Either American Eagle is really struggling or they just really love their new jean lineup. According to, well, American Eagle, then plan on running a promotion which will land you a free smartphone as long as you try on a pair of their jeans. Yes I said “try on” not buy.
The story from AE…
…every customer who tries on a pair of AE jeans receives a free smartphone after instant discount with a new two-year service plan, from July 21 to August 3. Customers can choose from more than 40 phones from a variety of top brands including BlackBerry® and Android™ smartphones and many others. Every customer who takes advantage of the promotion will also receive a $25 AE “Money Card” redeemable online or in stores.
How it works…
- As customers exit the AE fitting rooms after trying on jeans, they will receive a special card that explains how to select their phone and carrier at www.ae.com/jeans.
- The new phone and $25 AE Money Card is sent to the customer via FedEx.
- Users will be given the opportunity to download an AE logo to their phone deck that acts as a direct link to the AE mobile site.
- Online shoppers will receive the special card in their order shipment with every denim purchase.
Update: Here is your list of phones courtesy of @Evolvehawk!
Come July 21st, you better be out getting your skinny jean on. (Hah!)
Oh, and if you know anyone at American Eagle, tell them to be on the lookup for new marketing materials!