Thursday Poll: What’s the Most You Would Spend on a Smartwatch?

Through the past couple of days of announcements, it is starting to feel like Android Wear is on the verge of becoming a mainstream technology and fashion item. I say that because it’s not just tech companies making watches; the fashion brands are now fully embracing smart wearables for your wrist. Michael Kors, Fossil, Casio, and Nixon all have watches arriving in 2016. Fossil even said to expect over 100+ this year out of its family of fashion brands. Outside of those non-luxury brands, companies like TAG Heuer also plan to launch a full “collection” of smartwatches, which may be joined in another year by Hublot and Zenith.

See, the world is getting on board with smartwatches whether you are ready or not. This isn’t just a techie nerd niche any longer. We have legitimate fashion brands fully committed to making smartwatches that will be sold in jewelry stores, at Macy’s or Nordstrom, and in skate shops.

For today’s poll, we want to know how much you would be willing to spend on any of these new smartwatches (or just smartwatches in general). We are seeing some priced at $395, others at $500, and expect many to be well above those price points depending on the brand. Of course, we also will continue to see those in the $200 range.

What’s the most you would spend?

What's the Most You Would Spend on a Smartwatch?

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Expect “Real” Collection of TAG Heuer Smartwatches Next Year, Maybe Hublot Too

I hope you weren’t expecting TAG Heuer to be a one-and-done in the smartwatch arena, because within the next year, they should launch a “real collection” of them, according Jean-Claude Biver, CEO of TAG Heuer and president of the LVMH Watch Division.

During a range of interviews at Baselworld, Biver talked about creating a new version of their Connected watch (our review) that could arrive in six to eight different models. He called it a “real collection” because the current Connected model is only available as just that, a single model. With a “collection,” we could see different designs, metals, styles, and price points.  (more…)

Nixon Mission is the Fashion Watch Brand’s First Android Wear Watch

If you have been wondering why there has been so much watch talk around these parts over the past couple of days, it’s because Baselworld is going on over in Switzerland. Baseworld, for those not familiar, is like the CES or MWC of the watch world. It’s a massive watch event where all the biggest watch brands in the world gather to unveil their new products for the coming year. Everyone from Rolex to Fossil are announcing products, some of which happen to be Android related.

Next up, we have Nixon, a younger lifestyle-focused watch company who tends to cater to the skate or surf crowds. They announced a watch this morning called the Mission, which they are calling the “world’s first ultra-rugged, action sports smartwatch.” There are certainly other rugged watches on the market, so they must be banking off the “ultra” term here.  (more…)

Expect 100+ Wearables From Fossil Group Brands This Year

Fossil Group, the parent to many of the world’s most popular fashion brands, announced that consumers can expect to see more than 100 wearable products by this year’s holiday season. A few of these brands include Michael Kors, Chaps, Diesel, Emporio Armani, kate spade new york, and of course, Fossil.

In the announcement, Fossil Group states that these wearables will feature a mixture of display and non-display devices, meaning it’s likely we can expect a few Android Wear devices from the batch. According to Fossil Group, during the holidays, these devices will be available in 40 countries, meaning there should be no shortage on locations to pick a wearable up.  (more…)

TAG Heuer Connected is Available Again for Purchase Online

Back in December, TAG Heuer announced that its luxury smartwatch, the Connected, was in such high demand that they were not only upping production, they were also killing off online sales to let stores have first crack at inventory. I don’t think it’s a stretch to say that we were all a bit shocked by this news, but hey, that’s good news for the smartwatch industry, especially those considering entering the luxury smartwatch segment.  (more…)