, Beats Music, is apparently having some problems getting its user base going. The Beats by Dre name launched its music service a mere three months ago, but adoption is not where it was projected to be so far. No specific numbers were dropped, but according to a report out of Billboard, today Beats Music’s subscription total is somewhere in “the low six figures.” Ouch.

A user base that is up to the hundred thousands may sound like good news to us, but to the Beats Music executives, that number is “disappointing” despite the “tens of millions” it put into the marketing launch. Beats representatives declined to comment on the report, but industry insiders that were interviewed said that the company was pleased with the “millions” of people that tried the 7-day trial. Now the goal is converting those free trial users into long-term subscribers.

If Beats Music is not living up to the subscription numbers that they want, what would it take to get you to sign on?

Via: Billboard
  • tom riddle

    $15 a month…LMFAO!

  • Nathan Bryant

    What made them think this was gonna take off? They’re just putting craps out there based off the name.

  • Marcus

    no surprise here…..expensive…check!

  • Humberto

    i would use it if it was Free, I am already a paid memeber of Play Music so i dont need another paid music service.

  • iNfAMOUS70702

    I’ll stick with Google play all access for 7.99

  • verZion

    I signed up with AT&T yesterday after selling my VZW Unlimited Data Plans X3 and AT&T offered 90 days of Beats Music Service for free. I’m currently on All Access @ $7.99 which I switched to after using Rhapsody the previous 24-36 months. Google’s ability to share with up to 10 devices and cheap price has me hooked, but Rhapsody seems to have more albums from certain Artists. I’d love to have a subscription to both services, but I unfortunately can’t justify the added cost. The ability to upload certain missing albums from Google’s library actually makes this service a steal. Time to start up the free service now! :D

  • frankyblike

    Who on earth would pay for that crap.

  • Microsoftjunkie

    Google play music and Xbox music is better. They have to be better than the alternatives.

  • Dave

    Almost as overrated and over hyped as their overpriced headphones.

  • a) youth.in.asia

    What’s the difference? You’re still going to have to buy the headphones, right? …to get that full Beats experience

  • Daniel Walker

    That’s not the only issue they’re having. I was charged 3 TIMES in one month. If I don’t get my refund soon I’m going to unsubscribe.

    • flosserelli

      That is how they are making up for the lack of new subscribers.

  • crazed_z06

    Slower than who expected? I expected to flop massively.

    • Jason Downing

      My assumption would be, slower than BEATS expected.

    • http://www.mecha-digital.com/ Jason@MechaDigital

      Beats Music Reportedly Growing Slower Than Nobody In The World Other Than Beats Themselves Expected

  • Tojen1981

    I have it on the 90 day trial but will be going back to Google all access or spotify after its over.

    -No tablet UI. Can only be viewed in portrait.
    -Music seems like its a lower quality. (I have everything set for “high quality”)
    -Takes too long to load songs, even if its on the device.
    -Random mode has a habit of repeating 4 or 5 songs in playlist regardless of how many songs are on it.
    -Can’t move songs to SD card to save space

    Sorry Beats, your product is subpar and minimal effort put forth to improve it.

  • cjohn4043

    *puts on surprised face*

  • sonicyoof

    So the Beats brand alone didn’t carry them to success overnight? Incredible. What’s next, people being suspicious of Monster cables?!?!?

    • CHRIS42060

      When I worked at an electronics store and could get Monster cables at cost I loved them. Since I have had to pay full price for them I’ve never bought another one haha.

  • evltwn

    Should’ve just stuck with headphones.

  • StewInAShoe

    Looks like their service is really taking a… Beating!

    No? Tough crowd here on dl.

  • Taylor00

    Why would anyone in their right mind, switch from Spotify or Google Music to this? Most of the people who registered for this are probably brand loyalists.

    • flosserelli

      Are you saying Beats music service won’t sound any better on my Beats headphones?
      /s

  • Guest

    I wish Google Play would let you keep so many songs a month, like Zune Pass use to do I believe

    • Good_Ole_Pinocchio

      I mean honestly, it’s a streaming service…and if you want to buy music they also afford you that option…though If I’m buying an album i’ll want a hard copy.

  • Adam Truelove

    They expected growth? Like above 0 users?

  • Good_Ole_Pinocchio

    Oh look…. People aren’t flocking to a service that’s pretty much identical to it’s competition. I used to pay for both Spotify and All Access…Now I’m just with Google only. And I don’t see why I would change. IT all boils down to the same thing……..music…………………………………………….and Chromecast support :-)

  • cwillen

    I love how these execs are surprised that the general population wasn’t eager to sign up for yet ANOTHER subscription based streaming service. If a someone hasn’t already signed up for Spotify, All Access, or Apple’s radio deal, what makes them think they’re planning to sign up at all?

  • https://www.heartbleedbug.com Intellectua1

    Milk music.

    • Taylor00

      Shut up fanboy.

      • https://www.heartbleedbug.com Intellectua1

        I’m a fan boy because I like a FREE service.. Yea you’re an idiot.

        • Taylor00

          So you’re a cheap fanboy, got it.

          • https://www.heartbleedbug.com Intellectua1

            Ha don’t even go there. Especially not with me.

  • Mikey Styles

    It’s “Semi-Exclusive” deal with AT&T can be part of it(prob only a small part), but still it can limit install base when you offer a pretty cool lil deal to only 1 provider. Just my thoughts….Pandora Spotify iHeart Slacker & Google Music all competing against you sure doesn’t help either lol.

  • Kenny Woodard

    People don’t want to pay for music. They would rather listen to a few commercials in the free streaming market like with Pandora or just listen to local radio. Beats Music will never make it.

    • JSo

      I happily pay the same $9.99 a month for Google Play All Access. Two things that come to mind that Google has over Beats is the ability to upload your own music and stream to Chromecast. From what I have seen, I prefer Googles interface also. I will never go back to Pandora either. I love being able to play whatever song I want.

      • Justin Larmay

        Beats music interface is complete garbage. Probably half the reason the millions that tried out the 7 day trial didn’t stay. I quit using it after an hour.

    • hoodieNation

      I ended up getting Slacker Premium. I can deal with $4 a month for no commercials.

      • Kenny Woodard

        I could see paying 4$ a month for commercial free listening. Still not for me, but sounds a lot better than 10$+

  • flosserelli

    Everyone has a music streaming service already. What makes Beats any better or different than the others? A sincere question.

    • scastro87

      Yep, agree. I downloaded and used over the 7 day free trial and I liked it for the most part, but was wayyyy too buggy and I already pay for All Access, so why switch.

  • paul_cus

    I like it because the UI is nice to look at. I can see why they are having a difficult time signing people up.

  • JSo

    It’s growing exactly how I expected.

  • Sean Plantz

    Not surprised at all.. What did they think really?

  • Jason Downing

    Unless you’re doing something crazy different, kinda late in the game to have high hopes of taking over.

    • Kevin

      Maybe if they drop the price to $3.99 then people might just become interested. The only thing I haven’t seen the music streaming services compete is in the price.

      • CHRIS42060

        That was one of the reasons I jumped on Google Play Music All Access when I did…… the price was down to $7.99 and locked in. If Beats Music did something similar, 30 days free and a lower price if you stay, it might help them get some more interest.

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        • michael arazan

          I got the 7.99 price, best price for what you get, even though all access doesn’t have Led Zeppelin yet they have it in Google music to buy.

        • Aaron C

          Me too. But I will never give up my $7.99 All Access, because if I have to go back eventually, it’s automatically $2 more a month. So that means I’m very unlikely to be subscribing to anything else. $2 ain’t much, but Google was smart because they’ve basically locked me in for life, unless their GUI gets too stupid, or the “match music” function gets too cumbersome (I’d rather upload my own tracks, thank you — Google, can you please allow us to override this setting on an account-wide basis)?

      • Craig P

        I switched from Google to Spotify for their student discount of $5 per month

    • j

      This.. There’s seemingly a million streaming services.. I certainly wouldn’t choose beats as #1.

  • Kyle Null

    That depends on who expected it to grow faster. I’m not surprised.

  • Jordan Webb

    Literally the only place I heard about it was this website. I kind of assumed it would be fairly unpopular since nobody else was bothering to talk about it, and was kind of confused as to why it kept getting articles written about it here. Now I know I’m not the only one.

    • Good_Ole_Pinocchio

      Well if you watch any amount of TV they have fairly regular commercials. So the word is at least out to the average consumer. They just don’t seem to care.

    • Justin Larmay

      I’ve seen them advertising with AT&T as well.