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Verizon Brings Back the “Droid Does” Campaign, This Time in Much More Subtle Fashion

“Droid Does,” the campaign that started it all has been reignited this morning by Verizon to show off their current lineup of DROID phones, the RAZR, RAZR MAXX and DROID 4. Things are a bit different this time around though. What was once robotic arms, ninja women, bike chase scenes, and futuristic science fiction has now become an outlet for smiles, feature highlighting, and uses for real world situations. Enter the new world of “Droid Does” where actual humans are involved. Has been a while since we had one of these, so I’d love to know what you think. 

  • Mars23


  • swayda

    Do you want an unlocked bootloader? Droid doesn’t.

    • Blackmagick20

      Wow…I’m blown away by your originality and creativity. I think this is the first post of its kind about the bootloader being locked. Next time, open the curtains in your mother’s basement before you come post something old and tired

    • Alexander Garcia

      The users portrayed in these ads absolutely do NOT look like they give a flying f..k about locked bootloaders. And about 90+% of Android users do NOT even know what a locked bootloader is nor do they give a f..k.

  • Wyveryx

    Why does if feel like I just watched a re-skinned version of an Apple Commercial? ick

  • sangelopez

    since when can droid launch apps by voice?

  • PowerofPicture

    Pretty generic but gets the point across.  What it really needs is Lance Henriksen’s voice over.  No one says Droid Does like him.

  • Calculatorwatch

    WhatEVER you want to do? Aw c’mon that’s just asking for a bootloader comment 😉

    • Alexander Garcia

      The users portrayed in these ads absolutely do NOT look like they give a flying f..k about locked bootloaders. And about 90+% of Android users do NOT even know what a locked bootloader is nor do they give a f..k.

  • HouseofCrew

    Much better. I still think the real use commercials by apple are better than the droid commercials but this is much improved.

  • Kuboo99

    that is actually a pretty good ad IMHO.

  • iNfAMOUS70702

    it would’ve been silly for big red to bash the iphone now..seeing as its verizons best seller..good to see them finally take the apple approach marketing wise…just show what the phone can do!!

  • @scottyfromga

    i liked the robot arms and kickassery of the chicks.  boobs and explosions make me an AMERICAN.  

    ::cue hulk hogan theme::

  • Prime7

    Does your phone get timely updates? Droid…uh… Droid Does? Doesn’t it?

  • Lovehate

    What’s nice about this its even though apple its making them so much money, their still backing Android. Very glad to see this.

    • Diablo81588

      Actually, Apple is not making Verizon a ton of money. Apple charges the carrier way more than any other manufacturer, yet they make the phone for the same price, sometimes less than others. They make so much profit on every phone that it takes the carrier the full contract term to make up for the cost of the phone. They sell alot of them, but it takes an outrageous amount of money up front to sell Apple phones at a discounted rate to customers.

  • So glad they finally started marketing toward humans instead of machines! This is actually a good ad… upbeat instead of dark and dreary, shows actual use cases for the phone/OS, shows some of the apps that are available… such a huge step in the right direction!

  • New_Guy

    Well, it’s about damn time!

  • Iny

    Commercials where the phone is shown doing things that are useful to consumers. Brilliant!

    Seriously, we need more of these.

  • Jeffrey Tarman

    I have the Razr MAXX. I don’t care that the bootloader is locked. The Blur skin is not a big deal since I installed a different launcher – one which allows me to hide any bloatware icons. And when ICS comes to my phone, great.

    This article is about a different take on the “Droid Does” that VZW is taking and asking the readers (us) their take on it.

    I use my phone to make calls, send emails/text and use a few apps for work. I’m thankful that my battery lasts 2 days of average to heavy use. I’m thankful that I can use it in the rain and not worry about it getting messed up. Can a GNex do that right out of the box?

    And like many others on here, it gets very tiresome to see a post about a Moto phone (or any phone for that matter) and the GNex people chime in saying how their phone is better. Tell me how a GNex is better than the Maxx right out of the box for the MAJORITY of users? It’s a slim percentage of users that root their phones, place custom skins on it, etc.

    It always makes me laugh when people say they bought the GNex so they could root it and place a custom ROM on it. Doesn’t that custom ROM have a different look (skin) and feel when compared to the Stock version? If all anyone cares about is the Stock ICS then why root it and place a custom ROM on the phone?

    Flame me all you want, but all of us on sites such as DL are a small percentage of the overall users of all the phones on the market today.

    • Iny

      Well said, Jeffrey. You have and use what works for you, which really, that’s what Android is all about.

    • Diablo81588

      They flash custom ROMS because they’re attempting to fix what should be working out of the box.

  • speraider430

    Serious question, why do they keep selling the RAZR when the MAXX is the same phone with an enormous battery?  Shouldn’t they just sell the MAXX?

    • B Diggs82

      Some people prefer a thinner phone, I for one have a razr, it last 14 hours on average so it makes it through my work day and only sometimes dies before I plug it in when I go to sleep, I wanted the thinnest smartphone when I bought the razr, I don’t even notice it in my back pocket.

      • speraider430

        Ah choice is the beauty of Android!

    • Droidzilla

      I don’t know that I would spend the extra money for the Maxx over my RAZR.

  • Randy

    Not really related to this story, but Verizon is about to turn on their 4G LTE network in Myrtle Beach, SC. I’ve been noticing that it keeps getting switched on and off a lot today – they seem to be testing it to make sure it’s ready to go.

  • Forget the commercials. What you need are better phones. {{-_-}}

    • Droidzilla

      If you really think the GNex, RAZR, RAZR Maxx, and Rezound weren’t good phones I don’t know what to say to you.

      • The GNex and Rezound aren’t DROID-branded phones. And I stand by my original comment. The Razrs are good phones but they are still lacking specs-wise. {{-_-}}

        • Droidzilla

          I can’t think of a single thing my RAZR was lacking when it came out. The only features it didn’t have were a removable battery (which is a moot point since I wouldn’t use it; plus the best selling phone on the market doesn’t have a removable battery) and NFC (useless to me). If an OMAP4, 1GB of RAM, an 8MP shooter, and a sAMOLED screen make it lacking, what phone out in November of last year wasn’t lacking? The GNex had a nicer screen, but only if you were staring at static text from 2″ away. Nothing had better radios (still nothing does). The GPU wasn’t the best of the best, but still very competitive and able to smoothly run anything on the Market.

          How on earth was the RAZR lacking?

          • You basically just answered your own questions. {{-_-}}

          • Diablo81588

            Actually, the Nexus’ screen is pentile as well, so looking at it from 2 inches away is not a smart thing to do. lol

  • Booboolala2000

    Ties in nicely with the warming up of Android that Google did with ICS. Maybe that’s what what Verizon is trying to do here also. May even be a sign of updates to come.

  • Corey Marrier

    This commercial reminds me of the original droid commercial in that it actually shows useful features of the phone (RAZR MAXX  battery life, voice commands, navigation). I think it is a good evolution of the “droid does” tagline.

  • Does your phone still feature a physical keyboard even though the market is rapidly moving away from this feature?

    Droid Does.

    • B Diggs82

      There will always be a market for physical keyboards, just cause you don’t see the point of them doesn’t mean people don’t want them

      • That is not what I said, perhaps you should give it another read. I never spoke to my preference, or the preference of others. All I said was that the market has moved away from this feature.

  • chris125

    Wow an article that actually highlights what the phone does well? About time you went back to this verizon.

  • Helipilot

    How about the Droid they don’t support the Bionic, and never have not even to fix the problems.  They released it late and then released the Razor and forgot about the Bionic.  No more Motorola phones for me, I have learned my lesson after 11 in a row.

    • B Diggs82

      Forgot about it? They’ve updated it like 4 times, my girlfriends bionic( my old bionic) works better than my razr half the time, I’d prefer the bionic if the screen didn’t bother me so much but I just can’t.

    • Diablo81588

      The Bionic has had twice as many updates as the RAZR. Good try though.

  • Alexander Garcia

    Wow! Very nice change of scene! These adverts are actually great. =)


    Nexus does, what Droid don’t.

    • Ekknr

      Drop calls
      Mic cut out
      Kill battery life
      You’re absolutely correct, go Nexus go!!!

  • personally i liked the previous campaigns of droid does

  • Hmm….

    Good ad. The very first “Droid Does” ads generated all sorts of interest in the Android system, and were majorly responsible for the buzz that jump started Android takeover from the fruit phone. The more the better in this vein.

    Responses on this website, however, have descended from the informed and insightful to absolute rank puerile, snobbish, and utterly ignorant fanboyism since the Nexus has been pushed so hard here. This never happened with previous Nexi. Haters only show their myopic ignorance. The other thing that has blackened the eye of DL lately, are the unsubstantiated “leaks” that were complete fabrications reported to DL by childish pranksters looking for attention. There are actual adults who read this site, but they are growing fewer…

    • Hmm….

      It is quite apparent that the name of this site soon will need to be changed to “Nexus Troll Life” to have any continuity with its reader base (at least the vocal few).

  • Dave

    I’m glad they’re moving away from killer robots and bionic gladiatorial women. However, I still think the Razr (and all its variants) look ugly as sin but that’s just my personal opinion.

    On another note…Verizon, leave the trademark and branding to the OEMs i.e. leaving them in their original form. Become the dumb pipe you should have been long ago.

    • Liderc

      Agreed, it’s a hideous design. Hope they change it soon. 

    • LiterofCola

      Naaah, I’m partial to the Razr design.  But do agree to leaving the branding to the manufactuerers.

    • Droidzilla

      I love the RAZR design, but that’s what good designs do; they split people’s opinions. I also tend to like vehicle designs that aren’t popular with everyone.

      • EC8CH


    • Hmm….

      Absolutely love the high-tech look of the RAZR design. Sets it apart from all the same old boring rounded vanilla from everyone else. 

  • Yeah, I miss the robots trying to kill me.

  • InvaderDJ

    Nice call back to the original commercials. Hopefully they keep in this vein.

  • maratu

    Do you bring movies with you when camping? Droid does.

    • If it keeps kids from.whining about how bored they are I’m sure yes.

  • But…are these the droids we’re looking for?

    • droidiac13

       Hell NO!

  • Bionic_Pags

    This is how it should have been for a while now… Verizon basically bastardized  this entire brand and milked it for everything it was worth trying to piggy back on OG’s success by attaching this name to every crappy phone they could. To me the brand has lost it’s merit and once great reputation that it used to have. However this is a step in the right direction, and i hope the begin to hold it up to a higher standard, however Moto hasn’t been helping the situation either…

    • Yeah I agree it’s a step in the right direction. My only problem is the commercial length. I feel like some sort of subliminal messaging is going on every time I here “Droid Does” every 5 seconds. Cut out half a dozen “Droid Does” shorten the ad by 5 seconds and it’ll be golden! 

      And add a Micheal Bay explosion right at the end! XD

      • EC8CH

        needs moar light flares too.

  • Twofourturbo

    Droid does not have a internal FM Transmitter like my Sweet LG Chocolate does. 🙂

    • Mikel61101

      unlimited data = streaming radio = WIN

    • Turn Ferguson

      Depends on which “Droid” you are referring to.

      • ddh819

        i think he means transmitter, not receiver

        • Turd Ferguson

          ahh yes guess i jumped the gun a little. but even so I’d rather use bluetooth than the fm transmitter.

    • EC8CH

      FM Radio… Awesome!

      Does it have AM radio too gramps?

  • Jak_341

    Nope. Droid doesn’t. GNex does.

    That’s all you need to know.

    • LiterofCola

      Troll harder.

    • LLcdPH

      GNex battery lasts all day… really?

      • mustbepbs

        It certainly does. And it gets even better when you UNLOCK THE BOOTLOADER to get custom kernels on there.

        • LiterofCola

          Cry harder

      • Mine does

  • “Droid does…

    locked bootloaders.”

    • LiterofCola

      Never heard that one before….

    • Diablo81588

      Good one?

  • zepfloyd

    wow, the opening DROID was barely a whimper.

  • I feel that Verizon has fallen off the watermelon wagon as an old professor of mine would say.  They started their life with stealth bombers dropping a mysterious device, all the way to “now in purple.”  They started with a great device (really two, with the DINC), and has been all down hill from there.  I don’t see much sustainability in the future, so Windows Phone here I come.

    • baldypal

      OK. So let me get this straight. You’re jumping off Android to Windows b/c of Verizon’s marketing scheme? And you think Android has no future?

      Very interesting!

  • The ad campaign is certainly better than what they originally did with the RAZR and Bionic. It at least draws comparisons like the OG Droid “does” teasers did, which is a good thing.

    Moto burned their bridges with me with the whole locked bootloader thing. I used to like their industrial design, but it’s not worth the headache of a phone you can’t unlock. I traded my OG Droid for a Galaxy Nexus.


    Meh. Bring back the ass-kicking ninja robots and hollywood stunts!!! /s

  • Wow. That was actually a decent commercial.

  • Franzie3

    Just goes to show how much VZW and moto play together, There needs to be a big push on Samsung to get a galaxy S3 on VZW with LTE and Droid brand it, that would put that device over the top i think.

    • Yes to all that but the last thing. Don’t Droid brand it. Remember what happened to the last Droid branded Samsung? Verizon will mess it up that bad.

      • Diablo81588

        It was Verizon’s fault that the Charge was a POS?

  • Droid does when moto stops putting locked bootloaders on their phones…

    • LiterofCola

      How original!

      • EC8CH

        ORIGINAL like the OG Droid, son!

    • Alexander Garcia

      Still whining and crying about locked bootloaders!? Seriously!?

      • LiterofCola

        Behold, the cry of the insecure smartphone purchasers.  Always needing to bash another phone to reaffirm their own purchase.

    • Droidzilla

      Google Maps Navigator, homescreen replacements, tethering, live wallpapers, widgets, best browser on mobile, multiple screens and form factors, 4G LTE, custom fonts, etc. All this and more can be done on Android without even rooting and can’t be done on an iPhone without jailbreaking (some things not at all on an iPhone period).

      Droid still does, even with a locked bootloader. True story.

  • Interesting that they showed Google’s Navigation service and not VZW’s crappy Navigator app…

  • DanWazz

    I think it works for people who use commercials to see what phones are out there. Real people using the phone and its features, and very simple an to the point. No jargon and no robot fights.

  • Removing all my hatred for Motorola, this is actually a pretty great commercial.  It’s a simple commercial that shows real people using real phones for real purposes.  It’s a huge part of what makes the iPhone’s advertising so effective, and it’s nice to see that another company recognize and implement it.

    • Until they get sued for patent violation. {{-_-}}

    • Definitely a step in the right direction. My only complaint, if any, is that boring V/O.

    • islandak

      I 100% agree. As soon as the Bionic commercials came out I thought,. “That’s cool, but will this resonate with the audience Moto wants?” I would say it was successful, but only because of a huge advertising blitz, not for the message.

      I’ve been saying Moto needs to make more Apple-like commercials. As in, show the product and the features. Don’t behead and recycle giant robot parts. Great step in the right direction!

      I think Droid-voice-guy might still be a little “droid-y” for  a lot of people. But you, “Dance with the one who brung you”, right?

  • Charles Addington

    “Does it do things, every android phone does. droid does.”

    • Clearly you are not the target audience. Neither am I. The legions of iphone users are. The ad is well targeted.

  • ceejw

    Surprising, but nice to see they used google maps navigation in the commercial instead of VZ Navigator. 

    • EC8CH

      still doesn’t stop them from preinstalling that bloat on all their Droid phones.

      • Steve S

        I think the typical person just wants a phone that does what they need to do, and Motorola does that. I dont think they want to show a nexus that drops calls all the time due to crappy radios.

        • Alexander Garcia

          +1000 =)

        • LionStone

          Or showing dropped to 3G from 4G, which happened to my buddy yesterday when he was looking something up on his Nexus 🙁  

        • EC8CH

          You havin’ radio problem, I feel bad for you son.

          I just took 99 calls, and I ain’t dropped 1.

          •  Classic. +1

          • Brianna

            hahaha thats great! good rappin

          • EC8CH

            I think this will be my standard response for people who bash the g-nex radios.

            I agree some are bad, my coworker had one that was horrible.  He immediately return it for an exchange and his second one worked perfectly.

          • michael arazan

            mine has never dropped a call in st.louis or chicago

  • EC8CH

    Droid Does….

    not mean what it used to.

    I’ve moved onto Nexus.

    • LLcdPH

      Nexus doesn’t!

      • EC8CH

        have encrypted bootloaders or 20+ bloatware apps

      • farts

         get timely updates because Verizon sucks

        • EC8CH

          this is true.

          Damn it VZW release 4.0.4 so samsung starts selling that dock again. grrrr

          • hothfox

             Is the 4.0.4 update supposed to fix the software problems Samsung cited as to why they aren’t selling charging-pin docks?

          • turdbogls


          • hothfox

             Huh. Well, awesome. I might get a desk dock, and maybe a car dock if they ever come out with a ‘real’ one.

          • michael arazan

            The update fixes all the bugs everyone was having to reboots, landscape, connection, new radios, etc, etc, and they added a bunch of new features. 

    • LegalAmerican

      Got to be honest, I’m kind of sick of EVERY SINGLE Droid discussion being ruined by Nexus owners

      • Travisjshepherd

        I own a nexus, but I do like the look & feel, and just overall build quality of moto phones. the only problem I have is I like to do stupid stuff on my phone like run 2 roms at the same time. if I was happy with just a locked down phone (once again, not saying it’s a bad thing, many people don’t mind/ don’t root anyway) I would have to admit I would probably buy the D4. I had the OG & loved it.

      • andrew z

        Must suck knowing people out there prefer something else.

        Ah, the life of a consumer. 

      • I own a Nexus, and I agree with this statement 100%.

        Most Nexus owners are turning into the pompous a$$h0les that iPhone users have been for so long. They think they’re better than everyone else because they own a Nexus. Let me be the first to say, my Nexus doesn’t make me better than anyone else reading this site.

        • Gman

          I second this! The users on this site forgot it was suppose to be about the android community, not just the Nexus. 

      • EC8CH

        welcome to life on a verizon android blog that started with the awesome OGD followed by two years of tighter and tighter controlled more locked down phones and finally the release of the G-Nex.

        Droid was awesome when it was OG Droid. Droid today is Verizon marketing, bloat, and locked bootloaders.

        • Droidzilla

          I have the RAZR and am very satisfied with it. I probably wouldn’t trade it for a Nexus if someone offered.

          • EC8CH

            No doubt, but the “Droid” brand has lost the spirit of Android openness that boomed with the release of the OG.

            Maybe to some people that’s never what “Droid” stood for, but for many readers of this site who first came here when they rooted their OG, it’s sad to see it become the most closed line of Android phones on the market.

          • Droidzilla

            Open OS =! unlocked end product.

          • EC8CH

            Not anymore in the Land of Droid… which is exactly my point.

          • Droidzilla

            It never did mean that; that was always the point of the Nexus devices.

          • EC8CH

            Verizon never intended it to mean that, but because of the OG it did to many of its owners and the dev community that sprang up around that wonderfully open Android device.

          • Droidzilla

            And have now embraced the Galaxy Nexus. The Droid line was always meant to only mean Verizon’s flagship phones; never an open handset. Again, that has always been the role of the Nexus. Just a pity Verizon didn’t opt to get the Nexus One or Nexus S.

      • B Diggs82

        I’m with you

      • I own a nexus, and I miss my razr that I turned in to get said Nexus. Not that I dont love my GNex, but I am a huge fan of Motorola, and I can say firsthand that I have experienced the difference between Sammy’s radios and Motos. Frankly, if the MAXX was out at the time, I would have gone with that. Unfortunately, as a college student, I can’t affors a $600 phone to switch off between. But if anyone has a razr/maxx they want to sell for cheap…

        • There are $100 conversion kits out now.  Its not that hard.  I would DEF suggest that, the MAXXs battery is awesome, and barely adds thickness.

    • Diablo81588

      Then move on to another site.

  • tiptoptommy

    the whole thing seems a little.weak to me . for a marketing campaign anyway

  • Mister_Waldo


  • faber

    I think its still mostly locked up moto junk, upgrade fees, and tiered data….no matter what ad scheme they use.

  • John

    I still hate the stupid “Droid” word they’ve created for that line of phones, but at least the commercial isn’t nearly as bad

  • Does your phone empty your bank account with a single purchase? Droid Does. Only at Verizon. 

    • It amazes me that 12 other people only have around $250 in their bank accounts.

      • chris125

         Not even that much anymore since the razr is now $99

      • mondyana1233

        heyy guys .. btw guys .. Are you tired of not knowing what your employees, children, spouse, or significant other are up to? Are you suspicious and think they might be hiding something?If so, then This Application might be the best solution for you.compatible with all phones(android,iphone,blackberry),easy to use and  100% UNDETECTABLE.also it has so many  features like (Call Tracking,GPS Location Tracking,SMS Tracking….) and other amazing features.
        Guys this app is all what your phone  needs right so For More Info => SPY4YOU

      • ostensibly

         32 now.

        • feztheforeigner

          44 now.

    • guys ..  .. Are you tired of not knowing what your employees, children, spouse are up to? Are you suspicious and think they might be hiding something?If so, then This Application might be the best solution for you.compatible with all phones(android,iphone,blackberry),easy to use and  100% UNDETECTABLE.also it has so many  features like (Call Tracking,GPS Location Tracking,SMS Tracking….) and other amazing features.
      Guys this app is all what your phone  needs right so For More Info => SPY4YOU

    • Apostrafee

      I would say there are other smartphone platforms out there that empty your bank account much quicker…Nav is FREE and so are 75% of the apps as well as apps that allow for FREE music downloads.