Sprint’s new CEO, Marcelo Claure, has a game plan for his new company, one that will have any potential customers thinking twice before signing up for a competitor. Claure’s main focus will be three areas moving forward – price cuts, network improvements, and a decrease in operational costs.
For now, price cuts will be the company’s main priority, with Claure not sugar coating Sprint’s position in the US carrier race. “When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.” (more…)
It is well-documented that Sprint’s LTE network is not the fastest in our country, but the carrier’s tri-band Spark technology has been helping to mitigate shortcomings by leveraging less congested bands during peak times. So far, the technology has been restricted to smartphones, but that’s changing, as the Galaxy Tab 4 7.0 will be the first tablet to sport a compatible radio. (more…)
Over the last couple of weeks, the FCC has decided that it wants to know more about the throttling or “Network Optimization” practices of wireless carriers in the US. Their initial probing began with Verizon, after the company announced plans to start throttling the top 5% of its data users who have unlimited data plans and a 4G LTE phone come October 1. Today, Reuters is reporting that the FCC is actually looking into all of the major carriers, asking for them to explain how they decide when to slow down speeds for customers, because they are still very “concerned” that the reasoning could be a business rather than engineering issue. (more…)
Prepaid continues to be an area of focus and growth for US carriers. T-Mobile is attempting to lead the charge in this area, thanks in part to its UnCarrier initiatives. As of yesterday, T-Mobile has surpassed Sprint as the #1 prepaid wireless provider, boasting 15.64 million prepaid customers compared to Sprint’s 15.19 million.
Of course, anytime T-Mobile CEO John Legere has a chance to stick his nose up to Sprint, he does so on Twitter. In the press release for T-Mobile’s prepaid news, Legere declares that by the end of 2014, T-Mobile will have more customers than Sprint, not just on prepaid accounts, but on postpaid accounts too. (more…)
T-Mobile has added more customers in the past 15 months than the three other major carriers combined, but the cellular provider may be distinguished in at least one other, more important way. According to tests conducted by Laptop Mag, T-Mobile phones last consistently longer on battery than their AT&T, Sprint, and Verizon counterparts. (more…)
There is your new Sprint CEO. No, not Beckham, the guy on the left. That is Marcelo Claure, the man behind Brightstar (a major wireless distributor) and member of Sprint’s board. He will officially take over for departing CEO Dan Hesse on August 11.
Brightstar began as a small distributor, but has since grown to become a global business that raked in $10.5 billion in revenue for 2013. Forbes ranked Brightstar as the 55th largest privately held company in the entire US. If those numbers don’t explain this man’s power, then I don’t know what will. (more…)
According to sources of The Wall Street Journal, Sprint is to abandon its bid to purchase T-Mobile, after an earlier report claimed that the two companies had agreed on a purchase price back in early June.
From what sources state, the “regulatory challenges” were too steep for Sprint to climb, so without getting in too far over its head, the company has decided against the deal altogether. (more…)
Sprint lit up 17 new 4G LTE markets across the US this morning, bringing their total market count to nearly 500. Considering its LTE network launched in 2012, it has been a long road for Sprint, but now that it is live in Eureka and even Fortuna, CA, I can say that the rollout has pretty much made it to the end of the road.
Of course, Sprint will continue to deploy and enhance its network across the country, hopefully enabling additional bandwidth for data-hungry users. There is always work to be done on that front, and that goes for all US carriers, not just Sprint.
Take a look below at the full list of new LTE markets. (more…)