For the most part, Microsoft’s campaigns against Google, Android, and iOS that promote Windows Phone or their other products are all pretty lame. Think “Smoked by Windows Phone” or even those “Scroogled” spots. Not really the most clever of marketing ideas, to say the least. This new Lumia/Windows Phone 8 spot, on the other hand, is actually funny and worth a quick look.

In the spot, you’ll see iPhone users taking shots at Galaxy owners with their “enormous” phones and S Beam feature followed by comments made in return to grandmothers about being too young to own an iPhone. There are Apple logo tattoos, app availability trash talking, and even the thought that Samsung and Apple fanboys love the constant fighting. Silly.

“Weeeee!”

Cheers Scott!

For the past week I’ve been spending a lot of time with the HTC 8X on Verizon. The 8X is considered a signature Windows Phone, sporting a 4.3″ 720×1280 display, a 1.5 GHz dual-core Snapdragon S4 processor, 1 GB of RAM, 16 GB of internal storage, NFC, dual band WiFi, LTE, Beats Audio, and an 8 MP 1080p shooter in back with a wide-angle 2.1 MP front camera. In short, Windows Phone has reached parity with Android and iOS in terms of specs.

When I last looked at Windows Phone I argued that while the operating system looks good and is certainly an improvement over Windows Mobile, the lack of apps, disappointing multi-tasking, and poor notification system kept Windows Phone from reaching feature parity with iOS and Android. Since then Android and iOS have propelled smartphone ownership to unprecedented levels while Windows Phone has remained a niche product in terms of market share. Read on to find out how Microsoft has changed Windows Phone for the better, what has stayed the same, and what Microsoft still needs to do to make Windows Phone succeed.

Yesterday afternoon, the official Windows Phone Twitter account Tweeted the message we have included above. They asked for “Android malware horror” stories of yours, in an attempt to highlight one of the fake overblown problems that security companies and the media invented for Android. If your story was the best/worst (whatever that means), then they may have a “get-well present” for you. We’re assuming that means a free Windows Phone.

Unfortunately, for Microsoft, the campaign hasn’t exactly gone as planned. They are certainly generating buzz with it, but almost none of it is positive for Windows Phone.

Here are a few of our favorite Tweets from users who had some fun with this #DroidRage hashtag. 

As a community that focuses 99.9% of its time on Android, even I can admit that it’s never a bad time to look across the table and see what the competition is up to. And that’s exactly why we’re taking a look at the HTC 8X, the new Windows Phone 8 device that is available on Verizon. Don’t worry, we aren’t changing the name of the site any time soon, we’re just spying on our neighbors who have new toys to play with. 

Windows Phone 8 is official, as are the devices it runs on, so it only makes sense that the marketing campaign for this new mobile OS would kick into high gear. You may remember last year’s Windows Phone marketing campaign called “Smoked by Windows Phone.” Actually, wasn’t there a controversy surrounding that? Indeed there was. This year’s campaign is similar, only the name is a bit more tame as “Meet Your Match.”