Sprint Says It’s a “New Day for Data” in America, Introduces 20GB $100 Data Package

On Friday, Sprint’s new CEO, Marcelo Claure, said during a company-wide town hall that we should expect major pricing changes for his company’s wireless plans come today. He has delivered by announcing that Sprint will now offer a family share data plan with up to 10 lines and 20GB of data for $100 (line access charges gone through 2015). For that amount of data, you are looking at prices that certainly cut under AT&T and Verizon.

The details in this one are all over the board and include a special 2GB per line bonus for a limited time, so hang with me while I update this post and break it all down.  (more…)

Sprint’s New CEO Aims to Cut Pricing First, Improve Network Second

Sprint’s new CEO, Marcelo Claure, has a game plan for his new company, one that will have any potential customers thinking twice before signing up for a competitor. Claure’s main focus will be three areas moving forward – price cuts, network improvements, and a decrease in operational costs.

For now, price cuts will be the company’s main priority, with Claure not sugar coating Sprint’s position in the US carrier race. “When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.”  (more…)

Sprint’s Samsung Galaxy Tab 4 7.0 Will Leverage Spark LTE Technology

It is well-documented that Sprint’s LTE network is not the fastest in our country, but the carrier’s tri-band Spark technology has been helping to mitigate shortcomings by leveraging less congested bands during peak times. So far, the technology has been restricted to smartphones, but that’s changing, as the Galaxy Tab 4 7.0 will be the first tablet to sport a compatible radio. (more…)

FCC Still Concerned About Throttling, Asks All Carriers About Throttling Practices

Over the last couple of weeks, the FCC has decided that it wants to know more about the throttling or “Network Optimization” practices of wireless carriers in the US. Their initial probing began with Verizon, after the company announced plans to start throttling the top 5% of its data users who have unlimited data plans and a 4G LTE phone come October 1. Today, Reuters is reporting that the FCC is actually looking into all of the major carriers, asking for them to explain how they decide when to slow down speeds for customers, because they are still very “concerned” that the reasoning could be a business rather than engineering issue. (more…)

T-Mobile Overtakes Sprint as #1 Prepaid Wireless Provider

Prepaid continues to be an area of focus and growth for US carriers. T-Mobile is attempting to lead the charge in this area, thanks in part to its UnCarrier initiatives. As of yesterday, T-Mobile has surpassed Sprint as the #1 prepaid wireless provider, boasting 15.64 million prepaid customers compared to Sprint’s 15.19 million.

Of course, anytime T-Mobile CEO John Legere has a chance to stick his nose up to Sprint, he does so on Twitter. In the press release for T-Mobile’s prepaid news, Legere declares that by the end of 2014, T-Mobile will have more customers than Sprint, not just on prepaid accounts, but on postpaid accounts too.  (more…)

Report: T-Mobile Phones Last Longer on Battery Than AT&T, Sprint, and Verizon Counterparts

T-Mobile has added more customers in the past 15 months than the three other major carriers combined, but the cellular provider may be distinguished in at least one other, more important way. According to tests conducted by Laptop Mag, T-Mobile phones last consistently longer on battery than their AT&T, Sprint, and Verizon counterparts.  (more…)

Official: Dan Hesse is Out at Sprint, Marcelo Claure is New CEO

There is your new Sprint CEO. No, not Beckham, the guy on the left. That is Marcelo Claure, the man behind Brightstar (a major wireless distributor) and member of Sprint’s board. He will officially take over for departing CEO Dan Hesse on August 11.

Brightstar began as a small distributor, but has since grown to become a global business that raked in $10.5 billion in revenue for 2013. Forbes ranked Brightstar as the 55th largest privately held company in the entire US. If those numbers don’t explain this man’s power, then I don’t know what will.  (more…)