Sprint’s New CEO Aims to Cut Pricing First, Improve Network Second

Sprint’s new CEO, Marcelo Claure, has a game plan for his new company, one that will have any potential customers thinking twice before signing up for a competitor. Claure’s main focus will be three areas moving forward – price cuts, network improvements, and a decrease in operational costs.

For now, price cuts will be the company’s main priority, with Claure not sugar coating Sprint’s position in the US carrier race. “When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.”  (more…)

T-Mobile Identifies Data Hogs Using P2P Sharing, Plans Attack for August 17

According to an internal memo obtained by TmoNews, T-Mobile has identified “data hog” users on its network, taking advantage of their unlimited 4G LTE data plan, who utilize their bandwidth for P2P sharing and file torrenting, inevitably lowering the LTE experience for other users on the network.

T-Mobile has sent the following statement to its employees, saying that a plan of action will begin starting August 17, as contact will be made to customers who are breaking the company’s Terms and Conditions.  (more…)

FCC Still Concerned About Throttling, Asks All Carriers About Throttling Practices

Over the last couple of weeks, the FCC has decided that it wants to know more about the throttling or “Network Optimization” practices of wireless carriers in the US. Their initial probing began with Verizon, after the company announced plans to start throttling the top 5% of its data users who have unlimited data plans and a 4G LTE phone come October 1. Today, Reuters is reporting that the FCC is actually looking into all of the major carriers, asking for them to explain how they decide when to slow down speeds for customers, because they are still very “concerned” that the reasoning could be a business rather than engineering issue. (more…)

T-Mobile Overtakes Sprint as #1 Prepaid Wireless Provider

Prepaid continues to be an area of focus and growth for US carriers. T-Mobile is attempting to lead the charge in this area, thanks in part to its UnCarrier initiatives. As of yesterday, T-Mobile has surpassed Sprint as the #1 prepaid wireless provider, boasting 15.64 million prepaid customers compared to Sprint’s 15.19 million.

Of course, anytime T-Mobile CEO John Legere has a chance to stick his nose up to Sprint, he does so on Twitter. In the press release for T-Mobile’s prepaid news, Legere declares that by the end of 2014, T-Mobile will have more customers than Sprint, not just on prepaid accounts, but on postpaid accounts too.  (more…)

Report: T-Mobile Phones Last Longer on Battery Than AT&T, Sprint, and Verizon Counterparts

T-Mobile has added more customers in the past 15 months than the three other major carriers combined, but the cellular provider may be distinguished in at least one other, more important way. According to tests conducted by Laptop Mag, T-Mobile phones last consistently longer on battery than their AT&T, Sprint, and Verizon counterparts.  (more…)

Breathe a Sigh of Relief, Sprint Abandoning Bid for T-Mobile

According to sources of The Wall Street Journal, Sprint is to abandon its bid to purchase T-Mobile, after an earlier report claimed that the two companies had agreed on a purchase price back in early June.

From what sources state, the “regulatory challenges” were too steep for Sprint to climb, so without getting in too far over its head, the company has decided against the deal altogether.  (more…)

T-Mobile Adds Another 1.5 Million Customers, Takes VoLTE Nationwide, Plans to Expand Coverage Outside of Metro Areas

T-Mobile CEO John Legere took to his company’s newsroom today to talk about how his crew is “firing on all cylinders.” In other words, T-Mobile is still killin’ it for the most part.

The wireless carrier added another 1.5 million new customers in the last quarter, making this their 5th consecutive quarter with at least 1 million or more net adds. In the past 15 months, T-Mobile has brought in a total of 7.6 million new customers, which is well, a lot. In fact, according to T-Mo’s numbers, they topped all of the other three major carriers combined in terms of postpaid phone adds. Not bad, right?  (more…)